or


[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[via press release from Syfy]

SYFY UNLEASHES A CATEGORY 5 MARKETING STORM BEHIND "SHARKNADO 2: THE SECOND ONE"

CAMPAIGN INCLUDES NATIONWIDE SUBWAY INTEGRATION FEATURING JARED FOGLE MOVIE CAMEO

IAN ZIERING THROWING OUT THE FIRST PITCH AT NEW YORK METS' CITI FIELD

PARTNERSHIP WITH FANDANGO

NEW YORK - July 23, 2014 - To support the Wednesday, July 30 premiere of Sharknado 2: The Second One, the eagerly awaited sequel to last summer's social media and pop culture sensation, Syfy is unleashing a monster of a marketing storm, from New York's Citi Field and SUBWAY(R) Restaurants nationwide to San Diego Comic-Con.

The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide (Jared The SUBWAY Guy makes a cameo in the movie); Sharknado 2 star Ian Ziering throwing out the first pitch at the July 28 New York Mets-Philadelphia Phillies game at Citi Field, and an exclusive trailer on Fandango.com that has already reached nearly two million fans.

Sharknado 2 marketing will also feature cross-promotions with Random House, publishers of How to Survive a Sharknado and Other Unnatural Disasters; Zynga, creators of the Sharknado Hit It Rich game, and promotional partnerships with TODAY, E! and Sprout.

In making the announcement, Michael Engleman, Executive Vice President, Marketing, Digital and Global Brand Strategy, Syfy, said: "Since its premiere last summer, the Sharknado franchise has been an astonishing global success story, setting a new bar for the power of social TV. This year, we've continued to build on our success by embracing the irreverent tone of the film itself as well as launching a dynamic array of social, digital, and second screen initiatives. For Sharknado 2, the strategy is to give the consumer the tools to be at the center of the conversation."

Highlights of the Syfy Sharknado 2:The Second One Marketing Campaign

Subway Partnership:

· Tent-cards in more than 26K stores nationwide

· Banner on Subway's Fresh Buzz homepage

· Jared's Sharknado preparedness tips on Subway's Facebook and Twitter

San Diego Comic-Con:

· Sharknado 2 panel featuring Ian Ziering, Tara Reid, Vivica A. Fox, Judah Friedlander and director Anthony C. Ferrante

· July 25 Sharknado 2 industry party at the Hotel Solamar

· On the ground partnership with Random House to promote the How to Survive A Sharknado book

Sharknado Day at Citi Field:

· Building upon key scenes that were filmed at Citi Field in February, Syfy is sponsoring Sharknado Day at the New York Mets-Philadelphia Phillies games on Monday, July 28 - with Ian Ziering throwing out the first pitch -- and Wednesday, July 30

· Four lucky fans will win a prize pack containing Sharknado 2 and Mets premiums

· Sharknado 2 trailers and Syfy logos will be displayed on Citi Field scoreboards

Fandango:

· A centerpiece of the campaign is an exclusive Sharknado 2 trailer and "Sumnado" video (recap of Sharknado viral video) which has already reached nearly two million fans

· Fandango is providing social media and editorial support, including showing what makes up the natural phenomenon known as a Sharknado with an original Anatomy of a Sharknado poster created exclusively for Fandango by artist Rachel Ignotofsky.

· The site will be themed "shark week" starting on July 28

Syfy Social:

· To capitalize on Sharknado's cultural phenomenon status, Syfy will engage fans with exclusive trailers, a seven day countdown featuring the best screams of Sharknado, the movie's best bites and more. During the Sharknado 2 July 30 premiere, Syfy will air "What the Shark?" moments that highlight the craziest scenes from the movie and will feature live tweets from fans

Syfy Digital:

· Sharknado: Battle of the Bites Bracket pairs off the most memorable moments from Sharknado against each other in a March Madness style bracket. Users vote for their favorite moments in a number of different rounds, with the ultimate Sharknado moment being revealed on July 30th in time for the sequel's premiere

· A shareable party kit featuring all the must-haves to host a Sharknado themed soiree

· At #YOUARELUNCH Hub, sponsored by Joe's Crab Shack, presents the best memes of sharks eating lunch (a.k.a. people) from Sharknado and the films featured in Sharknado Week. Consumers are encouraged to share their own memes

· The Go Shark Yourself App, for iOs and Android devices, enables consumers to insert themselves into a variety of customizable, Sharknado-themed backdrops and share them with friends

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine Greater.)





