HALLMARK CHANNEL BREAKS THE GUINNESS WORLD RECORDS(TM) TITLE FOR THE LARGEST DISPLAY OF ILLUMINATED CHRISTMAS TREES
Candace Cameron Bure Kicked off the Tree Lighting
Hallmark Channel officially broke the GUINNESS WORLD RECORDS title for the Largest display of illuminated Christmas trees yesterday, with the lighting of 559 Christmas trees in New York City's Herald Square. Candace Cameron Bure, star of the new Hallmark Channel original movie, A Christmas Detour, premiering November 22nd, flipped the switch, brightening the network's colorful, 4,000 square foot long tree maze. In addition, all trees will be donated to the Educational Alliance Boys & Girls Clubs of New York City. The tree maze officially opened to the public yesterday and is one of several festive components of Hallmark Channel's robust marketing push this season.
"Not only can viewers expect Hallmark Channel to deliver the very best in holiday programming, but they can count on us to extend the spirit of the season beyond their living rooms," said Susanne McAvoy, executive vice president, marketing, creative and communications, Crown Media Family Networks. "Breaking this world record takes Countdown to Christmas to a whole new level and further distinguishes the network as the leading destination for celebratory entertainment."
"Educational Alliance's Boys and Girls Clubs believe that strong families build strong communities. We are proud to be partnering with Hallmark Channel which has made lifting up America's families central to their mission. This year our Lower East Side neighbors, many living below the poverty line, will not only receive outstanding holiday programming but also the magical memories that are created when you decorate a fresh Christmas tree." -Alan van Capelle, Educational Alliance President & CEO
Countdown to Christmas premiered on October 31st and features 24/7 holiday fare, including 17 new original movie premieres. Hallmark Channel will also unveil its inaugural Thanksgiving Weekend Event featuring an unprecedented 5 consecutive nights of new original movie premieres from Wednesday, November 25th - Sunday, November 29th.
ABOUT HALLMARK CHANNEL
Hallmark Channel is Crown Media Family Networks' flagship 24-hour cable television network, distributed nationwide in high definition (HD) and standard definition (SD) to 90 million homes. The country's leading destination for quality family entertainment, Hallmark Channel delivers on the 100-year legacy of the Hallmark brand. In addition to its signature original movies, the network features an ambitious lineup of other original content, including scripted primetime series, such as Cedar Cove, Good Witch, and When Calls the Heart; annual specials like Kitten Bowl and Hero Dog Awards and; a daily 2-hour lifestyle show, Home & Family. Additionally, in November 2014, Hallmark Channel became the exclusive home to world premiere presentations of the acclaimed Hallmark Hall of Fame franchise. Dedicated to helping viewers celebrate life's special moments, Hallmark Channel also offers such annual holiday programming events as Countdown to Christmas and Countdown to Valentine's Day. Rounding out the network's diverse slate are television's most beloved sitcoms and series, including The Golden Girls, The Middle, Little House on the Prairie, and Frasier. Complementing Hallmark Channel's light-hearted and comedic fare, sibling network Hallmark Movies & Mysteries presents a unique mix of content that is more dramatic in tone, including original movies and such acquired series Matlock, Murder She Wrote, and Hart to Hart.
Crown Media Holdings, Inc. (NASDAQ: CRWN), owns and operates Crown Media Family Networks.
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ABOUT GUINESS WORLD RECORDS
GUINNESS WORLD RECORDS (GWR) is the universally recognized global authority on record-breaking achievement. First published in 1955, over 132 million copies - and 3 million e-books - have been sold in 20 languages, in more than 100 countries. Since then, the internationally renowned brand is also available across a number of platforms; GUINNESS WORLD RECORDS global television shows are watched by over 750 million viewers annually, over half a million subscribe to the GWR YouTube channel, the global website receives 14 million viewers annually and has over 8 million fans on Facebook.
ABOUT EDUCATIONAL ALLIANCE
Educational Alliance, a 126-year-old New York institution, is a living laboratory, piloting and investigating ways to solve problems, creating a better society, and advocating for the vulnerable. We believe that everyone should have a chance to live a better life and that arts & culture, education, health & wellness, and social services can help to lay that foundation. From our beginnings as a place for Jewish immigrants to learn how to acclimate to the U.S., we serve everyone regardless of the language they speak, where they come from, or their socioeconomic status. To date, we have helped 4 million New Yorkers.
ABOUT BOYS & GIRLS CLUBS OF AMERICA
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 54 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at Facebook and Twitter.