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[11/18/13 - 06:32 AM]
MTV to Pre-Release First Episode of Groundbreaking Docu-Series "Generation Cryo" Exclusively in the MTV App a Week Before Its On-Air Premiere
The series documents the journey of 17-year-old Breeanna who recently learned that she has at least 15 half-siblings fathered by the same anonymous donor, #1096.

[via press release from MTV]

MTV TO PRE-RELEASE FIRST EPISODE OF GROUNDBREAKING DOCU-SERIES "GENERATION CRYO" EXCLUSIVELY IN THE MTV APP A WEEK BEFORE ITS ON-AIR PREMIERE

Series Follows the Remarkable Journey of 17-Year-Old Breeanna Who Discovers 15 Half Brothers and Sisters on Her Quest to Find the Donor - the Biggest Mystery of Her Life

New York, November 18, 2013 - MTV today announced it will pre-release the first episode of its groundbreaking docu-series "Generation Cryo" tonight at 12AM ET, exclusively via the MTV app, available on iPhone, iPad, Xbox 360 for Xbox Live Gold members in the U.S., a week before its on-air premiere on Monday, November 25 at 10:00pm ET/PT.

"We've been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television," said Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV. "Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners."

The series documents the journey of 17-year-old Breeanna who recently learned that she has at least 15 half-siblings fathered by the same anonymous donor, #1096. Armed with this newly obtained information, Bree sets out to meet her half-brothers and sisters and encourages them to help her find out more about their donor. Realizing that they are more similar than any of them could have imagined, Bree immediately connects with her siblings who accept her unconditionally. Along the way, what starts off as a meeting of strangers becomes an intense and emotional bonding of family. For a link to the trailer, click here.

"Generation Cryo" is produced by Off the Fence for MTV with OTF's Michael Lang, Ellen Windemuth and Rob Schwarze serving as Executive Producers. Marshall Eisen, Nomi Ernst Leidner, Betsy Forhan, and Dave Sirulnick are Executive Producers for MTV. Dave Wadsworth is the Supervising Producer for OTF. Jonathan Mussman is Executive in Charge, MTV. Wendy Kramer is the Associate Producer and the Founder and Director of the Donor Sibling Registry.

This marks the latest in a line of recent innovative experiments by Viacom Music and Logo Group aimed at providing fans with immediate access to exclusive content within its brand apps. Recently, MTV became the first network to pre-release an entire season of a series, "Wait 'Til Next Year," in its app prior to premiere on television. During the pre-release, the show helped drive the app's biggest streaming week to date per person and increased downloads 47% week-over-week. Additionally, the series' television premiere drew an 8% uptick in P12-17. When fans banded together to tweet #UnlockMiley to access two new clips for the "Miley: The Movement," MTV app installs increased more than 80 percent week over week.

In addition, following the television premiere of "CrazySexyCool: The TLC Story," VH1 placed the film exclusively in the VH1 app for a week and generated 1.4 million streams of the film and other TLC content. With the launch of the CMT app, the first episode of the new season of Sweet Home Alabama was pre-released in the CMT app a week before its television premiere.

The MTV, VH1 and CMT apps provide fans unmatched access to a library of current as well as retro favorites via TV Everywhere. Access to full-length episodes in the apps are included as part of a subscriber's TV service package from any one of ten distributors, including AT&T U-verse, Bright House Networks, Cablevision, DIRECTV, EPB Fiber Optics, Hawaiian Telcom, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which collectively reach almost 50 million homes. Subscribers simply need to sign in with their TV provider credentials to watch full episodes. All users will be able to access original content that extends the narrative of the show, including after shows, cast interviews and original webisodes. In the coming months, Viacom Music and Logo Group will launch similar app experiences for Logo.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com





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· GENERATION CRYO (MTV)











[10/21/14 - 12:09 PM]
The CW Announces Full Season Orders for "The Flash" and "Jane the Virgin"
"The Flash" debuted as the most-watched series premiere ever on The CW, scoring 6.1 million viewers in Live + 3 Day Nielsen ratings.

[10/21/14 - 11:55 AM]
FX Cancels "The Bridge" After Two Seasons
The network has released a statement indicating the series won't be returning.

[10/21/14 - 10:42 AM]
"Barbara Walters Presents: The 10 Most Fascinating People of 2014," Returns to ABC Primetime December 14, 9-11 PM ET
Oprah Winfrey, Neil Patrick Harris, Chelsea Handler and Scarlett Johansson are among those selected for the annual special.

[10/21/14 - 10:39 AM]
TLC Orders New Series Hosted by Roma Downey
The six-episode series will explore the stories of people who claim that they've experienced modern-day miracles, incredible twists of fate, and phenomena that logic and science cannot explain.

[10/21/14 - 10:04 AM]
FXX Scares Up Tricks and Treats for Halloween
The network will countdown to Halloween with a frightfully fun The Simpsons "Treehouse of Horror" programming event beginning October 26 with a 12-hour marathon.

[10/21/14 - 09:48 AM]
National Geographic Channel Uncorks Television's First Kickstarter-Funded Series, "Chug"
Beginning on Monday, November 24 at 10:30/9:30c, the network is taking viewers on a bar crawl around the world with traveling "drinkaloguer" and rum company owner Zane Lamprey.

[10/21/14 - 09:21 AM]
A&E Network to Air One-Hour Special "Growing Up Gotti: Ten Years Later" on November 10 at 9PM ET/PT
The special will revisit the infamous Long Island family with some of the series' greatest moments, a chance to hear what the Gotti's really thought of their time on television and what they're up to today.

[10/21/14 - 09:16 AM]
"The Last Patrol," Following Four Men Linked by Combat as They Travel the East Coast in Honor of a Fallen Peer, Debuts Nov. 10 on HBO
In conjunction with the film's premiere, Manhattan's Anastasia Photo will present Guillermo Cervera's first solo exhibition in New York, scheduled to run from October 24 to January 4.

[10/21/14 - 09:01 AM]
Winner of Starz Original Filmmaking Experiment "The Chair" to Be Announced During November 8th Season Finale
The feature films created by the two first-time directors documented on the network's first unscripted series will be available for viewing exclusively for subscribers beginning on Saturday, October 25.

[10/21/14 - 09:01 AM]
"The Kennedys" Returns to Reelz - The Multiple Emmy Award(R)-Winning Miniseries Begins Tuesday, November 4
The first two episodes of the eight-part miniseries airing back to back starting at 9:00/8:00c with back-to-back installments each subsequent Tuesday.

[10/21/14 - 09:01 AM]
Nominee Voting Opens Today for "People's Choice Awards 2015"
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[10/21/14 - 08:54 AM]
NBC Finishes #1 Monday Night Among the Big 4 in Adults 18-49, Adults 18-34, Adults 25-54 and Most Other Key Demos
NBC spins the numbers for Monday, October 20.

[10/21/14 - 08:42 AM]
Monday's Broadcast Ratings: NBC Tops Demos for Fifth Consecutive Week
Plus: The CW's "Jane the Virgin" grows by a tenth of a ratings point in its second week.

[10/21/14 - 08:31 AM]
Peyton Manning's Record-Setting Performance on NBC's "Sunday Night Football" Watched by Nearly 24 Million Viewers - Best on "SNF" This Season
NBC further spins the numbers for Sunday, October 19.

[10/21/14 - 08:06 AM]
Discovery Digital Networks' "DNews" Reaches One Million YouTube Subscriber Milestone
DNews is hosted by Trace Dominguez and Tara Long who are at the center of a winning formula that combines science, smarts and a dose of humor to look at topics that are grabbing headlines or bound to make you scratch your head.