or


[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[via press release from TLC]

TLC UNVEILS NEW BRAND CAMPAIGN AND TAGLINE

"Everyone needs a little TLC" launches with media campaign today

TLC today reveals a new brand campaign and the network's first tagline in more than five years, "Everyone needs a little TLC." The tagline and campaign redefine what the letters TLC stand for, embracing the well-known colloquial phrase and owning the inclusive, non-judgmental perspective the brand takes on fascinatingly unfamiliar lives. The campaign captures TLC's big, little, OMG and heartwarming moments that connect with audiences, because we all need a little fun, laughter, optimism, love and family - all the delicious pleasures of human connection.

The multi-million dollar campaign, including print spreads and on-air spots, is rolling out across the country in key media outlets such as People magazine, US Weekly, USA, E!, A&E, TNT, TBS, ABC Family, Dish and Direct TV as well as Discovery Communications' portfolio of networks. The print campaign features a "family portrait" of TLC's most recognizable talent, who welcome audiences into their own living rooms every day to experience their fascinating yet surprisingly relatable lives. The TV campaign "The Moment" spotlights the range of surprising life moments filled with heart, humor, hope, and human connection present throughout TLC's hit series. The brand campaign follows the on-air refresh that was launched in late May incorporating the tagline and a fresh new color palette.

"'Everyone needs a little TLC' speaks to our mission of bringing viewers the content and experiences that resonate with their lives, and give them a chance to satisfy their fascination with the unknown and understand the larger world around them," explained Nancy Daniels, General Manager, TLC. "TLC's brand promise hasn't changed - sharing remarkably relatable real-life stories without judgment, and we'll continue to be the best destination to find the extraordinary in the everyday."

"In today's world, people seem to gravitate to the familiar, comfortable and like-minded. Society can seem so polarized. TLC shines a light on the unfamiliar and embraces the extraordinary, but in the end brings us the relatable life experiences we all share that keep viewers coming back. It's an uplifting brand that challenges beliefs and changes hearts. And who doesn't need a little TLC," added Vicki Lowell, EVP Marketing TLC & Animal Planet.

The network's tagline and graphic evolution are the latest examples of TLC's sharpening its brand focus on the fan-favorite programming that has driven the network to have its best 1st and 2nd Quarters in more than 10 years. Through the introduction of new series, such as 90 DAY FIANCÉ, and the best-ever seasons of THE LITTLE COUPLE and 19 KIDS AND COUNTING, the network is continuing to provide candid and authentic access to incredible lives, and celebrating the milestones in life that connect the audience together.

Throughout the year, TLC continues to introduce new series that deliver on this promise, and expand on the network's core genres of bridal, family, and transformation. Some examples include ESCAPING ALASKA (July), following a group of five young native Alaskanswho risk everything in the pursuit of their dreams as they leave their frigid Alaskan homes for sunny San Diego; ANGELS AMONG US (September), going into the life of Rosie Cepero, who has the amazing ability to speak to angels, and deliver their messages; and RISKING IT ALL (October), documenting as three families who are fed up with the pressures of the modern world decide to move "off the grid" in hopes of reconnecting with each other.

The TLC brand campaign was led by Lowell and the TLC marketing team's Tom King, VP Creative, and Rose Stark, VP Strategy, in collaboration with Discovery Communication's in-house creative team The Agency for the print campaign and Ultrabrand for the on-air spot.Leroy and Clarkson was responsible for the on-air graphic refresh.

About TLC

TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful consumer brands around series including Cake Boss, and has transformed Fridays into "BrideDay" with a lineup of wedding-themed programming anchored by the Say Yes To The Dress franchise. In 2013, TLC had 32 series averaging 1 million P2+ viewers or more, including seven series that averaged 2 million P2+ viewers or more, the most ever in a year: Here Comes Honey Boo Boo, Sister Wives, Long Island Medium, The Little Couple, Who Do You Think You Are?, Breaking Amish: Brave New World, and Breaking Amish: LA.

TLC is available in nearly 99 million homes in the US and 329 million households in 167 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's number one nonfiction media company reaching more than two billion cumulative subscribers in 224 countries and territories.





