or


[11/17/14 - 07:00 AM]
WE tv Launches Innovative "Watch W/In" Initiative to Encourage Viewers to Watch and Discuss the Network's Most Popular Shows Within Three Days
The effort launches around this Thursday night's episode of "Tamar & Vince."
[via press release from WE tv]

WE tv LAUNCHES INNOVATIVE "WATCH W/IN" INITIATIVE TO ENCOURAGE VIEWERS TO WATCH AND DISCUSS THE NETWORK'S MOST POPULAR SHOWS WITHIN THREE DAYS

NEW YORK, NY -- November 17, 2014 -- WE tv is launching an innovative new initiative designed to encourage viewing of its most popular shows within three days - to promote immediate social conversations around WE tv programming and also deliver commercial viewing within the three-day ratings window important to advertisers. Called "Watch W/In," the effort incentivizes viewers to watch WE tv's most popular shows live, on demand, or record them on DVRs and watch within three days to be eligible for weekly prizes and one grand prize drawing.

This first-of-its-kind effort encourages viewers to stay tuned through the commercials and promotional spots between show segments, and to watch the programming close to its linear airing to be able to participate in the conversations it sparks, especially in social media. In future iterations of the initiative, WE tv will integrate advertisers to further ensure that viewers see their promotional messages.

"We know many viewers today want to time shift their favorite shows and watch on their own timetables, but promoting urgent viewing within three days is meaningful for the network and our advertisers," said Marc Juris, WE tv's president. "Watch W/In is a fun and innovative effort to encourage viewers to watch our most popular shows within three days, which is significant both for our advertisers and for promoting the kind of communal and conversational experience consistent with our new brand. Whenever possible, we want people watching and talking about our shows in a variety of ways as they happen, and Watch W/In serves this important brand-building goal."

The effort launches around this Thursday night's episode of "Tamar & Vince." "Watch W/In" spots will begin airing on WE tv today. Then, during a commercial break, a specific code word will be featured within a WE tv spot. Viewers will enter the code word at wetv.com to receive one of 10 weekly "Tamar & Vince" swag bags, and all participants will be automatically entered to win one grand prize sweepstakes of a complete home theater system. "Watch W/In" also serves as WE tv's modern take on the classic "watch-and-win" promotion long used to attract TV viewers.

Under Mr. Juris' direction, WE tv has actively launched new programming and digital extensions designed to grow viewership and audience engagement. Among them are "WatchIt With," which allows viewers to "watch" a new episode of an original series alongside the show's stars; "In Between," an web series that literally "bridges" the gap between seasons of the network's unscripted shows; and "Build-A-Binge" where viewers vote on their favorite thematic episode line-up of a classic series like Law & Order, with the most popular five-episode binge airing on WE tv.

About WE tv

With compelling, can't miss unscripted shows and dramatic scripted series, WE tv's programming is fueled by personalities and relationships filled with purpose and passion. WE tv welcomes everyone and creates an inclusive experience across all platforms: on TV, online, on demand, and social media, embracing how today's digitally savvy, socially engaged audiences connect through content, using it as a catalyst to drive conversation and build community. WE tv is owned and operated by AMC Networks Inc., alongside its sister channels AMC, BBC America, IFC and SundanceTV. WE tv is available to over 85 million U.S. homes. WE tv: All In.





  [november 2014]  
S
M
T
W
T
F
S
      


· TAMAR & VINCE (WE)




[04/19/24 - 07:04 AM]
Video: Prime Video Releases Official Trailer for "Maxton Hall - The World Between Us"
Produced by UFA Fiction, the German series tells the modern love story of James Beaufort and Ruby Bell, an upper-class boy and a working-class girl in a world of glamor, prestige, secrets, and drama.
[04/19/24 - 06:45 AM]
ESPN Delivered Top Two Most-Watched SoFi NBA Play-In Tournament Eastern Conference Games Ever on April 17
The 76ers 105-104 victory over the Heat averaged 3,403,000 viewers, peaking with 5,490,000 viewers at 9:30 p.m. ET.
[04/19/24 - 06:00 AM]
Video: "Welcome to Wrexham" - Season 3 Official Trailer - FX
The Emmy award-winning series returns May 2 on FX.

