ESQUIRE NETWORK PARTNERS WITH BUICK FOR "KNIFE FIGHT" SEASON THREE
DEBUTS SHORT-FORM SERIES "EAT LIKE A MAN"
LOS ANGELES - May 5, 2015 - Esquire Network, an NBCUniversal owned lifestyle and entertainment network, today announced its first-of-its-kind partnership with Buick for season three of the hit original series KNIFE FIGHT. As a Presenting Partner, Buick has multi-platform integration with marketing elements on the television network in addition to digital and social expansion for season three returning Tuesday, May 26 at 10/9c.
"We are excited to premiere season three of KNIFE FIGHT with our partner Buick, uniquely aligning two notable brands to reach an upscale, educated male audience," said Deena Stern, SVP, marketing solutions E! and Esquire Network. "This partnership strategically connects both audiences through an immersive 360-degree solution with custom content and illustrates Esquire Network's unique advertising opportunities."
As a Presenting Partner of KNIFE FIGHT season three, Buick has organic in-show integration in the open through all fifteen episodes on-air, with non-linear support both digitally and socially. Select episodes feature on-air "pantry tours" with host Ilan Hall sourcing the latest secret ingredients in the Buick Regal GS. Expanding the partnership, Buick and the network are debuting a short-form series Eat Like a Man. The five 30-second on-air vignettes send viewers on the ultimate adventure with Chefs Ilan Hall and Kris Morningstar. The duo explores Brooklyn's trendiest restaurants in the Buick Encore while utilizing the automobile's key features.
"More than forty percent of new Buick buyers today have never purchased a Buick," says Molly Peck, Buick marketing director. "It's because of partnerships like Esquire Network's that we are able to reach new audiences and introduce them to the modern Buick sedans and crossovers."
Executive produced by Authentic Entertainment, Flower Films and Drew Barrymore, season two of KNIFE FIGHT more than doubled its performance with adults 18-49. Stakes for bragging rights have never been higher when season three of the raucous after-hours cooking competition series gets shaken up in a new tournament style format, crowning one ultimate winner now in NYC. In each episode, two chefs go head-to-head, making at least two dishes in one hour from a combination of secret ingredients. 16 New York area chefs will compete to conquer mystery ingredients and each other, but only one will be left standing.
Buick is an international modern luxury brand offering vehicles with sculpted designs, luxurious interiors and thoughtful personal technologies, along with responsive-yet-efficient performance. Buick is attracting new customers with its portfolio of award-winning luxury models in North America and China. Learn more about Buick cars and crossovers at www.buick.com, on Twitter @buick, on Instagram, on Pinterest or at www.facebook.com/buick
About Esquire Network
Esquire Network champions the pursuit of a well-played life. The lifestyle and entertainment network, which debuted in September 2013, features programming that speaks to classic and contemporary passions and interests, from fashion and style to food and drink, travel, family and relationships. Building on Esquire magazine's 80 years of insight into what makes men tick, Esquire Network is available wherever viewers are watching: in 75 million homes nationwide, online at http://esquiretv.com, On Demand, via mobile with the Esquire TV Now app and other platforms. Esquire Network is a unit of NBCUniversal Cable Entertainment, a division of NBCUniversal. To find Esquire Network, visit: http://esquiretv.com/channelfinder.