ELECTUS SELLS U.S. ADAPTATION OF VENEZUELAN TELENOVELA "JANE THE VIRGIN" TO THE CW
Electus International to Handle Format Sales of U.S. Version
(Los Angeles, CA) - May 22, 2014 -- Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI), today announced that the CW has greenlit the U.S. version of the Venezuelan series Jane the Virgin which is set to premiere on the CW this fall. Electus Intertnational, the global distribution arm of Electus, will handle the international format sales.
Adapted from a Venezuelan telenovela, Jane the Virgin chronicles the story of a Hispanic-American aspiring writer who is accidentally artificially inseminated and subsequently struggles to navigate her relationships with the biological father, her boyfriend and her religious mother.
"I am thrilled to be working with Jennie Urman, CBS Studios, and CW to bring Jane the Virgin to the U.S. It is clear that we are living in the moment of, not only the telenovela, but also all Latin television," said Ben Silverman, Founder and Chairman of Electus. "The success of Ugly Betty proved that telenovelas can attract audiences all over the world. I knew the instant that RCTV and Aquarius TV brought Jane to us that we had a potentially enormous hit on our hands. This is a character we will all fall in love with and a family of women everyone in the world will recognize and one that I am proud to bring to the U.S. television audience."
The show is created by Emily Owens, M.D. writer Jennie Snyder Urman, and executive produced by Electus' Ben Silverman, Gary Pearl and Jorge Granier.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.