or


[06/18/15 - 08:31 AM]
USA Network's "Mr. Robot" Partners with Twitch to "Hack" the Electronic Entertainment Expo (E3) Livestream and Delete More Than $100k in Consumer Debt
This debt deletion campaign brings to life the show's central themes of income inequality and mounting consumer debt among the 99%ers.

[via press release from USA]

USA NETWORK'S "MR. ROBOT" PARTNERS WITH TWITCH TO "HACK" THE ELECTRONIC ENTERTAINMENT EXPO (E3) LIVESTREAM AND DELETE MORE THAN $100K IN CONSUMER DEBT

First Ever Expansive TV Partnership Features "Hacktivation" Over 72 Hours Starting Thursday, June 18 at 7:45PM ET

"MR. ROBOT" Premieres Wednesday, June 24 at 10/9c

LOS ANGELES, CA - June 18, 2015 - USA Network today announced an expansive partnership with Twitch, the world's leading social video platform and community for gamers and the official livestream partner of the Electronic Entertainment Expo (E3), for its new hacker drama MR. ROBOT. The network started to "hack" into Twitch's E3 livestream on June 16 with a series of tease messages and today kicks off a campaign that will erase more than $100k in consumer debt through an innovative "hacktivation" unfolding over the next 72 hours.

This debt deletion campaign brings to life the show's central themes of income inequality and mounting consumer debt among the 99%ers. It builds on the key mission of a central character in the series, as played by Christian Slater, who wants to, "set in motion the single biggest incident of wealth redistribution in history."

"Twitch is a rapidly growing platform that has become a go-to destination the most dedicated gamers in the industry, many of whom are in the millennial sweet spot of our target audience," said USA Network EVP of Marketing and Digital, Alexandra Shapiro. "This ground-breaking partnership leverages how gamers natively use Twitch and taps into the highly engaged live stream culture in a way that perfectly aligns with the themes in MR. ROBOT."

During the past two days, Twitch's E3 livestream was mysteriously "hacked" with messages from the fictional "fsociety," an underground hacking collective featured in MR. ROBOT. The hacks tease the group's mission to help free people from the burden of their debt, take back control from the 1% and level the playing field for all. Examples of these hacks are available here and were broadcast from a custom built lair located in an undisclosed location.

Starting today, immediately following Twitch's E3 livestream, Twitch users can go to twitch.tv/whoismrrobot to watch a 3-hour livestream of "fsociety," where hackers will reveal a code every 30 minutes that can be used to enter to win one of hundreds of cash payouts. Up to 50 winners will be selected every half hour, with instant payouts, via paypal, ranging from $10 to $5000. The campaign will continue on June 19 and 20, with the fsociety hackers continuing to delete consumer debt in real time during two six-hour livestreams that take place from 6pm - 12am EST on WhoIsMrRobot.com.

"The Twitch community has been very receptive to television content that is aligned with their interests," said Anthony Danzi, SVP Sales, Twitch. "We are now seeing more marquee brands recognize this alongside the growing appeal of live social video, making USA Network's Mr. Robot a perfect fit for our platform."

This campaign builds off of USA's partnership with Twitch in late May around the pre-linear release of the MR. ROBOT pilot, where the site featured an interactive streaming of the pilot followed by a live Q&A with the series cast. Twitch made available and promoted a TV-MA version of the series premiere from May 27th to June 5th.

Another debt deletion stunt will unfold on Wednesday, June 24 leading into the MR. ROBOT linear premiere.

Through June 24, fans also have the chance to view the premiere episode of MR. ROBOT - prior to its linear debut -- via On Demand platforms including Xfinity On Demand, USANetwork.com, the USA Now App (iOS, Android, Xbox One), Hulu and YouTube, iTunes, Amazon Instant Video, Google Play, Vudu, XBOX Video, PlayStation Video, and M-GO.

MR. ROBOT follows Elliot (Rami Malek, "The Pacific"), a young programmer who works as a cyber-security engineer by day and as a vigilante hacker by night. Elliot finds himself at a crossroads when the mysterious leader (Christian Slater, "The Adderall Diaries") of an underground hacker group recruits him to destroy the firm he is paid to protect. Compelled by his personal beliefs, Elliot struggles to resist the chance to take down the multinational CEOs he believes are running (and ruining) the world. The series also stars Portia Doubleday ("Her"), Carly Chaikin ("Suburgatory") and Martin Wallstr�m ("Simple Simon").

About USA Network

USA Network, the leader in cable entertainment, offers a powerful stable of dramatic, comedic and unscripted originals in more than 102 million U.S. homes. The network also features spectacular live television, a dynamic portfolio of acquired series and the best in blockbuster theatrical films and entertainment events. A trailblazer in digital innovation and storytelling, USA is defining, driving and setting the industry standard for Social TV. USA is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal. USA's award-winning website is located at http://www.usanetwork.com.

