[11/20/14 - 10:39 AM]
National Geographic Channel Brings Food-Related Issues to the Forefront with Key Collaborations
The campaign is an accompaniment to the groundbreaking, six-hour miniseries "Eat: The Story of Food," premiering Friday, November 21, through Sunday, November 23.

[via press release from National Geographic Channel]


Initiative to Include Free-to-Download Celebrity Healthy Eating Recipe Guide, PSAs for First Lady's Let's Move! and Share Our Strength's No Kid Hungry Campaign During EAT: The Story of Food, Premiering Nov. 21-23, 2014, on NGC

(Washington, D.C. - Nov. 20, 2014) The statistics are sobering: More than 16 million kids in America (one out of five) live in households that struggle to put food on the table. At the same time, over the past three decades childhood obesity rates in America have tripled, and Americans are now eating 31 percent more calories than we were 40 years ago - including 56 percent more fats and oils and 14 percent more sugars and sweeteners. With Americans eating nearly one-third more packaged than fresh food, changes must be made.

Now, as an accompaniment to the groundbreaking, six-hour miniseries EAT: THE STORY OF FOOD, premiering Friday, Nov. 21, through Sunday, Nov. 23, at 9 PM ET/PT, National Geographic Channel, with the help of No Kid Hungry(R) and First Lady Michelle Obama, aims to bring attention to America's food and health crisis.

The signature element of the initiative is the launch of a free downloadable celebrity healthy eating recipe guide, featuring easy, healthy alternatives to our fast-food way of life from more than 70 actors, athletes, authors, chefs, musicians and explorers. From Sir Paul McCartney to Susan Sarandon, from Michael Strahan to Wolfgang Puck, each reached into his or her personal collection of favorite recipes with a common goal: to provide options for those in need of giving their diet a healthy kick start. The celebrity recipe guide also promotes donating food to those in need this holiday season.

NGC has also committed to running PSAs each night of the premiere, including a custom PSA taped for the special by First Lady Michelle Obama for her Let's Move! campaign and a PSA from No Kid Hungry, which is ending childhood hunger in America.

"Our goal at the network has always been for EAT to be not just a television series, but part of a bigger conversation about every person's relationship with food," said Courteney Monroe, CEO of the National Geographic Channels. "We hope that by looking at both the past and the future of food, and through our partnership with these two outstanding organizations, we can shine a light on the issues being faced by millions of families every day, and, with our recipe guide, offer easy-to-implement healthy eating options for families."

Let's Move!

Let's Move! is a comprehensive initiative launched by First Lady Michelle Obama dedicated to fighting the problem of childhood obesity in an effort to raise a healthier generation of kids. Combining comprehensive strategies with common sense, Let's Move! is about putting children on the path to a healthy future during their earliest months and years. During the premiere of EAT: THE STORY OF FOOD, NGC will air a custom PSA from the First Lady that encourages families to lead a healthier, active lifestyle.

"It's up to us to determine how food will shape our future. We can help ourselves and our kids lead healthier lives by making simple changes, like cooking more meals at home, drinking more water, and getting more active with our families," says the First Lady in the PSA.

More information on Let's Move is available at www.letsmove.gov.

No Kid Hungry

No child should go hungry in America, but one in five will face hunger this year. Using proven, practical solutions, No Kid Hungry is working toward ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget. When we all work together, we can make sure all kids get the healthy food they need. No Kid Hungry is a campaign of national anti-hunger organization Share Our Strength. Join us at NoKidHungry.org.

National Geographic Channel will air PSAs from No Kid Hungry throughout EAT: THE STORY OF FOOD and will post information about the program, and ways to get involved, on natgeotv.com/eat.

Healthy Eating Recipe Guide

With NGC's Healthy Eating Recipe Guide in hand, families around the country can now enjoy star-studded dinners from the comfort of home. The guide is available as a free PDF download from www.natgeotv.com/cookbook. All NGC asks in exchange for each download is that a donation be made to a local food bank. With dozens of recipes featuring multiple cultural cuisines, the recipe guide offers endless possibilities, from Sir Paul McCartney's super vegetable salad to Michael Strahan's roasted Brussels sprouts to Susan Sarandon's turkey basil artichoke meatballs. And the best part? Name dropping while eating healthy.

Here is a complete list of contributors:
Jeremy Affeldt Breena Clarke Lizanne Falsetto Freddie Jacobson
Louie Anderson Tabatha Coffey Clare Galterio Thomas Jones
Lilly and Audrey Andrews Diamond Dallas Page Nina Garcia Susan Kelleher
Denise Austin Laurie David Brent Gardner Raghava KK
Hilaria Baldwin Raul De Molina Duff Goldman Ali Larter
Joe Bastianich Tomie dePaola Eric Greenspan Alison Levine
Lidia Bastianich Haylie Duff Helene Grimaud Nastia Liukin
Mayim Bialik Barbara Eden James Gummerson William Ivey Long
Anna Maria Boardi Vicki Escarra Michael Harney Dave Marciano
Bobbi Brown Estelle Bindi Irwin Sasha Martin
Angie Martinez Nathan Myhrvold LeAnn Rimes Beth Stern
Debbie Matenopoulos Jackie Ourman Holland Roden Michael Strahan
Peter and Mary Max Bernard Pollard Eric Sala Trudie Styler
Mary McCartney Sandra Postel Don Saladino Alison Sweeney
Paul McCartney Wolfgang Puck Susan Sarandon Jenna Dewan Tatum
AnnaLynne McCord Abby Raines Jessica Seinfeld Marlo Thomas
Cesar Millan Bill Rancic Simon Majumdar Steve Weatherford

EAT: THE STORY OF FOOD is more than just a television special. Throughout 2014 the National Geographic Channel and the National Geographic Society have been exploring the future of food and celebrating our connection to food through a major, multiyear cross-platform initiative. The initiative grows out of an eight-month series in National Geographic magazine looking at how we can feed our growing world population, including the cover story of the December issue of the magazine, "The Joy of Food." The magazine's coverage is now available as a free iPad app at natgeofoodapp.com. The initiative has also included two new books, a website at natgeofood.com, an education curriculum, events and exhibitions.


EAT: The Story of Food satisfies every question you've ever had, and some you haven't, about the evolution of food over the course of humankind, from our ancestors throwing raw meat onto a fire for the first time to teams of lab technicians perfecting the crunch of a potato chip. More important, it will show how this evolution has actually defined human civilization and cultures around the globe. The three-night, six-hour miniseries event premieres Friday, Nov. 21, at 9 p.m. ET/PT. For more information, visit http://NatGeoEat.com or use #storyoffood on Twitter.

# # #

National Geographic Channels

Based at the National Geographic Society headquarters in Washington, D.C., the National Geographic Channels US are a joint venture between National Geographic and Fox Networks. The Channels contribute to the National Geographic Society's commitment to exploration, conservation and education with smart, innovative programming and profits that directly support its mission. Launched in January 2001, National Geographic Channel (NGC) celebrated its fifth anniversary with the debut of NGC HD. In 2010 the wildlife and natural history cable channel Nat Geo WILD was launched, and in 2011 the Spanish-language network Nat Geo Mundo was unveiled. The Channels have carriage with all of the nation's major cable, telco and satellite television providers, with NGC currently available in over 85 million U.S. homes. Globally, National Geographic Channel is available in more than 440 million homes, in 171 countries and 45 languages. For more information, visit www.natgeotv.com.

  [november 2014]  


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