or


[07/08/14 - 07:04 AM]
USA Network Unveils Innovative Marketing Campaign for "Satisfaction," Sparking a Cultural Dialogue Around the Provocative Question: #AreYouSatisfied
In conjunction with HowAboutWe - a network of digital platforms geared toward helping couples fall in love and stay in love - the network will roll out a series of advertorials.

[via press release from USA]

USA NETWORK UNVEILS INNOVATIVE MARKETING CAMPAIGN FOR "SATISFACTION," SPARKING A CULTURAL DIALOGUE AROUND THE PROVOCATIVE QUESTION: #AREYOUSATISFIED

Network Partners With VICE Media on 3-Part Docu-Series About Modern Relationships

USA Joins Forces With HowAboutWe, Offering Exclusive Screenings and Sponsored Stories Around the Subjects Of Love, Lust and Life

SATISFACTION Premieres Thursday, July 17 at 10/9c on USA

NEW YORK - July 8, 2014 - USA Network today unveiled a highly provocative ad campaign for the network's new original drama series SATISFACTION, which premieres Thursday, July 17. The series explores modern marriage at its midpoint through the lens of one couple and raises the issue: "What do you do when having it all is not enough?" The network announced two key partnerships with new media platforms: VICE Media and HowAboutWe, aimed at sparking a cultural dialogue around the subjects of today's relationships and the thought-provoking question: #AreYouSatisfied?

"The tactics of this campaign truly blur the lines between promotion and editorial and should inspire debate and dialogue around the bold themes explored in SATISFACTION," said USA Network Executive Vice President of Marketing and Digital, Alexandra Shapiro. "By aligning with disruptive and innovative digital platforms we hope to appeal to new audiences by tapping into personal experiences and diverse points of view on the state of Modern Love."

In partnership with VICE, USA commissioned a three-part docu-series, featuring real people and experts exploring their authentic views around modern love: how tech has changed "the chase;" the evolving definitions of commitment; and how self-actualization enriches relationships. The series will premiere on the VICE web site as well as on USANetwork.com. A new webisode will launch with each of the first three weeks of the series. VICE reaches an audience of over 150MM per month.

In conjunction with HowAboutWe - a network of digital platforms geared toward helping couples fall in love and stay in love - the network will roll out a series of advertorials. These stories will examine topics surrounding modern love and will be featured on HowAboutWe as well as USANetwork.com. In addition, USA created a "date night" for the HowaboutWe audience to attend exclusive premiere screening series in Chicago (7/8), San Francisco (7/9) and New York (7/16). Each will include a panel discussion with top experts on the subject of modern relationships and will feature key panelists, including Aaron Schildkrout (HowAboutWe), Sean Jablonski & Traci McMillan (SATISFACTION), Ian Kerner (New York Times best-selling author) - among other experts.

USA is also blanketing major cities with thought-provoking questions on buses, kiosks and billboards around taboo subjects such as #areyousatisfied "Is Monogamy Realistic?" "Is There Such A Thing As Happily Ever After?"

Additionally, USA has built a digital SATISFACTION hub, featuring a variety of show clips, interviews, and blogs curated from a group of 15+ contributors - including journalists, relationship experts and life coaches - who are writing new editorial pieces on the topics of love, lust and life.

The microsite will also feature the following:

· The Satisfaction Confessional Wall: which asks viewers to join the conversation, responding to weekly thought-provoking questions with personal, anonymous posts.

· The "Satisfaction Index:" Part game, part personality test that measures users' level of satisfaction and creates sharable social content from the results.

· "Pillow Talk:" A weekly live chat with producers, stars and experts.

· Modern Love Confessionals: Real first-person commentary filmed by esteemed documentarian Phil Griffin, featuring 11 different couples (of all orientations) who discuss their attitudes and ideas on modern love and what true satisfaction is. USA will feature on-air spots that drive users online to join the conversation.

USA also commissioned a national research study on modern love, infidelity and the new environment of dating in the digital world, to be unveiled week of premiere.

The network's traditional campaign features a variety of on-air spots and print advertisements in targeted publications, as well as native ads surrounding custom editorial in outlets such as SheKnows, The Atlantic and Huffington Post.

SATISFACTION stars Matt Passmore ("The Glades"), Stephanie Szostak ("Devil Wears Prada"), Michelle DeShon ("Hollywood Heights"), Katherine LaNasa ("The Campaign"), Blair Redford ("Switched at Birth"), and Deanna Russo ("Knight Rider"). Recurring guest stars in the first season include: Michael Vartan ("Bates Motel"), Spencer Garrett ("Yes Man"), Alyshia Ochse ("The Other Woman") and Leon Thomas III ("Victorious"). The series is from Universal Cable Productions (UCP) and executive producer/creator Sean Jablonski (SUITS, "Nip Tuck"). Russ Krasnoff ("Community") of Krasnoff/Foster also serves as executive producer.

