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[11/18/13 - 06:32 AM]
MTV to Pre-Release First Episode of Groundbreaking Docu-Series "Generation Cryo" Exclusively in the MTV App a Week Before Its On-Air Premiere
The series documents the journey of 17-year-old Breeanna who recently learned that she has at least 15 half-siblings fathered by the same anonymous donor, #1096.

[via press release from MTV]

MTV TO PRE-RELEASE FIRST EPISODE OF GROUNDBREAKING DOCU-SERIES "GENERATION CRYO" EXCLUSIVELY IN THE MTV APP A WEEK BEFORE ITS ON-AIR PREMIERE

Series Follows the Remarkable Journey of 17-Year-Old Breeanna Who Discovers 15 Half Brothers and Sisters on Her Quest to Find the Donor - the Biggest Mystery of Her Life

New York, November 18, 2013 - MTV today announced it will pre-release the first episode of its groundbreaking docu-series "Generation Cryo" tonight at 12AM ET, exclusively via the MTV app, available on iPhone, iPad, Xbox 360 for Xbox Live Gold members in the U.S., a week before its on-air premiere on Monday, November 25 at 10:00pm ET/PT.

"We've been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television," said Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV. "Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners."

The series documents the journey of 17-year-old Breeanna who recently learned that she has at least 15 half-siblings fathered by the same anonymous donor, #1096. Armed with this newly obtained information, Bree sets out to meet her half-brothers and sisters and encourages them to help her find out more about their donor. Realizing that they are more similar than any of them could have imagined, Bree immediately connects with her siblings who accept her unconditionally. Along the way, what starts off as a meeting of strangers becomes an intense and emotional bonding of family. For a link to the trailer, click here.

"Generation Cryo" is produced by Off the Fence for MTV with OTF's Michael Lang, Ellen Windemuth and Rob Schwarze serving as Executive Producers. Marshall Eisen, Nomi Ernst Leidner, Betsy Forhan, and Dave Sirulnick are Executive Producers for MTV. Dave Wadsworth is the Supervising Producer for OTF. Jonathan Mussman is Executive in Charge, MTV. Wendy Kramer is the Associate Producer and the Founder and Director of the Donor Sibling Registry.

This marks the latest in a line of recent innovative experiments by Viacom Music and Logo Group aimed at providing fans with immediate access to exclusive content within its brand apps. Recently, MTV became the first network to pre-release an entire season of a series, "Wait 'Til Next Year," in its app prior to premiere on television. During the pre-release, the show helped drive the app's biggest streaming week to date per person and increased downloads 47% week-over-week. Additionally, the series' television premiere drew an 8% uptick in P12-17. When fans banded together to tweet #UnlockMiley to access two new clips for the "Miley: The Movement," MTV app installs increased more than 80 percent week over week.

In addition, following the television premiere of "CrazySexyCool: The TLC Story," VH1 placed the film exclusively in the VH1 app for a week and generated 1.4 million streams of the film and other TLC content. With the launch of the CMT app, the first episode of the new season of Sweet Home Alabama was pre-released in the CMT app a week before its television premiere.

The MTV, VH1 and CMT apps provide fans unmatched access to a library of current as well as retro favorites via TV Everywhere. Access to full-length episodes in the apps are included as part of a subscriber's TV service package from any one of ten distributors, including AT&T U-verse, Bright House Networks, Cablevision, DIRECTV, EPB Fiber Optics, Hawaiian Telcom, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which collectively reach almost 50 million homes. Subscribers simply need to sign in with their TV provider credentials to watch full episodes. All users will be able to access original content that extends the narrative of the show, including after shows, cast interviews and original webisodes. In the coming months, Viacom Music and Logo Group will launch similar app experiences for Logo.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com





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· GENERATION CRYO (MTV)









[11/26/14 - 11:15 AM]
Watch a Sneak Peek at a Special Bite-Sized "Brooklyn Nine-Nine" Airing Thanksgiving, After the Football Game, on FOX
Said installment, guest starring Eva Longoria, then airs in full on Sunday, November 30 at 8:30/7:30c.

[11/26/14 - 10:45 AM]
NBCSN Delivers Best F1 Season Ever for a Single Cable Network
NBCSN spins the numbers for its F1 coverage to date this season.

[11/26/14 - 10:45 AM]
Six Groups Battle for First Place on Wednesday, Dec. 17 in the Two-Hour Special Edition of "The Sing-Off"
Returning judges Jewel and Shawn Stockman will be joined by Fall Out Boy frontman Patrick Stump while Nick Lachey is once again set as host.

[11/26/14 - 09:56 AM]
TNT Offers On-Demand Sneak Peek of Dwayne "The Rock" Johnson's New Series "Wake Up Call"
Fans will be able to watch the sneak peek episode through the Watch TNT app & www.tntdrama.com starting Thanksgiving Day.

[11/26/14 - 09:45 AM]
Nick Jonas to Perform Hit Single "Jealous" from Self-Titled Album on Monday, Dec. 1 Telecast of "The Voice"
Hot country newcomer RaeLynn is also set to perform on the Tuesday, December 2 telecast.

[11/26/14 - 09:14 AM]
NBCSN Presents "NASCAR America" Specials Recapping the Thrilling Top Moments of 2014
The specials began airing during "NASCAR America's" 30-minute 5 p.m. ET time slot on Nov. 19, with new episodes debuting Dec. 1, 2, 10 and 11, and culminating on Dec. 16 with the Top 20 Moments of 2014.

[11/26/14 - 09:08 AM]
CBS to Broadcast Special Editions of "The Late Late Show," Jan. 5 - March 6
Judd Apatow, Will Arnett, Wayne Brady, Drew Carey, Jim Gaffigan, Billy Gardell, Sean Hayes, Thomas Lennon, John Mayer and Kunal Nayyar are among the scheduled guest hosts.

[11/26/14 - 08:52 AM]
"The Voice" Ranks #1 in Adults 18-34 and All Key Adult-Female Demos in Its Time Period
NBC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:37 AM]
ABC's "Dancing with the Stars" Jumps to Season Highs for Its Top Finale Performance in 4 Seasons
ABC spins the numbers for Tuesday, November 25.

[11/26/14 - 08:31 AM]
Tuesday's Broadcast Ratings: "Dancing with the Stars" Gives ABC First Demo Win of the Season
The Alphabet also leads the night among total viewers.

[11/26/14 - 08:14 AM]
USSA, NBC Sports Group and Universal Sports Network to Provide Unprecedented Coverage of 2014-15 U.S. Ski and Snowboarding Season
The partnership will result in a record 67 of hours of coverage this season across NBC, NBCSN, and Universal Sports.

[11/26/14 - 08:07 AM]
New Survey from National Geographic Channel and Kelton Global Timed to the Premiere of "Sleepless in America" Finds That Most Americans Sleep Less Than Eight Hours a Night
What's more alarming is that our efforts to get more rest could actually be doing more harm than good.

[11/25/14 - 05:08 PM]
Remaining Episodes of "Selfie" Will Be Available Weekly Starting Today on Hulu with a Plus Subscription
The series previously aired Tuesday nights at 8:00/7:00c on ABC.

[11/25/14 - 01:52 PM]
Hallmark Channel's "Countdown to Christmas" Is the Most Watched Network Among Women 25-54 for 4th Consecutive Weekend
The Hallmark Channel spins the numbers for Saturday, November 22 and Sunday, November 23.

[11/25/14 - 01:35 PM]
Video: Six New Videos for "Archer" Season Six
The electrifying new season of "Archer" premieres January 8 on FX.