E! AND DIANE VON FURSTENBERG PARTNER FOR NEW SERIES ON THE SEARCH FOR ICONIC FASHION HOUSE'S FIRST EVER GLOBAL BRAND AMBASSADOR
"The DVF Project" (WT) Premieres In Late 2014 With A Behind the Scenes Look At Fashion Megastar's Prestigious Empire As Young Hopefuls Vie for One of Fashion's Most Coveted Positions
Los Angeles, May 8, 2014 - The fashion megastar who created gorgeous prints and the sexy, figure-flattering wrap dress worn by Kate Middleton, Michelle Obama and Madonna, and who shines as a beacon of power and independence to women everywhere has partnered with E! to bring viewers unprecedented access to her latest fashion industry game changer. Diane von Furstenberg gives a group of ambitious young women extraordinary entrée to her empire, for a weeks-long ultimate interview that will prepare one of them to take on the world of fashion and ascend to the prized DVF Global Brand Ambassador position. "The DVF Project" grants viewers exclusive access inside Diane von Furstenberg's stylish world, showcasing the unique skill set, intelligence and utter devotion it takes to become a DVF girl, and E! will be there to film the entire process.
"Diane von Furstenberg is one of fashion's most innovative designers and a true icon who inspires women to seize opportunities," said Jeff Olde, Executive Vice President, Programming and Development, E! "There is a magical, somewhat 'Willy Wonka' aspect to the world Diane wants to create with this show. That is if Willy Wonka were a fabulous, glamorous fashion icon willing to share her secrets with talented young women dedicated to learning them."
"I am so thrilled to partner with E!," said Diane von Furstenberg, "and to grant young women the opportunity to become the women they want to be!"
Diane has long been a champion of women staking their claim and achieving their dreams, and she and her team want to see these ambitious young women have long term success in the industry. The girls are well on their way, but even with the guidance of DVF's top executives and Diane herself mentoring and opening doors, being considered for the position won't be easy. The girls will be involved in every major event that takes place at the fashion brand culminating in Fashion Week. They will also work within the four major DVF divisions - merchandising, PR, marketing and design. Executing tasks with integrity, grace and poise while in a high energy, pressure-filled environment may be too much for some to take.
While in New York, the girls will take advantage of being in one of the world's greatest cities and will play as hard as they work. Friendships and rivalries will emerge as time goes on and they all strive for the same goal and experience the triumphs, failures and revelations that come with chasing down a dream. They'll do whatever it takes to get the job, which includes jet-setting around the globe to DVF sponsored events, meeting celebrities, working on multi-million dollar campaigns, and producing charity events, all in the name of DVF.
"The DVF Project" is produced by Electus and Hud:sun Media. Executive producers are Chris Grant, Michael Rourke, Mioshi Hill, Corie Henson, Lenid Rolov and Diane von Furstenberg.
About E! Entertainment
E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. Eonline delivers breaking entertainment news and in-depth coverage on television, movies, music, celebrities, fashion, beauty and lifestyle. One of the fastest-growing, most influential digital properties, Eonline is a leader in online video and mobile and a leading entertainment brand across social. Popular E! programming includes core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's popular series "Keeping Up with the Kardashians," "Total Divas," "Hello Ross" and "Eric & Jessie: Game On." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.
About Hud:sun Media
Dedicated to developing, producing and distributing premium content across every platform, Hud:sun Media tells compelling stories built around dynamic characters that resonate with niche and broad audiences alike. Hud:sun Media currently produces the new style and pop culture talk show "The Fabulist" for E!, and the new series "Living Differently" for Oxygen. Past productions include the groundbreaking docuseries "I'm Having Their Baby" for Oxygen, "Pregnant in Heels" for Bravo, and "The Doc Club" for OWN. Digitally, Hud:sun Media has been a leader in creating premium content for national brands like Nine West and Mattel as well as producing signature shows like "Style Studio with Rebecca Minkoff" for Yahoo, "Decoding Style with Nina Garcia" for AOL and multiple shows for Conde Nast Entertainment's launches of Glamour, GQ and Teen Vogue video channels. Recently, Mode Media (formerly Glam Media) announced a partnership with Hud:sun Media to produce four new digital series in 2014.