About USA Network

The #1 network in all of basic cable for an unprecedented eight straight years, USA Network is seen in more than 102 million U.S. homes. USA offers a powerful stable of dramatic, comedic and unscripted originals. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com.





  [july 2014]  
S
M
T
W
T
F
S
  


· SATISFACTION (USA)





[09/15/14 - 01:22 PM]
"Genesis - Sum of the Parts" to Make Its Premiere on Showtime(R)
The film reunites the multi-Platinum-selling, Grammy(R)-winning, Rock and Roll Hall of Fame-inducted band to tell personal accounts of their rise to fame and fortune.

[09/15/14 - 12:49 PM]
FX Rides "Sons of Anarchy" to Record Ratings
FX spins the numbers for Tuesday, September 9.

[09/15/14 - 12:25 PM]
Galaxy's Quest: On October 11, Cat Daddy Jackson Galaxy Returns to Rescue Frantic Felines and Their Guardians
"My Cat from Hell" returns with seven all-new episodes of rescuing out-of-control cats and repairing the relationships they're ruining.

[09/15/14 - 12:16 PM]
New Episodes of CNBC's Popular Series "The Profit" Return Tuesday, October 14 at 10PM ET/PT
The 10 original hour-long episodes, including a special update episode, follow self-made millionaire and serial entrepreneur Marcus Lemonis as he saves struggling businesses while investing his own cash in the process.

[09/15/14 - 11:01 AM]
Travis Pastrana and the "Nitro Circus Live" Crew Return to MTV2 for All-New Season on Wednesday, October 8 at 11 P.M. ET/PT
Additionally, "Nitro Circus: The Movie" will make its world television premiere on MTV2 on Wednesday October 1 at 11:00 p.m. ET/PT.

[09/15/14 - 10:52 AM]
Take It Off with VH1 for Season Two of "Dating Naked"
The first season of "Dating Naked" has been averaging a .6 among Adults 18-49 and averaging 1 million total viewers (P 2+) each week, based on Live +3 ratings.

[09/15/14 - 10:28 AM]
A&E Network Premieres New Original Series "Dead Again" Thursday, October 2 at 10:00 PM ET/PT
The hour-long series follows a top team of detectives who will re-examine controversial murder cases in which unresolved questions still linger long after the verdict was determined.

[09/15/14 - 10:11 AM]
Hallmark Channel Announces World Television Premiere of Hallmark Hall of Fame Original Movie, "One Christmas Eve", Starring Anne Heche, November 30
In "One Christmas Eve," Anne Heche stars as a recently-divorced mom who wants her two kids' first Christmas "without dad" to be perfect.

[09/15/14 - 10:04 AM]
Langley Productions and Spike TV to Honor "Cops" Audio Technician Bryce Dion
Bryce Dion was a 7-year veteran of "Cops" who was tragically killed during production on August 26 in Omaha, NE.

[09/15/14 - 09:43 AM]
"Friends Flyaway to New York" Sweepstakes Gives Fans a Chance to Win a Trip to Visit the Central Perk Pop-Up Shop Brought to You by Eight O'clock Coffee
Said contest is timed with the 20th anniversary of the premiere of "Friends."

[09/15/14 - 09:36 AM]
Syfy's New Zombie Series "Z Nation" Bites Off 1.6 Million Viewers During September 12 Premiere
Syfy spins the numbers for Friday, September 12.

[09/15/14 - 09:14 AM]
American Heroes Channel Reveals How History Got It Wrong in "America: Facts vs. Fiction"
The series returns with with back-to-back episodes on Tuesday, October 7 at 10:00/9:00c.

[09/15/14 - 09:00 AM]
"Conan" to Celebrate George Harrison the Week of Sept. 22 with Performances by Beck, Norah Jones, Dhani Harrison & Friends and More
The celebration will coincide with the release of George Harrison: The Apple Years 1968-75, a major reissue of the artists' first six solo albums.

[09/15/14 - 08:58 AM]
Nickelodeon's TV and Digital Channels to Go Dark for Eleventh Annual Worldwide Day of Play, Saturday, Sept. 20
Additionally, the network's national prosocial partners - United States Tennis Association, NFL PLAY 60, the Boys and Girls Club of America and Key Club, among others - will host several thousand local events across the country to help celebrate kids' love of play.

[09/15/14 - 08:47 AM]
Sunday's Broadcast Ratings: "Sunday Night Football" Keeps NBC on Top
The Peacock easily wins the night in both total viewers and adults 18-49.