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[03/13/14 - 01:03 PM]
Hallmark Channel's Highly Anticipated and Critically Acclaimed "Kitten Bowl" Returns for Its Second Annual Event of Paw-to-Paw Action Su-Purr Bowl Sunday 2015
The 2015 event will bring together even more celebrities and personalities across all genres of entertainment, including the real "stars" of the show—adoptable kittens.

[via press release from The Hallmark Channel]

HALLMARK CHANNEL'S HIGHLY ANTICIPATED AND CRITICALLY ACCLAIMED "KITTEN BOWL" RETURNS FOR ITS SECOND ANNUAL EVENT OF PAW-TO-PAW ACTION SU-PURR BOWL SUNDAY 2015

Millions Enthusiastically Tuned-In And Loved The First Annual "Kitten Bowl" And Now It Will Become A Beloved Annual Tradition

Hallmark Channel is pleased to announce the greatest feline showdown in cable television history, "Kitten Bowl," will return to delight millions once again Su-purr Bowl Sunday 2015. Beth Stern and John Sterling return as audiences across the nation will watch adorable and adoptable CATletes participate in the network's second annual "Kitten Bowl" games. The 2015 event will bring together even more celebrities and personalities across all genres of entertainment, including the real "stars" of the show - adoptable kittens. Hallmark Channel has once again partnered with North Shore Animal League America who will provide the feline competitors that will be guaranteed forever loving homes once the games conclude. Hallmark Channel's "Kitten Bowl" will significantly raise awareness of the plight of shelter animals across the country and the program is part of the network's "Pet Project," a multi-faceted initiative devoted to celebrating pets and the incredible joy and enrichment they bring to our lives.

"Kitten Bowl" drew 3.2 million unduplicated viewers during its Sunday February 2, 12-3pm premiere and reached a total of 6.1 million viewers (P2+) with its three encores. The premiere also outperformed the corresponding time period average from one year ago across key demographics including 41% among households; 39% among adults; and 14% among women 25-54. (Source: The Nielsen Company, January 27 - February 2, 2014)

"Kitten Bowl" was so successful that its hashtag #KittenBowl was a top Twitter trender throughout its inaugural broadcast and garnered 50,000+ unique tweets on Su-purr Bowl Sunday alone with a total social media reach of 127.5 million impressions. The program was named one of the three most social new shows of the week, #KittenBowl (and related terms) spiked 97% and was trending #1 on Twitter. (Source: TweetReach, YahooSeachData, @thewitspotter)

Through its immense social extensions, Hallmark Channel drove engagement by bringing "Kitten Bowl" to life launching the first-ever Feline Fantasy League. The unique application, which was housed on Hallmark Channel USA's Facebook Page, gave viewers and fans a unique in-depth look at the adorable CATletes participating in the beloved event. The Feline Fantasy League featured a live kitten cam, where viewers were able to view adorable kittens in "training," as well as collectable digital interactive trading cards, kitten player profiles and individual adoption stories to further broaden the awareness of the plight of shelter animals across the country.

"Kitten Bowl" is executive produced by JD Roth, Todd Nelson, Adam Kaloustian and Brant Pinvidic of Eyeworks USA, whose credits include "Extreme Weight Loss" (ABC), "Bar Rescue" (Spike) and "My Cat From Hell" (Animal Planet), among others. Co-executive producer is Jesse Drollette.

Hallmark Channel, owned and operated by Crown Media Holdings, Inc., is a 24-hour basic cable network that provides a diverse slate of high-quality entertainment programming available in high definition (HD) and standard definition (SD) to a national audience of 86 million subscribers. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of TV movies; original scripted series, including Cedar Cove and When Calls the Heart; specials such as Kitten Bowl; as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. The channel is also home to Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios lot. Hallmark Channel's sibling network, Hallmark Movie Channel, available in HD and SD, focuses on family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library.

