[09/19/16 - 09:01 AM]
Cartoon Network and The Powerpuff Girls Ask "What's Your Special Ingredient?" with Powfactor
The campaign coincides with the launch of a new toy line from global master toy partner Spin Master.

[via press release from Cartoon Network]


Amy Poehler's Smart Girls Contributes to Launch of Global Campaign with Mini Docu-Series Premiering Today

Cartoon Network has unveiled POWFACTOR, a new The Powerpuff Girls global campaign. Coinciding with all-new Season 1 episodes of the reimagined Emmy(R) nominated animated TV series and the launch of a new toy line from global master toy partner Spin Master, Powfactor celebrates the special ingredient inside everyone that empowers them to change the world.

Beginning today, Cartoon Network will showcase Powfactor, on air and all Cartoon Network platforms, in a special music video featuring The Powerpuff Girls calling out their special ingredient and showing how individual traits - whether big or small - help positively impact the world around them. Additionally, The Powerpuff Girls voice talent, Amanda Leighton, Kristen Li, and Natalie Palamides, sing a new version of the show's theme song reimagined for Powfactor. Click here to view the video or https://youtu.be/qaZnfMaraLs.

To help introduce Powfactor and those who embody its spirit, Cartoon Network has partnered with Amy Poehler's Smart Girls on an original mini docu-series. With a shared goal of empowering young girls, Cartoon Network and Smart Girls developed each episode as a testament to different ways people use their special ingredient to create, teach and inspire those around them. Beginning with today's premiere, each episode will air on Smart Girls' website amysmartgirls.com and associated Facebook and YouTube channels:

· Christina Li - premieres Monday, September 19th (Click here to view the first episode or https://youtu.be/s8VoZzW5Lbk.)

· Isadora Jones - premieres Monday, September 26th

· Roots and Rhythms - premieres Monday, October 3rd

"Just like Blossom, Bubbles and Buttercup, kids have a special ingredient which makes them heroes," said Jill King, Cartoon Network's Senior Vice President, Marketing and Partnerships. "Partnering with Smart Girls to launch this campaign is a perfect fit for the message of positivity, individuality and confidence Powfactor embodies."

"Smart Girls is thrilled to partner with Cartoon Network to produce a series of videos that exemplifies what Smart Girls is all about - changing the world by being yourself," said Meredith Walker, Smart Girls co-founder. "Powfactor demonstrates the power that all smart girls (and guys) have when they embrace their individuality to make a difference in their community."

The global campaign continues throughout October when Cartoon Network will make a call for kids to express their Powfactor via the CN Sayin' app. Additionally, Cartoon Network will celebrate fans' Powfactor on air through bumps in targeted The Powerpuff Girls premiere episodes and in weekly Saturday morning blocks.

Late Fall of this year, Cartoon Network will announce new components to the campaign to ignite the Powfactor momentum with even more opportunities for fans to engage and highlight their special ingredient.

The Powerpuff Girls airs on Cartoon Network Thursday nights at 5:30 p.m. (ET/PT) with a special full week of power-packed premieres beginning Monday, September 19.


About Cartoon Network

Cartoon Network is Turner's global entertainment brand offering the best in original animation for kids and families; and is known as an industry leader for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Seen in 192 countries and over 370 million homes with the original hit series Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears and The Amazing World of Gumball, Cartoon Network also takes its responsibilities to its audience seriously by addressing those issues affecting families with the Stop Bullying: Speak Up campaign and by promoting education and creative development through its commitment to STEAM enterprises and an integral involvement in Computer Science for All, the White House initiative empowering young people to generate skills to thrive in our digital world.

Cartoon Network is part of Turner, a Time Warner company that creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE.

About Amy Poehler's Smart Girls

Founded by Amy Poehler and Meredith Walker, Smart Girls is dedicated to providing a healthy alternative to so much that is being marketed to young people on the internet. Our motto is: Change the World by Being Yourself. What began as a web seriesfor young girls and an excuse to host spontaneous dance parties has become a place for information, comedy and community. We emphasize intelligence and imagination over "fitting in." We celebrate curiosity over gossip. We are a place where people can truly be their weird and wonderful selves. We are funny first, and informative second, hosting the party you want to attend. In 2015, Smart Girls originated the viral social media campaign #SmartGirlsAsk, an initiative dedicated to elevating the types of questions asked of celebrities on the red carpet and beyond. Smart Girls was acquired by Legendary Entertainment in October 2014.

