or


[09/16/16 - 07:23 AM]
CBS Launches an Innovative Social Activation for Its New Drama "Bull"
The network has partnered with Vigiglobe, a specialist in real-time social media analytics, for its "What Type of Juror Are You?" digital activation.

[via press release from CBS]

WHAT TYPE OF JUROR ARE YOU?

CBS LAUNCHES A SPECIAL SOCIAL ACTIVATION FOR ITS NEW SERIES "BULL," UTILIZING INNOVATIVE ALGORITHMS TO PROFILE AND INTERACT WITH USERS IN REAL TIME ON TWITTER

Tweet to @BullCBS with Tag #DrBullReadsYou to Find Out What Kind of Juror You Are

To promote its new drama series BULL, CBS has launched a digital experience, which, in a first for a U.S. entertainment company, utilizes an innovative algorithm that profiles and interacts with users in real time on Twitter.

The Network has partnered with Vigiglobe, a specialist in real-time social media analytics, for its "What Type of Juror Are You?" digital activation for BULL on Twitter. The activation mirrors the profiling prowess and high-tech approach applied by the character Dr. Jason Bull, the extraordinarily successful trial consultant on CBS's new Tuesday night series.

To participate, people simply send a tweet to the Bull Twitter handle (@BullCBS) with the tag #DrBullReadsYou. "Dr. Bull" scans the participant's previous tweets and tweets back a personalized analysis about the kind of juror the person might be. The categories of jurors are BelievaBULL, GulliBULL, ReasonaBULL, DependaBULL, NoBULL or SwayaBULL. The user can click to share the results on Twitter, Facebook or Google+.

BULL premieres Tuesday, Sept. 20 (9:00-10:00 PM, ET/PT). The drama stars Michael Weatherly as the brilliant, brash and charming Dr. Jason Bull, who combines psychology, human intuition and high tech data to learn what makes jurors, attorneys, witnesses and the accused tick and to create winning strategies that steer high-stakes trials in his clients' favor. BULL is inspired by the early career of Dr. Phil McGraw, the founder of one of the most prolific trial consulting firms of all time. Freddy Rodriguez, Geneva Carr, Jaime Lee Kirchner, Annabelle Attanasio and Chris Jackson also star.

About Vigiglobe:

Vigiglobe specializes in real-time social media analytics. With WIZR(TM), its cutting edge technology that uses proprietary machine learning algorithms that analyze social media interactions in real time, Vigiglobe helps the media, brands, agencies and institutions leverage the power of social media content.

About CBS:

CBS Corporation (NYSE: CBS.A and CBS) is a mass media company that creates and distributes industry-leading content across a variety of platforms to audiences around the world. The Company has businesses with origins that date back to the dawn of the broadcasting age as well as new ventures that operate on the leading edge of media. CBS owns the most-watched television network in the U.S. and one of the world's largest libraries of entertainment content, making its brand - "the Eye" - one of the most recognized in business. The Company's operations span virtually every field of media and entertainment, including cable, publishing, radio, local TV, film, and interactive and socially responsible media. CBS's businesses include CBS Television Network, The CW (a joint venture between CBS Corporation and Warner Bros. Entertainment), CBS Television Studios, CBS Studios International, CBS Television Distribution, CBS Consumer Products, CBS Home Entertainment, CBS Interactive, CBS Films, Showtime Networks, CBS Sports Network, Pop (a joint venture between CBS Corporation and Lionsgate), Smithsonian Networks, Simon & Schuster, CBS Television Stations, CBS Radio and CBS EcoMedia. For more information, go to www.cbscorporation.com.





  [september 2016]  
S
M
T
W
T
F
S
    


· BULL (CBS)





[07/09/25 - 10:31 AM]
"Queer Eye" to Conclude with 10th and Final Season
The Fab Five (Antoni Porowski, Jeremiah Brent, Jonathan Van Ness, Karamo, and Tan France) return for one last round of unforgettable makeovers and heartfelt transformations.

[07/09/25 - 10:02 AM]
Highly Anticipated "Wicked" Special Gets Nov. 6 Air Date on NBC and Peacock Ahead of the Nov. 21 Theatrical Release of "Wicked: For Good"
Previously announced at the NBCU Upfront presentation, Academy Award-nominated stars Cynthia Erivo and Ariana Grande will lead a one-time-only two-hour "Wicked" special event at the Dolby Theatre in Los Angeles.

[07/09/25 - 09:02 AM]
Paramount+ Returns to San Diego with "The Lodge" Fan Experience and Other New Exclusive Brand Activations During Comic-Con International
New this year is the "Paramount+ Mountain Experience" convention floor booth featuring a towering mountain crane challenge, and an outdoor "Nerd Out" fan booth.

[07/09/25 - 09:00 AM]
Video: "Solo Traveling with Tracee Ellis Ross" - Official Trailer - The Roku Channel
Slaying solo travel like only Tracee can!

[07/09/25 - 09:00 AM]
New OWN Docuseries "Heart & Hustle: Houston" Premieres August 2, Spotlighting a Powerful Sisterhood of Black Women
These women are redefining what it means to be a boss, a wife and a mother while navigating entrepreneurial life plus a labyrinth of unique daily challenges.

[07/09/25 - 08:37 AM]
Video: Peacock Releases Official Trailer, Key Art, and New Images for Season 2 of "Twisted Metal"
The new season premieres on Peacock with three episodes on July 31, followed by new episodes every Thursday through August 28.

[07/09/25 - 08:01 AM]
Video: "Long Story Short" - Official Teaser - Netflix
From the creator of "BoJack Horseman," a comedy for anyone who has ever loved or hated their family.

[07/09/25 - 07:31 AM]
Video: "Conversations with a Killer: The Son of Sam Tapes" - Official Trailer - Netflix
One of the greatest manhunts in New York City history comes to life in this gripping three-part series.

[07/09/25 - 07:04 AM]
ESPN Original Series "Running with the Wolves" to Premiere July 29 on ESPN and ESPN+
The four-part docuseries follows daytime television icons Mark Consuelos and Kelly Ripa as they dive headfirst into the high-stakes world of Italian football - not as spectators, but as team owners.

[07/09/25 - 07:00 AM]
Video: "The Amateur" - Coming Soon - Hulu
Starring Rami Malek, Laurence Fishburne, Rachel Brosnahan, and Jon Bernthal, the film streams July 17 only on Hulu.

[07/09/25 - 07:00 AM]
Video: Apple TV+ Unveils Gripping Teaser for Season Four of "The Morning Show"
The 10-episode fourth season will premiere globally on Apple TV+ on Wednesday, September 17 with the first episode, followed by one episode weekly until November 19.

[07/09/25 - 06:02 AM]
GameTV/Paramount+ in Canada Miniseries "Hate the Player: The Ben Johnson Story" Taps Andrew "King Bach" Bachelor, Mark McKinney, Karen Robinson and Ennis Esmer to Join Cast
The six-episode series is Canadian sprinter Johnson's definitely-not-biased account of the doping controversy that rocked the 1988 Olympics when he tested positive for banned steroid use.

[07/09/25 - 06:01 AM]
Video: "Wednesday" Season 2 - Official Trailer - Netflix
Nevermore is back in session as Wednesday tangles with a new principal, a devious campus stalker and a waning grip on her psychic powers.

[07/09/25 - 03:00 AM]
HBO Max Is Back
It's good to be Home.

[07/09/25 - 12:01 AM]
Video: "Letters from the Past" - Official Trailer - Netflix
If I had the chance to live that morning all over again, would I still open the letter?