or


[03/27/14 - 10:06 AM]
Bravo Media Unveils New Social Innovations and Digital Initiatives for Upcoming Year
Additionally, the network will launch an innovative location-based Mobile Pass experience.

[via press release from Bravo]

BRAVO MEDIA UNVEILS NEW SOCIAL INNOVATIONS AND DIGITAL INITIATIVES FOR UPCOMING YEAR

A First for Unscripted Programming, "Select A Scene" Allows Fans to Affect Broadcast in Real Time

A First for the Industry, "Mobile Pass" Offers On-the-Go Content for All Things Bravo

NEW YORK - March 27, 2014 - Bravo Media today announced its digital initiatives for the upcoming year, highlights include: "Select a Scene," an evolution of the popular Play Live technology in which viewers interact with the live broadcast; additionally, the network will launch an innovative location-based Mobile Pass experience.

Below is a full list of new digital initiatives:

· Select a Scene: A first in the unscripted space, fans will now have the chance to influence on-air broadcasts by inviting them to "Select a Scene," and decide what content they crave most. For example, do you want to hear NeNe's side on the pajama party gone wrong or Kenya's? Kicking off with the re-air of "The Real Housewives of Atlanta" Reunion Pt.1 on April 27, viewers get to decide what point of view they want to see more of by using Bravo's Play Live experience. "Select a Scene" will be incorporated into future programming throughout 2014. Play Live has generated unprecedented levels of digital engagement to-date, with over 11 minutes of digital time spent per user per 30-minute episode, and over 20 minutes per user per 60-minute episode. In addition, participating sponsors have received as much as 4x higher brand favorability lift from Play Live versus their on-air in-program placement norm.*

· Mobile Pass: Later this year, Bravo will unveil Mobile Pass, a location-based experience that will connect fans with must-have, on-the-go content such as breaking news, sneak previews and opportunities to interact with the network's shows and Bravolebrities. A first in the industry, Mobile Pass delivers content that allows sponsors to connect directly with Bravo fans using geo targeted alerts for coupons and special offers when they are close by. The exclusive content will include real-time message alerts about events happening on-air, fan and cast member Q&As, social media recaps from talent, and advance access to show content.

· In the coming year, Bravo will continue to roll out "Social Commercials," a new product that focuses on fan recognition through on-air vignettes. The network recently launched #GiggysBFF, a social vignette which debuted in March during commercial breaks of "The Real Housewives of Beverly Hills." The spot served as a call to action for fans to submit their pet photos with a chance of having their fuzzy friend appear in an on-air spot alongside Bravo's beloved Giggy. The #GiggysBFF campaign garnered more than 30,000 photo submissions.

"Bravo is always looking for ways to push the envelope in the digital space and create more engaging opportunities that excite our viewers and advertisers," said Lisa Hsia, Executive Vice President of Digital, Bravo and Oxygen Media. "With these new initiatives we are able to offer a 360 experience, allowing our passionate fan base to interact before, during and after our programming."

"Bravo continues to be a game-changer in the marketplace, offering advertisers unique and innovative ways to engage consumers, while seamlessly weaving our programming with advertising partners' content across all screens," said Laura Molen, Executive Vice President, Lifestyle Advertising Sales Group, NBCUniversal.

In addition to the new launches, following the success of its inaugural "Real Housewives Awards," Bravo will bring back the awards for a second year. And, with Social Editions driving a 14 percent lift in ratings with its re-airs versus non-social reruns, Bravo will be expanding the initiative in the coming year to new franchises.

Bravo is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Bravo has been an NBCUniversal cable network since December 2002 and was the first television service dedicated to film and the performing arts when it launched in December 1980. For more information, visit www.BravoTV.com. Follow us on Twitter at https://twitter.com/BravoPR.

*Source: All Platform Time Spent - Megaphone, 1/22/13 - 2/23/14. Day is from 15 minutes prior to East Coast live airing to 15 minutes post West Coast live airing. Includes data from BravoTV.com, Mobile Web and Bravo Now. Brand Favorability Lift - Nielsen TV Brand Effect (IAG). P25-54. 1/1/13-11/10/13. Compares Play Live sponsor in-program exposures to category in-program placement norm on IAG measured networks. Top 2 box Brand Opinion Lift. Norm includes 26 Brand-Show pairs.





