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[11/18/13 - 06:32 AM]
MTV to Pre-Release First Episode of Groundbreaking Docu-Series "Generation Cryo" Exclusively in the MTV App a Week Before Its On-Air Premiere
The series documents the journey of 17-year-old Breeanna who recently learned that she has at least 15 half-siblings fathered by the same anonymous donor, #1096.

[via press release from MTV]

MTV TO PRE-RELEASE FIRST EPISODE OF GROUNDBREAKING DOCU-SERIES "GENERATION CRYO" EXCLUSIVELY IN THE MTV APP A WEEK BEFORE ITS ON-AIR PREMIERE

Series Follows the Remarkable Journey of 17-Year-Old Breeanna Who Discovers 15 Half Brothers and Sisters on Her Quest to Find the Donor - the Biggest Mystery of Her Life

New York, November 18, 2013 - MTV today announced it will pre-release the first episode of its groundbreaking docu-series "Generation Cryo" tonight at 12AM ET, exclusively via the MTV app, available on iPhone, iPad, Xbox 360 for Xbox Live Gold members in the U.S., a week before its on-air premiere on Monday, November 25 at 10:00pm ET/PT.

"We've been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television," said Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV. "Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners."

The series documents the journey of 17-year-old Breeanna who recently learned that she has at least 15 half-siblings fathered by the same anonymous donor, #1096. Armed with this newly obtained information, Bree sets out to meet her half-brothers and sisters and encourages them to help her find out more about their donor. Realizing that they are more similar than any of them could have imagined, Bree immediately connects with her siblings who accept her unconditionally. Along the way, what starts off as a meeting of strangers becomes an intense and emotional bonding of family. For a link to the trailer, click here.

"Generation Cryo" is produced by Off the Fence for MTV with OTF's Michael Lang, Ellen Windemuth and Rob Schwarze serving as Executive Producers. Marshall Eisen, Nomi Ernst Leidner, Betsy Forhan, and Dave Sirulnick are Executive Producers for MTV. Dave Wadsworth is the Supervising Producer for OTF. Jonathan Mussman is Executive in Charge, MTV. Wendy Kramer is the Associate Producer and the Founder and Director of the Donor Sibling Registry.

This marks the latest in a line of recent innovative experiments by Viacom Music and Logo Group aimed at providing fans with immediate access to exclusive content within its brand apps. Recently, MTV became the first network to pre-release an entire season of a series, "Wait 'Til Next Year," in its app prior to premiere on television. During the pre-release, the show helped drive the app's biggest streaming week to date per person and increased downloads 47% week-over-week. Additionally, the series' television premiere drew an 8% uptick in P12-17. When fans banded together to tweet #UnlockMiley to access two new clips for the "Miley: The Movement," MTV app installs increased more than 80 percent week over week.

In addition, following the television premiere of "CrazySexyCool: The TLC Story," VH1 placed the film exclusively in the VH1 app for a week and generated 1.4 million streams of the film and other TLC content. With the launch of the CMT app, the first episode of the new season of Sweet Home Alabama was pre-released in the CMT app a week before its television premiere.

The MTV, VH1 and CMT apps provide fans unmatched access to a library of current as well as retro favorites via TV Everywhere. Access to full-length episodes in the apps are included as part of a subscriber's TV service package from any one of ten distributors, including AT&T U-verse, Bright House Networks, Cablevision, DIRECTV, EPB Fiber Optics, Hawaiian Telcom, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which collectively reach almost 50 million homes. Subscribers simply need to sign in with their TV provider credentials to watch full episodes. All users will be able to access original content that extends the narrative of the show, including after shows, cast interviews and original webisodes. In the coming months, Viacom Music and Logo Group will launch similar app experiences for Logo.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com





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· GENERATION CRYO (MTV)









[08/01/15 - 11:35 AM]
2015 PBS Arts Fall Festival Celebrates Fifth Anniversary Season
The 2015 PBS Arts Fall Festival returns October 9 at 9:00/8:00c, celebrating its fifth season, with eight new weekly programs.

