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[03/13/14 - 12:52 PM]
WE tv to Debut Innovative "WatchIt With" Format During "Mary Mary" Encores of the Show's Record-Breaking Third Season
Following the premiere episode at 9:00/8:00c, "WatchIt With" debuts at 10:00/9:00c and captures series stars Erica and Tina Campbell experiencing the show for the first time.

[via press release from WE tv]

WE tv TO DEBUT INNOVATIVE "WatchIt With" FORMAT DURING "MARY MARY" ENCORES OF THE SHOW'S RECORD-BREAKING THIRD SEASON

New Format Allows Viewers To Experience Stars Erica and Tina Campbell's First-Ever Reactions to the Show Immediately Following the Debut Airing

NEW YORK, NY - March 13, 2014 - WE tv today announced that it will launch "WatchIt With," a new and enhanced on-air encore format that allows viewers to immediately experience the reactions of the show's stars to the night's premiere episode. "WatchIt With" begins tonight following the debut airing of Mary Mary, currently in its third and record-breaking season. Following the premiere episode of Mary Mary at 9 pm, "WatchIt With" debuts at 10 pm and captures series stars Erica and Tina Campbell experiencing the show for the first time. They will appear on screen in a picture-in-picture window for the entire encore - discussing what is happening on screen as the show unfolds.

"WatchIt With combines aspects of traditional reunion and after shows and takes it a step further by adding dimension through the fresh and immediate perspectives of the stars portrayed," said Marc Juris, WE tv's president. "This new format is designed to increase viewer retention and amplify audience flow to the network, driven by the authentic character responses to a show's premiere."

At times, the stars will pause the action on the primary screen and engage in a more detailed and lengthy discussion - in full-screen - before resuming the episode. "WatchIt With" repeats will be 90-minutes in length, with the extra 30 minutes consumed by discussion while the primary screen is paused.

Two episodes into its third season, Mary Mary has been a hit with viewers, averaging 1.3 million viewers per episode, a record for the series and up 67 percent from last season's 777,000 average.

WE tv will follow each of the remaining episodes of Mary Mary with "WatchIt With" repeats, and is considering using the format for other shows as well. The network offered select "WatchIt With" clips on its website during the first two Mary Mary repeat episodes this season and the pages were among the most popular on the site, driving triple-digit increases in page views to WEtv.com.

Mary Mary airs on WE tv at 9 pm on Thursday nights, and starting tonight will be followed by "WatchIt With" encores from 10 to 11:30 pm.

Mary Mary and "WatchIt With" are produced for WE tv by Entertainment One (eOne) Television and executive produced by Tara Long, John Morayniss, Eric Hoberman and Howie Miller. Lauren Gellert, SVP of original production and development, and Kate Farrell serve as the executive producers for WE tv.

Source: Source: Nielsen, Live+3. Mary Mary S3 td (2/27/14-3/6/14 Th 9p-10p), vs S2 (12/6/12-2/28/13, Th 9p/10p), P2+ 000s. Subject to qualifications by request.

About WE tv

WE tv (www.wetv.com) showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv's popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in over 85 million homes on every major cable, satellite and telco provider.





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[08/22/14 - 02:58 PM]
"The Simpsons" Soars on FXX - Day 1 of 12-Day Marathon Delivers Record-Breaking Numbers for Nascent Channel
FXX spins the numbers for Thursday, August 21.

[08/22/14 - 01:53 PM]
2015 NASCAR Schedule to Be Announced Tuesday at 5 P.M. ET on Special Edition of "NASCAR America" on NBCSN
Host Rick Allen will be joined by NBC Sports Group NASCAR analysts Jeff Burton, Kyle Petty and Frank Stoddard to present the schedule and discuss the selected dates, tracks, and overall 2015 NASCAR calendar.

[08/22/14 - 12:38 PM]
Oscar-Winner Stephen Gaghan to Direct "White City" Pilot for AMC
The project is an adventure story set in the somewhat surreal ex-pat world of near-present Afghanistan, one of the most discussed and least understood places on earth.

[08/22/14 - 11:43 AM]
"Red Band Society" Fans Banded Together to Help FOX Raise $100,000 for Charity Partners and Unlock the Debut Episode
The "Pilot" episode is available now until Tuesday, August 26 at 5:00 PM ET on multiple platforms.

[08/22/14 - 11:30 AM]
A Special "Lost"-Themed Episode of "Phineas and Ferb" to Premiere Monday, September 29 on Disney XD
The episode, titled "Lost in Danville," also guest stars Jane Kaczmarek and Rob Morrow.

[08/22/14 - 11:26 AM]
"Iyanla: Fix My Life Special Report: Healing in Ferguson" to Air Tuesday, August 26 at 9 PM ET/PT on OWN
The special episode of the award-winning series follows ordained minister and spiritual life coach Iyanla Vanzant on an emotional trip to Ferguson, Missouri.

[08/22/14 - 08:59 AM]
Talent Announced for 2014 PaleyFest Fall TV Previews September 6 - 15 at the Paley Center for Media in Beverly Hills
The annual celebration features multiple screenings at the Center's L.A. and N.Y. locations, with L.A. hosting interactive panel conversations at each event.

[08/22/14 - 08:45 AM]
"Welcome to Sweden" Equals Its Top 18-49 Rating Since July 24
NBC spins the numbers for Thursday, August 21.

[08/22/14 - 08:39 AM]
Discovery Channel Explores the World of Automotive Auctions in All New Series "Highway to Sell"
Across America, neglected classic cars are waiting to be restored and make their way back onto the street.

[08/22/14 - 08:36 AM]
Thursday's Broadcast Ratings: CBS Rides "Big Brother" to Top Spots
The Eye is the night's most-watched network among total viewers and adults 18-49.

[08/22/14 - 08:19 AM]
ABC's "Rookie Blue" Season Closer Is Up 22% to Tie a Season High and Tops Its Year-Ago Finale
ABC spins the numbers for Thursday, August 21.

[08/22/14 - 07:32 AM]
BBC America and BBC One Announce New Drama Series "The Living and the Dead"
"We are as excited about this show as anything since 'Life on Mars' and 'Ashes to Ashes' - we want it to be moving, tender, sensual... and very, very scary," said Ashley Pharoah and Matthew Graham.

[08/22/14 - 07:15 AM]
Teams Compete to Drive Away with the Grand Prize on New Food Network Series "Food Truck Face Off"
Jesse Palmer hosts the 13-episode series, premiering Thursday, October 2 at 8:00/7:00c.

[08/21/14 - 06:00 PM]
GSN's Third Episode of Body-Painting Competition Show, "Skin Wars," Delivers Series-High Ratings
GSN spins the numbers for Wednesday, August 20.

[08/21/14 - 04:28 PM]
Lifetime's Upcoming Premieres - "The Unauthorized Saved by the Bell Story", "Girlfriend Intervention", "Kim of Queens", and "Dance Moms: Abby's Studio Rescue"
The latter returns on Tuesday, September 16 at 8:00/7:00c on the cable channel.