ELECTUS INTERNATIONAL OPTIONS "FOOD FIGHTERS" IN GERMANY, SWEDEN AND THE MIDDLE EAST
(Los Angeles, CA) - August 11, 2014 -- Multimedia entertainment studio Electus, an operating business of IAC (NASDAQ: IACI), today announced it has optioned the format of Adam Richman's newest culinary battle Food Fighters in Germany (Endemol), Sweden (Nice) and the Middle East (Creative Ventures).
Endemol had previously optioned the show through Electus International in four other countries (France, Italy, Spain and Portugal). In Russia, original episodes of Food Fighters is currently airing on CTC and talks are underway for a second season.
Currently airing on NBC, Food Fighters is dominating competition drawing the largest regularly scheduled week one to week two ratings gain for any broadcast in two years. The second episode of the food competition hosted by Adam Richman was up 30% in key demos from its premiere, winning its 8pm time slot.
"This one of a kind culinary game show has really grabbed the attention of viewers and buyers alike," says John Pollak, President of Electus International. "When we first heard Tim's pitch, we knew Food Fighters possessed all the unique elements necessary for it to establish itself as a franchise for any network, and now that the show has become a hit in the U.S., we are excited and committed to seeing its potential through around the world."
Food Fighters is the ultimate culinary clash, giving amateur cooks the chance to test their skills against professional chefs. Hosted by Man v. Food's Adam Richman, amateur cooks go head-to-head against five professional chefs who try to cook each contestant's best "family recipe" better than the contestant does. The dishes are tasted and judged by "the dinner party," a group of everyday food enthusiasts who taste both creations in a blind taste test. As the contestants advance, the cash prize grows, as does the incentive to out-cook the professional.
Electus is the first integrated multimedia entertainment studio to unite producers, creators, advertisers and distributors under one roof and produce all forms of content for distribution across a variety of platforms around the world, including: broadcast, cable, digital, OTT and various emerging technologies. The company connects advertisers, distributors and content creators early on in the development process, enabling marketers and advertisers to be true partners in campaigns and content creation. Electus International, the global distribution arm of Electus, is responsible for all international sales and distribution for Electus' programming and its studio partners as well as programs and formats from other well-known 3rd party providers. Electus is an operating business of IAC [NASDAQ: IACI]. For more information on Electus, visit www.electus.com.