[07/10/14 - 08:30 AM]
truTV Continues Bold Brand Evolution with Four New Series and Refreshed Logo
truTV's announcement raises the total number of series greenlit by the network over the past nine months to 13.

[via press release from truTV]

truTV Continues Bold Brand Evolution with Four New Series and Refreshed Logo

Branson Famous (working title), Hack My Life, Kart Life And The Shake Up Join Network's Rapidly Expanding Slate

As part of its continuing brand and programming evolution, truTV has greenlit four new series: Branson Famous (working title), the first-ever reality musical; Hack My Life, a comedic take on life's little shortcuts that can save you time, effort and money; Kart Life, a high-speed, high-stakes look at the kids and parents involved in the competitive sport of kart racing; and The Shake Up, a fun, competition reality series that will settle once and for all which bar owners have the best recipe for success. All four series are slated to launch this fall and winter. truTV's announcement raises the total number of series greenlit by the network over the past nine months to 13.

truTV has also expanded its order for the upcoming reality western Way Out West, which is set to premiere Monday, July 21. Demonstrating its confidence in the show, the network has ordered an additional 13 episodes of the unscripted series about three boisterous, fun-loving families of outfitters who have been living, laughing and competing with each other for three generations.

In addition to building an extensive slate of new shows, truTV has taken the next step in the visual aspect of its brand evolution. The network is rolling out a newly refreshed logo designed to reflect truTV's new spirit. On-air, the logo's dot will be used as a portal through which viewers will experience truTV's new brand. The dot will also be used as a communication device thru which consumers can access truTV content on various platforms

truTV's brand evolution began earlier this year with the launch of the hit series The Carbonaro Effect and continued last month with the debut of Motor City Masters. In the fall, truTV will premiere Jokers Wild (Sept. 25), a spinoff of the wildly popular Impractical Jokers which will give the four stars the chance to show their comedy chops in all-new situations; the unique performance competition show Fake Off (Oct. 27), hosted by Robert Hoffman and featuring judges Rozonda "Chilli" Thomas, Harry Shum Jr. and Michael Curry; Friends of the People (Oct. 28), the network's first sketch-comedy series; the ambush game show Hair Jacked (October); and How to Be a Grown Up (October), a comedic take on the relatable trials and tribulations of true adulthood. And this winter, truTV will premiere Local News (working title), a look at the playful rivalry between the news teams at two small town television stations.

"truTV is working with an outstanding group of creators who are providing each of our series with a unique and surprising point of view," said Chris Linn, president, head of programming for truTV. "We are creating innovative and clever programming with a goal to make truTV a fun ride for grownups and a refreshing alternative in a landscape where so many shows look and feel the same."

Details on truTV's newly greenlit series, as well as on the newly expanded series Way Out West, are included below. Descriptions for the rest of truTV's slate of new series can be found in the network's fall/winter highlights announcement: pressroom.turner.com/us/trutv/trutv-rolling-out-eight-new-series

Branson Famous (working title)

With Branson Famous (working title), truTV breaks new ground in this first-ever "reality musical" and goes behind the scenes of the longest-running variety show in Branson, Mo. With the backdrop of decades-old feuds, burning jealousies, and sequined costume changes, the Mabe family takes their landmark legacy, "The Baldknobbers Jamboree," very seriously. But the Mabes are in danger of losing everything as the popular show slips into financial decline and a new sexy singer in town threatens to pit them all against each other. Get ready, because this family's passion for country music is not confined to the stage and they just might break into song when you least expect it.

truTV has ordered 12 half-hour episodes of Branson Famous (working title) from Road to Awe.

Kart Life

Kart Life is a mix of high-speed and high-stakes as it takes viewers into the fascinating world of kart racing. The series will follow kart-racing kids - along with their parents in the pits - as they go full throttle in pursuit of the racing holy grail: landing a national ranking and a shot at one day becoming a professional driver.

truTV has ordered 10 one-hour episodes of Kart Life, which is being produced for the network by Bodega Pictures.

Hack My Life

Hack My Life is a weekly themed half hour show that provides a comedic spin on the never-ending supply of everyday life hacks. Hosted by Kevin Pereira (Pointless Podcast) and Brooke Van Poppelen (John Oliver's NY Stand Up Show) this new series demonstrates step by step how to incorporate eye popping shortcuts and cheats guaranteed to save today's busy adults a lot of time, effort and money. From parenting and the workday, to vacations and parties, viewers' lives will never be the same again.

truTV has ordered 10 half-hour episodes of Hack My Life from Sharp Entertainment

The Shake Up

The Shake Up is a fun, competition series that seeks to settle once and for all which bar owner has the best recipe for success. In each episode, comedian Mo Mandel (Comedy Central) travels to a different city and pits two bar owners against each other. The goal is to see who can turn the most profit...while running the other owner's bar. The result is a wild rollercoaster ride of comical conflicts and one-upmanship as the bosses compete to see who can win over new staff and customers with their charm and skill.

truTV has ordered eight one-hour episodes of The Shake Up from ITV Studios & Gaspin Media.

Way Out West - Series Premiere: Monday, July 21, at 10 p.m. (ET/PT)

Amidst the beautiful, majestic mountains of Idaho, three boisterous, fun-loving families of outfitters have been living, laughing and competing with each other for three generations. Now they're at the center of truTV's brand new series Way Out West, a fascinating and fun look at these three truly original clans who love life and know how to have a good time. The Youren, Bullock and Korell families all run rival outfitting businesses, taking clients deep inside the country's last great wilderness for tracking, fishing, rafting, horse riding and camping trips. truTV's Way Out West follows these three charismatic, engaging families as they compete to lead the best excursions, survive their various family shenanigans and participate in local festivals and time-honored traditions. From guiding city-dwellers who would otherwise lose their way to rescuing the families' own lost cattle, these men and women of the backcountry live surprisingly relatable lives, facing everyday family situations like raising kids and finding love in the last remnants of the Wild West. Way Out West is being produced for the network by Rogue-Atlas Productions in association with Lionsgate Television.

Video Clip: www.trutv.com/shows/way-out-west/videos/family-pride-in-the-new-west.html

About truTV

truTV takes viewers on a fun ride that surprises and entertains. It delivers a dynamic mix of action, comedy and competition, featuring engaging characters and compelling new worlds that pull you in and leave you wanting more. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, The Carbonaro Effect, Motor City Masters, Hardcore Pawn, Lizard Lick Towing and South Beach Tow, as well as the upcoming series Friends of the People, Way Out West, How to Be a Grown-Up, Fake Off, Hair Jacked, Jokers Wild, Local News (working title), Branson Famous (working title), Kart Life, Hack My Life and The Shake Up. In addition, truTV is a partner in airing the NCAA Division I Men's Basketball Championship.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; animation and young adult; and sports media environments on television and other platforms for consumers around the world.

  [july 2014]  


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