DISCOVERY CHANNEL RENEWS HIT-SERIES "DEADLIEST CATCH" FOR TWELFTH SEASON
The 13 Emmy Award-Winning Series airs Tuesdays at 9 PM ET/PT on the Discovery Channel
(Los Angeles, Calif.) -- Discovery Channel announced today that it has renewed its massively popular series DEADLIEST CATCH for a 12th season. From Original Productions, the 13-time Emmy Award-winning series follows the real-life adventures of Alaskan fisherman with one of the most dangerous jobs in the world - crab fishing on the unpredictable Bering Sea.
In its most recent season premiere, which aired April 14, DEADLIEST CATCH placed first among all cable shows in key demos and led Discovery to finish as the #1 cable network in Prime delivering a 2.51 P25-54 AA% and averaged 4.03 million total viewers P2+, up +7% in both categories versus last season's average.
DEADLIEST CATCH is also pulling in top ratings among women. The premiere was a top 10 cable program on Tuesday night with women (coming in at #7), beating Lifetime's Dance Moms, Bravo's Watch What Happens Live, E!'s Botched and A&E's Married At First Sight. In addition, the series is growing it's younger demo and posted a +16% increase from last season's premiere in P12-17 rating.
DEADLIEST CATCH is produced for Discovery Channel by Original Productions, a Fremantle Media company. For Original Productions, Executive Producers are Thom Beers, Jeff Conroy and John Gray. Co-Executive Producer is R. Decker Watson, Jr. For Discovery Channel, Executive Producers are David Pritikin and Joseph Boyle with Associate Producer Sara Van Acker. To learn more, go to www.discovery.com, on Facebook at Facebook.com/discovery and on Twitter @Discovery.
About Discovery Channel
Discovery Channel is dedicated to creating the highest quality non-fiction content that informs and entertains its consumers about the world in all its wonder, diversity and amazement. The network, which is distributed to 100.8 million U.S. homes, can be seen in 224 countries and territories, offering a signature mix of compelling, high-end production values and vivid cinematography across genres including, science and technology, exploration, adventure, history and in-depth, behind-the-scenes glimpses at the people, places and organizations that shape and share our world. For more information, please visit www.discovery.com
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching nearly 3 billion cumulative subscribers in more than 220 countries and territories. For 30 years Discovery has been dedicated to satisfying curiosity and entertaining viewers with high-quality content through its global television brands, led by Discovery Channel, TLC, Animal Planet, Investigation Discovery and Science, as well as U.S. joint venture network OWN: Oprah Winfrey Network. Discovery controls Eurosport, the leading pan-regional sports entertainment destination across Europe, Asia Pacific, the Middle East and Africa. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery.
Source: Nielsen, Live+3, 4/14/15, Prime Rank 8p-11p all of television, time period data for network rank