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[11/25/13 - 09:06 AM]
Nickelodeon and Sprayground Team Up for Limited-Edition SpongeBob SquarePants Deluxe Backpacks
The Sprayground x SpongeBob: SpongeBob SharkPants deluxe backpack retails for $65, and available now exclusively at SprayGround.com.

[via press release from Nickelodeon]

NICKELODEON AND SPRAYGROUND TEAM UP FOR LIMITED-EDITION SPONGEBOB SQUAREPANTS DELUXE BACKPACKS

Collaboration Marks Sprayground's First-Ever Co-Brand with an Animated Character

NEW YORK - Nov. 25, 2013 - Nickelodeon and Sprayground, a graffiti-inspired fashion brand, team up to release Sprayground x SpongeBob: SpongeBob SharkPants Deluxe Backpack. The limited-edition brightly-hued unisex backpack has a 360 degree print design, featuring elements of SpongeBob's Bikini Bottom pals including Mr. Krabs, Patrick and Sandy Cheeks. The Sprayground x SpongeBob: SpongeBob SharkPants deluxe backpack retails for $65, and available now exclusively at SprayGround.com.

"SpongeBob is an iconic and versatile brand that lends itself to be reimagined through innovative products," said Julie McKenzie, Senior Vice President, Softlines and Packaged Good, Nickelodeon Consumer Products. "Our Sprayground collaboration is a creative expression of all of the attributes that have made SpongeBob beloved around the world, mixed with cutting-edge style that both of our brands' fans will love."

The Sprayground x SpongeBob: SpongeBob SharkPants Deluxe Backpack's front panel is a wide-eyed SpongeBob face with Sprayground's iconic shark mouth. Made of canvas, the backpack features cushioned shoulder straps with SpongeBob's iconic knee-high sock design, two side pockets, organizing pockets in the front compartment, and a laptop compartment in the main internal compartment.

Since its launch in July 1999, SpongeBob SquarePants has become one of the most beloved animated characters in TV history and a global pop culture phenomenon. Currently in its 14th year, the series continues to be one of the most-watched animated series with kids, with one third of its audience 18-49. SpongeBob SquarePants is one of the most 'liked' animated series on Facebook, with more than 84 million fans. As the most widely distributed property in Viacom history, SpongeBob is seen in over 170 countries and translated in more than 35 languages. Over the past several years, SpongeBob has averaged more than 100 million total viewers every quarter across all Nickelodeon networks.

About Sprayground

Founded by street artist DBD in 2006, Sprayground (sprayground.net) originally started as a blank bag company aiming to offer street artists a new medium for expression. Since then, Sprayground has expanded its range of street-inspired bags and accessories for style-savvy creatives. Now an established street wear brand, Sprayground maintains its devotion to street art through a fashion-focused aesthetic, innovative designs, and collaborations with internationally known artists.

Based in New York, Sprayground is available nationwide at retailers like Kitson, Goliath, Atmos, Vault, Bodega, Food Soldiers, and more.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in more than 100 million households and has been the number-one-rated basic cable network for 18 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B). http://www.nickpress.com. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).





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· SPONGEBOB SQUAREPANTS (NICKELODEON)











[08/21/14 - 10:45 AM]
Maria Bello, Olympia Dukakis and Joan Jett Star in "Big Driver" - Original Movie Based on Short Story by Stephen King - Premieres October 18 on Lifetime(R)
The film tells the story of a young novelist hell-bent on revenge after falling victim to a brutal crime.

[08/21/14 - 10:42 AM]
Go Under the Covers with Discovery Fit & Health for Sextember, A Month-Long Exploration of Sex in America
Every weeknight at 10:00/9:00c beginning September 1, the network will encore provocative programming from Discovery's complete library of content.

[08/21/14 - 10:41 AM]
"Tim & Eric's Bedtime Stories" Premieres Thursday, September 18th at 12:15 a.m. (ET/PT) on Adult Swim
Each episode offers a unique tale: dark, horrifying, perverse, insane... hilarious - featuring a wide array of comedic and dramatic guest stars.

[08/21/14 - 10:12 AM]
"Rebuilding the World Trade Center" - Marcus Robinson's Poignant Film Chronicles 8 Years of Construction; Premieres Thursday, September 11, at 6 p.m. on History
The two-hour special - eight years in the making, from laying of the first foundation to triumphantly topping the gleaming new 104-story One World Trade Center with its spire - focuses on the construction workers who performed the Herculean task.

[08/21/14 - 10:02 AM]
Spike TV Announces More Leading Characters for "Tut" Event Series
Nonso Anozie, Sibylla Deen, Kylie Bunbury, Alexander Siddig, Peter Gadiot and Iddo Goldberg are among the latest to join the project.

[08/21/14 - 09:02 AM]
TNT Lands Rights to Lionsgate's Hunger Games and Divergent Franchises
The Hunger Games is slated to air on TNT for the first time in winter 2015, and the network will add the second installment, The Hunger Games: Catching Fire, in winter 2016.

[08/21/14 - 09:01 AM]
Star Lineup Set for the MDA Show of Strength Telethon This Labor Day Weekend
Aloe Blacc, Alyssa Milano, Brad Paisley, Bret Michaels, Fall Out Boy, Jason Derulo, Josh Groban, LeAnn Rimes and Rascal Flatts are among those slated to appear.

[08/21/14 - 08:59 AM]
"A Good Job: Stories of the FDNY," A Film by Liz Garbus and Steve Buscemi, Explores the Demanding Lives of New York City Firefighters When It Debuts Sept. 8, Exclusively on HBO
Featuring first-hand accounts of veteran firefighters and former FDNY member Buscemi, the film reveals what it feels like to fight, and know, fire in New York.

[08/21/14 - 08:36 AM]
Wednesday's Broadcast Ratings: CBS Pulls in Front with "Big Brother"
The show's latest installment is the night's top draw among adults 18-49.

[08/21/14 - 08:25 AM]
"Motive" Builds to 6-Week Highs in Total Viewers and Young Adults
ABC spins the numbers for Wednesday, August 20.

[08/21/14 - 08:00 AM]
CMT Celebrates the End of Summer with Five Days of Special Programming Beginning Thursday, August 28
Highlights include the network premiere of "Fear Factor" on Monday, September 1.

[08/21/14 - 07:04 AM]
FXX's 12-Day Marathon of "The Simpsons" Kicks off Today, August 21 at 10 AM ET/PT
Said run will conclude September 1 at 12 AM ET/PT, making it the longest-running marathon in television history.

[08/21/14 - 07:01 AM]
"CBS Fall Preview," A Special Presenting a "First Look" at the Network's New Fall Series, Will Be Broadcast Monday, Sept. 1
Jim Nantz hosts the annual offering, which highlights the network's five new fall series.

[08/21/14 - 06:45 AM]
Discovery Channel Tells the Story of 9/11 Elite Rescue Squad
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[08/21/14 - 06:02 AM]
ABC's Reinvention of "The View" Includes a New Show Logo, State-of-the-Art Set and Studio
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