[08/01/15 - 11:25 AM]
Disney's "Descendants" Waves Magic Ratings Wand for Disney Channel with 6.6 Million Total Viewers
Disney Channel spins the numbers for Friday, July 31.

[08/01/15 - 09:50 AM]
New Episodes of "Super Why!" Soar Onto PBS Kids Starting August 17
Developed for children ages 3-6, the series helps kids explore reading and the alphabet, word families, spelling, comprehension and vocabulary as they follow their favorite Storybrook Village characters on interactive adventures.

[08/01/15 - 09:49 AM]
PBS Kids Premieres All-New Movie, "Curious George 3: Back to the Jungle"
In this adventure-filled feature-length movie, Curious George takes a trip to space but crash-lands in the jungles of Africa, leading to an unforgettable journey with new animal friends.

[08/01/15 - 08:54 AM]
Friday's "Dateline" Hits Three-Week Highs in 18-49 and Total Viewers
NBC spins the numbers for Friday, July 31.

[08/01/15 - 08:45 AM]
Friday's Broadcast Ratings: "Dateline" Powers NBC to Demo Victory
The Peacock leads the night among adults 18-49 for the fifth consecutive week.

[07/31/15 - 04:01 PM]
Raven-Symone Returns to Disney Channel to Guest Star in a Special Episode of Hit Spy Comedy "K.C. Undercover," Monday, September 7
The special one hour episode featuring a tour de force of audacious physical comedy, imagination and unexpected disguises, premieres on said Monday.

[07/31/15 - 03:50 PM]
The CW Sets New Season Premiere Date for "Crazy Ex-Girlfriend" and "Jane the Virgin"
Both series will now roll out one week earlier, on Monday, October 12.

[07/31/15 - 03:33 PM]
AMC's Martial Arts Drama Series "Into the Badlands" to Premiere Sunday, November 15th at 10:00 P.M. ET/PT
The series premiere will coincide with AMC's newest movie event, "AMC FightFest," a two-week martial arts movie marathon beginning Monday, November 2 through Friday, November 13.

[07/31/15 - 03:32 PM]
AMC Confirms 15-Episode Order for Second Season of "Fear the Walking Dead"
As previously announced, the series will debut in the U.S. Sunday, August 23 at 9:00/8:00c with an extended 90-minute episode.

[07/31/15 - 03:31 PM]
AMC Places Straight-to-Series Order for "The West" (WT) from Executive Producers Robert Redford and Stephen David Entertainment
In addition, AMC announced today that "The Making of The Mob," also executive produced by Stephen David Entertainment.

[07/31/15 - 01:37 PM]
"Shadowhunters" Star Alberto Rosende to Participate in a Live Twitter Chat with Fans on Tuesday, August 4
Starting at 12:00pm PT/3:00pm ET, fans can tweet Alberto Rosende (@arosende) using #AskAlberto in their message.

[07/31/15 - 01:01 PM]
Starz Releases All New "Blunt Talk" Key Art and Trailer, First Look Photo of Lucy Lawless in "Ash vs Evil Dead," and "Survivor's Remorse" Trailer from TCA
"Blunt Talk" and "Survivor's Remorse" both kick off on Saturday, August 22 on the pay channel.

[07/31/15 - 11:58 AM]
BBC America Announces Two New Original Scripted Series and Original Scripted Development Slate
"Undercover", a gripping political thriller from acclaimed writer Peter Moffat starring Sophie Okonedo and Adrian Lester, and "Thirteen," a compelling contemporary mystery from rising star Marnie Dickens, are both on tap for 2016.

[07/31/15 - 11:20 AM]
Starz to Offer Subscribers Online and On-Demand Bingeing Opportunities for "Flesh and Bone" Limited Series and "Da Vinci's Demons" Final Season
All episodes will be available exclusively for subscribers, timed with their respective first episode premieres on October 24 and November 8.