or


[09/18/14 - 09:32 AM]
TVGN (TV Guide Network) to Rebrand as "POP" - New Brand to Launch in First Quarter 2015
POP is billed as "a multi-platform destination dedicated to celebrating the fun of being a fan."

[via press release from TVGN]

TVGN (TV GUIDE NETWORK) TO REBRAND AS "POP"

New Brand to Launch in First Quarter 2015

LOS ANGELES, CA - September 18, 2014 - TVGN (TV Guide Network), the entertainment channel owned by CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF), seen in more than 80 million homes and delivering its highest primetime audiences in over five years, announced today that it will rebrand as POP, a multi-platform destination dedicated to celebrating the fun of being a fan.

Leslie Moonves, President and CEO of CBS Corporation, and Jon Feltheimer, CEO of Lionsgate, said, "POP is an exciting new chapter for a cable network that has made great progress and generated significant ratings momentum over the past year. Our new brand not only positions the channel for continued growth but reflects its identity, focus and fan base."

Brad Schwartz, President, Entertainment and Media, POP, continued, "A strong brand differentiates a network from its peers. The inspiration for POP is simple - When something stands out from the rest, it pops. It's what everyone is talking about. It's an exceptional talent. It's a one-of-a-kind maverick. When something is so good that it earns a culture of fandom, that's POP - and that's what we want our channel to symbolize, a fresh new media personality that puts us firmly alongside the audience."

Launching in the first quarter of 2015 with over 400 hours of fan-fueled original programming, POP will provide a multi-platform destination that creates content around the things popping in fan culture, with a programming and development slate to be announced in the coming weeks.

POP's upcoming line-up will expand on previously announced original series, including ROCK THIS BOAT: NEW KIDS ON THE BLOCK, a series following die-hard fans of one of the most wildly popular and best-selling boy bands of all time, and THE STORY BEHIND, a series that goes behind-the-scenes of TV's greatest hits and most iconic shows and how they got their start. POP's programming will enhance entertainment experiences that have built-in fan bases by further igniting their passion and give fans a channel that loves being a fan as much as they do.

"The marketplace is ripe for a new, innovative and compelling network brand," said David Wisnia, President of Business Operations, POP. "Backed by powerhouses CBS and Lionsgate, we are well positioned for POP to deliver a captivating viewer experience, as well as a meaningful value proposition to our business partners."

It's time to fan-up and have some fun. POP's new logo and on-air look will launch in early 2015, along with multi-platform opportunities for this inherently social audience to discover and connect with other fans.

ABOUT POP

Fans don't sit at the outskirts of pop culture making snarky comments, they live right smack in the middle of it, sharing, creating, and connecting their passions with others. At POP, fans finally have a destination that celebrates the fun of being a fan. Fans aren't even fans anymore - they're Gladiators, Tributes, Human Beings and Blockheads. Launching in 2015, POP will give fans a dedicated channel that loves being a fan as much as they do. A channel that respects talent over celebrity. A channel filled with optimism, passion, funny and excitement. A channel that understands the fun doesn't stop when the credits roll... it's really just the beginning.

POP is joint venture of CBS Corporation (NYSE: CBS.A and CBS) and Lionsgate (NYSE: LGF). The partnership combines CBS's programming, production and marketing assets with Lionsgate's resources in motion pictures, television and digitally delivered content. POP's ownership structure is comprised of the company with the #1 broadcast network and many of the top first-run syndication series ("Entertainment Tonight," "The Insider") and the studio that produces and distributes the blockbuster "Hunger Games," "Twilight" and "Divergent" franchises and produces such award-winning TV series as "Mad Men" and "Orange is the New Black."





  [september 2014]  
S
M
T
W
T
F
S
 


· ROCK THIS BOAT (POP)
· STORY BEHIND, THE (POP)





[12/10/25 - 04:01 PM]
Video: "Cashero" - Official Trailer - Netflix
An ordinary man who inherits super strength discovers a greater evil out to steal his power. The one catch? Every use drains money from his wallet.

