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[11/18/13 - 06:32 AM]
MTV to Pre-Release First Episode of Groundbreaking Docu-Series "Generation Cryo" Exclusively in the MTV App a Week Before Its On-Air Premiere
The series documents the journey of 17-year-old Breeanna who recently learned that she has at least 15 half-siblings fathered by the same anonymous donor, #1096.

[via press release from MTV]

MTV TO PRE-RELEASE FIRST EPISODE OF GROUNDBREAKING DOCU-SERIES "GENERATION CRYO" EXCLUSIVELY IN THE MTV APP A WEEK BEFORE ITS ON-AIR PREMIERE

Series Follows the Remarkable Journey of 17-Year-Old Breeanna Who Discovers 15 Half Brothers and Sisters on Her Quest to Find the Donor - the Biggest Mystery of Her Life

New York, November 18, 2013 - MTV today announced it will pre-release the first episode of its groundbreaking docu-series "Generation Cryo" tonight at 12AM ET, exclusively via the MTV app, available on iPhone, iPad, Xbox 360 for Xbox Live Gold members in the U.S., a week before its on-air premiere on Monday, November 25 at 10:00pm ET/PT.

"We've been actively experimenting with introducing new shows on the app to help build awareness and buzz leading to the premiere on television," said Robyn DeMarco, Executive Vice President of Programming and Content Strategy for MTV. "Our audiences are living on these devices and these platforms provide new opportunities to super serve exclusive content to our fans while simultaneously creating new ways to integrate our ad partners."

The series documents the journey of 17-year-old Breeanna who recently learned that she has at least 15 half-siblings fathered by the same anonymous donor, #1096. Armed with this newly obtained information, Bree sets out to meet her half-brothers and sisters and encourages them to help her find out more about their donor. Realizing that they are more similar than any of them could have imagined, Bree immediately connects with her siblings who accept her unconditionally. Along the way, what starts off as a meeting of strangers becomes an intense and emotional bonding of family. For a link to the trailer, click here.

"Generation Cryo" is produced by Off the Fence for MTV with OTF's Michael Lang, Ellen Windemuth and Rob Schwarze serving as Executive Producers. Marshall Eisen, Nomi Ernst Leidner, Betsy Forhan, and Dave Sirulnick are Executive Producers for MTV. Dave Wadsworth is the Supervising Producer for OTF. Jonathan Mussman is Executive in Charge, MTV. Wendy Kramer is the Associate Producer and the Founder and Director of the Donor Sibling Registry.

This marks the latest in a line of recent innovative experiments by Viacom Music and Logo Group aimed at providing fans with immediate access to exclusive content within its brand apps. Recently, MTV became the first network to pre-release an entire season of a series, "Wait 'Til Next Year," in its app prior to premiere on television. During the pre-release, the show helped drive the app's biggest streaming week to date per person and increased downloads 47% week-over-week. Additionally, the series' television premiere drew an 8% uptick in P12-17. When fans banded together to tweet #UnlockMiley to access two new clips for the "Miley: The Movement," MTV app installs increased more than 80 percent week over week.

In addition, following the television premiere of "CrazySexyCool: The TLC Story," VH1 placed the film exclusively in the VH1 app for a week and generated 1.4 million streams of the film and other TLC content. With the launch of the CMT app, the first episode of the new season of Sweet Home Alabama was pre-released in the CMT app a week before its television premiere.

The MTV, VH1 and CMT apps provide fans unmatched access to a library of current as well as retro favorites via TV Everywhere. Access to full-length episodes in the apps are included as part of a subscriber's TV service package from any one of ten distributors, including AT&T U-verse, Bright House Networks, Cablevision, DIRECTV, EPB Fiber Optics, Hawaiian Telcom, RCN, Suddenlink, Time Warner Cable and Verizon FiOS, which collectively reach almost 50 million homes. Subscribers simply need to sign in with their TV provider credentials to watch full episodes. All users will be able to access original content that extends the narrative of the show, including after shows, cast interviews and original webisodes. In the coming months, Viacom Music and Logo Group will launch similar app experiences for Logo.

