NICKELODEON TEAMS UP WITH NFL TO GIVE KIDS AND FAMILIES AN INSIDERS' LOOK AT SUPER BOWL XLVIII FESTIVITIES IN NEW YORK AND NEW JERSEY WITH "NICKELODEON ALL ACCESS PASS TO SUPER BOWL XLVIII"

Nick Kicks Off Super Bowl-themed Original Content Across its Networks, Digital Platforms with Online Vote for "Kids' Pick" for Winning Team, January 30

Network's Resident Super-Hero, Pick Boy, Returns to Report From "Super Bowl Boulevard" and Media Day

New York - Jan. 30, 2014 - Nickelodeon and the National Football League are teaming up to give kids and families behind-the-scenes access to the performances, games, events and excitement taking place in New York and New Jersey leading up to Super Bowl XLVIII, with Nickelodeon All Access Pass to Super Bowl XLVIII. Today, Jan. 30, Nickelodeon will begin rolling out Super Bowl-themed content across Nickelodeon, TeenNick, Nicktoons and the NickMom programming block on Nick Jr., as well as on the channels' websites and the Nick App. Kids can log on to www.nick.com/superbowl to pick the team they want to win Super Bowl XLVIII, with the winning team announced prior to the game on Sunday, Feb. 2.

Additionally, Nickelodeon's resident superhero, Pick Boy, will report daily from the NFL's "Super Bowl Boulevard Engineered by GMC" and will also serve as Nick's on-the-ground correspondent during Super Bowl XLVIII Media Day Fueled by Gatorade.

"I'm psyched to bring all of the excitement of this year's Super Bowl to kids across the country and be a part of giving them a chance to pick who they want to win The Big Game," said Pick Boy. "I've been to five of these Super Bowls. So, bring on the FOOTBALL! and chips, maybe some of those baby carrots too. I love those."

Nickelodeon's programming line-up of exclusive Super Bowl-themed content, airing Thursday, Jan. 30, through Monday, Feb. 3, includes: the premiere of TeenNick Top 10: Super Bowl Party Playlist, hosted by Nick Cannon and New York Giants wide receiver Victor Cruz on TeenNick; Nickelodeon All Access Pass to Super Bowl XLVIII, an original half-hour, pre-game special on Nicktoons hosted by Pick Boy, who will also serve as a correspondent in daily vignettes giving fans the inside scoop on the week-long pre-Super Bowl celebrations taking place across New York and New Jersey; a Super Bowl-themed episode of NFL RUSH ZONE, airing on Nickelodeon and Nicktoons; a football-themed season-two premiere of Take Me To Your Mother with Andrea Rosen on NickMom; and more.

In addition to watching the action unfold across Nickelodeon's networks, viewers can log on to a dedicated website (www.nick.com/superbowl) and the Nick App to follow along with all of the behind-the-scenes fun, and check out Super Bowl-themed games, interviews with players and more. Additionally, all three seasons of NFL RUSH ZONE are available on VOD throughout January.

"The Super Bowl is annually the most watched show of the year among kids," said Peter O'Reilly, Vice President, Fan Strategy and Marketing for the NFL. "We are excited to build upon our great, year-round partnership with Nickelodeon to give kids a unique, behind-the-scenes look at all the fun and festivities of Super Bowl week."

Nickelodeon's full slate of original on-air programming and digital content for Super Bowl week is as follows:

· TeenNick Top 10: Super Bowl Party Playlist, hosted by Nick Cannon - Premieres Friday, Jan. 31, at 10:00 p.m. (ET) on TeenNick

Nick Cannon brings all the action from the Super Bowl XLVIII Media Day Fueled by Gatorade to a special TeenNick Top 10, packed with shout-outs from the players, an interview with New York Giants wide receiver Victor Cruz and a playlist of songs that will get them pumped up and ready for game day.

· NFL RUSH ZONE Super Bowl Special, "Sudden Death Showdown" - Premieres Saturday, Feb. 1, at 1:00 p.m. (ET/PT) on Nickelodeon and 6 p.m. (ET) on Nicktoons

During this special episode, the Super Bowl is taking place in New York and New Jersey, but with 30 Megacores missing, the Guardians, along with Houston Texans J.J. Watt and San Francisco 49ers Vernon Davis, must defeat Sudden Death before he sends Earth hurling into deep space.

· Nickelodeon All Access Pass to Super Bowl XLVIII - Premieres Saturday, Feb. 1, at 6:30 p.m. (ET) on Nicktoons

This half-hour special, hosted by Pick Boy, highlights the action of Super Bowl week through a kid-inspired lens. The show will feature exclusive player interviews, activities surrounding Super Bowl Boulevard Engineered by GMC in Times Square and an interview with the winner of the NFL PLAY 60 Super Bowl contest, of which Nickelodeon was the official youth media promotional partner. The winner of this year's contest, Thomas Brown, received a trip to New York City and the opportunity to run the official game ball out on the field at Super Bowl XLVIII.

· Take Me To Your Mother Season Two Premiere "Andrea Tackles Sports" - Premieres Saturday, Feb. 1, at 10:30 p.m. (ET) on NickMom

The series follows first-time mom Andrea Rosen's adventures around the country seeking advice from moms on what it takes to raise a great kid. In the season two premiere, Rosen discovers her son Odin is becoming a jock, so she visits Super Bowl XLVII Champion Baltimore Ravens players (DeAngelo Tyson, Ed Dickson, Arthur Jones) and their wives to immerse herself in the world of football.

About Nickelodeon

Nickelodeon, now in its 34th year, is the number-one entertainment brand for kids. It has built a diverse, global business by putting kids first in everything it does. The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films. Nickelodeon's U.S. television network is seen in almost 100 million households and has been the number-one-rated basic cable network for 19 consecutive years. Nickelodeon and all related titles, characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA, VIA.B).