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[03/13/14 - 01:03 PM]
Hallmark Channel's Highly Anticipated and Critically Acclaimed "Kitten Bowl" Returns for Its Second Annual Event of Paw-to-Paw Action Su-Purr Bowl Sunday 2015
The 2015 event will bring together even more celebrities and personalities across all genres of entertainment, including the real "stars" of the show—adoptable kittens.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S HIGHLY ANTICIPATED AND CRITICALLY ACCLAIMED "KITTEN BOWL" RETURNS FOR ITS SECOND ANNUAL EVENT OF PAW-TO-PAW ACTION SU-PURR BOWL SUNDAY 2015

Millions Enthusiastically Tuned-In And Loved The First Annual "Kitten Bowl" And Now It Will Become A Beloved Annual Tradition

Hallmark Channel is pleased to announce the greatest feline showdown in cable television history, "Kitten Bowl," will return to delight millions once again Su-purr Bowl Sunday 2015. Beth Stern and John Sterling return as audiences across the nation will watch adorable and adoptable CATletes participate in the network's second annual "Kitten Bowl" games. The 2015 event will bring together even more celebrities and personalities across all genres of entertainment, including the real "stars" of the show - adoptable kittens. Hallmark Channel has once again partnered with North Shore Animal League America who will provide the feline competitors that will be guaranteed forever loving homes once the games conclude. Hallmark Channel's "Kitten Bowl" will significantly raise awareness of the plight of shelter animals across the country and the program is part of the network's "Pet Project," a multi-faceted initiative devoted to celebrating pets and the incredible joy and enrichment they bring to our lives.

"Kitten Bowl" drew 3.2 million unduplicated viewers during its Sunday February 2, 12-3pm premiere and reached a total of 6.1 million viewers (P2+) with its three encores. The premiere also outperformed the corresponding time period average from one year ago across key demographics including 41% among households; 39% among adults; and 14% among women 25-54. (Source: The Nielsen Company, January 27 - February 2, 2014)

"Kitten Bowl" was so successful that its hashtag #KittenBowl was a top Twitter trender throughout its inaugural broadcast and garnered 50,000+ unique tweets on Su-purr Bowl Sunday alone with a total social media reach of 127.5 million impressions. The program was named one of the three most social new shows of the week, #KittenBowl (and related terms) spiked 97% and was trending #1 on Twitter. (Source: TweetReach, YahooSeachData, @thewitspotter)

Through its immense social extensions, Hallmark Channel drove engagement by bringing "Kitten Bowl" to life launching the first-ever Feline Fantasy League. The unique application, which was housed on Hallmark Channel USA's Facebook Page, gave viewers and fans a unique in-depth look at the adorable CATletes participating in the beloved event. The Feline Fantasy League featured a live kitten cam, where viewers were able to view adorable kittens in "training," as well as collectable digital interactive trading cards, kitten player profiles and individual adoption stories to further broaden the awareness of the plight of shelter animals across the country.

"Kitten Bowl" is executive produced by JD Roth, Todd Nelson, Adam Kaloustian and Brant Pinvidic of Eyeworks USA, whose credits include "Extreme Weight Loss" (ABC), "Bar Rescue" (Spike) and "My Cat From Hell" (Animal Planet), among others. Co-executive producer is Jesse Drollette.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of TV movies; original scripted series, including Cedar Cove and When Calls the Heart; specials such as Kitten Bowl; as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.

Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 86 million subscribers in the U.S. and Hallmark Movie Channel in 53 million homes. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies, specials such as Kitten Bowl, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. Hallmark Channel is also home to original scripted series, including Cedar Cove and When Calls the Heart, and Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios California lot. Hallmark Movie Channel is one of America's fastest-growing cable networks and provides family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library. In addition, Crown Media Family Networks includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.

TWITTER: @HallmarkChannel, @PamSlay, @StephhSherman, #KittenBowl, #KittenAround

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube





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[09/02/14 - 03:36 PM]
New "Supernatural" Season 10 Poster Revealed!
The new season of "Supernatural" kicks off Tuesday, October 7 at 9:00/8:00c.

[09/02/14 - 01:59 PM]
FOX Sports Continues Soccer Lineup with 2016 UEFA EURO Qualifiers
Starting in September and spanning through November, FOX Sports and its family of networks have 54 live games over the first four qualifying match days, in addition to several international friendlies.

[09/02/14 - 01:59 PM]
Discovery Is "All-In, All-Night" with Three Hours of Poker Themed Programming on September 10th
The cable channel will up the ante with three brand new specials as a part of poker themed night.

[09/02/14 - 01:41 PM]
CBS Sports and NFL Network "Run This Town" for Thursday Night Football Open with Music Featuring Rihanna and Narration by Don Cheadle
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[09/02/14 - 01:20 PM]
Netflix Orders Third Season of "Hemlock Grove"
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[09/02/14 - 01:20 PM]
"Houdini" Mesmerizies 3.7 Million Viewers
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[09/02/14 - 01:07 PM]
New Series "Live Free or Die" Follows Five Americans Who Left Their Mainstream Lives to Survive off the Land, Premieres Sept. 30 at 10 PM
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[09/02/14 - 12:11 PM]
TNT Announces Restaurants Set to Participate in New Series "On the Menu," Premiering Friday, Oct. 3
Host Ty Pennington and legendary Chef Emeril Lagasse headline the series in which everyday cooks will vie for the chance to have their own dishes served in major restaurant chains across the country.

[09/02/14 - 12:07 PM]
Get Ready for Football Season with Birchbox Man and "The League"
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[09/02/14 - 12:03 PM]
Top Five Home Cooks Named on "MasterChef"
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[09/02/14 - 11:42 AM]
WatchESPN Launches to Mediacom, Suddenlink, NCTC and NTTC Customers
Access to WatchESPN is now currently available to 75 million households nationwide.

[09/02/14 - 11:22 AM]
HGTV and DIY Network to Premiere Eight New Shows This Fall
Highlights include "Lakefront Bargain Hunt," premiering Sunday, September 14 at 8:00/7:00c on HGTV.

[09/02/14 - 11:02 AM]
Spike TV Presents a Compelling Inside Look at the Life of America's Greatest Daredevil, Evel Knievel
The 90-minute special will premiere on Spike TV Wednesday, September 10 at 11:00/10:00c.

[09/02/14 - 10:30 AM]
Monday's Broadcast Ratings: "MasterChef," "American Ninja Warrior" Top Demos
FOX and NBC both share the adults 18-49 crown last night.

[09/02/14 - 10:20 AM]
ABC Family Scares Up Some Fun During Its 16th Annual "13 Nights pf Halloween" Holiday Programming Event, Airing October 19th - 31st
The fright fest features brand-new Halloween-themed episodes of "Melissa & Joey" and "Baby Daddy," an all-new "Pretty Little Liars" fan appreciation special, plus the hilariously scary prank specials "Freak Out."