or


[03/13/14 - 12:52 PM]
WE tv to Debut Innovative "WatchIt With" Format During "Mary Mary" Encores of the Show's Record-Breaking Third Season
Following the premiere episode at 9:00/8:00c, "WatchIt With" debuts at 10:00/9:00c and captures series stars Erica and Tina Campbell experiencing the show for the first time.
[via press release from WE tv]

WE tv TO DEBUT INNOVATIVE "WatchIt With" FORMAT DURING "MARY MARY" ENCORES OF THE SHOW'S RECORD-BREAKING THIRD SEASON

New Format Allows Viewers To Experience Stars Erica and Tina Campbell's First-Ever Reactions to the Show Immediately Following the Debut Airing

NEW YORK, NY - March 13, 2014 - WE tv today announced that it will launch "WatchIt With," a new and enhanced on-air encore format that allows viewers to immediately experience the reactions of the show's stars to the night's premiere episode. "WatchIt With" begins tonight following the debut airing of Mary Mary, currently in its third and record-breaking season. Following the premiere episode of Mary Mary at 9 pm, "WatchIt With" debuts at 10 pm and captures series stars Erica and Tina Campbell experiencing the show for the first time. They will appear on screen in a picture-in-picture window for the entire encore - discussing what is happening on screen as the show unfolds.

"WatchIt With combines aspects of traditional reunion and after shows and takes it a step further by adding dimension through the fresh and immediate perspectives of the stars portrayed," said Marc Juris, WE tv's president. "This new format is designed to increase viewer retention and amplify audience flow to the network, driven by the authentic character responses to a show's premiere."

At times, the stars will pause the action on the primary screen and engage in a more detailed and lengthy discussion - in full-screen - before resuming the episode. "WatchIt With" repeats will be 90-minutes in length, with the extra 30 minutes consumed by discussion while the primary screen is paused.

Two episodes into its third season, Mary Mary has been a hit with viewers, averaging 1.3 million viewers per episode, a record for the series and up 67 percent from last season's 777,000 average.

WE tv will follow each of the remaining episodes of Mary Mary with "WatchIt With" repeats, and is considering using the format for other shows as well. The network offered select "WatchIt With" clips on its website during the first two Mary Mary repeat episodes this season and the pages were among the most popular on the site, driving triple-digit increases in page views to WEtv.com.

Mary Mary airs on WE tv at 9 pm on Thursday nights, and starting tonight will be followed by "WatchIt With" encores from 10 to 11:30 pm.

Mary Mary and "WatchIt With" are produced for WE tv by Entertainment One (eOne) Television and executive produced by Tara Long, John Morayniss, Eric Hoberman and Howie Miller. Lauren Gellert, SVP of original production and development, and Kate Farrell serve as the executive producers for WE tv.

Source: Source: Nielsen, Live+3. Mary Mary S3 td (2/27/14-3/6/14 Th 9p-10p), vs S2 (12/6/12-2/28/13, Th 9p/10p), P2+ 000s. Subject to qualifications by request.

About WE tv

WE tv (www.wetv.com) showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv's popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in over 85 million homes on every major cable, satellite and telco provider.





  [march 2014]  
S
M
T
W
T
F
S
      


· MARY MARY (WE)




[07/28/14 - 02:27 PM]
HGTV to Begin Production on "Mark & Derek's Excellent Flip" Featuring Derek Hough and Mark Ballas
Instead of dancing a perfect paso doble, champion dancers Derek Hough and Mark Ballas will be kicking up dust on their latest project - a home renovation series on HGTV.
[07/28/14 - 02:05 PM]
ESPN's Multiplatform Coverage of Little League Baseball and Softball Divisional Championships Begins July 30
The championship games will lead into ESPN's multiplatform coverage of the Little League World Series presented by Kellogg's Frosted Flakes from Williamsport, Pa, beginning Thursday, August 14.
[07/28/14 - 01:33 PM]
"Criminal Minds" and "Extant" to Swap Time Periods Starting This Wednesday, July 30
"Criminal Minds" will return to its regular 9:00/8:00c slot followed by new drama "Extant" at 10:00/9:00c.
[07/28/14 - 01:08 PM]
Don't Miss the Season Two Premiere of "#RichKids of Beverly Hills" on Sunday, August 3 at 10PM ET/PT Only on E!
Plus: don't miss an all-new episode of the hit series "Botched" airing Sunday, August 10 at its new time of 10:30/9:30c.
[07/28/14 - 01:06 PM]
NBC Sports Group's 5 Match Soccer Slate This Week Kicks Off with Manchester United v. FC Internazionale Tomorrow at 7 PM ET on NBCSN
NBC Sports Group's lead Premier League play-by-play announcer Arlo White will be on site to call both matches.
[07/28/14 - 12:20 PM]
Video: "Atlanta Exes" + Super Trailer + Monday, August 18th on VH1
Watch a sneak preview of the new series, featuring the once significant others of an elite list of A-list men, which has no shortage of fabulousness, ambition, love, and drama.
[07/28/14 - 11:46 AM]
Comedy Central(R) Announces Digital Content Partnership with Redd's Apple Ale for the Launch of the Original Weekly Improv Series "CC: Social Scene"
Socially inspired by Comedy Central's CC:Studios, the six-episode improv series is hosted by comedian Paul Scheer and directed by Rich Talarico.
[07/28/14 - 11:39 AM]
Investigation Discovery's Got Talent! August Slate Sizzles with the Return of ID's Most Beloved Stars: Paula Zahn, Susan Lucci, Joe Kenda, And Candice DeLong
First, tour the mind of infamous accused-ax-murderer Lizzie Borden in the season premiere of "Deadly Women" with Candice DeLong on Friday, August 1 at 9:00/8:00c, followed by the landmark 100th episode at 10:00/9:00c.
[07/28/14 - 11:39 AM]
CBS Summer Dramas Score Big Live+7-Day Playback Lift for the Week of July 7
CBS further spins the numbers for the week of July 7-13.
[07/28/14 - 11:27 AM]
Michelle Beisner Joins ESPN as NFL Features Reporter
Since 2006, Beisner has worked as a studio host and field reporter for NFL Network.
[07/28/14 - 11:15 AM]
Special Guest Jay Leno Mentors the Comics as the Final Five Move One Step Closer to Being the "Last Comic Standing" on Tues, July 31 (10-11 P.M. ET)
Only five comics remain in the competition, and the stakes have never been higher as they move one step closer to winning the coveted title of "Last Comic Standing."
[07/28/14 - 09:51 AM]
Showtime(R) Presents "David Bowie: Five Years" - Documentary Special Premieres Friday, August 1st at 9:00 p.m. (ET/PT)
The film is the definitive portrait of one of rock's most influential stars.
[07/28/14 - 09:34 AM]
"Gypsy Sisters" Focus on Family in New Season on TLC
The series returns with a special two-hour season premiere on Thursday, August 21 at 9:00/8:00c.
[07/28/14 - 09:34 AM]
El Rey Network And Celestial Pictures Boost Multi-Year Partnership To Bring Viewers The Best In Classic Martial Arts
The new deal will provide the network with access to 255 iconic martial arts titles from the Shaw Brothers vault - the world's leading martial arts collection, many on an exclusive basis.
[07/28/14 - 08:57 AM]
Season Two of "Shark Hunters" Premieres Wednesday, July 30, at 9 P.M. ET on NBCSN
The 60-minute outdoor fishing show features three long-standing East Coast shark tournaments and five captains pitted against each other to catch the heaviest shark.