Music Matters on BET!

BET NETWORKS GOES "INSIDE" THE MUSIC INDUSTRY WITH ITS NEW ORIGINAL DOCU-SERIES "INSIDE THE LABEL," WHICH EXAMINES THE SHAKESPEAREAN TRAJECTORY OF SOME OF THE MOST ICONIC MUSIC LABELS IN THE HIP HOP INDUSTRY INCLUDING DISTURBING THA PEACE (DTP), GRAND HUSTLE, LOUD RECORDS, MURDER INC., RUFF RYDERS, SLIP-N-SLIDE RECORDS AND TERROR SQUAD

Premiere Episode on Tuesday, May 17 at 9PM ET/PT Looks Behind The Scenes of Uptown Records

Second Season Premiere of "BET Life Of: Diddy" Premieres Same Night at 8PM ET/PT

NEW YORK -- BET Networks goes deep 'inside' the music industry with the premiere of its new original series "INSIDE THE LABEL," airing Tuesday, May 17 at 9 PM ET/PT. The original docu-series tells in-depth stories of the rise... and sometimes fall of iconic record labels, told through the eyes of the founders, artists, competitors, and key players involved in the creation of the music that defined us over the last quarter century. "INSIDE THE LABEL" unfolds in eight one-hour episodes and explores how music labels transformed the sound, face and business of hip hop and reveals the behind-the-scenes power players responsible for the rise and success of many artists. Labels featured include in the series include Uptown Records (premiere episode), Disturbing Tha Peace (DTP), Grand Hustle, Loud Records, Murder Inc., Ruff Ryders, Slip-N-Slide Records and Terror Squad. Prior of the premiere of "INSIDE THE LABEL," the second season premiere of the Network's docu-series BET LIFE OF will focus on the career and evolution of Diddy at 8 PM ET/PT.

Each gripping episode will highlight one label and take viewers from the beginning of each label's inception to current day with never-before seen footage and intimate first person testimonies from hip hop's most influential contributors including:

Uptown Records Episode:

Andre Harrell, Diddy, Jay-Z, Mary J. Blige, Babyface, Teddy Riley, Russell Simmons, Jodeci, Damion Hall, Brett Ratner, Laurieann Gibson, Robin Thicke, Sanaa Lathan, Doug E. Fresh, Al B. Sure!, Eddie F, Kim Porter, Father MC, Jeff Redd and Monifah.

Grand Hustle episode:

T.I., Jason Geter, Young Dro, Kevin Liles, Lil Duval, Killer Mike, DJ Toomp and B.o.B.

Loud Records Episode:

Steve Rifkind, RZA, Xzibit and E-Swift.

Slip-N-Slide Records Episode:

Ted Lucas, Rick Ross, Trick Daddy, Trina and DJ Khaled.

Terror Squad Episode:

Fat Joe, DJ Khaled, Noreaga, Remy Ma, Papoose Cool & Dre and Jesse Terrero.

Ruff Ryders Episode

Joaquin Dean, Darren Dean, Chivon Dean, Swizz Beatz, Eve, The Lox, Irv Gotti, Drag-On, DJ Clue, Kool Herc, Lyor Cohen and Jimmy Iovine.

Disturbing Tha Peace (DTP) Episode:

Ludacris, Chaka Zulu, Jeff Dixon, Chingy, Bobby V., Shareefa, Lil Scrappy, Bangladesh, Lil Fate, I-20 and Poon Daddy.

Murder Inc.:

Irv Gotti, Ashanti, Ja Rule, Jay-Z, Charli Baltimore, Kevin Liles and Lyor Cohen.

"INSIDE THE LABEL" is executive produced by Arthur Smith, Frank Sinton, and Donny Jackson for A. Smith & Co. Productions, Chaka Zulu, Jeff Dixon and Chris "Ludacris" Bridges.

For more information on "INSIDE THE LABEL" and "BET LIFE OF: DIDDY" log on to BET.com. Join the conversation on social media by logging on to BET's multiple social media platforms by using hashtag #InsideTheLabelBET & #BETDiddy; and following us @BET.

About BET Networks

BET Networks, a subsidiary of Viacom Inc. (NASDAQ: VIA, VIAB), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 90 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; Centric, the first network dedicated to Black women; BET Digital Networks - BET Soul, BET Jams and BETGospel , attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Event Productions, a full-scale event management and production company with festivals and live events spanning the globe; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

About A. Smith & Co. Productions

Smith & Co. Productions creates some of the most innovative, highly rated, and high-quality programming for the domestic and international television marketplace. The company has produced more than 3,000 hours of award-winning programming - with budgets totaling over one billion dollars across more than 45 broadcast and cable networks. Current productions include "Hell's Kitchen," "American Ninja Warrior," "Spartan Race," "Ellen's Design Challenge," "Unsung," and "The Dunk King." Past hits include "Kitchen Nightmares," "Wizard Wars," "Full Throttle Saloon," "Conspiracy Theory with Jesse Ventura," "UFC Countdown," "Joe Rogan Questions Everything," "Paradise Hotel," "I Survived a Japanese Game Show," "The Swan," "Trading Spaces," "Pros vs. Joes," "Skating with Celebrities," and many others. For more information, visit www.asmithco.com.