CROWN MEDIA FAMILY NETWORKS AND FORD MOTOR COMPANY ANNOUNCE HALLMARK CHANNEL TO BE A KEY 2015 BROADCAST PARTNER OF FORD WARRIORS IN PINK(R)

Partnership Includes Warriors in Pink(R) Storyline and Vehicle Integration in Cedar Cove; the Cedar Cove Soar & Sail Sweepstakes; Custom 30 Second Spots with Show's Talent; and Branded Segments on Home & Family

As Crown Media Family Networks wraps up Upfront negotiations, Hallmark Channel and Hallmark Movies & Mysteries' original programming continues to drive linear and digital business and break through new categories. Crown Media and Ford Motor Company announced today a deal designating Hallmark Channel as a central 2015 broadcast partner for the automotive company's long-standing breast cancer awareness program, Warriors in Pink(R). The multi-faceted on- and off-air buy centers primarily around Season 3 of the network's original scripted series, Cedar Cove.

"Ford Motor Company's decision to make Hallmark Channel an important broadcast partner in 2015 for Warriors in Pink is testament to the unique value the network's original content represents in the marketplace," said Ed Georger, EVP, advertising and digital sales, Crown Media Family Networks. "Ford has been leading the charge in breast cancer awareness and education for over 2 decades and we are incredibly honored to support their efforts and contribute to the cause in a meaningful way."

Warriors in Pink will be incorporated into a key storyline in the 2-hour Season 3 finale of Hallmark Channel's original scripted series, Cedar Cove. In the episode, which debuts Saturday, September 12th, the town of Cedar Cove turns its annual bike ride into a Warriors in Pink event replete with a branded tent and signage, as well as the cast and extras suited up in Warriors in Pink apparel. The episode will also feature two separate integrations of Ford vehicles, one of which will be branded with the program's bold symbols. In addition, Cedar Cove talent including Teryl Rothery, Barbara Niven, Sarah Smyth, and Dylan Neal will be featured in customized 30-second spots wearing items from the Warriors in Pink line of apparel and accessories, while encouraging viewers to visit fordcares.com where they can purchase items such as t-shirts, sweatshirts, and accessories. One hundred percent of the net proceeds from warrior wear and gear sales will benefit 1 of 4 charities that the purchaser chooses at check-out. The spots will air in every episode of Cedar Cove throughout its season 3 run, in addition to being prominently featured across Hallmark Channel's digital and social platforms. Finally, in an effort to further engage viewers, Warriors in Pink will sponsor The Cedar Cove Soar & Sail Sweepstakes giving two lucky grand prize winners a chance to win a new Ford Edge or a 7 day/6night trip for two to experience the beauty of the Pacific Northwest (the setting for Cedar Cove).

Other elements of the partnership include 3 branded segments on the network's Emmy-nominated daytime lifestyle program, Home & Family, as well as extensive digital and social media efforts.

ABOUT HALLMARK CHANNEL

Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 84 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.

Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.

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ABOUT FORD WARRIORS IN PINK(R)

Ford's commitment in the fight against breast cancer runs well beyond raising funds. The company is dedicated to making a difference 365 days a year by encouraging women to become informed and visit their doctors, educating them about how early detection saves lives. To date, Ford has dedicated more than $128 million to the cause. The entire 2015 Ford Warriors in Pink collection is available at www.fordcares.com. A full 100 percent of net proceeds from sales go to support organizations fighting breast cancer including The Pink Fund, Susan G. Komen, Dr. Susan Love Research Foundation and Young Survival Coalition.

ABOUT FORD MOTOR COMPANY

Ford Motor Company, a global automotive industry leader based in Dearborn, Michigan, manufactures or distributes automobiles across six continents. With about 194,000 employees and 66 plants worldwide, the company's automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.