or


[03/13/14 - 12:52 PM]
WE tv to Debut Innovative "WatchIt With" Format During "Mary Mary" Encores of the Show's Record-Breaking Third Season
Following the premiere episode at 9:00/8:00c, "WatchIt With" debuts at 10:00/9:00c and captures series stars Erica and Tina Campbell experiencing the show for the first time.

[via press release from WE tv]

WE tv TO DEBUT INNOVATIVE "WatchIt With" FORMAT DURING "MARY MARY" ENCORES OF THE SHOW'S RECORD-BREAKING THIRD SEASON

New Format Allows Viewers To Experience Stars Erica and Tina Campbell's First-Ever Reactions to the Show Immediately Following the Debut Airing

NEW YORK, NY - March 13, 2014 - WE tv today announced that it will launch "WatchIt With," a new and enhanced on-air encore format that allows viewers to immediately experience the reactions of the show's stars to the night's premiere episode. "WatchIt With" begins tonight following the debut airing of Mary Mary, currently in its third and record-breaking season. Following the premiere episode of Mary Mary at 9 pm, "WatchIt With" debuts at 10 pm and captures series stars Erica and Tina Campbell experiencing the show for the first time. They will appear on screen in a picture-in-picture window for the entire encore - discussing what is happening on screen as the show unfolds.

"WatchIt With combines aspects of traditional reunion and after shows and takes it a step further by adding dimension through the fresh and immediate perspectives of the stars portrayed," said Marc Juris, WE tv's president. "This new format is designed to increase viewer retention and amplify audience flow to the network, driven by the authentic character responses to a show's premiere."

At times, the stars will pause the action on the primary screen and engage in a more detailed and lengthy discussion - in full-screen - before resuming the episode. "WatchIt With" repeats will be 90-minutes in length, with the extra 30 minutes consumed by discussion while the primary screen is paused.

Two episodes into its third season, Mary Mary has been a hit with viewers, averaging 1.3 million viewers per episode, a record for the series and up 67 percent from last season's 777,000 average.

WE tv will follow each of the remaining episodes of Mary Mary with "WatchIt With" repeats, and is considering using the format for other shows as well. The network offered select "WatchIt With" clips on its website during the first two Mary Mary repeat episodes this season and the pages were among the most popular on the site, driving triple-digit increases in page views to WEtv.com.

Mary Mary airs on WE tv at 9 pm on Thursday nights, and starting tonight will be followed by "WatchIt With" encores from 10 to 11:30 pm.

Mary Mary and "WatchIt With" are produced for WE tv by Entertainment One (eOne) Television and executive produced by Tara Long, John Morayniss, Eric Hoberman and Howie Miller. Lauren Gellert, SVP of original production and development, and Kate Farrell serve as the executive producers for WE tv.

Source: Source: Nielsen, Live+3. Mary Mary S3 td (2/27/14-3/6/14 Th 9p-10p), vs S2 (12/6/12-2/28/13, Th 9p/10p), P2+ 000s. Subject to qualifications by request.

About WE tv

WE tv (www.wetv.com) showcases and celebrates modern women who are bold, independent and taking control of their lives. Whether they are celebrities like Joan Rivers or Toni Braxton, or everyday women, their stories are as relatable as they are entertaining. WE tv's popular slate of fresh and modern unscripted original series includes the hit shows Braxton Family Values, Joan & Melissa: Joan Knows Best? and Mary Mary, among others. WE tv will debut its first scripted series, The Divide, in 2014. Audiences connect to WE tv online, on demand and via social media. WE tv is owned and operated by AMC Networks Inc. and is available in over 85 million homes on every major cable, satellite and telco provider.





  [march 2014]  
S
M
T
W
T
F
S
      


· MARY MARY (WE)









[12/24/14 - 08:39 AM]
Tuesday's Broadcast Ratings: ABC Tops Demos with Holiday Specials, "The Year"
The Alphabet leads the night among adults 18-49 while CBS is the most-watched network.

[12/23/14 - 03:18 PM]
ESPN's "Monday Night Football": Cable's Most-Watched Series for Ninth Straight Year
ESPN spins the numbers for the season to date.

[12/23/14 - 03:00 PM]
2014 "Thursday Night Football" Package on CBS and NFL Network Is Highest-Rated and Most-Watched TNF Season Ever
CBS and NFL Network spin the numbers for the season to date.

[12/23/14 - 01:41 PM]
Two Women Lose Half Their Weight and Reclaim Their Confidence in TLC's "New Body, New Style"
The one-hour special premieres Friday, January 2 at 10:00/9:00c on the cable channel.

[12/23/14 - 01:00 PM]
DirecTV and The Walt Disney Company Sign Expansive Agreement
DirecTV customers will be able to access the live linear feeds and video-on-demand content from all ESPN and Disney cable networks and ABC owned and operated TV stations in and out of the home on the authenticated WATCH services.

[12/23/14 - 12:06 PM]
ABC Family's Sweeps Prime and Its "25 Days of Christmas" Daypart Across Target Demos; Event's Facebook Page Has Reached Over 40 Million Unique People
ABC Family spins the numbers for the week of December 15-21.

[12/23/14 - 10:52 AM]
Adult Swim Ranks #1 in Total Day Among Adults 18-34 and Adults 18-49 for the Third Week of December
Turner spins the numbers for the week of December 15-21.

[12/23/14 - 10:27 AM]
Nickelodeon's 28th Annual Kids' Choice Awards Is Coming Saturday, March 28th
Plus: check out the first tease of the network's annual event.

[12/23/14 - 09:20 AM]
"Live with Kelly and Michael" Is the #2 Syndie Talker in Households for the 13th Week in a Row
Disney-ABC Domestic Television spins the numbers for the week of December 8-12.

[12/23/14 - 09:00 AM]
FXM to Air New Year's Day Marathon of FX's Emmy(R) and AFI Award Winning Miniseries "Fargo"
The marathon will feature all 10 episodes from the critically-acclaimed limited series, in chronological order, with the first two episodes airing commercial-free.

[12/23/14 - 08:47 AM]
NBC Is Currently #1 for the Night Among the Big 4 in Adults 18-49, As Well As Adults, Men and Women 18-34
NBC spins the numbers for Monday, December 22.

[12/23/14 - 08:37 AM]
ID and American Heroes Channel 2014 Year End Preliminary Ratings
Investigation Discovery and American Heroes Channel spin the numbers for the year to date.

[12/23/14 - 08:32 AM]
Monday's Broadcast Ratings: NBC Tops Demos with "SNL Christmas"
The Peacock leads the night among adults 18-49 while CBS is the most-watched network.

[12/23/14 - 08:20 AM]
"The Great Christmas Light Fight" Draws 2nd-Largest Audience Ever
ABC spins the numbers for Monday, December 22.

[12/23/14 - 07:47 AM]
"60 Minutes" in Top 10 for the Ninth Week Straight
CBS spins the numbers for Sunday, December 21.