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[06/23/16 - 09:11 AM]
Cartoon Network Enterprises Gives Fans New E-Tail Experience with Launch of Cartoon Network Collective
The Collective, which will live exclusively on Cartoon Network Shop, is a collaboration between CNE, current Cartoon Network Shop licensee Bolder Road, and the newly-formed Horizon Line Studios.

[via press release from Cartoon Network]

Cartoon Network Enterprises Gives Fans New E-Tail Experience with Launch of Cartoon Network Collective

Exclusive e-commerce Program Features Popular Artist's Interpretations of Cartoon Network Hit Animated Series

Cartoon Network Enterprises (CNE), the prolific consumer products arm of Cartoon Network, announced today the launch of The Cartoon Network Collective (The Collective), an exclusive limited-edition product offering linking some of today's most celebrated artists to Cartoon Network Original Series. The Collective, which will live exclusively on Cartoon Network Shop, is a collaboration between CNE, current Cartoon Network Shop licensee Bolder Road, and the newly-formed Horizon Line Studios.

Created specifically to serve a growing group of savvy collectors and Cartoon Network fans, The Collective's launch offering includes designs from ten different artists and will be featured in an array of highly curated products including limited edition posters, apparel, phone cases, high-end notebooks and more. Each month, the collection will be refreshed and new artists will present their interpretations of Cartoon Network Original Series.

"Cartoon Network has some of the most loyal, dedicated, and discerning fans out there", said Pete Yoder, Vice President, Cartoon Network Enterprises. "The Collective provides an opportunity for our fans to acquire never-before-seen, exclusive network product interpreted through some of today's most talented artists."

In addition to the product offering, The Collective will also feature interviews with each of the artists as well as behind-the-scenes content from some of Cartoon Network's hit shows.

"This is an exciting time to be in entertainment because pop culture has permeated so many aspects of our lives," said Rick Blanco, CEO and Creative Director, Horizon Line Studios "The Cartoon Network Collective will be more than a store - - it will be a community that will offer fans and collectors a new way to engage with their favorite brands."

The first collection features 11 different pieces of art and launches June, 2016. Artists selected to participate, and their brand interpretations are listed below. Contributions from Missy Pena (Steven Universe) and Anthony Petrie (Over the Garden Wall) will be the first available.

Jason Edmiston, Mahendra Singh, and MAKO - Adventure Time

Missy Pena, Ty Mattson - Steven Universe

Miranda Dressler, Louie Zong - We Bare Bears

Frank Forte - Clarence

MAKO - Regular Show

Anthony Petrie - Over the Garden Wall

CHOGRIN - Dexter's Laboratory

##

About Cartoon Network Enterprises

Cartoon Network Enterprises (CNE) is responsible for building consumer products and merchandising programs for a wide range of brands by securing and supporting long-term licensing partnerships across all categories. As the global branding and merchandising arm of Cartoon Network and Adult Swim, the division manages the consumer product programs for the networks' award-winning original programming, brands and characters including Ben 10, Adventure Time, Regular Show, The Amazing World of Gumball, The Powerpuff Girls, Adult Swim and more. CNE also serves as the exclusive global licensing agent for LazyTown Entertainment.

Cartoon Network is Turner's global entertainment brand offering the best in original animation for kids and families and known as an industry leader for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Seen in 192 countries and over 370 million homes with the original hit series Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears, and The Amazing World of Gumball, Cartoon Network also takes its responsibilities to its audience seriously by addressing those issues affecting families with the Stop Bullying: Speak Up campaign and by promoting education and creative development through its commitment to STEM enterprises and an integral involvement in Computer Science for All, the White House initiative empowering young people to generate skills to thrive in our digital world.

Cartoon Network is part of Turner, a Time Warner company that creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE.

About Bolder Road

Cartoon Network Shop and the Cartoon Network Collective are operated by Bolder Road LLC, which Specializes in providing eCommerce solutions to the world's leading entertainment brands. www.bolderroad.com

About Horizon Line Studios

Founded in 2016 by Rick Blanco and Scott Walker, Horizon Line Studios provides premiere curation services for the extension of intellectual property through product development. With a focus on entertainment licensing, it charters new opportunities for fan engagement through direct-to-consumer retail as well as multi-platform content development and social media.





  [june 2016]  
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