or


[07/23/14 - 10:10 AM]
Syfy Unleashes a Category 5 Marketing Storm Behind "Sharknado 2: The Second One"
The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide.

[via press release from Syfy]

SYFY UNLEASHES A CATEGORY 5 MARKETING STORM BEHIND "SHARKNADO 2: THE SECOND ONE"

CAMPAIGN INCLUDES NATIONWIDE SUBWAY INTEGRATION FEATURING JARED FOGLE MOVIE CAMEO

IAN ZIERING THROWING OUT THE FIRST PITCH AT NEW YORK METS' CITI FIELD

PARTNERSHIP WITH FANDANGO

NEW YORK - July 23, 2014 - To support the Wednesday, July 30 premiere of Sharknado 2: The Second One, the eagerly awaited sequel to last summer's social media and pop culture sensation, Syfy is unleashing a monster of a marketing storm, from New York's Citi Field and SUBWAY(R) Restaurants nationwide to San Diego Comic-Con.

The Category 5 campaign will include a digital, social and in-store partnership with SUBWAY encompassing promotions at 26K locations nationwide (Jared The SUBWAY Guy makes a cameo in the movie); Sharknado 2 star Ian Ziering throwing out the first pitch at the July 28 New York Mets-Philadelphia Phillies game at Citi Field, and an exclusive trailer on Fandango.com that has already reached nearly two million fans.

Sharknado 2 marketing will also feature cross-promotions with Random House, publishers of How to Survive a Sharknado and Other Unnatural Disasters; Zynga, creators of the Sharknado Hit It Rich game, and promotional partnerships with TODAY, E! and Sprout.

In making the announcement, Michael Engleman, Executive Vice President, Marketing, Digital and Global Brand Strategy, Syfy, said: "Since its premiere last summer, the Sharknado franchise has been an astonishing global success story, setting a new bar for the power of social TV. This year, we've continued to build on our success by embracing the irreverent tone of the film itself as well as launching a dynamic array of social, digital, and second screen initiatives. For Sharknado 2, the strategy is to give the consumer the tools to be at the center of the conversation."

Highlights of the Syfy Sharknado 2:The Second One Marketing Campaign

Subway Partnership:

· Tent-cards in more than 26K stores nationwide

· Banner on Subway's Fresh Buzz homepage

· Jared's Sharknado preparedness tips on Subway's Facebook and Twitter

San Diego Comic-Con:

· Sharknado 2 panel featuring Ian Ziering, Tara Reid, Vivica A. Fox, Judah Friedlander and director Anthony C. Ferrante

· July 25 Sharknado 2 industry party at the Hotel Solamar

· On the ground partnership with Random House to promote the How to Survive A Sharknado book

Sharknado Day at Citi Field:

· Building upon key scenes that were filmed at Citi Field in February, Syfy is sponsoring Sharknado Day at the New York Mets-Philadelphia Phillies games on Monday, July 28 - with Ian Ziering throwing out the first pitch -- and Wednesday, July 30

· Four lucky fans will win a prize pack containing Sharknado 2 and Mets premiums

· Sharknado 2 trailers and Syfy logos will be displayed on Citi Field scoreboards

Fandango:

· A centerpiece of the campaign is an exclusive Sharknado 2 trailer and "Sumnado" video (recap of Sharknado viral video) which has already reached nearly two million fans

· Fandango is providing social media and editorial support, including showing what makes up the natural phenomenon known as a Sharknado with an original Anatomy of a Sharknado poster created exclusively for Fandango by artist Rachel Ignotofsky.

· The site will be themed "shark week" starting on July 28

Syfy Social:

· To capitalize on Sharknado's cultural phenomenon status, Syfy will engage fans with exclusive trailers, a seven day countdown featuring the best screams of Sharknado, the movie's best bites and more. During the Sharknado 2 July 30 premiere, Syfy will air "What the Shark?" moments that highlight the craziest scenes from the movie and will feature live tweets from fans

Syfy Digital:

· Sharknado: Battle of the Bites Bracket pairs off the most memorable moments from Sharknado against each other in a March Madness style bracket. Users vote for their favorite moments in a number of different rounds, with the ultimate Sharknado moment being revealed on July 30th in time for the sequel's premiere

· A shareable party kit featuring all the must-haves to host a Sharknado themed soiree

· At #YOUARELUNCH Hub, sponsored by Joe's Crab Shack, presents the best memes of sharks eating lunch (a.k.a. people) from Sharknado and the films featured in Sharknado Week. Consumers are encouraged to share their own memes

· The Go Shark Yourself App, for iOs and Android devices, enables consumers to insert themselves into a variety of customizable, Sharknado-themed backdrops and share them with friends

Syfy is a media destination for imagination-based entertainment. With year round acclaimed original series, events, blockbuster movies, classic science fiction and fantasy programming, a dynamic Web site (www.Syfy.com), and a portfolio of adjacent business (Syfy Ventures), Syfy is a passport to limitless possibilities. Originally launched in 1992 as SCI FI Channel, and currently in 96 million homes, Syfy is a network of NBCUniversal, one of the world's leading media and entertainment companies. NBCUniversal is a subsidiary of Comcast Corporation. (Syfy. Imagine Greater.)





