or


[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[via press release from TLC]

TLC UNVEILS NEW BRAND CAMPAIGN AND TAGLINE

"Everyone needs a little TLC" launches with media campaign today

TLC today reveals a new brand campaign and the network's first tagline in more than five years, "Everyone needs a little TLC." The tagline and campaign redefine what the letters TLC stand for, embracing the well-known colloquial phrase and owning the inclusive, non-judgmental perspective the brand takes on fascinatingly unfamiliar lives. The campaign captures TLC's big, little, OMG and heartwarming moments that connect with audiences, because we all need a little fun, laughter, optimism, love and family - all the delicious pleasures of human connection.

The multi-million dollar campaign, including print spreads and on-air spots, is rolling out across the country in key media outlets such as People magazine, US Weekly, USA, E!, A&E, TNT, TBS, ABC Family, Dish and Direct TV as well as Discovery Communications' portfolio of networks. The print campaign features a "family portrait" of TLC's most recognizable talent, who welcome audiences into their own living rooms every day to experience their fascinating yet surprisingly relatable lives. The TV campaign "The Moment" spotlights the range of surprising life moments filled with heart, humor, hope, and human connection present throughout TLC's hit series. The brand campaign follows the on-air refresh that was launched in late May incorporating the tagline and a fresh new color palette.

"'Everyone needs a little TLC' speaks to our mission of bringing viewers the content and experiences that resonate with their lives, and give them a chance to satisfy their fascination with the unknown and understand the larger world around them," explained Nancy Daniels, General Manager, TLC. "TLC's brand promise hasn't changed - sharing remarkably relatable real-life stories without judgment, and we'll continue to be the best destination to find the extraordinary in the everyday."

"In today's world, people seem to gravitate to the familiar, comfortable and like-minded. Society can seem so polarized. TLC shines a light on the unfamiliar and embraces the extraordinary, but in the end brings us the relatable life experiences we all share that keep viewers coming back. It's an uplifting brand that challenges beliefs and changes hearts. And who doesn't need a little TLC," added Vicki Lowell, EVP Marketing TLC & Animal Planet.

The network's tagline and graphic evolution are the latest examples of TLC's sharpening its brand focus on the fan-favorite programming that has driven the network to have its best 1st and 2nd Quarters in more than 10 years. Through the introduction of new series, such as 90 DAY FIANCÉ, and the best-ever seasons of THE LITTLE COUPLE and 19 KIDS AND COUNTING, the network is continuing to provide candid and authentic access to incredible lives, and celebrating the milestones in life that connect the audience together.

Throughout the year, TLC continues to introduce new series that deliver on this promise, and expand on the network's core genres of bridal, family, and transformation. Some examples include ESCAPING ALASKA (July), following a group of five young native Alaskanswho risk everything in the pursuit of their dreams as they leave their frigid Alaskan homes for sunny San Diego; ANGELS AMONG US (September), going into the life of Rosie Cepero, who has the amazing ability to speak to angels, and deliver their messages; and RISKING IT ALL (October), documenting as three families who are fed up with the pressures of the modern world decide to move "off the grid" in hopes of reconnecting with each other.

The TLC brand campaign was led by Lowell and the TLC marketing team's Tom King, VP Creative, and Rose Stark, VP Strategy, in collaboration with Discovery Communication's in-house creative team The Agency for the print campaign and Ultrabrand for the on-air spot.Leroy and Clarkson was responsible for the on-air graphic refresh.

About TLC

TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful consumer brands around series including Cake Boss, and has transformed Fridays into "BrideDay" with a lineup of wedding-themed programming anchored by the Say Yes To The Dress franchise. In 2013, TLC had 32 series averaging 1 million P2+ viewers or more, including seven series that averaged 2 million P2+ viewers or more, the most ever in a year: Here Comes Honey Boo Boo, Sister Wives, Long Island Medium, The Little Couple, Who Do You Think You Are?, Breaking Amish: Brave New World, and Breaking Amish: LA.

TLC is available in nearly 99 million homes in the US and 329 million households in 167 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's number one nonfiction media company reaching more than two billion cumulative subscribers in 224 countries and territories.





