[09/19/16 - 09:01 AM]
Cartoon Network and The Powerpuff Girls Ask "What's Your Special Ingredient?" with Powfactor
The campaign coincides with the launch of a new toy line from global master toy partner Spin Master.

[via press release from Cartoon Network]


Amy Poehler's Smart Girls Contributes to Launch of Global Campaign with Mini Docu-Series Premiering Today

Cartoon Network has unveiled POWFACTOR, a new The Powerpuff Girls global campaign. Coinciding with all-new Season 1 episodes of the reimagined Emmy(R) nominated animated TV series and the launch of a new toy line from global master toy partner Spin Master, Powfactor celebrates the special ingredient inside everyone that empowers them to change the world.

Beginning today, Cartoon Network will showcase Powfactor, on air and all Cartoon Network platforms, in a special music video featuring The Powerpuff Girls calling out their special ingredient and showing how individual traits - whether big or small - help positively impact the world around them. Additionally, The Powerpuff Girls voice talent, Amanda Leighton, Kristen Li, and Natalie Palamides, sing a new version of the show's theme song reimagined for Powfactor. Click here to view the video or https://youtu.be/qaZnfMaraLs.

To help introduce Powfactor and those who embody its spirit, Cartoon Network has partnered with Amy Poehler's Smart Girls on an original mini docu-series. With a shared goal of empowering young girls, Cartoon Network and Smart Girls developed each episode as a testament to different ways people use their special ingredient to create, teach and inspire those around them. Beginning with today's premiere, each episode will air on Smart Girls' website amysmartgirls.com and associated Facebook and YouTube channels:

· Christina Li - premieres Monday, September 19th (Click here to view the first episode or https://youtu.be/s8VoZzW5Lbk.)

· Isadora Jones - premieres Monday, September 26th

· Roots and Rhythms - premieres Monday, October 3rd

"Just like Blossom, Bubbles and Buttercup, kids have a special ingredient which makes them heroes," said Jill King, Cartoon Network's Senior Vice President, Marketing and Partnerships. "Partnering with Smart Girls to launch this campaign is a perfect fit for the message of positivity, individuality and confidence Powfactor embodies."

"Smart Girls is thrilled to partner with Cartoon Network to produce a series of videos that exemplifies what Smart Girls is all about - changing the world by being yourself," said Meredith Walker, Smart Girls co-founder. "Powfactor demonstrates the power that all smart girls (and guys) have when they embrace their individuality to make a difference in their community."

The global campaign continues throughout October when Cartoon Network will make a call for kids to express their Powfactor via the CN Sayin' app. Additionally, Cartoon Network will celebrate fans' Powfactor on air through bumps in targeted The Powerpuff Girls premiere episodes and in weekly Saturday morning blocks.

Late Fall of this year, Cartoon Network will announce new components to the campaign to ignite the Powfactor momentum with even more opportunities for fans to engage and highlight their special ingredient.

The Powerpuff Girls airs on Cartoon Network Thursday nights at 5:30 p.m. (ET/PT) with a special full week of power-packed premieres beginning Monday, September 19.


About Cartoon Network

Cartoon Network is Turner's global entertainment brand offering the best in original animation for kids and families; and is known as an industry leader for putting its fans at the center of everything by applying creative thinking and innovation across multiple platforms. Seen in 192 countries and over 370 million homes with the original hit series Adventure Time, The Powerpuff Girls, Steven Universe, We Bare Bears and The Amazing World of Gumball, Cartoon Network also takes its responsibilities to its audience seriously by addressing those issues affecting families with the Stop Bullying: Speak Up campaign and by promoting education and creative development through its commitment to STEAM enterprises and an integral involvement in Computer Science for All, the White House initiative empowering young people to generate skills to thrive in our digital world.

Cartoon Network is part of Turner, a Time Warner company that creates and programs branded news, entertainment, sports, animation and young adult multi-platform content for consumers around the world. Turner brands and businesses include CNN/U.S., HLN, CNN International and CNN.com, TBS, TNT, TCM, truTV, Cartoon Network, Boomerang, Adult Swim, Turner Sports, Bleacher Report, iStreamPlanet and ELEAGUE.

About Amy Poehler's Smart Girls

Founded by Amy Poehler and Meredith Walker, Smart Girls is dedicated to providing a healthy alternative to so much that is being marketed to young people on the internet. Our motto is: Change the World by Being Yourself. What began as a web seriesfor young girls and an excuse to host spontaneous dance parties has become a place for information, comedy and community. We emphasize intelligence and imagination over "fitting in." We celebrate curiosity over gossip. We are a place where people can truly be their weird and wonderful selves. We are funny first, and informative second, hosting the party you want to attend. In 2015, Smart Girls originated the viral social media campaign #SmartGirlsAsk, an initiative dedicated to elevating the types of questions asked of celebrities on the red carpet and beyond. Smart Girls was acquired by Legendary Entertainment in October 2014.

  [september 2016]  


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