[07/02/14 - 04:01 AM]
"Millennials & #Merica," New MTV Study Finds Young People to Be Redefining Patriotism
Today's findings establish that young people possess a deep connection to America with an overwhelming 86 percent stating they are "proud to be American" and 8 in 10 agreeing they are "inspired by America."

[via press release from MTV]


New York, NY - July 2, 2014 - MTV, a division of Viacom (NASDAQ: VIAB, VIA), today unveiled its new research study, "Millennials & #Merica," uncovering a significant shift by young people away from the traditional concept of unquestioning patriotism to a more balanced definition of what it means to be an "American" today - proud of country but highly attuned to its strengths and weaknesses.

In contrast to a recent Pew Study citing Millennials as the least patriotic generation in U.S. history, today's findings establish that young people possess a deep connection to America with an overwhelming 86 percent stating they are "proud to be American" and 8 in 10 agreeing they are "inspired by America."

"Millennials are as loyal to America as any generation. But they are redefining patriotism as an active commitment, rather than an unquestioned obligation," said Stephen Friedman, President of MTV. "In our global era where young people have witnessed peers around the world face oppression for speaking out, American Millennials are asserting their beliefs through the fundamentally American acts of questioning, challenging and, ultimately, trying to make this country better."

In fact, 92 percent of the generation shows unwavering support for the American value "to freely express yourself and your opinion," empowering them to exercise their right to simultaneously applaud and critique America's government, institutions and standing in the world.

For example, young people are about twice as likely as Boomers to feel more comfortable questioning America. This sentiment has led to the creation of #Merica, a meme that has swept through social feeds across the country with over 60 percent of Millennials stating it reflects how their generation feels about their country - proud, but hyper-aware of its flaws. The viral sensation embraces both the greatness and the follies of American culture and includes examples such as an image of an oversized plate of fried chicken and waffles or a pick-up truck driving into the sunset behind a sweeping mountain vista.

Moreover, Millennials were found to be more globally-minded and increasingly aware and concerned with international events with 60 percent of young people in the U.S. considering themselves "global citizens," compared to 43 percent of Boomers. In fact, when given a hypothetical $100 to donate globally, nationally or locally, Millennials donated more than twice as much to global causes on average as Boomers.

Overall, the generation's new perspective is best illustrated through the contradictions of responses advocating for long-standing American values alongside critiques of America's perceived shortcomings:

· Nearly 90 percent of young people feel it is "American" to advocate for equality and fairness, yet nearly 7 in 10 believe the country only embraces college-educated, well-off people.

· Over 80 percent of Millennials say America remains the land of opportunity, however 56 percent also feel the American system has let them down.

· Nearly 7 in 10 Millennials believe "America is the best country in the world," yet 8 in 10 young people agree that some actions of the American government make it hard to be proud.

Additionally, the study found an overwhelming demand among young people for equal access to what they consider prerequisites for success:

· 88 percent believe all Americans should have affordable higher-education

· 87 percent believe in affordable access to healthcare for all

· 87 percent believe everyone has the right to access public transportation

· 86 percent believe in the right to nationwide and free internet access

"Millennials & #Merica" was fielded by MTV Insights in the United States from January 2014 - March 2014 and included a combination of quantitative results (2,000 Millennials ages 16-24), and qualitative studies (Facebook focus groups, visual diaries, parent and child interviews, etc.).

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.

  [july 2014]  

(series past and present)
(series in development)
(tv movies and mini-series)

[10/21/16 - 02:02 PM]
NLCS Game 5 Is Second Most-Watched Telecast in FS1 History
FOX Sports spins the numbers for Thursday, October 20.

[10/21/16 - 12:08 PM]
Freeform Brings Fan Favorite "Stitchers" and New Original Sci-Fi Series "Beyond" to Stan Lee's L.A. Comic Con on October 29 and 30
"Stitchers" co-stars Ritesh Rajan, Damon Dayoub and Sarah Davenport are among those scheduled to appear.

[10/21/16 - 10:05 AM]
Freeform's Annual "Countdown to 25 Days of Christmas" Starts on Thanksgiving Day, Thursday, November 24
Said offerings include the premiere "The Odd Life of Timothy Green," "Boxtrolls," and the network premiere of the fourth installment of the hit "Cinderella Story" franchise, "A Cinderella Story: If the Shoe Fits."

[10/21/16 - 10:04 AM]
Freeform's Funday Programming Event Begins November 12 and Continues Through November 13
Highlights include the network premieres of "Planes: Fire & Rescue," "How to Train Your Dragon" and "Shrek Forever After."

[10/21/16 - 10:03 AM]
"Madonna: Rebel Heart Tour" to Premiere on Showtime(R) on December 9 at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[10/21/16 - 09:55 AM]
David Blaine Is Back With an Extraordinary Special, "David Blaine: Beyond Magic," Airing Tuesday, November 15, on ABC
Following his critically acclaimed ratings smash "David Blaine: Real or Magic," Blaine returns with his most revealing performance yet.

[10/21/16 - 09:35 AM]
Video: Netflix's "Haters Back Off!" Star Miranda Sings Shares Some of Her Favorite Things
Based on the character created by Colleen Ballinger, "Haters Back Off!" delves into the oddball family life of Miranda Sings.

[10/21/16 - 09:31 AM]
Video: Netflix Unveils The Ivory Game Trailer and Poster
From executive producer Leonardo DiCaprio, The Ivory Game is an epic documentary feature that goes undercover into the dark and sinister underbelly of ivory trafficking.

[10/21/16 - 09:29 AM]
Premiere Date Change - A&E Network Will Now Air Original Docu-Series "The Killing Season" on November 12
The newcomer will now roll out with back-to-back episodes one week later than previously announced.

[10/21/16 - 09:24 AM]
No One Can Hear You Scream: Investigation Discovery's All-New Series "Dead Silent" Premieres Tuesday, October 25 at 9/8C
In the six-part series, myth, urban legend, and horror movie dread collide to showcase real-life, dark and twisted tales too frightening to be imaginary.

[10/21/16 - 09:02 AM]
Oxygen Media Strikes Again with New True Crime Series "Killision Course" Premiering Saturday, November 5th at 9PM ET/PT
The four-episode, genre breaking series, recreates true stories of murder connecting the victim, accomplice and killer, on a joy ride of suspense, betrayal and obsession.

[10/21/16 - 08:47 AM]
Thursday's Broadcast Ratings: CBS Holds Off Competition with NFL
The Eye wins the night in both total viewers and adults 18-49.

[10/20/16 - 03:55 PM]
Oxygen Media Tests the Bonds of Friendship When New Competition Series "The Battle of the Ex-Besties" Premieres Tuesday, December 6 at 11PM ET/PT
Hosted by Sibley Scoles, the series follows fourteen former BFFs who are forced to confront - and hopefully forget - past differences in order to win a life-changing $100,000 grand prize.

[10/20/16 - 01:49 PM]
Investigation Discovery Delivers Nearly One Million Viewers for World Television Premiere of "Southwest of Salem: The Story of the San Antonio Four"
Investigation Discovery further spins the numbers for Saturday, October 15.

[10/20/16 - 01:04 PM]
Investigation Discovery Looks at When Happily Ever After Goes Horribly Wrong in All-New Series "Married with Secrets"
The new eight-part series premieres Tuesday, October 25 at 10:00/9:00c.