TV LAND, BET AND CENTRIC TO SIMULCAST LIVE SEASON PREMIERE OF TV LAND'S ORIGINAL SITCOM "THE SOUL MAN" ON WEDNESDAY, MARCH 26th AT 10:30PM ET/PT
Sitcom Starring Cedric "The Entertainer" And Niecy Nash Going Live On Three Viacom Channels
New York, NY - March 13, 2014 - Viacom networks TV Land, BET and CENTRIC have announced that they will simulcast the LIVE season three premiere of TV Land's original sitcom "The Soul Man" on Wednesday, March 26th at 10:30pm ET/PT. CENTRIC will also showcase the series beginning in April by running marathons of the first two seasons. Additionally, starting April 5th, CENTRIC will air the new third season every Saturday at a special time of 10pm, 10 days after the episode debuts on TV Land. All subsequent episodes will air Saturdays at 9pm. The LIVE season premiere of "The Soul Man" will air on all three networks immediately following the LIVE season premiere of "Hot in Cleveland," airing on TV Land at 10pm ET/PT. Fans can live tweet along with all three networks using the hashtag #SOULMANLive.
"We are so proud of 'The Soul Man' and its appeal to all audiences," said Larry W. Jones, President, TV Land. "BET has been a fantastic partner on this series and with CENTRIC now coming on board, we're thrilled that even more viewers will have the opportunity to see the show across multiple Viacom properties. Going live on one network is big enough, but going live on three networks is a true programming event."
"We are excited to have worked alongside our sister network, TV Land, to bring a great show like 'The Soul Man' to CENTRIC as it's a perfect fit for us, especially given our rich history with Cedric 'The Entertainer,'" said Paxton Baker, General Manager and Executive Vice President, CENTRIC. "We look forward to sharing more great content within Viacom Networks and continuously finding cross-platform opportunities to bring to our audiences."
"The Soul Man" stars Cedric "The Entertainer" and Niecy Nash and follows R&B superstar-turned-minister Reverend Boyce "The Voice" Ballentine (Cedric) after he relocated from Las Vegas to St. Louis with his wife Lolli (Nash). While learning to adjust to their new humble life, they have plenty of obstacles in their way. One of these is Boyce's brother Stamps (Wesley Jonathan), who seems to have taken up permanent residence in their house - and that's only made worse when Stamps sparks a new relationship with Lolli's sister (Kellee Stewart).
About TV Land
TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, classic and contemporary television series acquisitions, hit movies and digital portfolio, TV Land is now seen in over 98 million U.S. Homes.
About BET Networks
BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; CENTRIC, a 24-hour entertainment network targeting the 25- to 54-year-old African-American audience; BET Digital Networks - BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.
CENTRIC is a 24-hour music and entertainment channel that reflects the lifestyle and sophistication of today's African-American and multicultural adult viewer. With a finger on the pulse of an ever-changing beat, its compelling music content fuses Soul, R&B, Neo-Soul, Hip Hop, Reggae, Gospel, Jazz, Old School, New School and everything in between with today's hottest artists. It is a unique mix of music, culture and lifestyle programming that embodies the lives, tastes and aspirations of the CENTRIC viewer. CENTRIC: What's Good.
Viacom (NASDAQ: VIAB, VIA) is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, T?3s, Paramount Channel and VIVA, reach approximately 700 million television subscribers worldwide. Paramount Pictures, America's oldest film studio, is a major global producer and distributor of filmed entertainment.
For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.