or


[09/21/16 - 06:17 AM]
You're Still Hooked and Netflix Knows Why
Streaming service further details the episodes that kept 70% of viewers watching through a first season's end.

[via press release from Netflix]

You're Still Hooked and Netflix Knows Why

Netflix Unveils When Global Fandom Begins for The Get Down, Narcos, Stranger Things and more

Beverly Hills, Calif., September 21, 2016 -- Netflix releases the latest set of hooked episodes* and it turns out nothing brings the world together like thrilling mysteries, young love, family drama and criminal behavior. Also, dogs...

The world's leading Internet TV network expanded last year's research to look at more than 30 additional series** on a global scale (viewing spanned six continents) to pinpoint the episode that took watchers from casual to committed - that is, the episode that kept 70% of viewers watching through a first season's end. In doing so, Netflix discovered viewing behavior - and fandom - is quite universal. Regardless of whether they live in Argentina or Japan, members are not only getting hooked on similar episodes, but identifying with similar storylines.

Fear of the unknown turned watchers upside down for Stranger Things (Where's Will, where's Barb and what's a Demogorgon?!; episode 2) and had them bewitched with American Horror Story: Murder House (The dead roam freely on All Hallows' Eve; episode 4). The underworld of political corruption, whether it's Pablo Escobar's thirst for power in Colombia or Robert Taro's fight to keep it in France, had members addicted to both Narcos and Marseille by episode 3. Unsurprisingly, the curiosity of criminality had members arrested to The Fall (Paul Spector proves murder is not a spectator sport; episode 2), Prison Break (Michael finds staying alive in prison is harder than breaking out; episode 3) and Making A Murderer (Brendan Dassey is interrogated; episode 4).

However, not all hooked moments were dark or deadly. Love was the key to get viewers falling for Gilmore Girls (Rory's first kiss!; episode 7), Jane the Virgin (Jane rekindles an old flame, episode 7) and Grey's Anatomy (Meredith gets steamy with McDreamy in an elevator; episode 2). Relationships of the familial kind had members relating to The Get Down (Mylene's future hits a high note, but her relationship with her father hits a new low, episode 2), Club de Cuervos (Chava derails plans for the Iglesias soccer dynasty; episode 4) and The Ranch (The only thing bigger than Colt's ego is Beau's stubbornness; episode 3). A mix of the two is what worked for Fuller House when puppy Cosmo rounds out the Tanner clan in episode 4.

"We've always believed there is a universality to great stories. The Internet allows us to share these stories with a global audience and what we see from the data is how similar our members watch and respond," said Cindy Holland, Vice President of Original Content at Netflix. "The hooked findings give us confidence that there is an appetite for original and unique content all over the world, which is why we're excited to deliver variety in stories to our members, whether they're political dramas from France or musical dramas from the Bronx."

According to the research, here are the global episodes where members got hooked:

*Methodology:

The data in this research was pulled from Netflix member accounts who started watching season one of the selected series from January 2015 to August 2016 for Argentina, Australia, Brazil, Belgium, Canada, Colombia, Chile, Denmark, Finland, France, Germany, Ireland, Mexico, Netherlands, New Zealand, Norway, Peru, Sweden, UK and US and January 2016 to August 2016 for Hong Kong, India, Italy, Japan, Malaysia, Philippines, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Taiwan, Turkey and UAE. A hooked episode was defined when 70% of viewers who watched that episode went on to complete season one of the same series. Hooked episodes were first identified by country, then averaged to create the global hooked episode. The hooked episode had no correlation to total viewership numbers or season attrition. While the Netflix research did confirm episodes, it didn't indicate specific plot points.

**Not all shows are available in all countries

About Netflix

Netflix is the world's leading Internet television network with over 83 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.





  [september 2016]  
S
M
T
W
T
F
S
    


· AMERICAN HORROR STORY (FX)
· CLUB DE CUERVOS (NETFLIX)
· FALL, THE (NETFLIX)
· FULLER HOUSE (NETFLIX)
· GET DOWN, THE (NETFLIX)
· GILMORE GIRLS (NETFLIX)
· GREY'S ANATOMY (ABC)
· JANE THE VIRGIN (CW)
· MAKING A MURDERER (NETFLIX)
· MARSEILLE (NETFLIX)
· NARCOS (NETFLIX)
· PRISON BREAK (FOX)
· RANCH, THE (NETFLIX)
· STRANGER THINGS (NETFLIX)





[04/21/19 - 09:29 AM]
Saturday's Broadcast Ratings: ABC Wins with "The Ten Commandments" Telecast
The Alphabet's annual presentation leads the night in both total viewers and adults 18-49.