  [july 2014]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[12/07/16 - 02:48 PM]
Video: Showtime(R) Releases Official Trailer for "Madonna: Rebel Heart Tour" Airing This Friday at 9 PM ET/PT
The film is co-directed by Danny B. Tull and Nathan Rissman, both of whom have worked extensively with Madonna on her feature films and tour movies.

[12/07/16 - 02:18 PM]
LMN's Second Annual "Deady Resolutions" Week, Features the Premiere of New Original Series "My Crazy Sex" and New Seasons of "My Crazy Ex" and "Monster in My Family"
"My Crazy Sex" reveals the outrageous, intimate tales of ordinary people's most extraordinarily embarrassing and regrettably ridiculous sexual misadventures.

[12/07/16 - 01:45 PM]
USA Rings in the Holidays with WWE(R) Airing Special Programming the Week of December 12
Look for the annual "Tribute to the Troops" on Wednesday, December 14 at 8:00/7:00c.

[12/07/16 - 01:28 PM]
Dolly Parton and More Perform During Dec. 13 Smoky Mountains Rise Telethon
The nationally broadcast, three-hour telethon seeks to raise money for the Dollywood Foundation My People Fund, established by Parton, The Dollywood Company and Parton's dinner theaters in the wake of last week's wildfires in the entertainment icon's home area of Sevier County, Tennessee.

[12/07/16 - 12:01 PM]
Discovery Challenges Survivalists to Conquer Six Deadly Terrains in New Adventure Series "The Wheel"
The series dares six participants to survive in six distinctly grueling landscapes across South America.

[12/07/16 - 11:06 AM]
TV One Announces Explosive Season 10 Line-Up of "Unsung" Premiering Jan. 4
Episodes profiling Fat Joe, Jon B., Lenny Williams, Case, Dave Hollister, After 7 and James Brown are slated to highlight each performer's rise to stardom while providing a glimpse into the lesser-known challenges they endured behind the spotlight.

[12/07/16 - 11:04 AM]
English Dub of "Dragon Ball Super" Hit Anime Series to Premiere on Adult Swim's Toonami January 7, 2017 at 8 p.m. and 11:30 p.m. ET
Season 1, which totals 26 episodes, encompasses the Battle of Gods and Resurrection 'F' story arcs.

[12/07/16 - 11:00 AM]
Special Premiere of New Comedy "The Mick" to Air in All Time Zones Immediately Following NFL Doubleheader on Sunday, Jan. 1, on FOX
The episode then will encore that same night in the Pacific time zone at 8:00 PM and the Mountain time zone at 7:00 PM.

[12/07/16 - 10:35 AM]
Video: The "Time" Has Arrived! Netflix Debuts Trailer for "One Day at a Time"
"One Day at a Time" launches Friday, January 6, everywhere that Netflix is available.

[12/07/16 - 10:02 AM]
FYI Premieres New Seasons of Hit Series "Tiny House Nation" and "Unplugged Nation" - Saturday, January 7
Both series showcase alternative living trends that have gained popularity across the country.

[12/07/16 - 10:01 AM]
NBC Rings in 2017 with Festive Hourlong Special "NBC's New Year's Eve with Carson Daly"
The broadcast will feature special performances from musical superstars Alicia Keys, Pentatonix and Blake Shelton.

[12/07/16 - 10:01 AM]
Presenters Announced for the "22nd Annual Critics' Choice Awards"
The winners will be revealed live at the star-studded Critics' Choice Awards gala, which will be broadcast from the Barker Hangar in Santa Monica on A&E on Sunday, December 11.

[12/07/16 - 09:16 AM]
Tuesday's Broadcast Ratings: NBC Tops Demo Race with "This Is Us"
The Peacock's new drama paves the way for an adults 18-49 victory.

[12/07/16 - 09:10 AM]
Video: Trailer for "Z: The Beginning of Everything" Now Available
The Christina Ricci-led series launches Friday, January 27 on Amazon.

[12/07/16 - 09:01 AM]
truTV Greenlights New + Returning Shows
Highlights include new seasons of "Adam Ruins Everything" and "The Carbonaro Effect."