or


[03/27/14 - 10:06 AM]
Bravo Media Unveils New Social Innovations and Digital Initiatives for Upcoming Year
Additionally, the network will launch an innovative location-based Mobile Pass experience.

[via press release from Bravo]

BRAVO MEDIA UNVEILS NEW SOCIAL INNOVATIONS AND DIGITAL INITIATIVES FOR UPCOMING YEAR

A First for Unscripted Programming, "Select A Scene" Allows Fans to Affect Broadcast in Real Time

A First for the Industry, "Mobile Pass" Offers On-the-Go Content for All Things Bravo

NEW YORK - March 27, 2014 - Bravo Media today announced its digital initiatives for the upcoming year, highlights include: "Select a Scene," an evolution of the popular Play Live technology in which viewers interact with the live broadcast; additionally, the network will launch an innovative location-based Mobile Pass experience.

Below is a full list of new digital initiatives:

· Select a Scene: A first in the unscripted space, fans will now have the chance to influence on-air broadcasts by inviting them to "Select a Scene," and decide what content they crave most. For example, do you want to hear NeNe's side on the pajama party gone wrong or Kenya's? Kicking off with the re-air of "The Real Housewives of Atlanta" Reunion Pt.1 on April 27, viewers get to decide what point of view they want to see more of by using Bravo's Play Live experience. "Select a Scene" will be incorporated into future programming throughout 2014. Play Live has generated unprecedented levels of digital engagement to-date, with over 11 minutes of digital time spent per user per 30-minute episode, and over 20 minutes per user per 60-minute episode. In addition, participating sponsors have received as much as 4x higher brand favorability lift from Play Live versus their on-air in-program placement norm.*

· Mobile Pass: Later this year, Bravo will unveil Mobile Pass, a location-based experience that will connect fans with must-have, on-the-go content such as breaking news, sneak previews and opportunities to interact with the network's shows and Bravolebrities. A first in the industry, Mobile Pass delivers content that allows sponsors to connect directly with Bravo fans using geo targeted alerts for coupons and special offers when they are close by. The exclusive content will include real-time message alerts about events happening on-air, fan and cast member Q&As, social media recaps from talent, and advance access to show content.

· In the coming year, Bravo will continue to roll out "Social Commercials," a new product that focuses on fan recognition through on-air vignettes. The network recently launched #GiggysBFF, a social vignette which debuted in March during commercial breaks of "The Real Housewives of Beverly Hills." The spot served as a call to action for fans to submit their pet photos with a chance of having their fuzzy friend appear in an on-air spot alongside Bravo's beloved Giggy. The #GiggysBFF campaign garnered more than 30,000 photo submissions.

"Bravo is always looking for ways to push the envelope in the digital space and create more engaging opportunities that excite our viewers and advertisers," said Lisa Hsia, Executive Vice President of Digital, Bravo and Oxygen Media. "With these new initiatives we are able to offer a 360 experience, allowing our passionate fan base to interact before, during and after our programming."

"Bravo continues to be a game-changer in the marketplace, offering advertisers unique and innovative ways to engage consumers, while seamlessly weaving our programming with advertising partners' content across all screens," said Laura Molen, Executive Vice President, Lifestyle Advertising Sales Group, NBCUniversal.

In addition to the new launches, following the success of its inaugural "Real Housewives Awards," Bravo will bring back the awards for a second year. And, with Social Editions driving a 14 percent lift in ratings with its re-airs versus non-social reruns, Bravo will be expanding the initiative in the coming year to new franchises.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

*Source: All Platform Time Spent - Megaphone, 1/22/13 - 2/23/14. Day is from 15 minutes prior to East Coast live airing to 15 minutes post West Coast live airing. Includes data from BravoTV.com, Mobile Web and Bravo Now. Brand Favorability Lift - Nielsen TV Brand Effect (IAG). P25-54. 1/1/13-11/10/13. Compares Play Live sponsor in-program exposures to category in-program placement norm on IAG measured networks. Top 2 box Brand Opinion Lift. Norm includes 26 Brand-Show pairs.





  [march 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[05/23/17 - 04:39 PM]
A Storm is Brewing as TNT's Hit Series "The Last Ship" Returns with a Thrilling Two-Hour Premiere on Aug. 20
Through its first three seasons, the show has ranked one of basic cable's Top 10 summer dramas with adults 18-49.

