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[11/18/13 - 06:32 AM]
MTV to Pre-Release First Episode of Groundbreaking Docu-Series "Generation Cryo" Exclusively in the MTV App a Week Before Its On-Air Premiere
The series documents the journey of 17-year-old Breeanna who recently learned that she has at least 15 half-siblings fathered by the same anonymous donor, #1096.

[via press release from MTV]

MTV TO PRE-RELEASE FIRST EPISODE OF GROUNDBREAKING DOCU-SERIES "GENERATION CRYO" EXCLUSIVELY IN THE MTV APP A WEEK BEFORE ITS ON-AIR PREMIERE

Series Follows the Remarkable Journey of 17-Year-Old Breeanna Who Discovers 15 Half Brothers and Sisters on Her Quest to Find the Donor - the Biggest Mystery of Her Life

New York, November 18, 2013 - MTV today announced it will pre-release the first episode of its groundbreaking docu-series "Generation Cryo" tonight at 12AM ET, exclusively via the MTV app, available on iPhone, iPad, Xbox 360 for Xbox Live Gold members in the U.S., a week before its on-air premiere on Monday, November 25 at 10:00pm ET/PT.

"We've been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television," said Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV. "Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners."

The series documents the journey of 17-year-old Breeanna who recently learned that she has at least 15 half-siblings fathered by the same anonymous donor, #1096. Armed with this newly obtained information, Bree sets out to meet her half-brothers and sisters and encourages them to help her find out more about their donor. Realizing that they are more similar than any of them could have imagined, Bree immediately connects with her siblings who accept her unconditionally. Along the way, what starts off as a meeting of strangers becomes an intense and emotional bonding of family. For a link to the trailer, click here.

"Generation Cryo" is produced by Off the Fence for MTV with OTF's Michael Lang, Ellen Windemuth and Rob Schwarze serving as Executive Producers. Marshall Eisen, Nomi Ernst Leidner, Betsy Forhan, and Dave Sirulnick are Executive Producers for MTV. Dave Wadsworth is the Supervising Producer for OTF. Jonathan Mussman is Executive in Charge, MTV. Wendy Kramer is the Associate Producer and the Founder and Director of the Donor Sibling Registry.

This marks the latest in a line of recent innovative experiments by Viacom Music and Logo Group aimed at providing fans with immediate access to exclusive content within its brand apps. Recently, MTV became the first network to pre-release an entire season of a series, "Wait 'Til Next Year," in its app prior to premiere on television. During the pre-release, the show helped drive the app's biggest streaming week to date per person and increased downloads 47% week-over-week. Additionally, the series' television premiere drew an 8% uptick in P12-17. When fans banded together to tweet #UnlockMiley to access two new clips for the "Miley: The Movement," MTV app installs increased more than 80 percent week over week.

In addition, following the television premiere of "CrazySexyCool: The TLC Story," VH1 placed the film exclusively in the VH1 app for a week and generated 1.4 million streams of the film and other TLC content. With the launch of the CMT app, the first episode of the new season of Sweet Home Alabama was pre-released in the CMT app a week before its television premiere.

The MTV, VH1 and CMT apps provide fans unmatched access to a library of current as well as retro favorites via TV Everywhere. Access to full-length episodes in the apps are included as part of a subscriber's TV service package from any one of ten distributors, including AT&T U-verse, Bright House Networks, Cablevision, DIRECTV, EPB Fiber Optics, Hawaiian Telcom, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which collectively reach almost 50 million homes. Subscribers simply need to sign in with their TV provider credentials to watch full episodes. All users will be able to access original content that extends the narrative of the show, including after shows, cast interviews and original webisodes. In the coming months, Viacom Music and Logo Group will launch similar app experiences for Logo.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com





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· GENERATION CRYO (MTV)









[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
Under legal siege, Captain Paul Watson is forced to hand the mission over to youthful veteran Peter Hammarstedt following a ruling from the United States Court of Appeals for the Ninth Circuit.

[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
The release is part of Starz's 25 Days of #OutlanderOfferings that has been giving fans something extra special for the holidays to get them through the #Droughtlander.

[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
The series tells the story of a ruthless, well-trained warrior named Sunny (Wu) and a young boy who embark on a journey across a dangerous land to find enlightenment.

[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
The premiere episode of "This Is Not Happening" will be available on Amazon Instant Video on January 12 and in the Comedy Central App on January 13.

[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.

[12/19/14 - 08:25 AM]
Thursday's Broadcast Ratings: Comedies Power CBS to Top Spot
A repeat "The Big Bang Theory" and a new "Mom" lead the night among adults 18-49.

[12/19/14 - 08:08 AM]
Season Two of "My Big Redneck Family" Premieres Saturday, January 17 at 9 P.M., ET/PT
Tom Arnold is back to host the 13-episode second season as this lovable gang faces more parenting problems, marital misadventures and questionable career moves than ever before.

[12/19/14 - 08:03 AM]
First-Time People's Choice Award Nominee Iggy Azalea and Last Year's People's Choice Award Winner Fall Out Boy to Perform at "People's Choice Awards 2015"
They will join the lineup with recently announced performers Lady Antebellum.

[12/19/14 - 08:00 AM]
FOX's TV Everywhere Content Now Available to More Than 20 Million DirecTV Customers Nationwide
In addition, DirecTV will make the feeds of FX, FXX, FS1, FS2, National Geographic Channel and Nat Geo WILD available for out-of-home streaming on the DirecTV Everywhere platform.

[12/19/14 - 07:28 AM]
Travel Channel's Andrew Zimmern Gives Viewers a Tasty Look at Foods That Define Global Locations on New Series "Bizarre Foods: Delicious Destinations"
The 13-episode series, an extension of the popular "Bizarre Foods" franchise, takes viewers on an international journey to iconic cities around the world for a taste of their quintessential, not-to-be missed dishes.

[12/19/14 - 07:00 AM]
BBC America's "Broadchurch" Premiere Date Change
Season two will now premiere Wednesday, March 4 at 10:00/9:00c.