or


[07/23/14 - 11:45 AM]
TLC Unveils New Brand Campaign and Tagline
The multi-million dollar campaign - "Everyone needs a little TLC." - is rolling out across the country in key media outlets.

[via press release from TLC]

TLC UNVEILS NEW BRAND CAMPAIGN AND TAGLINE

"Everyone needs a little TLC" launches with media campaign today

TLC today reveals a new brand campaign and the network's first tagline in more than five years, "Everyone needs a little TLC." The tagline and campaign redefine what the letters TLC stand for, embracing the well-known colloquial phrase and owning the inclusive, non-judgmental perspective the brand takes on fascinatingly unfamiliar lives. The campaign captures TLC's big, little, OMG and heartwarming moments that connect with audiences, because we all need a little fun, laughter, optimism, love and family - all the delicious pleasures of human connection.

The multi-million dollar campaign, including print spreads and on-air spots, is rolling out across the country in key media outlets such as People magazine, US Weekly, USA, E!, A&E, TNT, TBS, ABC Family, Dish and Direct TV as well as Discovery Communications' portfolio of networks. The print campaign features a "family portrait" of TLC's most recognizable talent, who welcome audiences into their own living rooms every day to experience their fascinating yet surprisingly relatable lives. The TV campaign "The Moment" spotlights the range of surprising life moments filled with heart, humor, hope, and human connection present throughout TLC's hit series. The brand campaign follows the on-air refresh that was launched in late May incorporating the tagline and a fresh new color palette.

"'Everyone needs a little TLC' speaks to our mission of bringing viewers the content and experiences that resonate with their lives, and give them a chance to satisfy their fascination with the unknown and understand the larger world around them," explained Nancy Daniels, General Manager, TLC. "TLC's brand promise hasn't changed - sharing remarkably relatable real-life stories without judgment, and we'll continue to be the best destination to find the extraordinary in the everyday."

"In today's world, people seem to gravitate to the familiar, comfortable and like-minded. Society can seem so polarized. TLC shines a light on the unfamiliar and embraces the extraordinary, but in the end brings us the relatable life experiences we all share that keep viewers coming back. It's an uplifting brand that challenges beliefs and changes hearts. And who doesn't need a little TLC," added Vicki Lowell, EVP Marketing TLC & Animal Planet.

The network's tagline and graphic evolution are the latest examples of TLC's sharpening its brand focus on the fan-favorite programming that has driven the network to have its best 1st and 2nd Quarters in more than 10 years. Through the introduction of new series, such as 90 DAY FIANCÉ, and the best-ever seasons of THE LITTLE COUPLE and 19 KIDS AND COUNTING, the network is continuing to provide candid and authentic access to incredible lives, and celebrating the milestones in life that connect the audience together.

Throughout the year, TLC continues to introduce new series that deliver on this promise, and expand on the network's core genres of bridal, family, and transformation. Some examples include ESCAPING ALASKA (July), following a group of five young native Alaskanswho risk everything in the pursuit of their dreams as they leave their frigid Alaskan homes for sunny San Diego; ANGELS AMONG US (September), going into the life of Rosie Cepero, who has the amazing ability to speak to angels, and deliver their messages; and RISKING IT ALL (October), documenting as three families who are fed up with the pressures of the modern world decide to move "off the grid" in hopes of reconnecting with each other.

The TLC brand campaign was led by Lowell and the TLC marketing team's Tom King, VP Creative, and Rose Stark, VP Strategy, in collaboration with Discovery Communication's in-house creative team The Agency for the print campaign and Ultrabrand for the on-air spot.Leroy and Clarkson was responsible for the on-air graphic refresh.

About TLC

TLC is a global brand that celebrates extraordinary people and relatable life moments through innovative nonfiction programming. A top 10 cable network in key female demos, TLC has built successful consumer brands around series including Cake Boss, and has transformed Fridays into "BrideDay" with a lineup of wedding-themed programming anchored by the Say Yes To The Dress franchise. In 2013, TLC had 32 series averaging 1 million P2+ viewers or more, including seven series that averaged 2 million P2+ viewers or more, the most ever in a year: Here Comes Honey Boo Boo, Sister Wives, Long Island Medium, The Little Couple, Who Do You Think You Are?, Breaking Amish: Brave New World, and Breaking Amish: LA.

TLC is available in nearly 99 million homes in the US and 329 million households in 167 markets internationally. A destination online, TLC.com offers in-depth fan sites, exclusive video content, and original editorial covering style, home, food, and more. Fans can also interact with TLC via On Demand services, on mobile platforms, and through social media such as Facebook or @TLC on Twitter. TLC is part of Discovery Communications (NASDAQ: DISCA,DISCB, DISCK), the world's number one nonfiction media company reaching more than two billion cumulative subscribers in 224 countries and territories.





