[09/06/16 - 09:00 AM]
E! Puts Fans at the Intersection of Pop Culture and Fashion as Exclusive Multi-Platform Media Partner of New York Fashion Week: The Shows
This year, E! will once again be stationed in the heart of all the action to bring viewers an exclusive and unparalleled look at one of the year's biggest events.

[via press release from E!]


E! Delivers Extensive Coverage From Fashion's Biggest Week

On-Air, Online and Across Social Beginning Thursday, September 8th

Exclusive Content Featuring Gigi Hadid, Ireland Baldwin, and More

Los Angeles, CA - Tuesday, September 6, 2016 - Only E! puts fans at the intersection of pop culture and fashion as the returning, official multi-platform media partner of NYFW: The Shows with extensive coverage starting across platforms (on-air, online and across mobile and social) beginning Thursday, September 8th. This year, E! will once again be stationed in the heart of all the action to bring viewers an exclusive and unparalleled look at one of the year's biggest events.

Beginning Thursday, September 8th, E!'s on-air segments will feature nightly coverage on "E! News," a NYFW-themed episode of "Fashion Police" with guest co-host Tim Gunn, the "Macy's Presents Fashion's Front Row 2016" special, fashion flashes airing in primetime with breaking Fashion Week news updates and short form content including hair styling tutorials from the on-site TRESemmé salon. With the digital and social influence of E! News, E!'s digital and social coverage will bring fans closer to NYFW like never before with unprecedented video content, along with digital look books and round-the-clock editorial on the hottest celebrity-inspired style and beauty at E! News as well as daily social feeds from on-site at Skylight at Moynihan Station and so much more. Tune-in on-air, online and across social as E! gives fans around the globe their front row ticket to all things NY Fashion Week, including back-stage access to the biggest runways, hottest parties, wildest red carpets and exclusive collections.

Official Kick-Off Party

Direct from NYFW: The Shows, E!, ELLE and IMG will officially kick-off the most fashionable week of the year with an exclusive celebration hosted by E! and Esquire Network President, Adam Stotsky, ELLE Editor-in-Chief Robbie Myers, and Chief Content Officer of WME | IMG Mark Shapiro, alongside celebs, designers and VIP guests. The celebratory soiree will commence the week's fashion festivities on Wednesday, September 7th and footage from the night will be exclusively featured on "Fashion Police" on Monday, September 12th at 8p ET/PT and on "E! News" throughout Fashion Week weeknights at 7p and 11p ET/PT.

E! at Skylight at Moynihan Station

E! is bringing all of Fashion Week to the fans with headquarters front and center inside the home of NYFW: The Shows at Skylight at Moynihan Station. All week long E! will be hosting on-site events with VIPs, designers and influencers around the biggest shows at the electric, monochromatic inspired space, complete with a Bradley Theodore art wall installation and on-site bar with custom latte art provided by popular coffee artist Michael Breach. The E! lounge will also be equipped with a joint photo activation with TRESemmé where guests can share their fashion week experience.

"E! News"

Across Digital, Social and On-Air Weeknights at7:00pm and 11:00pm ET/PT

E! News will deliver its signature multiplatform coverage to capture all the front row VIPs and runway magic, offering coveted access into the star studded shows and stylish red carpet parties, bringing fans the celebrity fashion and beauty secrets they need to know about - directly from Fashion Week! Plus E! News will take viewers inside NYFW with celebs, bloggers and designers, revealing all the fashion and beauty secrets pop culturistas need to know about and how to can incorporate the looks into your own street style.