[05/23/17 - 01:17 PM]
Catch the Premiere of "Big & Little," Tomorrow Night on TLC After "My 600-lb Life: Where Are They Now"
The two-part special follows two morbidly obese little people as they embark on a weight loss journey led by fitness guru and fellow little person, Allison Warrell.

[05/23/17 - 12:38 PM]
Comedy Central Announces Series Extension for "The President Show"
"I'm so grateful that Comedy Central has decided to end its tenure as a cable network by renewing 'The President Show,'" said Anthony Atamanuik.

[05/23/17 - 12:33 PM]
Starz App Now Available on Samsung Smart TVs
The app is also available on Amazon Fire TV, Xbox One, Apple TV, iPhones and iPads running iOS 8.0 or higher, Roku(R), Sony Android TV, as well as most Android phones, tablets and TV devices.

[05/23/17 - 12:14 PM]
"T.J. Miller: Meticulously Ridiculous," Featuring the "Silicon Valley" Star in His First HBO Special, Debuts June 17
The show offers his offbeat take on topics such as nightmares, the differences between marijuana and alcohol, his favorite historical figure and the challenges of talking about death.

[05/23/17 - 11:52 AM]
Nation's Leading True Crime Network Investigation Discovery Explores the Fall of 'America's Dad' in "Bill Cosby: An American Scandal"
This one-hour special takes viewers deep inside the secret life of Cosby and his family, shining a light on the drama and dysfunction behind this seemingly perfect household.

[05/23/17 - 11:25 AM]
Michael Strahan and ITV America Set Overall Deal
Under the partnership, Strahan and Constance Schwartz-Morini will develop unscripted programming for television and digital platforms.

[05/23/17 - 11:01 AM]
Discovery Family's New Original Series "Reno, Set, Go!" Rewards Individuals Facing Tough Times with the Ultimate Gift - A Covert Home Makeover in Less Than 36 Hours
In each 30-minute episode, a family and a team of expert crafters led by designer Cheryl Torrenueva and contractor Roger Morin perform a top-secret renovation for an unsuspecting homeowner while they are purposely kept out of the house.

[05/23/17 - 10:54 AM]
Nickelodeon Renews Top Hits from Top-Ranked Preschool Portfolio
The renewals of "PAW Patrol," "Shimmer and Shine," "Rusty Rivets" and "Nella the Princess Knight" are part of the network's largest preschool content pipeline ever of returning hit shows and new series for the 2017-2018 season.

[05/23/17 - 10:53 AM]
Country Stars Billy Ray Cyrus and Kelsea Ballerini Guest Star in All-New Blaze and the Monster Machines "Wild Wheels" Specials on Nickelodoen
The first special, "Animal Island," featuring Cyrus as Lazard, a greedy lizard-truck, premieres Monday, May 29.

[05/23/17 - 10:48 AM]
DIY Network Greenlights New Real Estate Investment Series "Buyers Bootcamp with Scott McGillivray"
"Anyone who owns a piece of real estate has the potential to make a great return on their investment," said Scott. "In 'Buyers Bootcamp,' I'm going to show them how."

[05/23/17 - 10:11 AM]
"Man Fire Food" Returns with a Smoking-Hot New Season with Host Roger Mooking
On the 13 half-hour long episodes, Chef Roger Mooking continues his search for the most fascinating ways to cook with flames.

[05/23/17 - 10:04 AM]
Nickelodeon Greenlights Season 12 of "SpongeBob SquarePants," Number-One Animated Series Across All TV with Kids
The pickup comes on the heels of the recent announcement for a third SpongeBob SquarePants theatrical from Paramount Pictures and Nickelodeon Movies, also slated for 2019.

[05/23/17 - 10:03 AM]
BBC America to Partner with Elisabeth Moss on Developing Mini-Series "Fever"
"Fever" tells the story of the first known healthy carrier of typhoid fever who became known as "Typhoid Mary" as she spread typhoid across the burgeoning metropolis of early twentieth century New York.

[05/23/17 - 09:10 AM]
"DC Super Hero Girls" Embark on New Adventures, With New Animated Series Coming to Cartoon Network in 2018
The new series is a global initiative with Cartoon Network and builds on the successful DC Super Hero Girls direct-to-video movies as well as digital webisodes launched in 2015.