  [july 2014]  
S
M
T
W
T
F
S
  


· SHOWATCH
(series past and present)
· DEVWATCH
(series in development)
· MOVIEWATCH
(tv movies and mini-series)





[09/16/14 - 01:20 PM]
Equestrian Coverage on NBCSN Highlighted by Central Park Grand Prix Live Thurs., Sept. 18 at 7 PM ET
The event features some of the world's top show jumpers including U.S. Champion Kent Farrington and Olympic gold medalists McLain Ward and Laura Kraut in a $200,000 FEI world ranking class.

[09/16/14 - 01:18 PM]
"Ray Donovan" Delivers Highest Rated Episode & Night Ever!
Showtime spins the numbers for Sunday, September 14.

[09/16/14 - 01:04 PM]
Season Three Finale of History's "Mountain Men" Hits 3.0 Million Total Viewers, Ranking as Cable's Top Show for the Night
History spins the numbers for Sunday, September 14.

[09/16/14 - 12:37 PM]
Mark Feuerstein Joins "Nurse Jackie"
He will play Barry Wolfe, a high-powered, cutthroat lawyer who will represent Jackie as she pieces her life back together following her arrest last season.

[09/16/14 - 12:07 PM]
"Ebola: Inside the Deadly Outbreak" to Simulcast On Discovery Channel and Discovery Fit & Health Thursday Sept. 18 at 10PM
The one-hour premiere special is a comprehensive look into the history, containment, and medical implications of this highly infectious disease.

[09/16/14 - 12:04 PM]
Adult Swim Ranks #1 Among Basic Cable Networks for Total Day Delivery of Adults 18-24 & 18-34 for the Second Week Of September
Turner spins the numbers for the week of September 8-14.

[09/16/14 - 10:45 AM]
Bears-49ers on NBC's "Sunday Night Football" Is NFL's Most-Watched West Coast Sunday Primetime Game Ever
NBC further spins the numbers for Sunday, September 14.

[09/16/14 - 10:31 AM]
Famed Wire Walker Nik Wallenda to Attempt His Most Challenging Tightrope Walk Yet Over the Chicago Skyline Untethered
"Skyscraper Live with Nik Wallenda" will air live around the world in over 220 countries beginning at 7 PM ET/4 PM PT, Sunday, November 2 on the Discovery Channel.

[09/16/14 - 10:18 AM]
Spike TV Travels the Infamous Silk Road to Develop New Drama, "Deep Web," From Tony Krantz and Gary Oldman's Flying Studio Pictures
The project is the incredible saga of an ambitious computer aficionado in Silicon Valley who, with the help of his friends, evolves into an internet underworld crime boss fueled by a web portal where one can buy anything - from a kidney to cocaine to a rocket-launcher.

[09/16/14 - 10:13 AM]
CMT Heads Back to the Bayou This Fall with the Return of "Swamp Pawn" and "Swamp Hunters" Beginning Saturday, October 11 at 9 PM, ET/PT
A special crossover episode of the two series will premiere Saturday, November 8 at 9:00 p.m., ET/PT.

[09/16/14 - 09:53 AM]
Video: Tuesday's Are Getting a Little Happier When MTV's New Series "Happyland" Premieres on September 30 at 11:00 PM ET/PT
The project is a soapy teen dramedy exploring the underbelly of one of the country's most popular theme parks, going behind the scenes to reveal the not so magical reality of the park workers.

[09/16/14 - 09:01 AM]
"Oprah: Where Are They Now?" Returns with All-New Episodes Beginning Sunday, October 5 at 9:00PM ET/PT on OWN
Raven-Symoné, Singer Charice and Vivica A. Fox are among those featured, plus a reunion of the cast from "A Different World."

[09/16/14 - 09:01 AM]
Investigation Discovery Dives Into the Gritty World of Female Homicide Detectives with "Inside Homicide"
The eight-part series will premiere beginning Thursday, October 9 at 10:00/9:00c on the cable channel.

[09/16/14 - 09:00 AM]
"People's Choice Awards 2015" to Air Live on Wednesday, Jan. 7, 2015 on the CBS Television Network
Award-winning producer Mark Burnett will return as executive producer of the telecast, which will be the first awards show of 2015.

[09/16/14 - 08:56 AM]
"American Ninja Warrior: USA vs. the World" Wins the Night Among the Big 4 in Adults 18-34, Men 18-34 and Men 18-49
NBC spins the numbers for Monday, September 15.