Crown Media Family Networks is the umbrella unit of Crown Media Holdings, Inc., which houses Hallmark Channel and Hallmark Movie Channel. The company operates and distributes both channels in high definition (HD) and standard definition (SD) with Hallmark Channel available to 86 million subscribers in the U.S. and Hallmark Movie Channel in 53 million homes. Hallmark Channel is the nation's leading destination for quality family programming with an ambitious slate of original TV movies, specials such as Kitten Bowl, as well as some of television's most beloved sitcoms and series, including The Golden Girls, The Waltons, Little House on the Prairie, and Frasier. Hallmark Channel is also home to original scripted series, including Cedar Cove and When Calls the Heart, and Daytime Emmy-nominated lifestyle program, Home & Family, a daily two-hour live show shot in a fully functional house located on the Universal Studios California lot. Hallmark Movie Channel is one of America's fastest-growing cable networks and provides family-friendly movies with a mix of original films, classic theatrical releases, and presentations from the acclaimed Hallmark Hall of Fame library. In addition, Crown Media Family Networks includes the online offerings of HallmarkChannel.com and HallmarkMovieChannel.com.

TWITTER: @HallmarkChannel, @PamSlay, @StephhSherman, #KittenBowl, #KittenAround

Hallmark Channel on Social Media: Facebook, Twitter (Join the conversation at #HeartofTV), Pinterest, GetGlue, YouTube





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[09/21/14 - 08:40 AM]
Saturday's Broadcast Ratings: ABC Tops Charts with College Football Coverage
The Alphabet leads the night in both total viewers and adults 18-49.

[09/21/14 - 08:30 AM]
Encore of "American Ninja Warrior: USA vs. the World" Equals NBC's Highest Saturday Average in Adults 18-49, Excluding Sports, Since June 28
NBC spins the numbers for Saturday, September 20.

[09/20/14 - 12:51 PM]
Friday's Broadcast Ratings: CBS Tops Viewers, Splits Demos with NBC
A special Friday edition of "Big Brother" leads the night among adults 18-49.

[09/20/14 - 12:37 PM]
"Dateline NBC" Equals Its Highest Friday 18-49 Rating in 16 Weeks
NBC spins the numbers for Friday, September 19.

[09/20/14 - 08:40 AM]
L3 Ratings: ABC's "Dancing" Premiere Marks Biggest-Ever Playback Lift - Monday's Top Show
ABC further spins the numbers for Monday, September 15.

[09/19/14 - 02:43 PM]
"Thursday Night Football" on CBS and NFL Network Wins in Primetime with Viewers and Ratings
CBS spins the numbers for Thursday, September 18.

[09/19/14 - 02:22 PM]
Statement from E! Regarding "Fashion Police"
"We decided, with Melissa Rivers' blessing, that Joan would have wanted the franchise to continue," the network said. "Fashion Police will return in 2015 commencing with Golden Globes coverage on Monday, January 12."

[09/19/14 - 11:03 AM]
Get Ready for an "Awkward" Binge Sesh When MTV Airs the Hit Series in Its Entirety Beginning on Monday, September 22 at 8:30 AM ET/PT
Said marathon concludes with the premiere of the second-half of season 4 on Tuesday, September 23 at 10:00/9:00c.

[09/19/14 - 11:00 AM]
"Justified" Arrests Sam Elliott and Garret Dillahunt
The series returns for its sixth and final season in January 2015.

[09/19/14 - 10:06 AM]
"CMT Instant Jam: Kenny Chesney" Premieres Saturday, September 27 at 10 P.M., ET/PT
Viewers can get a sneak peek of Chesney's "American Kids" performance exclusively on the CMT Artists App beginning tomorrow morning at 11:30 a.m. ET.

[09/19/14 - 09:15 AM]
Cartoon Network's Hit Series "Regular Show" Is Back for a Not-So-Regular Sixth Season Premiering Thursday, October 9 at 7:30 p.m. (ET/PT)
The Emmy-winning series was created by JG Quintel and produced by Cartoon Network Studios.

[09/19/14 - 08:40 AM]
"The Biggest Loser" Ranks as the #1 Non-Sports Telecast on the Big 4 Last Night in Every Key Measure
NBC spins the numbers for Thursday, September 18.

[09/19/14 - 08:31 AM]
Thursday's Broadcast Ratings: CBS Dominates with "Thursday Night Football"
The Eye easily wins the night in both total viewers and adults 18-49.

[09/19/14 - 08:01 AM]
"The Graham Norton Show" Returns to BBC America Saturday, October 4, 11:00 PM ET
In the premiere episode, Denzel Washington, Peter Capaldi and Gemma Arterton will join each other on Graham's infamous orange sofa.

[09/19/14 - 07:42 AM]
CNBC's "The Filthy Rich Guide" Series Premiere on Wednesday, October 8 at 10PM ET/PT
The five-episode series is "a fun, fast-paced guide that catalogues the ways in which the .01 percent spend their money."