Adult Swim Hits the Road with the 2015 Adult Swim Drive-In
Six-Week, 15-City National Tour to Feature Never-Before-Seen Content, Trivia, Food Trucks and More
Event Includes Integration from Cricket Wireless, Hershey's Jolly Rancher candy, Paramount Pictures' Scouts Guide to the Zombie Apocalypse and Sony's PlayStation Vue
Adult Swim is taking its act on the road this fall with the 2015 Adult Swim Drive-In. The six-week, 15-city national tour will kick off September 17 in Pittsburgh, Pa. providing fans the opportunity to screen all-new content like unaired episodes of current Adult Swim series, never-before-seen pilots and specials, and more favorites from Williams Street. The free event will also include on-site trivia, prizes, free meals from local food trucks, and more, all in a magical night under the stars with cable's top-rated network for the millennial crowd. Joining Adult Swim and its fans on the road are Cricket Wireless, Hershey's Jolly Rancher candy, Paramount Pictures' Scouts Guide to the Zombie Apocalypse and Sony Network Entertainment International's PlayStation(TM) Vue.
Each stop of the Adult Swim Drive-In tour will include an assortment of must-see content from the network like: unaired episodes of Rick and Morty, Robot Chicken, Squidbillies, Mike Tyson Mysteries, Tim and Eric's Bedtime Stories and Black Jesus; an episode from the upcoming series, Neon Joe; a clip from the upcoming season of Mr. Pickles; unaired pilots and more. The content, which will be shown on a massive 40-foot inflatable screen, will be updated periodically throughout the tour. The event is free to fans 18+ and RSVPs are required at www.adultswimpresents.com.
"Adult Swim fans are really engaged and our creative team is always dreaming up new ways to delight them with unexpected experiences," Jill King, senior vice president, marketing and partnerships for Cartoon Network, Adult Swim and Boomerang. "The Adult Swim Drive-In tour is a great opportunity to hit the road and connect directly with our fans and reward their passion with never-before-seen content and a truly one-of-a-kind experience."
Throughout the tour, Cricket Wireless, Hershey's, Paramount Pictures and Sony Network Entertainment International's PlayStation(TM) Vue will be seamlessly integrated into the event to create an enhanced fan experience. Cricket Wireless will sponsor a VIP viewing area that provide fans an upgraded drive-in experience and will feature a branded pop-up shop with premiums, as well as in-store promotion in event markets. Hershey's Jolly Rancher candy will sponsor the event's concessions area, distributing free popcorn and Jolly Rancher candy to event-goers. In select cities throughout the tour, Paramount Pictures will provide fans with an extended look at its upcoming film, Scouts Guide to the Zombie Apocalypse. Hands-on demos for PlayStation Vue, the pioneering cloud-based TV streaming service, will also be part of the tour in select cities and fans can expect giveaways - including PlayStation(R)4 consoles and custom bundle packs via raffle and trivia prizing.
"Events like the Adult Swim Drive-In tour provide a great opportunity for our advertising partners to connect with our fans and showcase their brands in front of a desirable, hard to reach audience of millennial consumers," said Joe Hogan, executive vice president, Turner Emerging Consumers ad sales for Turner Broadcasting. "Our sponsorship integrations throughout the drive-in will also provide an enhanced fan experience, making it a win-win for our clients and our audience."
The Adult Swim Drive-In tour will include stops in the following cities:
Date Venue Address City, State
September 17 Pittsburgh Zoo Zoo Parking Lot Rd. Pittsburgh, PA
September 19 Camden Yards Lot A 416 West Lee St. Baltimore, MD
September 22 NC Music Factory Parking Lot 915 Hamilton St. Charlotte, NC
September 26 Marathon Village Parking Lot 1207 Clinton St. Nashville, TN
September 29 GWCC Yellow Lot Corner of Ivan Allen Jr. Blvd. & Gray St. Atlanta, GA
October 2 Audobon Zoo 6500 Magazine St. New Orleans, LA
October 6 Dallas Aquarium Lot Corner of Magnolia St. & Corbin St. Dallas, TX
October 8 La Branch St. & Polk St. Lot Corner of La Branch St. & Polk St. Houston, TX
October 12 Alamodome Lot C 340 South Cherry St. San Antonio, TX
October 17 Mercado San Agustin 855 West Congress St. Tucson, AZ
October 20 Cornerstone Mall Lot 960 East University Dr. Tempe, AZ
October 23 Treasure Island 200 California Avenue San Francisco, CA
October 26 5th Landing Lot 570 Convention Way San Diego, CA
October 28 Rose Bowl Lot F 837 North Arroyo Blvd. Pasadena, CA
October 31 Cool Patch Pumpkins 6585 Milk Farm Rd. Sacramento, CA
The Adult Swim Drive-In tour is the latest in the network's off-channel programming initiatives that have included past touring events like the Adult Swim Fun House tour, the Adult Swim Block Party, The Ragbag of Jollification College Tour and more.
About the new Cricket Wireless
Cricket is bringing consumers more value with a simple, friendly, and reliable nationwide wireless experience with no annual contract. The power of Cricket is our nationwide 4G LTE network that covers more than 300 million people; easy and affordable unlimited plans that are all in with taxes and fees included - no surprises; and a great selection of phones customers love. Cricket, Something to Smile About. Cricket is a subsidiary of AT&T Inc. Coverage not available everywhere. � 2015 Cricket Wireless LLC. All rights reserved. Cricket and the Cricket logo are trademarks under license to Cricket Wireless LLC.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Television, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.
About Adult Swim
Turner Broadcasting Ad Sales monetizes the company's portfolio of leading news, sports, kids and entertainment properties through advertising and brand activations. Attracting a wide-scale audience of diverse consumers, the collection includes leading media brands CNN, HLN, TBS, TNT, truTV, Cartoon Network, Boomerang, Adult Swim, Bleacher Report and Turner Sports' high-profile coverage of the NBA, MLB, NCAA and PGA. In addition, the company has digital sales partnerships with the NBA, NASCAR, NCAA and PGA.
Adult Swim (AdultSwim.com), launched in 2001, is Turner Broadcasting System, Inc.'s network offering original and acquired animated and live-action series for young adults. Airing nightly from 8 p.m. to 6 a.m. (ET/PT), Adult Swim is basic cable's #1 network with persons 18-34 and 18-49, and is seen in 96 million U.S. homes.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.