CBS STUDIOS INTERNATIONAL ANNOUNCES GLOBAL VIRAL VIDEO SENSATION "CARPOOL KARAOKE" NOW AVAILABLE AS A FORMAT
LOS ANGELES- May 23, 2016 - CBS Studios International along with Fulwell 73, today announced that CARPOOL KARAOKE, the global viral video sensation broadcast on CBS's THE LATE LATE SHOW with JAMES CORDEN, is now available as a format to international broadcasters.
The CARPOOL KARAOKE segment is the most social hit ever on U.S. late night television, with almost 600 million views on YouTube since its inception only a year ago. The show has quickly become known for attracting the world's biggest stars including Adele and Justin Bieber, whose CARPOOL KARAOKE segments are currently the #1 and #2 most watched Late Night clips on YouTube*, along with Jennifer Lopez, Stevie Wonder, Gwen Stefani, Elton John and One Direction.
In each 30 or 60 minute episode the host of the show picks up a singer or celebrity and drives them in a Carpool Karaoke car, specially fitted with state of the art cameras, ready to capture the fun.
For broadcasters, the CARPOOL KARAOKE format creates a more intimate environment for interviews and at the same time gives an audience their favorite music of all time. A combination of music, comedy and documentary makes CARPOOL KARAOKE one of the world's most talked about shows.
"Ever since CARPOOL KARAOKE has aired as part of THE LATE LATE SHOW with JAMES CORDEN, the requests for the format have been overwhelming," said Paul Gilbert, Senior Vice President of International Formats, CBS Studios International. "International broadcasters can now leverage CARPOOL KARAOKE's huge digital and broadcast success for their own local viewers."
"This is a very exciting format, one which gets the best interviews, and fun, out of every guest that appears, due to its most intimate setting," said Ben Winston, Executive Producer, THE LATE LATE with JAMES CORDEN, co-director of production company Fulwell 73.
*Source: Tubular Labs
About CBS Studios International
CBS Studios International is the leading supplier of programming to the international television marketplace, licensing to more than 200 markets in more than 30 languages across multiple media platforms. The Studio participates in international channel ventures, currently comprised of 18 channels in 24 languages across more than 100 territories, reaching more than 70 million households worldwide. CBS Studios International also exports a diverse lineup of formats for local production around the world. The division distributes content from CBS Television Studios, CBS Television Distribution, Showtime, CBS News, CBS Films and a library of more than 70,000 hours of programming. CBS Studios International is a division of CBS Corporation.