[03/13/14 - 12:52 PM]
WE tv to Debut Innovative "WatchIt With" Format During "Mary Mary" Encores of the Show's Record-Breaking Third Season
Following the premiere episode at 9:00/8:00c, "WatchIt With" debuts at 10:00/9:00c and captures series stars Erica and Tina Campbell experiencing the show for the first time.

[via press release from WE tv]


New Format Allows Viewers To Experience Stars Erica and Tina Campbell's First-Ever Reactions to the Show Immediately Following the Debut Airing

NEW YORK, NY - March 13, 2014 - WE tv today announced that it will launch "WatchIt With," a new and enhanced on-air encore format that allows viewers to immediately experience the reactions of the show's stars to the night's premiere episode. "WatchIt With" begins tonight following the debut airing of Mary Mary, currently in its third and record-breaking season. Following the premiere episode of Mary Mary at 9 pm, "WatchIt With" debuts at 10 pm and captures series stars Erica and Tina Campbell experiencing the show for the first time. They will appear on screen in a picture-in-picture window for the entire encore - discussing what is happening on screen as the show unfolds.

"WatchIt With combines aspects of traditional reunion and after shows and takes it a step further by adding dimension through the fresh and immediate perspectives of the stars portrayed," said Marc Juris, WE tv's president. "This new format is designed to increase viewer retention and amplify audience flow to the network, driven by the authentic character responses to a show's premiere."

At times, the stars will pause the action on the primary screen and engage in a more detailed and lengthy discussion - in full-screen - before resuming the episode. "WatchIt With" repeats will be 90-minutes in length, with the extra 30 minutes consumed by discussion while the primary screen is paused.

Two episodes into its third season, Mary Mary has been a hit with viewers, averaging 1.3 million viewers per episode, a record for the series and up 67 percent from last season's 777,000 average.

WE tv will follow each of the remaining episodes of Mary Mary with "WatchIt With" repeats, and is considering using the format for other shows as well. The network offered select "WatchIt With" clips on its website during the first two Mary Mary repeat episodes this season and the pages were among the most popular on the site, driving triple-digit increases in page views to WEtv.com.

Mary Mary airs on WE tv at 9 pm on Thursday nights, and starting tonight will be followed by "WatchIt With" encores from 10 to 11:30 pm.

Mary Mary and "WatchIt With" are produced for WE tv by Entertainment One (eOne) Television and executive produced by Tara Long, John Morayniss, Eric Hoberman and Howie Miller. Lauren Gellert, SVP of original production and development, and Kate Farrell serve as the executive producers for WE tv.

Source: Source: Nielsen, Live+3. Mary Mary S3 td (2/27/14-3/6/14 Th 9p-10p), vs S2 (12/6/12-2/28/13, Th 9p/10p), P2+ 000s. Subject to qualifications by request.

About WE tv

WE tv (www.wetv.com) showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv's popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in over 85 million homes on every major cable, satellite and telco provider.

  [march 2014]  


[11/25/15 - 11:01 AM]
Disney Channel Orders a Third Season of "Girl Meets World"
Production resumes in Los Angeles in January with season three scheduled to premiere in spring 2016.

[11/25/15 - 11:00 AM]
HBO Confirms Debut Date for Animated Adult Comedy Series "Animals"
The 10-episode series will launch on Friday, February 5 at 11:30/10:30c.

[11/25/15 - 10:35 AM]
American Hero and Fan Favorite Alek Skarlatos to Join "Dancing With The Stars: Live! -- Dance All Night Tour"
Skarlatos made headlines around the world in August 2015 when he and his friends heroically overpowered a man that opened fire on a train from Amsterdam to Paris.

[11/25/15 - 10:04 AM]
Gwen Stefani and Sia to Perform on Nov. 30 and Dec. 1 Telecasts of NBC's Emmy Award-Winning Series "The Voice"
Sia will perform the single "Alive" from her upcoming album "This Is Acting" while Stefani will sing her current single "Used to Love You."

[11/25/15 - 09:01 AM]
Tuesday's Broadcast Ratings: ABC Pulls in Front with "Dancing with the Stars" Finale
The Alphabet leads the night in both total viewers and adults 18-49.

[11/25/15 - 08:42 AM]
New Debut Date for "Very Semi-Serious: A Partially Thorough Portrait of New Yorker Cartoonists"
The exclusive HBO presentation is now slated to debut Monday, December 14.

[11/25/15 - 08:36 AM]
Week Two of "Chicago Med" Is Up 50% vs. Last Season's Slot Average
NBC spins the numbers for Tuesday, November 24.

[11/25/15 - 08:33 AM]
ABC Wins the Final Tuesday of November with a Season-High Performance
ABC spins the numbers for Tuesday, November 24.

[11/24/15 - 04:45 PM]
Video: First Promo for "Grease: Live" to Air During "Scream Queens" Tonight
Get your first look at the upcoming promo for the much-ballyhooed live event.

[11/24/15 - 02:44 PM]
Michigan State at Ohio State: Highest-Rated Game of Season across All Networks
ESPN spins the numbers for Saturday, November 21.

[11/24/15 - 02:41 PM]
"Monday Night Football" Helps ESPN Win the Night among All Networks
ESPN spins the numbers for Monday, November 23.

[11/24/15 - 01:48 PM]
Spike TV Unwraps Big Ratings for "Lip Sync Battle" Holiday Special
Spike TV further spins the numbers for Thursday, November 19.

[11/24/15 - 01:40 PM]
The CW Extends "The Flash/Arrow" Crossover by Four Minutes
Lead outs "iZombie" and "Supernatural" will air in their entirety following said event.

[11/24/15 - 01:26 PM]
"48 Hours: The Strange Case of Kurt Sonnenfeld" Is Saturday's #1 Program with Viewers
CBS spins the numbers for Saturday, November 21.

[11/24/15 - 01:01 PM]
NBC's Annual "Christmas in Rockefeller Center" Celebrates the Music of the Holidays Live on Wednesday, Dec. 2
Matt Lauer, Savannah Guthrie, Al Roker and Natalie Morales will host the live broadcast from New York City's Rockefeller Center.