  [july 2014]  
S
M
T
W
T
F
S
  


· SHARKNADO (SYFY)
· SHARKNADO 2: THE SECOND ONE (SYFY)









[08/27/15 - 02:37 PM]
FXX to Air Special Mini-Marathon of "Archer's" Greatest Loves
Sterling Archer is reflecting on some of his greatest loves from the past with a special mini-marathon airing Saturday, September 26 from 10 PM - 1 AM ET/PT.

[08/27/15 - 01:54 PM]
"Compared to What: The Improbable Journey of Barney Frank" Set to Premiere on Friday, October 23rd on Showtime(R)
The film is an intimate, rollicking and entertaining look behind-the-scenes at the public and private life of one of America's greatest and, at times, controversial legislators.

[08/27/15 - 01:36 PM]
TLC Heads Back for a Second Push of "Labor Games"
The season premieres Tuesday, September 15 at 8:00/7:00c with two back-to-back episodes.

[08/27/15 - 01:08 PM]
TV One's "Welcome to the Family" Reunites Half & Half Co-Stars Valarie Pettiford and Telma Hopkins
The film centers on Stella, an internet producer (Kali Hawk), who has to learn how to balance her personal and professional lives.

[08/27/15 - 12:48 PM]
"Celebrity Name Game" Rolls Out the Red Carpet More Celebrity Guests, More Comedy, More Fun Than Ever!
Hosted by funnyman Craig Ferguson and executive produced by Courteney Cox and David Arquette, the syndicated, half-hour weekday strip premieres Monday, September 21.

[08/27/15 - 11:43 AM]
Treasure Hunters Dig Deep Into American History to Search for Vanished Fortune on the Series Premiere of "Rebel Gold" Airing Tuesday, Sept 15 on Discovery
The project is an all-new series that follows an experienced group treasure hunters as they join forces to retrace Jefferson Davis' trail and search for clues that could lead them to the legendary treasure.

[08/27/15 - 11:30 AM]
Betty White to Guest-Star on FOX Drama "Bones"
She'll play an accomplished, sharp as a tack, absolutely fabulous squintern who is brought in to assist in a murder linked to fantasy football - which just happens to be one of her many areas of expertise.

[08/27/15 - 11:21 AM]
Animal Planet's "Tanked" Delivers Marvelous Masterpieces to Megastars, MVPs, Magicians and Musicians
Look for the first of 10 new episodes on Friday, September 18 at 10:00/9:00c.

[08/27/15 - 11:09 AM]
Jimmy Fallon Tops His Broadcast Competition for the Late-Night Ratings Week of Aug. 17-21 in All Key Categories
NBC spins the late-night numbers for the week of August 17-21.

[08/27/15 - 11:01 AM]
TBS Orders Two More Seasons of "American Dad!"
In November, the network announced a 22-episode order for season 11, which is set to air on TBS and Adult Swim in early 2016.

[08/27/15 - 10:50 AM]
Video: Showtime(R) Releases the Official Trailer for the Emmy(R) Nominated Outstanding Drama Series "Homeland"
Season five will pick up two years after Carrie Mathison's (Claire Danes) ill-fated tenure as Islamabad station chief.

[08/27/15 - 10:50 AM]
All-New Dance Docuseries "Step It Up" Premieres September 25 on Lifetime
Traci Young-Byron, a former Miami Heat Dancer and longtime team captain, is the owner of the elite dance company, the Young Contemporary Dance Theatre (YCDT).

[08/27/15 - 10:26 AM]
A&E and LMN to Premiere Two New Documentaries Chronicling the Troubling Persona of O.J. Simpson and the Criminal and Civil Trials Against Him
A&E will premiere the two-hour special "O.J. Speaks: The Hidden Tapes" on Thursday, October 1 at 9:00/8:00c.

[08/27/15 - 10:23 AM]
VH1 Continues to Expand the Reach of Its #1 Rated "Love & Hip Hop" Franchise by Greenlighting a Brand New Series and Returning an Audience Favorite for a Second Season
Picking up after "Love & Hip Hop: Atlanta," Stevie J and Joseline head to Los Angeles in VH1's new untitled half-hour spin-off series.

[08/27/15 - 10:09 AM]
What Will Be America's Next Great Fitness Obsession? Jillian Michaels Starts the Search on October 20 with Spike's "Sweat Inc."
The winner of the competition will receive $100,000, the opportunity to develop their brand and launch their program at multiple Retro Fitness locations across the country, as well as a feature in Women's Health Magazine.