"Mighty Magiswords," The First Original Digital Series from Cartoon Network Studios, Begins Multiplatform Content Rollout
The Story Starts in Kids' Hands with
Exclusive Premiere on Cartoon Network Anything App
Mighty Magiswords is now the first original series to engage fans on the award-winning mobile micronetwork Cartoon Network Anything, voted as one of Google Play's Best Apps of 2014 and the recipient of the 2015 iKids Award for Best Smartphone Game App. Previously announced as part of this year's Upfront slate, Mighty Magiswords is Cartoon Network Studios' first original IP to come to this innovative new unit designed to expand the definition of television development. The digital series and its Cartoon Network Anything premiere kicks off a multiplatform content strategy that includes mobile micro-content, animated shorts, videogames and more.
Created by Kyle Carrozza (The SpongeBob Movie: Sponge Out of Water), Mighty Magiswords is a comedy adventure series centered on Prohyas and Vambre, a brother and sister team of warriors for hire who are ready for any quest that needs questing. They both use unique and silly swords with magical properties in numbers so great you could never list them all. Now if only they would stop blowing all their earnings on getting new ones!
The Cartoon Network Anything micro-shorts give kids the power to choose the outcome of the narrative. Each 15-second vignette reaches a moment of choice where kids select a different sword, unleashing a different comedic outcome. The interactive shorts and five mini-games are delivered via Cartoon Network Anything's random stream, where kids can discover and experience the new series with a simple swipe of the screen.
Following the launch of the micro-content, kids will become fully immersed in the Mighty Magiswords universe with shorts that will soon debut on all other platforms including the Watch Cartoon Network video app and CartoonNetwork.com. Additional content is in production, starting with Web games this summer. Larger-scale games and digital experiences will follow, along with expanded video content for exhibition on all platforms.
"As our first original digital series, Mighty Magiswords embodies everything kids love about a Cartoon Network series - but it has also been custom-developed to tell its story via interactive features where audiences can collect, contribute, share, and engage on digital platforms," said Rob Sorcher, chief content officer for Cartoon Network.
About Cartoon Network:
Cartoon Network (CartoonNetwork.com) is the #1 U.S. television network in prime among boys 6-11 & 9-14. Currently seen in 96 million U.S. homes and 194 countries around the world, Cartoon Network is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in Emmy-winning original and acquired entertainment for kids and families, along with industry-leading digital apps and online games and pro-social initiatives such as the award-winning Stop Bullying: Speak Up campaign.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.