About Twitch

Twitch is the world's leading social video platform and community for gamers. Each month, more than 100 million community members gather to watch and talk about video games with more than 1.5 million broadcasters. Twitch's video platform is the backbone of both live and on-demand distribution for the entire video game ecosystem. This includes game developers, publishers, media outlets, events, user generated content, and the entire esports scene. In February 2014, Twitch was ranked the 4th largest website in terms of peak internet traffic in the U.S., fortifying the brand as an entertainment industry leader and the epicenter of social video for gamers. For more information visit the Twitch website and the blog.





  [june 2015]  
S
M
T
W
T
F
S
 


· MR. ROBOT (USA)





[05/29/26 - 10:38 AM]
Video: We TV and All Reality Unveil Sneak Peek of All New Original Unscripted Series "Age Inappropriate"
The eight episode series is set to premiere this August, exclusively on We TV and All Reality.

[05/29/26 - 10:01 AM]
Hallmark Channel's Annual "Christmas in July" Programming Event Returns June 26 with Four Original Movie Premieres
Plus: Hallmark+ subscribers will be treated to a second season of sailing the high seas with their favorite Hallmark stars in "Christmas at Sea," available to stream on Wednesday, July 1.

[05/29/26 - 08:01 AM]
Paramount+ Sets U.S. and International Premiere for "Wild Cherry"
The acclaimed six-part BBC thriller from the U.K., will stream exclusively on Paramount+ on June 24 in the U.S., Canada, Italy, Germany, Switzerland, Austria, France and Latin America.

[05/29/26 - 08:01 AM]
Video: "A Different World" - Official Teaser - Netflix
The new class just enrolled. "A Different World" premieres on Netflix September 24.

[05/29/26 - 07:01 AM]
Video: HBO Releases Official Trailer for Season Three of Original Drama Series "House of the Dragon"
Based on George R.R. Martin's "Fire & Blood," the series, set 200 years before the events of "Game of Thrones," tells the story of House Targaryen.

[05/29/26 - 06:06 AM]
Tubi's New Exclusive Series "Deestroying the Pitch" Premieres on June 4th
The series follows YouTube star Deestroying (Donald De La Haye) as he hits the streets of Los Angeles, Miami and Toronto to uncover the soul of soccer through a 1v1 competition as the World Cup lands in North America.

[05/29/26 - 06:00 AM]
Disney+ Greenlights New Docuseries from Maximum Effort Following SailGP's BONDS Flying Roos Australian Team and Co-Owners Hugh Jackman and Ryan Reynolds
Blending humor, pressure and behind-the-scenes access, the series captures life inside one of the world's most demanding sports leagues as the team operates as a tight-knit family built on trust and camaraderie.

[05/29/26 - 03:01 AM]
Video: "Physical 100: Italy" - Official Trailer - Netflix
One hundred Italian athletes face brutal physical challenges, each battling to outlast the rest and claim the glory of becoming the one true champion.

[05/28/26 - 11:31 PM]
Video: "The Pyramid Scheme" - Official Trailer - Prime Video
The series follows the story of Goldy, an ambitious but impatient young man, whose quest to get rich through a pyramid marketing business spirals into a rollercoaster of chaos - risking not just his future, but also the love and trust of his close-knit joint family.

[05/28/26 - 05:01 PM]
Gripping Suspense Drama Series "Notes from the Last Row" Premieres June 26
A failed writer-turned-professor finds rare talent in a student's writing - and grows obsessed with his draft as their private lessons go off course.

[05/28/26 - 03:32 PM]
Acorn TV Renews Breakout Murder Mystery Series "You're Killing Me," Starring and Executive Produced by Brooke Shields
Season two, which will again be set in the quaint Maine town of Founder's Cove, will also consist of six, hour-long episodes and go into production later this year.

[05/28/26 - 03:23 PM]
2026 NBA Eastern Conference Finals Presented by Dunkin' Finishes Strong with Average Audience of 7.4 Million Viewers Across ESPN and ABC
Additionally, Game 4 on ESPN averaged 7.2 million viewers, marking the most-viewed Eastern Conference Finals Game 4 across any network since 2018.

[05/28/26 - 02:00 PM]
Peacock Reveals Steamy Hot Cast of "Love Island USA" as Season Eight Premieres on Tuesday, June 2
Hosted by Ariana Madix and narrated by comedian Iain Stirling, "Love Island USA" season eight streams exclusively on Peacock with new episodes dropping daily at 6 p.m. PT / 9 p.m. ET for premiere week, followed by new episodes everyday - except Wednesdays thereafter.

[05/28/26 - 01:03 PM]
Video: Tubi's New Original Thriller Film "Stepfather" Reveals Official Trailer and First Look Images
After years of eradicating any family that falls short of perfection, Darnell (Taye Diggs) believes his new wife Asia (Tamar Braxton) and her daughters might finally be the real deal.

[05/28/26 - 12:30 PM]
CNN to Air Expansive "The Fourth in America: Celebrating 250" Programming Including "Independence Eve Live with Anderson & Andy"
Throughout the night, Anderson and Andy will be joined by an array of special guests - including celebrated American icons, cultural legends, and inspiring everyday heroes whose stories reflect the spirit, resilience, and diversity of the United States.