or


[03/13/14 - 12:52 PM]
WE tv to Debut Innovative "WatchIt With" Format During "Mary Mary" Encores of the Show's Record-Breaking Third Season
Following the premiere episode at 9:00/8:00c, "WatchIt With" debuts at 10:00/9:00c and captures series stars Erica and Tina Campbell experiencing the show for the first time.

[via press release from WE tv]

WE tv TO DEBUT INNOVATIVE "WatchIt With" FORMAT DURING "MARY MARY" ENCORES OF THE SHOW'S RECORD-BREAKING THIRD SEASON

New Format Allows Viewers To Experience Stars Erica and Tina Campbell's First-Ever Reactions to the Show Immediately Following the Debut Airing

NEW YORK, NY - March 13, 2014 - WE tv today announced that it will launch "WatchIt With," a new and enhanced on-air encore format that allows viewers to immediately experience the reactions of the show's stars to the night's premiere episode. "WatchIt With" begins tonight following the debut airing of Mary Mary, currently in its third and record-breaking season. Following the premiere episode of Mary Mary at 9 pm, "WatchIt With" debuts at 10 pm and captures series stars Erica and Tina Campbell experiencing the show for the first time. They will appear on screen in a picture-in-picture window for the entire encore - discussing what is happening on screen as the show unfolds.

"WatchIt With combines aspects of traditional reunion and after shows and takes it a step further by adding dimension through the fresh and immediate perspectives of the stars portrayed," said Marc Juris, WE tv's president. "This new format is designed to increase viewer retention and amplify audience flow to the network, driven by the authentic character responses to a show's premiere."

At times, the stars will pause the action on the primary screen and engage in a more detailed and lengthy discussion - in full-screen - before resuming the episode. "WatchIt With" repeats will be 90-minutes in length, with the extra 30 minutes consumed by discussion while the primary screen is paused.

Two episodes into its third season, Mary Mary has been a hit with viewers, averaging 1.3 million viewers per episode, a record for the series and up 67 percent from last season's 777,000 average.

WE tv will follow each of the remaining episodes of Mary Mary with "WatchIt With" repeats, and is considering using the format for other shows as well. The network offered select "WatchIt With" clips on its website during the first two Mary Mary repeat episodes this season and the pages were among the most popular on the site, driving triple-digit increases in page views to WEtv.com.

Mary Mary airs on WE tv at 9 pm on Thursday nights, and starting tonight will be followed by "WatchIt With" encores from 10 to 11:30 pm.

Mary Mary and "WatchIt With" are produced for WE tv by Entertainment One (eOne) Television and executive produced by Tara Long, John Morayniss, Eric Hoberman and Howie Miller. Lauren Gellert, SVP of original production and development, and Kate Farrell serve as the executive producers for WE tv.

Source: Source: Nielsen, Live+3. Mary Mary S3 td (2/27/14-3/6/14 Th 9p-10p), vs S2 (12/6/12-2/28/13, Th 9p/10p), P2+ 000s. Subject to qualifications by request.

About WE tv

WE tv (www.wetv.com) showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv's popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in over 85 million homes on every major cable, satellite and telco provider.





  [march 2014]  
S
M
T
W
T
F
S
      


· MARY MARY (WE)











[10/21/14 - 03:02 PM]
Season Premiere of TBS's "American Dad!" Tops Basic Cable Entertainment Programs for the Night
TBS spins the numbers for Monday, October 20.

[10/21/14 - 02:19 PM]
Chris Brown, Jodeci, Jeremih and More Confirmed to Take the Stage During "Soul Train Awards 2014"
Presenters Trey Songz, Boris Kodjoe, Laila Ali and Wolf Blitzer will join host Wendy Williams on stage at the Orleans Arena in Las Vegas on November 7, for a November 30 air date.

[10/21/14 - 02:18 PM]
"Monday Night Football" Helps ESPN Win the Night
ESPN spins the numbers for Monday, October 20.

[10/21/14 - 01:28 PM]
VH1 and Spotify Partner to Crown "You Oughta Know Artist of the Year" at 2nd Annual "You Oughta Know Live in Concert" Event on Thursday, November 13 at 9 PM ET/PT on VH1
A Great Big World, Aloe Blacc, American Authors, Bleachers, CHVRCHES, Echosmith, KONGOS, Mary Lambert, Tove Lo, Vance Joy, and Sam Smith are among the class of 2014.

[10/21/14 - 12:57 PM]
Notre Dame-Florida State: Most-Viewed October College Football Telecast across All Networks on Record
ESPN spins the numbers for Saturday, October 18.

[10/21/14 - 12:40 PM]
Hallmark Channel Original Movie, "My Boyfriends' Dogs," Elevates Network to Rate #1 Among Households in Primetime
The Hallmark Channel spins the numbers for Saturday, October 18.

[10/21/14 - 12:09 PM]
The CW Announces Full Season Orders for "The Flash" and "Jane the Virgin"
"The Flash" debuted as the most-watched series premiere ever on The CW, scoring 6.1 million viewers in Live + 3 Day Nielsen ratings.

[10/21/14 - 11:55 AM]
FX Cancels "The Bridge" After Two Seasons
The network has released a statement indicating the series won't be returning.

[10/21/14 - 11:29 AM]
TBS Leads the Pack as Basic Cable's #1 Entertainment Network Among Total Viewers in Primetime and Ranking Among the Top 3 with Adults 18-49
Turner spins the numbers for the week of October 13-19.

[10/21/14 - 10:42 AM]
"Barbara Walters Presents: The 10 Most Fascinating People of 2014," Returns to ABC Primetime December 14, 9-11 PM ET
Oprah Winfrey, Neil Patrick Harris, Chelsea Handler and Scarlett Johansson are among those selected for the annual special.

[10/21/14 - 10:39 AM]
TLC Orders New Series Hosted by Roma Downey
The six-episode series will explore the stories of people who claim that they've experienced modern-day miracles, incredible twists of fate, and phenomena that logic and science cannot explain.

[10/21/14 - 10:19 AM]
Nickelodeon Wins the Week with Kids and Total Viewers
Nickelodeon spins the numbers for the week of October 13-19.

[10/21/14 - 10:04 AM]
FXX Scares Up Tricks and Treats for Halloween
The network will countdown to Halloween with a frightfully fun The Simpsons "Treehouse of Horror" programming event beginning October 26 with a 12-hour marathon.

[10/21/14 - 09:48 AM]
National Geographic Channel Uncorks Television's First Kickstarter-Funded Series, "Chug"
Beginning on Monday, November 24 at 10:30/9:30c, the network is taking viewers on a bar crawl around the world with traveling "drinkaloguer" and rum company owner Zane Lamprey.

[10/21/14 - 09:21 AM]
A&E Network to Air One-Hour Special "Growing Up Gotti: Ten Years Later" on November 10 at 9PM ET/PT
The special will revisit the infamous Long Island family with some of the series' greatest moments, a chance to hear what the Gotti's really thought of their time on television and what they're up to today.