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[07/17/14 - 11:01 AM]
MTV's "Look Different" Campaign Joins Forces with Jack Antonoff of fun. and Bleachers, MTV Stars, Anti-Bias Experts and Youth Advocates to Promote Open Dialogue Around Issues of Bias
MTV's new "Good Look Panel" will help young people look differently at complex issues and participate in an open dialogue with experts, youth advocates, musicians and MTV talent.

[via press release from MTV]

MTV'S "LOOK DIFFERENT" CAMPAIGN JOINS FORCES WITH JACK ANTONOFF OF FUN. AND BLEACHERS, MTV STARS, ANTI-BIAS EXPERTS AND YOUTH ADVOCATES TO PROMOTE OPEN DIALOGUE AROUND ISSUES OF BIAS

MTV Issues $10K Challenge to Audience to Create Digital Tool to Help Fight Racial, Gender and LGBT Bias; Debuts New "Broken Glass" Spots Today

To view the "Broken Glass" PSAs, click HERE.

New York, NY (July 17, 2014) - With more than 9 in 10 young people believing small examples of bias can add up to major problems for society, MTV's new multi-year pro-social campaign, "Look Different," today debuted a second wave of thought-provoking and actionable initiatives. MTV's new "Good Look Panel" will help young people look differently at complex issues and participate in an open dialogue with experts, youth advocates, musicians and MTV talent, including fun. and Bleachers member and Ally Coalition co-founder Jack Antonoff.

Also serving on the "Good Look Panel" is Kailyn Lowry from MTV's "Teen Mom 2" who will be the first to participate in a Twitter conversation with @LookDifferent today, Thursday, July 17 at 4p.m. ET. Lowry said of joining the panel:

"After seeing racism first hand being in an interracial marriage, I have made it a personal mission to make everybody equal no matter their size, shape, color or creed. I have tried to bring awareness to equality and would like to continue to make noise in an effort to erase racism/sexism and anything else 'Look Different' fights for. Whether we look different or love different, we're all people."

MTV also issued a $10,000 challenge to its audience for a digital tool to provide a safe space for open conversation around bias, and debuted a series of new on-air and online spots focused on the hidden impact of "microaggressions" as well as a new interactive social media initiative.

"Good Look Panel": Beginning this week, "Good Look Panel" members will respond to audience questions, provide commentary and share their perspectives on bias-related current events happening in pop culture through blog posts, videos or Twitter conversations using the official @LookDifferent handle.

The diverse group of panelists also includes Ari Fitz (Arielle Scott) from "The Real World," Anti-Defamation League Director of Research and Communication Eva Vega-Olds, Preston Charles from "The Challenge/Real World," Alok Vaid-Menon from the queer South Asian activist spoken word group DarkMatter, "Girl Code" stars Tanisha Long, Quinn Marcus, Nessa, Jordan Carlos and Shalyah Evans, civil rights activist Michael Skolnik, the creator of the hit web series "The Misadventures of Awkward Black Girl" Issa Rae, Eddie Huang from MTV's newest series "Snack Off," and more (full list and additional statements of support available below).

"Look Different" Challenge: In response to the fact that nearly 70% of young people believe that there should be more safe online spaces to have respectful discussions of bias, MTV is inviting the audience to help create a platform for discussion around these topics through the "Look Different Challenge." The challenge calls on young people to submit creative ideas for a digital space where peers can share personal stories about bias and discuss appropriate bias-related happenings in pop culture and the news. The winning individual or team will be recognized with a $10,000 prize, as well as given the chance to work with MTV to see their idea brought to life. More information can be found at http://challenge.lookdifferent.org.

"Broken Glass" PSA Campaign: "Look Different" will leverage MTV's extensive reach on television and online with today's debut of the new "Broken Glass" PSA campaign meant to reveal the hidden pain young people experience when faced with racial and religion-based "microaggressions" like "Your English is so good" and "You don't look Jewish." The PSAs, which will also be rolled out online and via social media, will help young people decipher these common biased remarks that they may unknowingly make. To view all the PSAs, go to www.lookdifferent.org/videos. Alongside the PSAs, MTV will also be launching an online guide to "microaggressions" on Tumblr at http://lookdifferentMTV.tumblr.com, which will help young people break these comments down, show young people how to avoid making them, and give young people tips on what they can do if they experience them.

#GoodLook / #NotAGoodLook Interactive Hashtag Initiative: Launching in tandem is the interactive #GoodLook/#NotAGoodLook social media campaign, calling upon audiences to share real-life scenarios that either challenge or promote bias. Participants will be asked to share photos, text, or videos to celebrate scenarios that challenge bias using #GoodLook, and to call out biased scenarios using #NotAGoodLook through nearly any social media platform. The best #GoodLook messages will appear on-air on MTV and the "Look Different" website at http://good.lookdifferent.org.

