[01/07/14 - 09:00 AM]
MTV Embarks on an Ambitious Social Experiment with New Series "Are You the One?"
The series - premiering Tuesday, January 21 at 11:00/10:00c - aims to help 10 women and 10 men find their perfect match.

[via press release from MTV]


MTV Embarks On An Ambitious Social Experiment With New Series "ARE YOU THE ONE?"

Airing Globally on MTV Beginning with the United States Premiere on January 21, 2014 at 11PM ET/PT

New York, NY (December 23, 2013) - MTV will conduct a social experiment on modern love with the new series "Are You the One?" - helping 10 women and 10 men find their perfect match. These hopeful romantics participated in a rigorous matchmaking process using a unique dating algorithm created to help quantify compatibility. The result? Recommended matches for the 20 singles with the goal of meeting the perfect partner. Using this technology, 10 ideal pairs have been identified and will ultimately come face-to-face with their true match - the catch is that the results were kept a secret from the singles. Throughout the course of the season, each of the potential lovers must uncover the mystery of their "soul mates" identity. "Are You the One?" is slated to air globally on MTV's channels around the world beginning with its U.S. debut on January 21, 2014. Each episode of "Are You The One?" will air across MTV's international channels soon after the show's U.S. premiere beginning in late January 2014 (check local listings).

"Our millennial audience has no trouble dating or hooking up but making a deeper commitment is more challenging for them," said Susanne Daniels, President of Programming, MTV. "'Are you the One?' will provide clues to the contestants to help them find their perfect match. There's unexpected emotional twists as they find it trickier than they imagined to break apart in the name and the game of finding true love."

"Are You the One?" will select 10 single women and 10 single men who have had no luck in finding lasting love and will first conduct a thorough assessment, using a team of professional matchmakers, psychologists, and the participant's family, friends and exes, to determine their other half. The process will include in-depth interviews, questionnaires and compatibility testing to achieve the ultimate results. Produced on the picturesque island of Kauai, Hawaii, the 20 singles chosen will live together knowing that their perfect match may be in the room right next to them. Viewers will be able to follow the ups and downs as each person gets potentially one step closer to finding romantic bliss, and their reactions can be as surprising as their choices.

In addition to getting to know one another socially, the 20 singles will undergo weekly tests of physical attraction, personality traits, relationship history assessments and more. During the quest to pick their match, the singles discover that following their heart might feel right, but if the data does not make a match they have to start their search over, leaving budding relationships behind causing tension and despair. At the end of each week, the 20 potential lovers will scramble to find who they believe is their perfect match. If all 10 couples match up with their pre-determined partners within 10 attempts, they will share the largest cash reward MTV has ever offered and more importantly, will walk away with a prized romance.

"Are You the One?" concept by Executive Producers Howard Schultz, Rob LaPlante and Jeff Spangler of Lighthearted Entertainment. Scott Jeffress Executive Producer for Lighthearted Entertainment. Lauren Dolgen, Tiffany Lea Williams, Maura Madden and Matthew Parillo are Executives in Charge for MTV

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

About Lighthearted Entertainment:

Lighthearted Entertainment was established in 1992 by CEO Howard Schultz as an independently-owned television production company, specializing in all forms of non-scripted programming. Schultz and the Lighthearted team are fiercely committed to translating their creativity, energy and ideas into shows that tap into the zeitgeist of current culture. Producing literally thousands of hours of television across cable, syndication and broadcast networks, hits such as FOX's "The Moment of Truth," ABC's "Extreme Makeover" and MTV's "Next" have also enjoyed appeal worldwide. More recently, Lighthearted produced TNT's adventure series "72 Hours" along with Animal Planet's currently airing "Lone Star Legend."

Rob LaPlante (Executive Producer of A&E's "Obsessed" and MTV's "Is She Really Going out with Him") serves as Executive Vice President and Jeff Spangler serves as Vice President of Development.

  [january 2014]  


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