  [march 2014]  
S
M
T
W
T
F
S
      


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[12/18/14 - 02:07 PM]
ABC Family to Air an Exclusive Look at the "Pretty Little Liars" Winter Premiere During "The Hunger Games" on Monday, December 29
The network's flagship series returns Tuesday, January 6 at 8:00/7:00c.

[12/18/14 - 01:13 PM]
British TV Star Chronicles Body Transformation in Two-Part TLC Special "Fat and Back" (WT)
Said installments are set for Thursday, January 18 and 25 at 10:00/9:00c.

[12/18/14 - 11:01 AM]
"The Tonight Show" Handily Outperforms ABC, CBS Timeslot Competition for Week of Dec. 8-12
NBC spins the late-night numbers for the week of December 8-12.

[12/18/14 - 10:18 AM]
Video: All-New Promo for Season Two of "Salem" Set to Return to WGN America in April
In the spot, Mercy transforms the symbol of her torment at the hands of the town's witches into a signal of the Witch War to come.

[12/18/14 - 10:01 AM]
TBS Wins 2014 as Basic Cable's #1 Entertainment Network with Adults 18-49
Turner spins the numbers for the year to date.

[12/18/14 - 09:40 AM]
USA Network Continues Unprecedented Ratings Streak with 9th Consecutive Year as #1 in Cable in Total Viewers
USA spins the numbers for the year to date.

[12/18/14 - 09:14 AM]
New Five-Part ESPN Series "Snoop & Son: A Dad's Dream" Set for January 14
The series will air four consecutive Wednesday nights at 7 p.m. ET on ESPN (re-airs on ESPNU) with a fifth and final episode airing in mid-February.

[12/18/14 - 09:09 AM]
Spike TV and Ace Hardware Announce Major Partnership for the Network's Innovative New Series, "Framework"
The series will showcase the nation's best emerging furniture designers as they compete for a $100,000 cash prize and the opportunity to launch their furniture nationally.

[12/18/14 - 09:03 AM]
New Season of "Brain Games" Tunes Up Your Brain to Give You the Upper Hand, Starting Jan. 19 at 9 PM
Host Jason Silva will be taking you behind the scenes of mind-blowing hidden camera social experiments that reveal startling truths about your own brain and the brains of people around you.

[12/18/14 - 09:01 AM]
Beth Behrs, Kaley Cuoco-Sweeting, Ellen Degeneres, Kat Dennings, Kevin Hart, Hunter Hayes, The Band Perry and More to Attend "People's Choice Awards 2015"
The event, airing Wednesday, January 7, will be hosted by Anna Faris and Allison Janney.

[12/18/14 - 09:01 AM]
"Bachelor" and "Bachelorette" Couples, Fan Favorites and Host Chris Harrison Will Share Their Love With Millions of Viewers on the First-Ever "Bachelor" Float in the 126th Rose Parade(R)
Chris Soules, Trista and Ryan Sutter, Jason and Molly Mesnick, Desiree Hartsock and Chris Siegfried are among those participating.

[12/18/14 - 09:00 AM]
Hulu Announces Exclusive Multi-Year Licensing Agreement with Twentieth Century Fox Television Distribution for FX Networks' Original Series Produced by FX Productions
Said pact includes the studio's upcoming series "Man Seeking Woman," "The Comedians," "Sex&Drugs&Rock&Roll," "Taboo" and "Wayward Pines."

[12/18/14 - 08:44 AM]
"The Sing-Off" Ties for #2 in Its Slot Among the Big 4 in Adults 18-49
NBC spins the numbers for Wednesday, December 17.

[12/18/14 - 08:39 AM]
Wednesday's Broadcast Ratings: "Survivor" Wraps Season on Top for CBS
The Eye leads the night in both total viewers and adults 18-49.

[12/18/14 - 08:26 AM]
Alfonso Ribeiro Comes to Cooking Channel in New Year with "Unwrapped 2.0"
The newcomer launches Monday, February 2 at 10:00/9:00c on the network.