SCIENCE CHANNEL'S "HOW IT'S MADE WEEK" SHINES THE NATIONAL SPOTLIGHT ON MANUFACTURING IN HONOR OF MANUFACTURING DAY 2014
-- HOW IT'S MADE, the Official Program Partner of Manufacturing Day, Celebrates the Art and Ingenuity of Manufacturing--
(Silver Spring, Md.) -Science Channel, the official media sponsor for Manufacturing Day, announced today HOW IT'S MADE WEEK, a special week-long television event that shines the national spotlight on the manufacturing industry with more than 200 episodes of the fan favorite franchise HOW IT'S MADE. Beginning Monday, September 29, HOW IT'S MADE rules Science Channel's airways with round-the-clock episodes that showcase the fascinating, technologically advanced world of manufacturing. The HOW IT'S MADE marathon event culminates on Friday, October 3 following a day-long celebration of Manufacturing Day, an annual event that showcases modern manufacturing technology and careers.
HOW IT'S MADE WEEK will feature several fascinating moments from the series' 12 seasons on the air including:
· The first-ever episode of HOW IT'S MADE on Monday, September 29 at 9 PM ET/PT
· HOW IT'S MADE's 1000th product on Monday, September 29 at 9:30 PM ET/PT
· All-New episodes from season 12 on Monday, September 29 at 10 PM ET/PT, and on Friday, October 3 at 10 and 10:30 PM ET/PT
· All-New episodes of the hit, spin-off series HOW IT'S MADE: DREAM CARS at 10 PM ET/PT on Tuesday, September 30, Wednesday, October 1 and Thursday, October 3
Science Channel is the official media sponsor of Manufacturing Day, a broad-based grassroots effort created to drive public awareness of the American manufacturing industry and manufacturing careers. While the network's popular manufacturing series, HOW IT'S MADE, is the day's official program partner. Science Channel is supporting Manufacturing Day across its portfolio, including the cable network, ScienceChannel.com and social media platforms.
Now in its third year, Manufacturing Day has grown exponentially to feature more than 1,000 manufacturers, educational institutions and other partners who will offer open houses, public tours, career workshops, and other activities to share the technology, ingenuity and innovation exemplified by American manufacturing. The event is co-produced by the Fabricators & Manufacturers Association, International (FMA), the National Association of Manufacturers (NAM), The Manufacturing Institute, the National Institute of Standards and Technology's (NIST) Hollings Manufacturing Extension Partnership (MEP), and Industrial Strength Marketing (ISM).
"Science Channel continues to prove it is a great friend to manufacturing in North America. Through programming like HOW IT'S MADE the network continues to inspire its millions of viewers by showing that manufacturing is fascinating, high-tech and offers the opportunity for a great career," said Ed Youdell, President and CEO of FMA. "With Science Channel's support, we have seen the popularity of Manufacturing Day grow from 240 events in 37 states in 2012 to nearly 1,200 events this year in manufacturing facilities in 48 states plus Puerto Rico and three Canadian provinces with an expected attendance of more than 50,000. Together, Science Channel and Manufacturing Day will continue to inform and inspire new audiences with a look behind the scenes of North American manufacturing."
"Science Channel is at its core the home for the engineer and the person who asks 'how' and 'why' things work, and HOW IT"S MADE is the network's stalwart franchise that allows audiences to see the power and science behind manufacturing," said Rita Mullin, general manager of Science Channel. "We are so proud to be partnered again with this national event and we hope that Manufacturing Day, along with our powerhouse HOW IT'S MADE marathon, will inspire others to take a fresh look at the manufacturing industry."
Also this year, Discovery Communications' 'Discover Your Skills' campaign, a public affairs job skills program, will continue it's partnership with Montgomery College focused on preparing students with the necessary skills to take advantage of available job opportunities. The effort highlights career opportunities in modern-day manufacturing, and the importance of training workers to fill critical jobs in manufacturing, health care, energy, technology, construction and other industries. Manufacturing Day is an opportunity for Montgomery College students to get a sense of modern manufacturing and a real world view of the exciting career paths STEM skills can lead to.
Science Channel's HOW IT'S MADE has connected viewers with the surprising world of manufacturing by revealing how many of the everyday items are made. Through nearly 12 seasons millions of viewers have enjoyed learning how common products - such as toothpaste, hot sauce, pipes, luxury sports cars, rock climbing gear, whiskey, razor blades, telescopes, paper towels, alloy wheels, and many more - are manufactured in state-of-the-art factories across America and around the world.
About Science Channel
Science Channel, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is home for the thought provocateur, the individual who is unafraid to ask the killer questions of "how" and "why not." The network is a playground for those with audacious intellects and features programming willing to go beyond imagination to explore the unknown. Guided by curiosity, Science Channel looks for innovation in mysterious new worlds as well as in its own backyard. Science Channel and the Science Channel HD simulcast reach nearly 80 million U.S. households. The network also features high-traffic online and social media destinations, including ScienceChannel.com, facebook.com/Science Channel and twitter.com/ScienceChannel.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.7 billion cumulative subscribers in more than 220 countries and territories. Discovery is dedicated to satisfying curiosity, engaging and entertaining viewers with high-quality content on more than 210 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery also controls Eurosport International, a premier sports entertainment group, including six pay-TV network brands across Europe and Asia. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com.