[12/10/25 - 03:16 PM]
Peacock to Exclusively Stream National Coverage of Baltimore Ravens at Green Bay Packers on Saturday, Dec. 27, at 8 P.M. ET
Ravens-Packers marks the fourth Peacock exclusive NFL game.

[12/10/25 - 02:59 PM]
FOX NFL Scores Massive Week 14 Viewership
28 million viewers watched FOX Sports' Week 14 "America's Game of the Week," featuring the Green Bay Packers divisional win over the Chicago Bears.

[12/10/25 - 01:06 PM]
Paramount Sends Letter to Warner Bros. Discovery Shareholders
The letter "reiterates why Paramount's offer will deliver WBD shareholders with superior value and a faster, more certain path to completion than the Netflix transaction."

[12/10/25 - 12:08 PM]
NBCU's November to Remember Showcases the Power of Company's Programming
"All Her Fault" became the most-watched original series launch in Peacock history with 46 million hours.

[12/10/25 - 11:06 AM]
"LA Firestorm" Presents the Harrowing Heartbreaks and Heroics From Battles Against the Blazes that Burned Through Los Angeles Like a Blowtorch
The series premieres Sunday, February 1, 2026 at 8pm ET/5pm PT with all three parts airing back-to-back.

[12/10/25 - 11:01 AM]
Introducing - For the First Time in "The Masked Singer" History - America's Insider!
Singer, actress, dancer and social media personality Kylie Cantrall is unmasking pre-premiere and bringing fans along for the insane ride behind-the-scenes on the all-new season.

[12/10/25 - 10:03 AM]
All-New Season of "Moonshiners" Premieres Tuesday, January 6, 2026 at 8PM ET/PT on Discovery Channel
This season, history repeats itself as liquor prices skyrocket and trade wars cripple the legal market.

[12/10/25 - 10:01 AM]
"The Lincoln Lawyer" Season 4 - First Look & Date Announcement
Netflix's hit drama series returns for its fourth season on Thursday, February 5, 2026.

[12/10/25 - 10:01 AM]
Revisit the Beloved Classic Films from Academy Award-Winning Writer/Director/Producer James L. Brooks, Ahead of 20th Century Studios' Release of "Ella McCay," Coming to Theaters Friday
"Broadcast News," "Big," "Say Anything," "The War of the Roses," and "How Do You Know" are all available on Hulu.

[12/10/25 - 10:00 AM]
HBO Original Documentary "Music Box: Happy and You Know It" Debuts December 25
The film explores the underestimated and wildly popular genre, delving behind the scenes to tell the origin stories of some of the top names in the field.

[12/10/25 - 10:00 AM]
Celebrate Christmas Morning with "Disney Parks Magical Christmas Day Parade," Thursday, Dec. 25, on ABC, Disney+ and Hulu
This year's special features performances by Gwen Stefani, Lady A, Bebe Rexha, Nicole Scherzinger, and more.

[12/10/25 - 09:54 AM]
ABC Unwraps Holiday Presentations of Fan Favorite Shows
"Dancing with the Holidays" was the top-performing holiday-themed special across the broadcast networks among Adults 18-49 in two years.

[12/10/25 - 09:07 AM]
Candace Cameron Bure, Aaron Ashmore, and Robin Dunne Star in, "Ainsley McGregor Mysteries: A Case for the Watchmaker," Streaming Exclusively on Great American Pure Flix, January 1
In the latest installment, Ainsley McGregor thought craft markets and book clubs, not corpses, would define her new life back home in Sweet River.

[12/10/25 - 09:02 AM]
Video: "Jake Paul vs. Anthony Joshua" - Official Trailer - Netflix
Boxing disruptor Jake Paul challenges heavyweight powerhouse Anthony Joshua live in a career-defining super fight from Most Valuable Promotions.