About MTV

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA), one of the world's leading creators of programming and content across all media platforms. For more information, go to http://www.mtvpress.com





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· GENERATION CRYO (MTV)











[03/26/15 - 02:04 PM]
Nickelodeon's 28th Annual Kids' Choice Awards to Simulcast Across Nickelodeon, TeenNick, Nicktoons and TV Land, Live Stream on Nick.com and Nick App Saturday, March 28, at 8:00 P.M. (ET/PT)
The night begins with a super-sized episode of "The Thundermans" at 7:00 p.m. (ET/PT) and ends with an exclusive first-look of the all-new animated series "Harvey Beaks" immediately following the slime ceremony at 9:30 p.m. (ET/PT).

[03/26/15 - 01:03 PM]
"Living with Lincoln," The Story of One Family's Efforts to Save the Photographs of Abraham Lincoln Over the Course of Five Generations, Debuts April 13 on HBO
The film explores his family's physical and emotional connection to the president, revealing a personal side of the immortal leader through a modern-day journey of discovery, obsession, depression and despair.

[03/26/15 - 01:00 PM]
Saoirse Ronan and Cynthia Nixon Star in "Stockholm, Pennsylvania" Premiering May 2 on Lifetime(R)
The original movie centers on a young woman, kidnapped as a child, who struggles to readjust to life after being returned home.

[03/26/15 - 12:27 PM]
William Petersen Returns to Television in WGN America's Critically Acclaimed Series "Manhattan," Produced by Lionsgate, Skydance and Tribune Studios
Production will begin on its second season in New Mexico in April for a 2015 debut on WGN America.

[03/26/15 - 12:18 PM]
"Halt and Catch Fire" Dials Up Season Two on Sunday, May 31 at 10:00 P.M. ET/PT
Viewers will also be able to catch up on season one on Netflix beginning Wednesday, April 8.

[03/26/15 - 12:13 PM]
Nickelodeon and Paramount Television Set the Stage with the Cast of "School of Rock"
The series is scheduled to air fall 2015 and is currently in production at Paramount Studios in Los Angeles.

[03/26/15 - 12:01 PM]
Colin Ferguson Cast to Join Andie MacDowell and Dylan Neal in Season Three of Hallmark Channel's Highly-Rated Primetime Original Series, "Debbie Macomber's Cedar Cove"
The #1 primetime drama makes its anticipated return with a special two-hour season premiere July 2015.

[03/26/15 - 11:52 AM]
NBC Sets Aug. 5 Premiere Dates for Two New Comedies and Robust List of Reality Series as Network Looks for Fifth Straight Summer Win in 18-49
"Mr. Robinson" and "The Carmichael Show" will launch on Wednesday, August 5 at 9:00/8:00c and 9:30/9:30c, respectively.

[03/26/15 - 11:52 AM]
Kevin Hart Brings His Boys to Comedy Central(R) with the World Premiere of "Kevin Hart Presents: Plastic Cup Boyz" on Saturday, April 11 at 11:00 PM ET/PT
Three man act Plastic Cup Boyz, Joey Wells, Will "Spank" Horton and Na'im Lynn, taped their debut special at The House of Blues in San Diego.

[03/26/15 - 11:06 AM]
"Nightline" Is #1 for the Week in Total Viewers and Adults 25-54 for Second Straight Week
ABC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 11:01 AM]
"The Tonight Show" Outdelivers ABC, CBS Competition in All Key Ratings Measures for Week of March 16-20
NBC spins the late-night numbers for the week of March 16-20.

[03/26/15 - 10:00 AM]
HBO and Vice Enter Major News Content Deal
Highlights include a four-year extension (with an increase from 14 to 35 episodes a year) of the Emmy(R)-winning documentary show.

[03/26/15 - 09:35 AM]
TLC Sings Into Spring with New Series Following "The Willis Family"
The series will follow Brenda and Toby Willis as they share the challenge of maintaining their large, fourteen-member family while keeping up with the workload required to manage their touring band.

[03/26/15 - 09:22 AM]
LMN Premieres New Original Series "I Love You... But I Lied" Wednesday, April 8 at 10PM ET
Inspired by true events, each episode of "I Love You... But I Lied" reveals two stories of personal deception.

[03/26/15 - 09:14 AM]
"Top Chef at Sea" Heats Up as Celebrity Cruises and Bravo Media Extend Partnership Through 2016
Setting sail November 14 onboard Celebrity Reflection, the one-of-a-kind Eastern Caribbean cruise vacation will give guests an up-close-and-personal culinary experience with six former "Top Chef" competitors.