or


[07/02/14 - 04:01 AM]
"Millennials & #Merica," New MTV Study Finds Young People to Be Redefining Patriotism
Today's findings establish that young people possess a deep connection to America with an overwhelming 86 percent stating they are "proud to be American" and 8 in 10 agreeing they are "inspired by America."

[via press release from MTV]

"MILLENNIALS & #MERICA," NEW MTV STUDY FINDS YOUNG PEOPLE TO BE REDEFINING PATRIOTISM

New York, NY - July 2, 2014 - MTV, a division of Viacom (NASDAQ: VIAB, VIA), today unveiled its new research study, "Millennials & #Merica," uncovering a significant shift by young people away from the traditional concept of unquestioning patriotism to a more balanced definition of what it means to be an "American" today - proud of country but highly attuned to its strengths and weaknesses.

In contrast to a recent Pew Study citing Millennials as the least patriotic generation in U.S. history, today's findings establish that young people possess a deep connection to America with an overwhelming 86 percent stating they are "proud to be American" and 8 in 10 agreeing they are "inspired by America."

"Millennials are as loyal to America as any generation. But they are redefining patriotism as an active commitment, rather than an unquestioned obligation," said Stephen Friedman, President of MTV. "In our global era where young people have witnessed peers around the world face oppression for speaking out, American Millennials are asserting their beliefs through the fundamentally American acts of questioning, challenging and, ultimately, trying to make this country better."

In fact, 92 percent of the generation shows unwavering support for the American value "to freely express yourself and your opinion," empowering them to exercise their right to simultaneously applaud and critique America's government, institutions and standing in the world.

For example, young people are about twice as likely as Boomers to feel more comfortable questioning America. This sentiment has led to the creation of #Merica, a meme that has swept through social feeds across the country with over 60 percent of Millennials stating it reflects how their generation feels about their country - proud, but hyper-aware of its flaws. The viral sensation embraces both the greatness and the follies of American culture and includes examples such as an image of an oversized plate of fried chicken and waffles or a pick-up truck driving into the sunset behind a sweeping mountain vista.

Moreover, Millennials were found to be more globally-minded and increasingly aware and concerned with international events with 60 percent of young people in the U.S. considering themselves "global citizens," compared to 43 percent of Boomers. In fact, when given a hypothetical $100 to donate globally, nationally or locally, Millennials donated more than twice as much to global causes on average as Boomers.

Overall, the generation's new perspective is best illustrated through the contradictions of responses advocating for long-standing American values alongside critiques of America's perceived shortcomings:

· Nearly 90 percent of young people feel it is "American" to advocate for equality and fairness, yet nearly 7 in 10 believe the country only embraces college-educated, well-off people.

· Over 80 percent of Millennials say America remains the land of opportunity, however 56 percent also feel the American system has let them down.

· Nearly 7 in 10 Millennials believe "America is the best country in the world," yet 8 in 10 young people agree that some actions of the American government make it hard to be proud.

Additionally, the study found an overwhelming demand among young people for equal access to what they consider prerequisites for success:

· 88 percent believe all Americans should have affordable higher-education

· 87 percent believe in affordable access to healthcare for all

· 87 percent believe everyone has the right to access public transportation

· 86 percent believe in the right to nationwide and free internet access

"Millennials & #Merica" was fielded by MTV Insights in the United States from January 2014 - March 2014 and included a combination of quantitative results (2,000 Millennials ages 16-24), and qualitative studies (Facebook focus groups, visual diaries, parent and child interviews, etc.).

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.





  [july 2014]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[10/16/17 - 12:21 PM]
Investigation Discovery and Time Inc. Productions Announce Premiere of New Season of "People Magazine Investigates"
Season two debuts Monday, November 6 at 10:00/7:00c.

[10/16/17 - 11:35 AM]
Comedian and Writer Wyatt Cenac to Star in Comedic Docu-Series Examining Hot-Button Issues, Debuting on HBO in Spring 2018
The half-hour late-night docu-series will take a satirical look at social and cultural issues from Cenac's unique perspective.

[10/16/17 - 11:00 AM]
History Honors Veterans Day with New Episodes of "The Warfighters" from Executive Producer Peter Berg on Nov. 11
"The Warfighters" premieres with four back-to-back new episodes on Saturday, November 11 beginning at 8:00/7:00c.

[10/16/17 - 10:02 AM]
TNT Launches New Psychological Thriller "The Alienist" Jan. 22
Set in 1896 amidst a backdrop of vast wealth, extreme poverty and technological innovation, this psychological thriller stars Daniel Brühl, Luke Evans, Dakota Fanning and Brian Geraghty.

[10/16/17 - 09:35 AM]
Guest Line-Up Announced for "The Daily Show Undesked Chicago 2017: Let's Do This Before It Gets Too Damn Cold" Including Common, Arne Duncan and Curtis Toler, Lena Waithe and Vic Mensa
As previously announced, "The Daily Show Presents: The Donald J. Trump Presidential Twitter Library," which made its debut in New York City in June, will open in Chicago this weekend.

[10/16/17 - 09:15 AM]
A&E Network to Premiere Six-Part Limited Series "Who Killed Tupac?" on Tuesday, November 21 at 9PM ET/PT
The series follows famed civil rights attorney Benjamin Crump as he conducts, for the first time ever, a no-stone-unturned investigation twenty years after the death of the dynamic and influential rapper and actor.

[10/16/17 - 09:07 AM]
National Geographic Acquires Cable Syndication Rights of NBCUniversal's "Running Wild with Bear Grylls"
The network also has the first option to air additional seasons of the series produced by Bear Grylls Ventures and Electus, should they be greenlit by NBC.

[10/16/17 - 09:06 AM]
Hotel Expert Anthony Melchiorri Checks-in to the World's Most "Extreme Hotels"
In Travel Channel's new series "Extreme Hotels," premiering Sunday, November 19, Melchiorri explores unique and breathtaking accommodations in bucket-list locales.

[10/16/17 - 08:59 AM]
Hallmark Channel's 7th Annual Hero Dog Awards Premieres October 25
The "Oscars for Dogs" features a veritable galaxy of two-legged stars, including hosts James Denton and Beth Stern.

[10/16/17 - 08:20 AM]
Best of HBO International Series to Arrive on U.S. Service in December
Beginning in December, two series from each of the regions will arrive on the U.S. streaming services HBO GO and HBO NOW as well as HBO On Demand.

[10/16/17 - 08:16 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Powers Another NBC Victory
Plus: CBS gets a boost to its lineup with a primetime NFL overrun.

[10/16/17 - 07:21 AM]
HGTV's "Property Brothers at Home: Drew's Honeymoon House" Premieres on Wednesday, Nov. 22, at 9 p.m. ET/PT
The five-episode series will follow the Scott brothers as they complete a massive renovation of the couple's first home together in Los Angeles.

[10/15/17 - 09:02 AM]
Saturday's Broadcast Ratings: ABC, College Football Top Demos
The Alphabet wins the night among adults 18-49 while CBS is the most-watched network.

[10/15/17 - 08:56 AM]
"Saturday Night Live" Generates Season Highs & the Show's 2nd Strongest Week 3 Metered-Market Rating in 6 Years
NBC spins the numbers for Saturday, October 14.

[10/14/17 - 08:21 AM]
Friday's Broadcast Ratings: CBS Takes Home Victory in Viewers, Demos
The Eye's trio of dramas top the night in both categories.