TLC BRINGS BACK "A BABY STORY" IN A WHOLE NEW WAY
A BABY STORY LIVE broadcasts live births on TLCme's Facebook Page
TLC reinvented A Baby Story by bringing a live birth to Facebook in an unprecedented event early this morning with A Baby Story LIVE. Going live at 4:21amET, TLC captured mother, Rossio, as she progressed in labor before giving birth at home. Broadcasting from the TLCme Facebook page, US viewers 18+ witnessed one hour and forty minutes of live labor captured on camera. At 5:39amET, her beautiful son was born with the help of her husband and midwife. The unbelievable and raw emotion was captured directly from their bedroom in Virginia giving the viewers an uncut, unedited, real-time view of this milestone moment.
The videos have garnered just under 50,000 views in 12 hours and are still growing. Viewers watching live commented by the hundreds with words of encouragement and well wishes for the family.
This story is just the first of A Baby Story Live. Keep following TLCme on Facebook as they plan to capture another live birth in the coming days with Angela, who is due on June 27th. The 32-year old mom-to-be plans to give birth at a birthing center with her husband, a birthing assistant and her midwife.
Viewers can relive the miraculous moment at the links below.
TLC and Discovery Life will also air short-form versions of the births on their linear channels next week.
Offering remarkably relatable real-life stories without judgment, TLC shares everyday heart, humor, hope, and human connection with programming genres that include fascinating families, heartwarming transformations, and life's milestone moments. In 2016 to-date, TLC is the #10 ad-supported cable network in delivery among W25-54. TLC is a global brand available in more than 91million homes in the US and 332 million households in 192 countries and territories.
A destination online, TLC.com offers in-depth fan sites and exclusive original video content. Fans can also interact with TLC through social media on Facebook, Instagram, Pinterest and @TLC on Twitter as well as On Demand services, YouTube and mobile platforms. TLC is part of Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), the world's #1 pay-TV programmer reaching 3 billion cumulative viewers in 220 countries and territories.