DISCOVERY CHANNEL SEARCHES FOR THE NEXT BEST INVENTION ON "BILLY BOB'S GAGS TO RICHES" TUESDAY, JANUARY 28 AT 10 PM ET/PT

(New York, NY) - Meet Jonah White, novelty king and owner of Billy Bob World in Hardin, Illinois - a place where redneck inventors can pitch their best ideas in hopes of striking it rich. After building an empire on his own invention - fake hillbilly buck teeth - Jonah has accomplished the America dream, creating a booming business with over 300-products sold throughout the world. Now, redneck inventors from all over are coming to Billy Bob World to pitch Jonah their own outrageous ideas for a piece of the pie. Find out what it takes to get from pitch to rich on Discovery Channel's BILLY BOB'S GAGS TO RICHES premiering Tuesday, January 28 at 10 PM ET/PT.

Jonah is always on the lookout for the next big, million dollar idea, but he doesn't do it alone - he utilizes his 'Redneck Think Tank' to test, develop and come up with new products. From cowboy sandals, redneck pumpkin teeth and a gun toilet plunger, Jonah is constantly taking pitches from hopeful inventors who are trying to cash in on their own crazy ideas but the negotiations can get pretty intense and in the end, Jonah could make some lucky inventors rich, or send them back to the drawing board.

BILLY BOB'S GAGS TO RICHES is produced for Discovery Channel by Asylum Entertainment. For Discovery Channel, the Executive Producer is David Pritikin. For Asylum Entertainment, Executive Producers are Steve Michaels, Jonathan Koch and James Gutierrez.

About Discovery Channel

Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com

About Discovery Communications

Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 nonfiction media company reaching more than two billion cumulative subscribers in 224 countries and territories. Discovery is dedicated to satisfying curiosity through 195 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network, The Hub and 3net, the first 24-hour 3D network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools and owns and operates a diversified portfolio of digital media services, including Revision3. For more information please visit www.discoverycommunications.com.