Each night on-air "E! News" celebrity insiders and fashion experts Catt Sadler and Zanna Roberts Rassi will bring viewers all the details of the day from E!'s NYFW lounge. E! will have coverage including breakout style segments and highlights of the most newsworthy show moments and attendees at the top runway shows and events, including YEEZY Season 4 Show, Tom Ford Fall 2016 Show, Harper's Bazaar Icons Events, Eva Mendes x New York & Company Runway Show, Cartier Fifth Avenue Mansion Unveiling Party, and more. Plus "E! News" will have interviews and fittings with some of the hottest models and entertainers on the scene, like Eva Mendes, who will give E! the exclusive reveal of her New York and Company collection before her show, as well as some of the most iconic designers and celebrities from the fashion world. Gigi Hadid and Tommy Hilfiger will also do a first look reveal of the Tommy x Gigi collection for the model's first collaboration with the designer. "E! News" is getting you into the biggest celebrity parties and revealing exclusive sneak peeks from the designers themselves from some of the most anticipated lines including the LC Runway collection with Lauren Conrad and a tour with Lauren inside the pop up shop she designed, along with a walk through from Kristin Cavallari for both her shoe line for Chinese Laundry and jewelry collection Emerald Duv. "E! News" will also have exclusive video access inside E!, ELLE, and IMG's official NYFW kick-off bash. Only "E! News" will go behind-the-scenes with model Ireland Baldwin for an insider's look at her typical day. From walking the runway to attending the hottest shows, "E! News" will capture what it's really like for a model during NYFW. "E! News" coverage also includes an exclusive tour inside the Fashion Week hub at NYFW: The Shows and on-site TRESemmé hair salon, giving fans a 360 degree view of where all the action takes place.

E!'s digital properties are bringing this star-studded week to the fans like never before with unprecedented video content on Facebook Live, Snapchat and Instagram. The dynamic behind-the-scenes content from in and around NYFW: The Shows will include nonstop coverage of the latest celebrity news, the runways, street styles, the parties, and all the gorgeous fashion. Users can experience the invitation-only runway shows via E! News' livestream that covers all the major fashion catwalks, while the network's social media platforms will feature up-to-the minute news alerts including a daily broadcast on Facebook Live from the E! NYFW headquarters and live broadcasts around the city including a feature with supermodel Gigi Hadid. E! News will also offer widespread and constant coverage of the top trends in and around the venue, scoop surrounding the biggest events and high profile attendees, and exclusive celebrity interviews. Coverage will also include video pieces from E! Style Collective contributors to help fans recreate the trending looks from New York Fashion Week with the ultimate how-to-guides for makeup, hair, and styling, and provide insight into what's next on the scene. Take part in all of the action at www.eonline.com, on the E! News mobile app, @enews across social platforms (Facebook, Twitter, Instagram, Periscope), as well as @stylecollective and @E_News on Snapchat.

"Fashion Police"

Monday, September 12th at 8:00pm ET/PT

"Fashion Police's" outspoken fashion arbiters Melissa Rivers, Giuliana Rancic, Brad Goreski, NeNe Leakes and guest co-host Tim Gunn, will break down all the Fashion Week scoop - from the celebrity styles and the biggest runways to the hottest parties and most talked about designers. "Fashion Police: New York Fashion Week" will also feature fashion insider Jordan Dunn who will help take fans through all the freshest trends seen in and around the NYFW runways.

"Macy's Presents Fashion's Front Row 2016"

Thursday, September 15th at 8pm ET/PT

"Macy's Presents Fashion's Front Row," a runway spectacle mixing music, fashion and compassion, hits the stage at The Theater at Madison Square Garden on Wednesday, September 7th at 7:30pm ET with spectacular presentations of the fall season's hottest looks and musical performances from superstars Ariana Grande and Flo Rida, and is hosted by E!'s Giuliana Rancic and Brad Goreski. Following the live event, on Thursday, September 15th at 8p ET/PT, E! will premiere the one-hour entertainment special "Macy's Presents Fashion's Front Row 2016." The broadcast will include highlights and performances from the live show at The Theater at Madison Square Garden, in addition to behind-the-scenes elements hosted by E!'s Zuri Hall.

Fashion Flashes

E!'s Fashion Flashes and short form content will feature lifestyle insiders and E! Style Collective contributors, delivering breaking news and information from this once exclusive event directly to viewers. Coverage will run on-air in primetime and online and include video pieces to help fans recreate and share the trending looks from New York Fashion Week including style know-how tips for accessorizing your look from day-to-night and rocking the newest styles in your every day.

As the official, multi-platform media partner of NYFW: The Shows, and THE source for all things pop culture, only E! will take fans behind the velvet ropes where celebrities and trendsetters spanning fashion, art and entertainment will converge. Get an exclusive and unparalleled look at all of the fashion and frenzy of at one of the year's biggest events through extensive and continuous celebrity, fashion, beauty and style content on-air, online and across mobile and social beginning Thursday, September 8th.

Partners include TRESemmé and Macy's.

  [september 2016]  


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