[04/20/19 - 08:41 AM]
Friday's Broadcast Ratings: ABC Tops Adults 18-49 with NBA Playoffs
The Alphabet wins the demo crown however a repeat driven CBS is the most-watched broadcaster.

[04/19/19 - 10:07 AM]
Bravo Media Returns to the Big Easy When "Southern Charm New Orleans" Premieres Sunday, June 2 at 9PM ET/PT
Returning socialites include Tamica Lee, Barry Smith, Reagan Charleston, Jeff Charleston, Justin Reese, Jon Moody, Rachel McKenzie and Kelsey Nichols.

[04/19/19 - 09:23 AM]
YouTube Greenlights "Retro Tech" Starring YouTube Creator Marques Brownlee
The six-episode unscripted series will debut on Marques' YouTube channel this December.

[04/19/19 - 09:00 AM]
Music's Biggest Event for Families Returns For Its Seventh Year, Live for the First Time and With a New Name: "ARDYs: A Radio Disney Music Celebration," Sunday, June 16
For the first time, it will be a live telecast, originating from Los Angeles, on Disney Channel and in DisneyNOW, with a simulcast on Radio Disney.

[04/19/19 - 08:12 AM]
Thursday's Broadcast Ratings: "The Big Bang Theory" Tops Charts for CBS
The Eye takes home victories in both total viewers and adults 18-49.

[04/19/19 - 08:01 AM]
Video: Trailer Debut - Get the First Look at Footage from Ava DuVernay's "When They See Us"
Based on a true story that gripped the country, the four part limited series will chronicle the notorious case of five teenagers of color, labeled the Central Park Five, who were convicted of a rape they did not commit.

[04/18/19 - 09:00 PM]
Jimmy Kimmel Brings an Unforgettable Night of Television to ABC with "Live in Front of a Studio Audience: Norman Lear's 'All in the Family' and 'The Jeffersons,'" Wednesday, May 22
Ellie Kemper, Jamie Foxx, Justina Machado, Marisa Tomei, Wanda Sykes, Will Ferrell and Woody Harrelson are among those slated to appear.

[04/18/19 - 05:07 PM]
"Still Laugh-In: The Stars Celebrate" Will Launch Globally on Netflix Tuesday, May 14th
The special, which was taped at Hollywood's Dolby Theater, is filled with an elite lineup of talent paying homage to the iconic show and its director/producer George Schlatter with modern takes on timeless moments.

[04/18/19 - 04:45 PM]
NBC Shifts Two of Its Tuesday Series by Moving "The Village" to 8 p.m. and "The Voice" to 9 p.m.
The five-week change will begin April 23 and conclude May 21.

[04/18/19 - 12:15 PM]
ABC Slots "Bless This Mess" Pilot Encore in Advance of Second Episode
Look for its debut installment at 8:30/7:30c this Tuesday, April 23 (in place of "The Kids Are Alright") followed by a new episode at 9:30/8:30c.

[04/18/19 - 11:57 AM]
Lifetime Reveals Royal Slate in Celebration of Prince Harry & Meghan Markle's First Wedding Anniversary
Said offerings are timed with the premiere of "Harry & Meghan: Becoming Royal" on Memorial Day, Monday, May 27 at 8:00/7:00c.

[04/18/19 - 11:00 AM]
Lauren Corrao Joins Freeform as Executive Vice President, Original Programming and Development
Most recently she was co-president of Tornante TV, an independent studio owned by former Disney CEO Michael Eisner.

[04/18/19 - 11:00 AM]
FOX Renews "Last Man Standing," Starring Tim Allen, for the 2019-2020 Season
"Hard to believe 'Last Man Standing' hits 150 episodes this week and it gets better with another upcoming season at FOX!" said Allen.

[04/18/19 - 10:44 AM]
Governor Cuomo Announces Netflix Will Expand New York Presence with New Production Hub in New York City
The production hub will include an expanded office in Manhattan and six sound stages in Brooklyn with the capacity to hold thousands of production crew jobs within five years.