or


[07/08/14 - 07:04 AM]
USA Network Unveils Innovative Marketing Campaign for "Satisfaction," Sparking a Cultural Dialogue Around the Provocative Question: #AreYouSatisfied
In conjunction with HowAboutWe - a network of digital platforms geared toward helping couples fall in love and stay in love - the network will roll out a series of advertorials.

[via press release from USA]

USA NETWORK UNVEILS INNOVATIVE MARKETING CAMPAIGN FOR "SATISFACTION," SPARKING A CULTURAL DIALOGUE AROUND THE PROVOCATIVE QUESTION: #AREYOUSATISFIED

Network Partners With VICE Media on 3-Part Docu-Series About Modern Relationships

USA Joins Forces With HowAboutWe, Offering Exclusive Screenings and Sponsored Stories Around the Subjects Of Love, Lust and Life

SATISFACTION Premieres Thursday, July 17 at 10/9c on USA

NEW YORK - July 8, 2014 - USA Network today unveiled a highly provocative ad campaign for the network's new original drama series SATISFACTION, which premieres Thursday, July 17. The series explores modern marriage at its midpoint through the lens of one couple and raises the issue: "What do you do when having it all is not enough?" The network announced two key partnerships with new media platforms: VICE Media and HowAboutWe, aimed at sparking a cultural dialogue around the subjects of today's relationships and the thought-provoking question: #AreYouSatisfied?

"The tactics of this campaign truly blur the lines between promotion and editorial and should inspire debate and dialogue around the bold themes explored in SATISFACTION," said USA Network Executive Vice President of Marketing and Digital, Alexandra Shapiro. "By aligning with disruptive and innovative digital platforms we hope to appeal to new audiences by tapping into personal experiences and diverse points of view on the state of Modern Love."

In partnership with VICE, USA commissioned a three-part docu-series, featuring real people and experts exploring their authentic views around modern love: how tech has changed "the chase;" the evolving definitions of commitment; and how self-actualization enriches relationships. The series will premiere on the VICE web site as well as on USANetwork.com. A new webisode will launch with each of the first three weeks of the series. VICE reaches an audience of over 150MM per month.

In conjunction with HowAboutWe - a network of digital platforms geared toward helping couples fall in love and stay in love - the network will roll out a series of advertorials. These stories will examine topics surrounding modern love and will be featured on HowAboutWe as well as USANetwork.com. In addition, USA created a "date night" for the HowaboutWe audience to attend exclusive premiere screening series in Chicago (7/8), San Francisco (7/9) and New York (7/16). Each will include a panel discussion with top experts on the subject of modern relationships and will feature key panelists, including Aaron Schildkrout (HowAboutWe), Sean Jablonski & Traci McMillan (SATISFACTION), Ian Kerner (New York Times best-selling author) - among other experts.

USA is also blanketing major cities with thought-provoking questions on buses, kiosks and billboards around taboo subjects such as #areyousatisfied "Is Monogamy Realistic?" "Is There Such A Thing As Happily Ever After?"

Additionally, USA has built a digital SATISFACTION hub, featuring a variety of show clips, interviews, and blogs curated from a group of 15+ contributors - including journalists, relationship experts and life coaches - who are writing new editorial pieces on the topics of love, lust and life.

The microsite will also feature the following:

· The Satisfaction Confessional Wall: which asks viewers to join the conversation, responding to weekly thought-provoking questions with personal, anonymous posts.

· The "Satisfaction Index:" Part game, part personality test that measures users' level of satisfaction and creates sharable social content from the results.

· "Pillow Talk:" A weekly live chat with producers, stars and experts.

· Modern Love Confessionals: Real first-person commentary filmed by esteemed documentarian Phil Griffin, featuring 11 different couples (of all orientations) who discuss their attitudes and ideas on modern love and what true satisfaction is. USA will feature on-air spots that drive users online to join the conversation.

USA also commissioned a national research study on modern love, infidelity and the new environment of dating in the digital world, to be unveiled week of premiere.

The network's traditional campaign features a variety of on-air spots and print advertisements in targeted publications, as well as native ads surrounding custom editorial in outlets such as SheKnows, The Atlantic and Huffington Post.

SATISFACTION stars Matt Passmore ("The Glades"), Stephanie Szostak ("Devil Wears Prada"), Michelle DeShon ("Hollywood Heights"), Katherine LaNasa ("The Campaign"), Blair Redford ("Switched at Birth"), and Deanna Russo ("Knight Rider"). Recurring guest stars in the first season include: Michael Vartan ("Bates Motel"), Spencer Garrett ("Yes Man"), Alyshia Ochse ("The Other Woman") and Leon Thomas III ("Victorious"). The series is from Universal Cable Productions (UCP) and executive producer/creator Sean Jablonski (SUITS, "Nip Tuck"). Russ Krasnoff ("Community") of Krasnoff/Foster also serves as executive producer.

