[07/07/16 - 06:00 AM]
E! News Is the Pop Culture and Off-the-Field Home for the Rio Olympics with Unparalleled Entertainment News Across All Platforms
E! News' correspondents Will Marfuggi and Zuri Hall will immerse pop culture fans in all the excitement surrounding the festivities like never before.

[via press release from E!]



Los Angeles, CA - Thursday, July 7th - This summer, sports and entertainment will converge in Rio De Janeiro as the best athletes in the world compete for Gold at the 2016 Olympic Games, and E! News will be stationed at the heart of all the action to bring viewers an unrivaled look at one of the biggest pop culture events in the world. Working with NBC Olympics, E! News will take over Rio, focusing on everything BUT what's happening "on the field" - from the hottest celebrity parties, the wildest red carpets, and all of the major pop culture moments to exclusive interviews with some of the biggest names in sports and entertainment attending the festivities. E! News' correspondents Will Marfuggi and Zuri Hall will immerse pop culture fans in all the excitement surrounding the festivities like never before.

As the destination for pop culture conversation, only E! News delivers all of the entertainment content fans crave through innovative linear and digital storytelling, and this August E! News will give the Olympic Summer Games the red carpet treatment, taking fans behind-the-scenes of the hottest happenings in Rio on-air, online and on social. E!'s on-air coverage will bring viewers the details of the day from E!'s Rio headquarters on "E! News" nightly at 7p and 11p ET/PT, as well as up-to-the minute news alerts and updates as the action happens. E!'s digital platforms will feature exclusive video content, celebrity interviews, and around-the-clock editorial from the home of E! News at www.eonline.com and on mobile on the E! News app for Android and iOS. E!'s social channels will offer continuous breaking news updates, live broadcasts from E! News' set in Rio, and interviews with celebrities via the E! News page on Facebook Live, among the first professional studio-based productions to create content exclusively for Facebook Live. Additionally, E!'s digital programs such as "Ranked" will feature special episodes leading up to and during the big event. Tune-in as E! News takes fans around the globe inside this international extravaganza as the event unfolds on air, at www.eonline.com, on the E! News mobile app, @enews across social platforms (Twitter, Instagram, Periscope) and @E_News on Snapchat, and from the E! News page on Facebook Live.

"E! News" continues to help drive the network's overall ratings success with significant viewership growth of the core franchise on-air, as well as across digital and social platforms. Airing nightly, "E! News" reaches more female millennials than any other entertainment news show. E! News weekday premieres at 7pm have seen year on year growth for the past three consecutive quarters: 4Q'15 (+13%), 1Q'16 (+7%) and 2Q'16 (+4%). Additionally, E! News was the #2 entertainment news site in the US, and E! News' social channels have a combined audience of more than 25 million highly engaged fans. For the month of May, E! News digital hit an impressive 30MM uniques.

As the leading entertainment news brand, E! will deliver a truly unique fan experience like no one else. Through E! News' 24/7, unmatched multiplatform coverage, only E! can offer coveted access into all of the star studded events and bring pop culture fans around the globe the breaking entertainment headlines they need to know about - direct from Rio! Join in celebrating the fandemonium on-air, online and on social beginning August 2016.

About E! Entertainment

E! is the only global, multiplatform brand for all things pop culture. The network is currently available to 91 million cable and satellite subscribers in the U.S. "E! News" airs nightly on the network and delivers breaking entertainment news and pop culture coverage 24/7 across all digital and social platforms. E! programming includes popular series "Keeping Up with the Kardashians," "Total Divas," "#RichKids of Beverly Hills," "Botched," "I Am Cait," "Hollywood Medium with Tyler Henry," "WAGS," and "Fashion Police," as well as the network's first original scripted series "The Royals." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience. For more corporate information, visit www.nbcuniversal.com.

  [july 2016]  

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