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[01/29/14 - 10:00 AM]
E! and Bud Light Partner to Bring E! Viewers to the Heart of the A-List Action at Bud Light Hotel New York
The partnership includes the Bud Light Hotel hub on Eonline and will continue with on-air and online coverage and events leading up to the big game on February 2.

[via press release from E!]

E! AND BUD LIGHT PARTNER TO BRING E! VIEWERS TO THE HEART OF THE A-LIST ACTION AT BUD LIGHT HOTEL NEW YORK

E! News to Present Coverage Broadcasting from the Bud Light Hotel Including the Hottest Parties and Celebrity Interviews

Eonline Serves as Digital Hub for the Venue Including Coverage of Bud Light Hotel Concerts Events

Los Angeles, CA, January 29, 2014 - E! and Bud Light are collaborating to bring viewers exclusive access inside the Bud Light Hotel - the hottest entertainment venue in New York leading up to the big game.

As an official media partner of the Bud Light Hotel, E! will offer fans a multi-platform experience across E! News and Eonline, including behind-the-scenes access to the hottest parties at the Bud Light Hotel, inside scoop from celebrity guests and coverage of highly-anticipated concerts with The Roots, Imagine Dragons and more. The partnership includes the Bud Light Hotel hub on Eonline and will continue with on-air and online coverage and events leading up to the big game on February 2.

As part of the partnership, E!'s Jason Kennedy and Alicia Quarles will be reporting from the Bud Light Hotel for E! News on Thursday, January 30 and Friday, January 31. In addition, E! News will present extensive coverage the entire week of January 27 with segments ranging from celebrity football fans heading to the big game to the ultimate party tips.

At the Bud Light Hotel hub at Eonline (eonline.com/elovesfootball), fans can track celebrity happenings and events at the Bud Light Hotel, as well as all the social excitement around the venue. Eonline's coverage will culminate with three back-to-back nights covering the Hotel's concert events, including The Roots on Thursday, January 30, Imagine Dragons on Friday, January 31 and another A-list performer on Saturday, February 1. Concert highlights will also appear on E! News.

"We are excited to partner with Bud Light to bring to life some of the most exciting events over multiple platforms surrounding the biggest football weekend of the year," said Laura Molen, Executive Vice President, Lifestyle Advertising Sales Group, NBCUniversal. "The young, affluent and social nature of E!'s audience is sure to get the word out about what's happening at the Bud Light Hotel."

"Our partnership with E! will allow us to take the Bud Light Hotel experience and share it with fans across the country," said Blaise D'Sylva, Vice President of Sports, Media and Entertainment Marketing, Anheuser-Busch. "Not only will viewers have the opportunity to watch some of our world-class concerts throughout the weekend, they will be able to access a variety of content around football's biggest weekend."

# # #

About E! Entertainment

E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. Popular E! programming includes core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's popular series "Keeping Up with the Kardashians," "Total Divas," "Hello Ross" and "Eric & Jessie: Game On." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

About Bud Light

Introduced in 1982, Bud Light is a premium light lager with a superior drinkability that has made it the best-selling and most popular beer in the United States. Bud Light is brewed using a blend of premium aroma hop varieties, both American-grown and imported, and a combination of barley malts and rice. The light-bodied beer features a fresh, clean and subtle hop aroma, delicate malt sweetness and a crisp finish that delivers the ultimate refreshment. For more information, visit www.BudLight.com. Contact: Neil Schubert, neil.schubert@nbcuni.com, 323-954-2516





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