USA NETWORK TEAMS UP WITH DUBSMASH TO BECOME THE FIRST BASIC CABLE NETWORK PARTNER WITH A BRANDED CHANNEL FOR "CHRISLEY KNOWS BEST"
DUBSMASH Channel to Feature Over 30 of the Most Popular Sound Bites from the First Two Seasons
Season Three Premieres on Tuesday, June 2nd with Two Back-To-Back Episodes at 9/8c
NEW YORK - May 29, 2015 - USA Network today announced a first of its kind partnership with the popular video messaging app, Dubsmash. Dubsmash is launching a "CHRISLEY KNOWS BEST" branded channel that will feature 30 of the most popular sound bites from the Chrisley family from the first two seasons of the buzzy breakout hit reality series. The Chrisley family, including Todd, Julie, Chase and Savannah will be joining in on the fun and creating their very own CHRISLEY KNOWS BEST Dubsmash videos throughout the course of the season, which will be shared over the show's official social media handles. Fans will be encouraged to upload their own CHRISLEY KNOWS BEST Dubsmash videos to enter a contest for the chance to have their videos shared socially and retweeted by the family.
"Todd Chrisley and his family have cemented their place in pop culture and have some of the best one-liners on television" said Alexandra Shapiro, EVP of Marketing and Digital, USA Network. "This partnership with the wildly popular app Dubsmash gives fans a chance to take on their favorite Chrisley persona and offers the family great opportunities to engage with their socially active and loyal fan base."
"It is important for us that all users find the relevant content from their favorite shows," said Mateo Sossah, Head of Growth and Operations, Dubsmash. "CHRISLEY KNOW BEST's audience is highly engaged, so Dubsmash is the perfect platform for them to creatively interact with that content"
Also launching this week on the "Chrisley's Corner" homepage on USANetwork.com is #CHRISLEYNATION, a virtual heat map that tracks CHRISLEY KNOWS BEST fans worldwide. For premiere week, fans will be encouraged to submit a photo with their very own "cray cray" family using #ChrisleyNation for a chance to have their picture featured on the #ChrisleyNation map. Additionally, season three will feature live Periscope chats with the Chrisley family, dubbed "Todd Talks," offering fans the chance to interact directly with their favorite reality TV family.
The third season of CHRISLEY KNOWS BEST returns with two back-to-back episodes on Tuesday, June 2nd beginning at 9/8c and promises even more over-the-top Todd Chrisley moments, as he and wife Julie continue to raise their two teenagers Chase (18) and Savannah (17) - who are both getting ready to head off to college, eight-year old son, Grayson, and two-year-old granddaughter, Chloe - all under one roof. The 18-episode third season will air in two parts, with 12 episodes airing this summer.
From day one, CHRISLEY KNOWS BEST captured critical buzz and a passionate loyal following, and earlier this year took home the NATPE Reality Breakthrough Award in the best "Docusoap" category. The series was amongst the Top 10 new unscripted shows on cable for 2014 in all key demos and total viewers P2+. Season two hit series highs and averaged 1.24MM P18-49 (+31 % over S1), 1.24MM P25-54 (+41% over S1), 613,000 P18-34 (+11% over S1), and 2.32MM total viewers P2+ (+37% over S1) week-to-week per episode.
CHRISLEY KNOWS BEST is produced by Maverick TV and All3Media America, with Adam Greener, Stephanie Bloch Chambers, Marilyn Wilson, Jen Perry Leamy, Jim Sayer, Eli Holzman and Stephen Lambert serving as executive producers. Annie Kate Pons serves as supervising producer.
About USA Network:
USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA's award-winning website is located at http://www.usanetwork.com.