  [july 2014]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)









[04/01/15 - 11:41 AM]
"Idol" Fan Save on Twitter Adds New and Dramatic Real-Time Twist to Season!
Beginning this week, fans have the opportunity to save a finalist from elimination by a real-time vote using Twitter.

[04/01/15 - 10:49 AM]
ABC Family Picks Up Three New Unscripted Series: "Startup U," "Next Step Realty: NYC" and "Monica the Medium"
These unscripted series join recently greenlit series "Becoming Us" (formerly "My Transparent Life") and "Job or No Job," which will all premiere this summer.

[04/01/15 - 10:30 AM]
E! Continues to Boost Original Programming with Introduction of Three New Series and Return of Three Hit Franchises
"#RichKids of Beverly Hills" (Sunday, May 24), "Total Divas" (Summer 2015) and "Christina Milian Turned Up" (Fall 2015) are all due back.

[04/01/15 - 10:03 AM]
truTV Spring 2015 Highlights
Said offerings include the return of "Fake Off" (Wednesday, May 6), "Barmageddon" (Monday, June 1) and "How to Be a Grown Up" (Tuesday, June 2).

[04/01/15 - 10:00 AM]
Fifth Harmony, Carly Rae Jepsen, Chelsea Kane, Sweet Suspense, Kelsea Ballerini, and Stars of "black-ish" and "Teen Beach 2" to Present at the 2015 Radio Disney Music Awards
A 30-minute pre-show originating from the red carpet and a 90-minute awards show telecast will be presented on multiple platforms around the world beginning Sunday, April 26 (7:30 p.m., ET/PT) on Disney Channel.

[04/01/15 - 10:00 AM]
CBS Announces Season Finale Airdates
Plus: "Stalker" will rejoin the schedule on Monday, May 4 at 9:00/8:00c.

[04/01/15 - 09:45 AM]
Creative Team Behind "The Bachelor" Franchise Introduces New Luxurious Line of Hot Tubs to Be Sold at Retailers Nationwide Beginning April 1
"Hot tubs represent a great way of life - a life filled with romance and passion," said Bachelor creator/executive producer Mike Fleiss.

[04/01/15 - 09:38 AM]
USA Network's WWE "Monday Night Raw" Attracts Largest Audience in Nearly Three Years
USA spins the numbers for Monday, March 30.

[04/01/15 - 09:31 AM]
Second Round of Performers Announced to Perform on "ACM Presents: Superstar Duets," Friday, May 15 on CBS
The special, taping April 17-18 at the two-day ACM Party for a Cause Festival at Globe Life Park in Arlington, Texas, will be broadcast Friday, May 15 (9:00-11:00 PM, ET/PT).

[04/01/15 - 08:45 AM]
NBC Ties for the Nightlong Win Against All-Original Competition on the Big 4, Despite Encores of "Voice" and "Chicago Fire"
NBC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:38 AM]
Tuesday's Broadcast Ratings: "NCIS," "Dovekeepers" Top Viewers for CBS
The Eye however shares the adults 18-49 crown with NBC last night.

[04/01/15 - 08:36 AM]
"Forever" Is No. 1 at 10pm in Adults 18-49 with an 11% Rise Week to Week
ABC spins the numbers for Tuesday, March 31.

[04/01/15 - 08:29 AM]
Nat Geo WILD Celebrates Earth Day with Slate of Original Animal Programming Throughout April
To help localize the Earth Day effort, Nat Geo WILD will invite people to post a selfie with the part of the Earth they most want to protect, using the hashtag #earthdayselfie.

[04/01/15 - 07:24 AM]
NBC Sports Group Fills Out 2015 Stanley Cup Playoff Bracket with Complete Coverage Beginning April 15
During April, May and June, NBC Sports Group will televise as many as 105 playoff games and possibly more than 260 hours of programming.

[04/01/15 - 07:21 AM]
CNBC's "Consumed: The Real Restaurant Business" Premieres Wednesday, May 13 at 10PM ET/PT
CNBC takes viewers behind-the-scenes of five very different restaurants in the ultra-competitive New York food scene, chronicling their every struggle and occasional triumph.