THE "COMEDY CENTRAL ROAST OF JUSTIN BIEBER" PREMIERES ON MONDAY, MARCH 30 AT 10:00 P.M. ET/PT ON COMEDY CENTRAL AND ONLINE VIA CC.COM AND THE COMEDY CENTRAL APP

#BieberRoast Festivities Kick Off with "The Roast of Justin Bieber Pre-Show" Airing at 9:30 p.m. ET/PT on Comedy Central and Online

Platform-Tailored Social Media Content and Clips to Roll Out on Comedy Central Social Accounts and CC.com Throughout the Night

The Global Comedy Event Will Air in More Than 120 Countries and Territories Around the World

NEW YORK, March 27, 2015 - There's no escaping this heat! The "Comedy Central Roast of Justin Bieber" premieres Monday, March 30 at 10 p.m. ET/PT on Comedy Central and simultaneously across mobile and online platforms via cc.com and the Comedy Central App. The global multiplatform comedy event (#BieberRoast) kicks off with "The Roast of Justin Bieber Pre-Show," airing 9:30 p.m. ET/PT on Comedy Central and simultaneously through the app and cc.com. The Roast will air in more than 120 countries and territories around the world.

The #1 brand in comedy is also leveraging the full power of its social media presence, with platform-tailored Roast content going out via Comedy Central's Facebook, Instagram, and Twitter accounts throughout the premiere. Fans can look out for exclusive behind-the-scenes Facebook videos, photos of the night's biggest celebrities taken in the Roast's official red-carpet Instagram booth, celeb-autographed selfies via Twitter Mirror from @comedycentral, custom Vine collaborations, and the unveiling of the Tumblr #BieberRoast poster design contest winner during the Pre-Show telecast. Clips from the Roast premiere will roll out on cc.com/roast throughout the night, and viewers can use new mobile app Whipclip to instantly create and share customized video clips as they watch the premiere telecast.

The uncensored Roast will be available in the app immediately after the televised premiere, and the uncensored, extended Pre-Show director's cut is available in the app now through April 18. The Roast and Pre-Show simulcasts will be available without authentication during the premiere telecast.

Celebrity Roasters for this year's event include Hannibal Buress, Chris D'Elia, Pete Davidson, Natasha Leggero, Ludacris, Shaquille O'Neal, Jeffrey Ross, Snoop Dogg, and Martha Stewart.

The "Comedy Central Roast Of Justin Bieber" is executive produced by Joel Gallen from Tenth Planet Productions, who also served as Executive Producer and Director of the Comedy Central Roasts of James Franco, Charlie Sheen, and Donald Trump, as well as the Emmy(R)-nominated "Comedy Central Roast of William Shatner." Jonas Larsen is the Executive in Charge for the network.