About USA Network

The #1 network in all of basic cable for an unprecedented eight straight years, USA Network is seen in more than 102 million U.S. homes. USA offers a powerful stable of dramatic, comedic and unscripted originals. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. The award-winning website is located at http://www.usanetwork.com.





  [july 2014]  
S
M
T
W
T
F
S
  


· SATISFACTION (USA)





[04/25/17 - 01:13 PM]
Adam Sandler and Chris Rock Reunite for New Netflix Comedy The Week Of
The film will premiere globally on Netflix in 2018.

[04/25/17 - 12:46 PM]
NFL Players Association and Morris Animal Refuge Team Up for Animal Planet's "Road to Puppy Bowl Draft Adoption Event" in Philadelphia on April 26
14 lucky four-legged MVP's will hear their names called, get added to the draft board and learn their new home teams.

[04/25/17 - 12:17 PM]
The ABC Television Network Announces Series Season Finale Dates
Said finales run from this Sunday ("American Crime") through Tuesday, May 23 ("Dancing with the Stars").

[04/25/17 - 12:08 PM]
American Heroes Channel Salutes Bravery, Strength and Sacrifice with Three-Day Heroes Weekend
Starting Friday, AHC is dedicating three days of programming to the courageous veterans who made the ultimate sacrifice to protect and preserve the freedoms we enjoy today.

[04/25/17 - 12:00 PM]
AMC Releases Premiere Date and Key Art for the Final Season of "Turn: Washington's Spies"
The 10-episode final season opens on Saturday, June 17 at 9:00/8:00c with a two-hour premiere.

[04/25/17 - 10:03 AM]
AMC Heading Deeper "Into the Badlands" - Series Renewed for Expanded 16-Episode Third Season, Returning in 2018
Midway through its current second season, "Into the Badlands" is averaging 3.6 million viewers per episode, including 2.1 million adults 25-54 in Nielsen Live+3 ratings.

[04/25/17 - 10:01 AM]
"Full Frontal with Samantha Bee's" "Not the White House Correspondents' Dinner" to Stream on Twitter After TBS Debut
Fans on Twitter in the United States will be able to access the stream by going to samanthabee.twitter.com, as well as via the @FullFrontalSamB Twitter handle.

[04/25/17 - 10:00 AM]
For the First Time, Celebrities Go Undercover on Two Special Editions of "Undercover Boss"
"Celebrity Undercover Boss" will feature Grammy Award-winning musician Darius Rucker on Friday, May 12, and chef and restaurateur Marcus Samuelsson on Friday, May 19.

[04/25/17 - 09:29 AM]
Harry Styles to "Move Into" the "The Late Late Show with James Corden" Studio for First Ever Week-Long Residency, May 15 - May 18
The residency coincides with the release of his highly anticipated solo album.

[04/25/17 - 09:20 AM]
Warner Bros. Television and DC Entertainment Announce All-New Live-Action Series "Titans," from Executive Producers Akiva Goldsman, Geoff Johns, Greg Berlanti and Sarah Schechter, to Debut in 2018
Additionally, Warner Bros. Animation's "Young Justice: Outsiders," the highly anticipated third season of the popular "Young Justice" series, is also ramping up for its first mission next year.

[04/25/17 - 09:07 AM]
Season 3 of CNBC's "The Filthy Rich Guide" Begins May 10th
Season 3A airs for five consecutive Wednesdays with the remaining five episodes of Season 3B due on August 15.

[04/25/17 - 08:21 AM]
Monday's Broadcast Ratings: NBC, "The Voice" Remain on Top in Demos
ABC, "Dancing with the Stars" then are the most-watched overall.

[04/25/17 - 08:14 AM]
Elvis Costello & The Imposters to Perform at After-Party for "Full Frontal with Samantha Bee's" First Annual "Not the White House Correspondents' Dinner"
All proceeds from "Not the White House Correspondents' Dinner" will go to the Committee to Protect Journalists (cpj.org).

[04/25/17 - 07:01 AM]
TBS Renews "The Detour" for Third Season
"I hear from so many people who love 'The Detour,' even my hardcore comedy friends," said Thom Hinkle, senior vice president of original programming for TBS.

[04/25/17 - 07:00 AM]
"The New I Love Lucy Superstar Special" Featuring Two Classic Episodes to Be Broadcast Friday, May 19
The two episodes, "The Dancing Star," featuring Van Johnson, and "Harpo Marx," with comedian Harpo Marx, are newly colorized with a nod to the 1950s period in which they were filmed.