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[04/09/14 - 01:22 PM]
TV Land's "The Soul Man" Partners with St. Jude Children's Research Hospital(R) for Awareness PSA
The PSA reminds the public that because of you, there is a St. Jude and no family ever pays St. Jude for anything.

[via press release from TV Land]

TV LAND'S "THE SOUL MAN" PARTNERS WITH ST. JUDE CHILDREN'S RESEARCH HOSPITAL(R) FOR AWARENESS PSA

Cedric "The Entertainer" and Niecy Nash Star with St. Jude Patient to Put Spotlight on Childhood Cancer, Sickle Cell

New York, NY - April 9, 2014 - Cedric "The Entertainer" and Niecy Nash, stars of TV Land's "The Soul Man," are appearing in a new PSA for St. Jude Children's Research Hospital(R), which is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. Patience, a nine-year old patient at St. Jude since August 2013 battling Hodgkin Lymphoma, is featured in the PSA with Cedric and Niecy. One of Patience's lifelong dreams is to be a big star and perform on stage, and Cedric and Niecy helped give her a little taste of the limelight.

The PSA reminds the public that because of you, there is a St. Jude and no family ever pays St. Jude for anything. It was distributed to the hospital's television and radio partners, and is available in print and digital formats. It can also be viewed on "The Soul Man's" Facebook page and on .stjude.org/saving-all-kids.

"The Soul Man" kicked off with a LIVE season premiere with guest stars like Martin Lawrence, Brandy Norwood, Betty White and B.o.B. Additional guest stars for this season's line-up include David Alan Grier, Yvette Nicole Brown, Cedric Yarbrough and more will be announced.

The sitcom follows R&B superstar-turned-minister Reverend Boyce "The Voice" Ballentine (Cedric) after he relocated from Las Vegas to St. Louis with his wife Lolli (Niecy Nash). While learning to adjust to their new humble life, they have plenty of obstacles in their way. One of these is Boyce's brother Stamps (Wesley Jonathan), who seems to have taken up permanent residence in their house - and that's only made worse when Stamps sparks a new relationship with Lolli's sister (Kellee Stewart). Catch all-new episodes on Wednesdays at 10:30 PM ET/PT on TV Land.

About TV Land

TV Land is the programming destination featuring the best in entertainment on all platforms for consumers in their 40s and 50s. Consisting of original programming, classic and contemporary television series acquisitions, hit movies and digital portfolio, TV Land is now seen in over 98 million U.S. Homes.

About St. Jude Children's Research Hospital(R)

St. Jude Children's Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other deadly diseases. St. Jude has the world's best survival rates for the most aggressive childhood cancers, and treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20 percent to 80 percent since we opened more than 50 years ago. St. Jude is working to drive the overall survival rate for childhood cancer to 90 percent in the next decade. St. Jude freely shares the breakthroughs we make, and every child saved at St. Jude means doctors and scientists worldwide can use that knowledge to save thousands more children. Families never receive a bill from St. Jude for treatment, travel, housing or food - because all a family should worry about is helping their child live. Join the St. Jude mission by visiting stjude.org or following St. Jude on facebook.com/stjude and twitter.com/stjude.

About Viacom

Viacom (NASDAQ: VIAB, VIA) is home to premier global media brands that create compelling television programs, motion pictures, short-form video, apps, games, consumer products, social media and other entertainment content for audiences in more than 160 countries and territories. Viacom's media networks, including MTV, VH1, CMT, Logo, BET, CENTRIC, Nickelodeon, Nick Jr., TeenNick, Nicktoons, Nick at Nite, Comedy Central, TV Land, SPIKE, T?3s, Paramount Channel and VIVA, reach approximately 700 million television subscribers worldwide. Paramount Pictures, America's oldest film studio, is a major global producer and distributor of filmed entertainment.

For more information about Viacom and its businesses, visit www.viacom.com. Keep up with Viacom news by following Viacom's blog at blog.viacom.com and Twitter feed at www.twitter.com/Viacom.





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· SOUL MAN, THE (TV LAND)





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