  [july 2014]  
S
M
T
W
T
F
S
  


· SHARKNADO (SYFY)
· SHARKNADO 2: THE SECOND ONE (SYFY)





[07/28/16 - 12:43 PM]
TLC's "Playhouse Masters" Climbs Into Imaginative Spaces
Tyson and Audy Leavitt create the most elaborate, over-the-top playhouses out of their family-run shop called "Charmed Playhouses."

[07/28/16 - 11:24 AM]
#Squadgoals Takes on New Meaning in an All New Season of Velocity's "Garage Squad"
The all new season starring National Hot Rod Association (NHRA) driver Bruno Massel, lead mechanic Joe Zolper, and co-host Heather Storm premieres Wednesday, August 24.

[07/28/16 - 11:18 AM]
TBS Greenlights Digital Animated Series "Storyville" and Begins Development on Notorious B.I.G.-Inspired Series
Musicians, actors, comedians, writers and artists will tell true life stories which will be animated in rich detail, exposing the sheer absurdity of celebrity life in all of its glory.

[07/28/16 - 10:26 AM]
Esquire Network Greenlights New Seasons of Hit Documentary Franchise "Friday Night Tykes" and Spin-Off "Friday Night Tykes: Steel Country"
A combination of fan-favorite teams are set to return, with all-new teams presenting an authentic look at the cultural phenomenon that is American football.

[07/28/16 - 10:03 AM]
PBS to Present "Spotlight Education," A Special Week of Programming Featuring Reports About America's Students and New Models of Learning, September 12-17
The stunt features eleven films and documentaries on local PBS stations September 12-17.

[07/28/16 - 10:02 AM]
PBS and American Experience Announce "The Great War" to Premiere April 2017
The six-hour, three-night event, will premiere in April 2017 in conjunction with the 100th anniversary of America's entry into the war on April 6, 1917.

[07/28/16 - 10:01 AM]
Frontline on PBS Presents "Divided States of America," A Look at the Polarized Nation the Next President Will Inherit
The four-hour, two-night documentary miniseries looks back at events during the Obama presidency that have revealed deep divisions in our country, and examines the America the next president will inherit.

[07/28/16 - 10:00 AM]
Lin-Manuel Miranda - Tony, Grammy, and Pulitzer Prize-Winning Creator of Broadway Smash Hit Hamilton - Hosts Sixth Annual PBS Arts Fall Festival
"Hamilton's America" gives viewers a look at Miranda and his colleagues' creative process during the three years leading up to the Broadway opening of the record-breaking musical winner of 11 Tony Awards and the Pulitzer Prize.

[07/28/16 - 10:00 AM]
Nat Geo WILD Taps Charles Dance to Narrate Epic Global Miniseres Event "Savage Kingdom"
The project is a rare look at warring animal clans battling for survival in a remote region of Africa that is drying up after years of flood-soaked abundance.

[07/28/16 - 10:00 AM]
Disney XD Picks Up Second Season of Its Innovative Hidden-Camera Prank Series "Walk the Prank"
The series has reached 35.4 million viewers including 13.2 million Kids 6-14 and 6.3 million Boys 6-14 on Disney XD and Disney Channel.

[07/28/16 - 09:56 AM]
El Rey Network's Original Wrestling Series "Lucha Underground" Returns for Season 3 on Wednesday, September 7 at 8PM ET
Masked heroes and villains will continue to battle it out for wrestling supremacy in the hour-long weekly series, giving fans a ringside seat to the blood-pumping, chant-starting lucha libre drama and excitement.

[07/28/16 - 09:16 AM]
Wednesday's Broadcast Ratings: NBC, "Got Talent" Seal Another Victory
The Peacock once again is the evening's most-watched network in total viewers and adults 18-49.

[07/28/16 - 09:05 AM]
FYI(TM) Greenlights New Original Series "Kiss Bang Love"
In "Kiss Bang Love," singles searching for love will participate in a new social experiment to find their match based on blindfolded kissing.

[07/28/16 - 09:04 AM]
Make a Date with Adult Swim's New Drive-In Tour - 10 Cities Host Nights of Fun and Freebies!
Each stop of the five-week, 10-city national tour, brings an ultimate exclusive sneak peek at unaired episodes, never-before-seen pilots and specials, and loads of other Adult Swim favorites.

[07/28/16 - 08:52 AM]
HBO Renews "Ballers" for Third Season
"Dwayne Johnson, Stephen Levinson, Mark Wahlberg and the rest of the 'Ballers' team have once again delivered a winner for our viewers," said Casey Bloys.