IAN ZIERING - NOPE!

MOCKUMENTARIES - NOPE!

SCARE TACTICS - NOPE!

NAT GEO WILD'S SECOND ANNUAL "SHARKFEST" DISCOVERS THE REAL, UP CLOSE AND PERSONAL STORY OF SHARKS AND THEIR INCREDIBLE PLACE IN OUR ECOSYSTEM

SharkFest Premieres Sunday, Aug. 10, at 8 PM ET/PT On Nat Geo WILD

(WASHINGTON, D.C. - August 5, 2014) SHARK!!! It is one of the most feared and misunderstood animals in the ocean, but the scare tactics and mockumentaries are best left to others. Nat Geo WILD is dedicating an entire week to celebrating awesome jaws with wall-to-wall shark action and fun facts about the amazing species and their vital role in the ecosystem in the second annual SharkFest, premiering Sunday, Aug. 10, at 8 p.m. ET/PT.

New premiere Shark Kill Zone features in-depth profiles of individual species including great white, hammerhead and reef sharks, with insights from shark experts, scientists and filmmakers for a comprehensive look at what makes these animals tick. There is also the season finale of Monster Fish with Dr. Zeb Hogan, tracking down two of Australia's most dangerous river shark species. The week also includes incredible shark attack investigations that have experts racing against the clock to stop the bloodshed. (For more information, visit www.natgeowild.com/sharkfest and follow us on Twitter at twitter.com/NGC_PR.)

SHARKFEST PREMIERES INCLUDE:

Shark Kill Zone

Premieres Sunday, Aug. 10, at 8 p.m. ET/PT

They may be the ocean's top predators, but sharks still face great challenges at mealtime. Watch 10 remarkable shark species including whale and angel sharks on their hunt for prey in various corners of the world. Shark Kill Zone takes an in-depth look at how sharks developed their unique and cunning hunting techniques. What's the secret of their amazing success? What does is take for a shark to catch a meal?

SHARK KILL ZONE VIDEO CLIPS: SHARK KILL ZONE - includes footage of aerial shark attacks

Monster Fish: River Jaws

Premieres Monday, Aug. 11, at 9 p.m. ET/PT

Season Finale

Fish biologist Dr. Zeb Hogan tracks down the most elusive and most dangerous river sharks down under. First, he tackles the mighty bull shark - a deadly predator capable of reaching lengths equivalent to a small car. Then, he searches for the elusive speartooth. Little is known about the speartooth; many people are unaware of its existence. Joined by a curator from the Territory Wildlife Park, the team hopes to find a speartooth that could help researchers protect this extremely rare species.

SHARKFEST SCHEDULE:

SUNDAY, AUG. 10 7 PM ET/PT - Red Sea Jaws 8 PM ET/PT - Shark Kill Zone - PREMIERE - Video Clips - footage of aerial shark attacks 9 PM ET/PT - Shocking Sharks - Video Clips - footage of underwater shark feeding frenzy 10 PM ET/PT - The Whale That Ate Jaws: Bite Sized

MONDAY, AUG. 11 7 PM ET/PT - Shark Battleground: The Red Triangle 8 PM ET/PT - Monster Fish: River Shark 9 PM ET/PT - Monster Fish: River Jaws - PREMIERE AND SEASON FINALE 10 PM ET/PT - World's Deadliest Sharks

TUESDAY, AUG. 12 7 PM ET/PT - Australia's Deadliest Shark Attacks 8 PM ET/PT - When Sharks Attack: Panic in Paradise 9 PM ET/PT - When Sharks Attack: Florida Frenzy 10 PM ET/PT - When Sharks Attack: California Killer

WEDNESDAY, AUG. 13 7 PM ET/PT - When Sharks Attack: Florida Frenzy 8 PM ET/PT - Red Sea Jaws 9 PM ET/PT - Shark Attack Experiment 10 PM ET/PT - Shocking Sharks

THURSDAY, AUG. 14 7 PM ET/PT - When Sharks Attack: Panic in Paradise 8 PM ET/PT - Ragged Tooth Sharks 9 PM ET/PT - Great White Sharks: Built for the Kill 10 PM ET/PT - Sharks: Planet Carnivore

FRIDAY, AUG. 15 7 PM ET/PT - When Sharks Attack: California Killer 8 PM ET/PT - Australia's Deadliest Shark Attacks 9 PM ET/PT - Shark Battleground: The Red Triangle 10 PM ET/PT - Shark Kill Zone

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NAT GEO WILD

For more than 30 years, National Geographic has been the leader in wildlife programming. The networks Nat Geo WILD and Nat Geo WILD HD, launched in 2010, offer intimate encounters with nature's ferocious fighters and gentle creatures of land, sea and air that draw upon the cutting-edge work of the many explorers, filmmakers and scientists of the National Geographic Society. Part of the National Geographic Channels US, based in Washington, D.C., the networks are a joint venture between National Geographic and Fox Cable Networks. In 2001, National Geographic Channel (NGC) debuted, and 10 years later, Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation's major cable, telco and satellite television providers, with Nat Geo WILD currently available in over 58 million U.S. homes. Globally, Nat Geo WILD is available in more than 144 million homes in 140 countries and 28 languages. For more information, visit www.natgeowild.com.