[04/18/24 - 05:01 PM]
Video: First Look at Season 2 of "Gordon Ramsay's Food Stars" Premiering Wednesday, May 22, on FOX
Gordon Ramsay and Lisa Vanderpump each bring their expert knowledge and unique leadership styles to the second season of the competition series.
[04/18/24 - 04:09 PM]
"Fallout" Has a Blast of a Debut: Amazon MGM Studios and Kilter Films' Hit Series to Return for Season Two
In its first four days, the high-octane fueled series has become a hit with its global audience, ranking among the service's top three most-watched titles ever and the most-watched season globally since "Rings of Power."
[04/18/24 - 04:01 PM]
Netflix Announces Production of "Last Samurai Standing": An Epic Battle Royale for Survival in Historic Japan
Based on the novel "Ikusagami" by Shogo Imamura, winner of the 166th Naoki Prize in 2021, the series features the multi-talented Junichi Okada in the lead role.
[04/18/24 - 01:31 PM]
"Call Me Country: Beyonce & Nashville's Renaissance" from CNN FlashDocs Comes to Max April 26
As Beyoncé recently became the first Black woman to ever top Billboard's Hot Country Songs chart, a larger conversation about what defines country music has exploded into the zeitgeist.
[04/18/24 - 11:59 AM]
Starz Releases First-Look Photos for the Highly Anticipated Fourth and Final Season of "Power Book II: Ghost"
Additionally, Golden Brooks will join the upcoming season in a recurring role as Janet Stewart, Monet Tejada's cousin.
[04/18/24 - 11:33 AM]
New TLC Medical Series "Botched Bariatrics" Premiering on Wednesday, May 15th
The new medical transformation series features patients whose lives have been turned upside down after suffering complications from their bariatric surgery.

[04/18/24 - 11:09 AM]
Lifetime Extends Relationship with Garcelle Beauvais
Following the critically acclaimed "Black Girl Missing" movie in which Beauvais starred in and executive produced in 2023, Lifetime extends the franchise with two new movies with Beauvais set to executive produce.

[04/18/24 - 11:00 AM]
CBS Renews Critically Acclaimed Hit "Elsbeth" for Second Season
"'Elsbeth' has charmed audiences with its singular blend of delightful humor, distinctive 'how-done-it' storytelling, and the inventive, brilliant quirkiness of Elsbeth Tascioni," said Amy Reisenbach, president of CBS Entertainment.
[04/18/24 - 10:11 AM]
ABC's "9-1-1" 100th Episode Propels Series to No. 1 Drama in Primetime in Adults 18-49
The milestone 100th episode was the top program of the night, scoring a season-high on linear after 7 days of viewing in Adults 18-49 (0.91 rating), marking the show's best L7 rating since its season finale last year.
[04/18/24 - 10:00 AM]
HBO Original Comedy Special "Nikki Glaser: Someday You'll Die" Debuts May 11
"I'm so grateful that once again, HBO has put their trust in me to say what I feel into a microphone while wearing a tiny dress," Glaser said. "Someday I'll die, and when I do, I hope I'm remembered for this performance (and this dress)."
[04/18/24 - 09:31 AM]
Video: Paramount+ with Showtime Releases the Official Trailer and Key Art for "The Chi"
The series recently wrapped production in Chicago on the remaining eight episodes of the supersized 16-episode season.
[04/18/24 - 09:07 AM]
TNT Sports Announces Commentators for 2024 Stanley Cup Playoffs Presented by GEICO First Round Games on Saturday, April 20
TNT Sports will drop the puck on its coverage of the 2024 Stanley Cup Playoffs with up to 28 First Round games, starting Saturday, April 20 with Game 1 of New York Islanders vs. Carolina Hurricanes on TBS, truTV and Max's B/R Sports Add-On.