LookDifferent.org serves as the campaign hub and, along with the campaign's social accounts (Twitter, Tumblr), helps young people recognize bias in themselves and their surroundings - while providing clear guidance and helpful resources they can use to challenge bias when they see it. Previously announced components include: Implicit Bias Quiz (link) to reveal automatic associations people may have about different races and a seven-day Racial Bias Cleanse (link) to help people begin unlearning biases that have built up over years. Partners include the Anti-Defamation League, NAACP, National Council of La Raza, National Partnership for Women & Families, The Trevor Project and more.

About MTV:

MTV is the world's premier youth entertainment brand. With a global reach of more than a half-billion households, MTV is the cultural home of the millennial generation, music fans and artists, and a pioneer in creating innovative programming for young people. MTV reflects and creates pop culture with its Emmy(R), Grammy(R) and Peabody(R) award-winning content built around compelling storytelling, music discovery and activism across TV, online and mobile. MTV's sibling networks MTV2 and mtvU each deliver unparalleled customized content for young males, music fans and college students, and its online hub MTV.com is a leading destination for music, news and pop culture. MTV, a unit of Viacom Inc. (NYSE: VIA, VIA.B), one of the world's leading creators of programming and content across all media platforms.

All research provided by MTV Insights / David Binder "Look Different" research study, including qualitative (in-person and online focus groups and interview) and quantitative (2,000 people ages 14 to 24) research. The full methodology is available upon request.





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· TEEN MOM (MTV)









[12/21/14 - 09:11 AM]
Saturday's Broadcast Ratings: CBS Tops Evening with "Thursday Night Football" Special
The Eye's primetime NFL coverage wins the night in both total viewers and adults 18-49.

[12/21/14 - 08:56 AM]
"Saturday Night Live," With Host Amy Adams, Was the #1 Big 4 Non-Sports Telecast of the Night in Both Households and 18-49
NBC spins the numbers for Saturday, December 20.

[12/20/14 - 09:00 AM]
NBC Ranks #1 Friday Night Among the Big 4 in Adults 18-49, Total Viewers, Adults 25-54 and All Other Key Measures
NBC spins the numbers for Friday, December 19.

[12/20/14 - 08:47 AM]
Friday's Broadcast Ratings: NBC Tops Viewers, Demos with "Dateline"
The Peacock leads the night with its perennial newsmagazine.

[12/19/14 - 05:41 PM]
NBC Shuffles Its Friday Lineup; "Constantine" to Open Night
Beginning January 16, look for "Constantine" at 8:00/7:00c followed by "Grimm" at 9:00/8:00c and "Dateline NBC" at 10:00/9:00c.

[12/19/14 - 03:15 PM]
David Schwimmer Cast as Attorney Robert Kardashian in "American Crime Story: The People v. O.J. Simpson"
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[12/19/14 - 12:47 PM]
"Whale Wars" Returns to Animal Planet January 2 with a World Premiere Three-Hour Event
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[12/19/14 - 11:58 AM]
Velocity and Discovery Channel Announce the On Air Team for Barrett-Jackson Live
Coverage begins Tuesday, January 13 from 6-8 PM ET on Discovery Channel and continues through Sunday, January 18 from 2-7 PM ET on Velocity.

[12/19/14 - 10:12 AM]
"Night Will Fall," Revealing the Untold Story of a 1945 Film Detailing Concentration-Camp Atrocities, Debuts Jan. 26, Exclusively on HBO
The film juxtaposes horrific raw footage and scenes from the 1945 documentary with insights from the survivors, the soldiers who liberated them and the filmmakers who recorded these appalling images.

[12/19/14 - 10:02 AM]
USA Network Announces Series Pick-Up for New Drama "Mr. Robot"
The series stars Rami Malek, Christian Slater, Portia Doubleday, Carly Chaikin and Martin Wallstrom.

[12/19/14 - 10:02 AM]
Starz Releases New Video and Image from "Outlander"
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[12/19/14 - 10:00 AM]
AMC Casts International Film Star Daniel Wu as Lead of "Badlands" (WT)
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[12/19/14 - 09:20 AM]
"@midnight" Moves to 11:30 p.m. for Two Weeks Only; Comedy Central Premieres "Ari Shaffir: Paid Regular" and "This Is Not Happening" in January
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[12/19/14 - 08:41 AM]
"The People Magazine Awards" Generates NBC's Biggest Audience in Its Slot, Excluding "Peter Pan Live!" and NFL, Since October 23
NBC spins the numbers for Thursday, December 18.

[12/19/14 - 08:39 AM]
Emmy(R)-Winning Series "Banshee" Returns for Third Season Jan. 9, Exclusively on Cinemax
New guest stars this season include Denis O'Hare, Chaske Spencer, Tom Pelphrey and Meaghan Rath.