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[03/29/14 - 05:01 AM]
NBCUniversal and Ford Unveil "Tonight Show Fingers on a 4x4" Contest at New York City's Intrepid Sea, Air & Space Museum Complex
Beginning Monday, March 31, "The Tonight Show Starring Jimmy Fallon" will challenge the consultants to keep their hands on the Ford F-150 King Ranch, and the last man standing wins.

[via press release from NBC]

NBCUNIVERSAL AND FORD UNVEIL "TONIGHT SHOW FINGERS ON A 4X4" CONTEST AT NEW YORK CITY'S INTREPID SEA, AIR & SPACE MUSEUM COMPLEX

"The Tonight Show Starring Jimmy Fallon" To Challenge Approximately 10 Ford Sales Consultants from Across the Country to Sell Jimmy Fallon the All-New 2015 Ford F-150 King Ranch

NEW YORK, NY, March 29, 2014 - NBCUniversal and Ford today announced the launch of the "Tonight Show Fingers on a 4X4" contest, engaging Ford sales consultants from across the country to compete to sell Jimmy Fallon the all-new 2015 Ford F-150 on the deck of New York City's Intrepid Aircraft Carrier at the Museum's Complex. Beginning Monday, March 31, "The Tonight Show Starring Jimmy Fallon" (11:35pm ET/PT on NBC) will challenge the consultants to keep their hands on the Ford F-150 King Ranch, and the last man standing wins. "The Tonight Show" will follow the competition throughout the week on-air and online.

"Growing up in upstate New York, I've always wanted to own a truck," said Fallon. "I wanted to make a fun event out of buying it and I think people will enjoy watching this contest. Whoever lasts the longest wins the sale. Who knows? This could be how people buy trucks from now on."

The competition will be integrated into each night's episode of "The Tonight Show," and Jimmy will give viewers a look at what's been going on and where the contestants stand.

"Ford isn't just an iconic American brand -- it's fun. They really get what Jimmy is doing on 'The Tonight Show,'" said Linda Yaccarino, President, Advertising Sales, NBCUniversal. "This is another example of how we're teaming with our advertising partners to make content that our audiences genuinely enjoy."

Exclusive digital video content will be featured on "The Tonight Show" website, www.thetonightshowstarringjimmyfallon.com. Fans can also engage with the sales consultants via individual #hashtags and offer encouragement during the competition.

"Ford F-Series is America's best-selling truck for 37 years and we think the all-new 2015 F-150 is perfect for Jimmy," said Doug Scott, Ford Truck marketing manager. "Just like our F-150, we're looking forward to watching our sales consultants demonstrate just what it means to be Built Ford Tough."

From Universal Television and Broadway Video, "The Tonight Show Starring Jimmy Fallon" is executive produced by Lorne Michaels and produced by Josh Lieb. Gavin Purcell produces. "The Tonight Show" tapes before a live studio audience from the newly renovated Studio 6B in Rockefeller Center.

About NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 181,000 employees and 65 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit corporate.ford.com.





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[03/30/15 - 01:34 PM]
The Untold Story of the World's Most Famous Sex Symbol Is Revealed in Lifetime(R)'s Miniseries Event, "The Secret Life of Marilyn Monroe" Premiering May 30th and 31st
Kelli Garner stars in the title role of the four-hour event.

[03/30/15 - 01:29 PM]
ABC Family's "The Fosters" and "Chasing Life" Rise to Season Highs in Finales
ABC Family further spins the numbers for Monday, March 23.

[03/30/15 - 01:03 PM]
Venture to the Great Swamplands of the South with a New Season of "Buying the Bayou" on Destination America
The series returns with back-to-back episodes on Monday, April 13 at 9:00/8:00c.

[03/30/15 - 12:45 PM]
NBC Will Ease on Down the Road with Dec. 3 Live Production of "The Wiz" Featuring Production Partner Cirque du Soleil Theatrical
Tony Award-winning director Kenny Leon will stage both the television production and Broadway revival of "The Wiz" in collaboration with Tony winner and Broadway icon Harvey Fierstein, who will contribute new material to the original Broadway book by William F. Brown.

[03/30/15 - 12:16 PM]
Animal Planet Goes Behind the Badge of Wildlife's Last Line of Defense with New Series "Lone Star Law"
Also on tap are new seasons of "North Woods Law" and "Rugged Justice."

[03/30/15 - 12:01 PM]
Oxygen Media Increases Original Programming by 25 Percent with Addition of Eight New Series
The newcomers include "Douglas Family Gold," "The Hustle," "Pretty. Strong.," "Player Gets Played," "Boss Nails" and the third installment of the popular franchise, "Preachers of Atlanta."

[03/30/15 - 12:00 PM]
National Geographic Channel's "Killing Jesus" Nabs 3.7 Million Viewers, Scoring Highest Total Viewership in Network History
National Geographic Channel spins the numbers for Sunday, March 29.

[03/30/15 - 11:55 AM]
Bravo Media Expands Diverse Slate with Addition of 10 New and 4 Returning Series Marking Over 40 High-Quality Original Series
New season orders are set for "Ladies of London" season two, "Don't Be Tardy... " season four, "Million Dollar Listing Los Angeles" season eight and "Manzo'd with Children" season two.

[03/30/15 - 11:46 AM]
"The Walking Dead" Season Five Finale Is Highest-Rated Finale in Series History, Delivering 15.8 Million Viewers and 10.4 Million Adults 18-49
AMC spins the numbers for Sunday, March 29.

[03/30/15 - 11:32 AM]
Esquire Network Unveils 2015 Upfront Lineup Bolstering Original Programming with Five New Series
"This new line-up will present even more of the compelling, dynamic content that is engaging our male audience, setting us up for further momentum," said Matt Hanna.

[03/30/15 - 11:27 AM]
truTV & Top Rank Partner to Exclusively Televise Live Friday Night Primetime Boxing Series
The new boxing series, in association with Turner Sports and HBO Sports, will launch on the eve of the Floyd Mayweather vs. Manny Pacquiao pay-per-view fight with a card featuring two title bouts inside The Chelsea at The Cosmopolitan of Las Vegas.

[03/30/15 - 11:27 AM]
Live + 7 Day Ratings: ABC's "Secrets and Lies" and "Fresh Off the Boat" Post Their Biggest Playback Gains Yet
ABC further spins the numbers for the week of March 9-15.

[03/30/15 - 11:07 AM]
New Discovery Channel Series "Sons of Winter" Answers Call of the Wild in the Ultimate Coming-of-Age Survival Tale
The series, from Gurney Productions, premieres Tuesday, April 28 at 10:00/9:00c.

[03/30/15 - 11:01 AM]
NBC's "American Odyssey" & Google Invite Viewers to Tour Key Cities and Uncover New Clues with "Explore American Odyssey" Companion Site
Beginning March 30, curious minds will be challenged to uncover the truth by immersing themselves in the online experience "Explore American Odyssey" at www.exploreamericanodyssey.com.

[03/30/15 - 11:01 AM]
ABC Family Picks Up "Shadowhunters," a Saga Series Based on the Beloved New York Times Bestselling Book Series The Mortal Instruments
The series follows 18-year-old Clary Fray, who finds out on her birthday that she is not who she thinks she is but rather comes from a long line of Shadowhunters - human-angel hybrids who hunt down demons.