  [september 2016]  


[10/26/16 - 03:23 PM]
Lifetime Partners with "The View" for Primetime Event Program, "The View Live Election Special"
The special will feature "The View's" co-hosts from their set with a live studio audience, election-themed Hot Topics, interactive election activities and up-to-the-minute results from key battleground states.

[10/26/16 - 02:01 PM]
Freeform Says Farewell to "Pretty Little Liars" with an Exclusive One-Hour Tell-All Following the Series Finale
Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse, as well as executive producer I. Marlene King, will sit down for an hour long unbarred and uncensored tell-all after show.

[10/26/16 - 01:31 PM]
Video: Showtime(R) Releases Poster and New "Presidential" Teaser for Stephen Colbert's Live Election Night Special
On election night, Colbert will be reacting in real-time to the election results as the state by state returns come in, making it the perfect election night destination for people who want to see all the latest news, without actually having to watch the news.

[10/26/16 - 12:45 PM]
New Comedy "The Mick," Starring Kaitlin Olson, to Premiere Sunday, January 1, After NFL Doubleheader, on FOX
The series will then regularly air Tuesday nights following "New Girl."

[10/26/16 - 11:42 AM]
Samantha Bee Interviews Her First Male President, Barack Obama
Said installment of "Full Frontal with Samantha Bee" airs Monday, October 31 at 10:30/9:30c on TBS.

[10/26/16 - 11:00 AM]
Starz Adds Michael Nyqvist, Nazanin Boniadi, Nicholas Pinnock and Sara Serraiocco to Spy Thriller "Counterpart"
The espionage thriller with a metaphysical twist also stars Oscar(R) winner J.K. Simmons, Olivia Williams and Harry Lloyd.

[10/26/16 - 10:32 AM]
Weinstein Television's Epic Scripted Event Series "Waco," Lands on Spike TV
Previously announced in August, the six-part event series is based on the harrowing true story of the 1993 FBI siege of a religious sect in Waco, Texas that resulted in the deadly shoot out and fire.

[10/26/16 - 10:32 AM]
"Broad City" Original Series Soundtrack Available Friday, October 28 via Milan Records in Association with Comedy Central Records
The album artwork and packaging is designed by artist Mike Perry, who is also the creator of the animated show opener for "Broad City," and features an insert with spliff-rolling instructions.

[10/26/16 - 10:23 AM]
The CW Gets Into the Spirit with Its Schedule of Upcoming Holiday Specials
New this holiday season, The CW will broadcast an original holiday special, "Terry Crews Saves Christmas," for five hour-long episodes across four consecutive nights, starting Tuesday, December 20.

[10/26/16 - 10:09 AM]
WGN America's Hit Supernatural Thriller "Salem" Returns Halloween Week Wednesday, November 2 at 9:00 PM ET/PT
In advance of the premiere, the network released a riveting new trailer featuring a gruesome twist on "Cats Cradle."

[10/26/16 - 09:26 AM]
Tuesday's Broadcast Ratings: World Series Opens on Top for FOX
The network's coverage is up more than 17% among adults 18-49 from last year.

[10/26/16 - 09:01 AM]
Disney Begins Production on New "Muppet Babies" Series, Slated to Debut in Early 2018
Geared towards kids 4-7, each episode will feature two 11-minute stories that follow the Muppet Babies on various adventures as they let their imaginations take them to the farthest corners of the universe.

[10/26/16 - 09:00 AM]
Esquire Network Teams Up with Nick Offerman and the Movember Foundation to Throw a "'Stache Bash" to Raise Awareness of Men's Health
Take a look at Nick chatting about moustaches and tune in to the marathon to see the best of the beards and flavor savers.

[10/26/16 - 08:56 AM]
Travel Channel Says Week of December 25 Is the Perfect Time for a "Chill-cation"
Travel Channel's favorite experts and explorers - Josh Gates, Jack Maxwell, Anthony Melchiorri, Don Wildman, Andrew Zimmern and Zak Bagans - will lead ultimate chilly escapes with ice-themed episodes of the network's most popular series.

[10/26/16 - 08:32 AM]
ABC Brings You "Home for the Holidays" with Series and Specials from Thanksgiving Through the New Year
Highlights include new seasons of "The Great Christmas Light Fight" and the re-monikered "The Great American Baking Show."