or


[09/21/16 - 06:17 AM]
You're Still Hooked and Netflix Knows Why
Streaming service further details the episodes that kept 70% of viewers watching through a first season's end.

[via press release from Netflix]

You're Still Hooked and Netflix Knows Why

Netflix Unveils When Global Fandom Begins for The Get Down, Narcos, Stranger Things and more

Beverly Hills, Calif., September 21, 2016 -- Netflix releases the latest set of hooked episodes* and it turns out nothing brings the world together like thrilling mysteries, young love, family drama and criminal behavior. Also, dogs...

The world's leading Internet TV network expanded last year's research to look at more than 30 additional series** on a global scale (viewing spanned six continents) to pinpoint the episode that took watchers from casual to committed - that is, the episode that kept 70% of viewers watching through a first season's end. In doing so, Netflix discovered viewing behavior - and fandom - is quite universal. Regardless of whether they live in Argentina or Japan, members are not only getting hooked on similar episodes, but identifying with similar storylines.

Fear of the unknown turned watchers upside down for Stranger Things (Where's Will, where's Barb and what's a Demogorgon?!; episode 2) and had them bewitched with American Horror Story: Murder House (The dead roam freely on All Hallows' Eve; episode 4). The underworld of political corruption, whether it's Pablo Escobar's thirst for power in Colombia or Robert Taro's fight to keep it in France, had members addicted to both Narcos and Marseille by episode 3. Unsurprisingly, the curiosity of criminality had members arrested to The Fall (Paul Spector proves murder is not a spectator sport; episode 2), Prison Break (Michael finds staying alive in prison is harder than breaking out; episode 3) and Making A Murderer (Brendan Dassey is interrogated; episode 4).

However, not all hooked moments were dark or deadly. Love was the key to get viewers falling for Gilmore Girls (Rory's first kiss!; episode 7), Jane the Virgin (Jane rekindles an old flame, episode 7) and Grey's Anatomy (Meredith gets steamy with McDreamy in an elevator; episode 2). Relationships of the familial kind had members relating to The Get Down (Mylene's future hits a high note, but her relationship with her father hits a new low, episode 2), Club de Cuervos (Chava derails plans for the Iglesias soccer dynasty; episode 4) and The Ranch (The only thing bigger than Colt's ego is Beau's stubbornness; episode 3). A mix of the two is what worked for Fuller House when puppy Cosmo rounds out the Tanner clan in episode 4.

"We've always believed there is a universality to great stories. The Internet allows us to share these stories with a global audience and what we see from the data is how similar our members watch and respond," said Cindy Holland, Vice President of Original Content at Netflix. "The hooked findings give us confidence that there is an appetite for original and unique content all over the world, which is why we're excited to deliver variety in stories to our members, whether they're political dramas from France or musical dramas from the Bronx."

According to the research, here are the global episodes where members got hooked:

*Methodology:

The data in this research was pulled from Netflix member accounts who started watching season one of the selected series from January 2015 to August 2016 for Argentina, Australia, Brazil, Belgium, Canada, Colombia, Chile, Denmark, Finland, France, Germany, Ireland, Mexico, Netherlands, New Zealand, Norway, Peru, Sweden, UK and US and January 2016 to August 2016 for Hong Kong, India, Italy, Japan, Malaysia, Philippines, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Taiwan, Turkey and UAE. A hooked episode was defined when 70% of viewers who watched that episode went on to complete season one of the same series. Hooked episodes were first identified by country, then averaged to create the global hooked episode. The hooked episode had no correlation to total viewership numbers or season attrition. While the Netflix research did confirm episodes, it didn't indicate specific plot points.

**Not all shows are available in all countries

About Netflix

Netflix is the world's leading Internet television network with over 83 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.





  [september 2016]  
S
M
T
W
T
F
S
    


· AMERICAN HORROR STORY (FX)
· CLUB DE CUERVOS (NETFLIX)
· FALL, THE (NETFLIX)
· FULLER HOUSE (NETFLIX)
· GET DOWN, THE (NETFLIX)
· GILMORE GIRLS (NETFLIX)
· GREY'S ANATOMY (ABC)
· JANE THE VIRGIN (CW)
· MAKING A MURDERER (NETFLIX)
· MARSEILLE (NETFLIX)
· NARCOS (NETFLIX)
· PRISON BREAK (FOX)
· RANCH, THE (NETFLIX)
· STRANGER THINGS (NETFLIX)





[02/21/17 - 05:04 PM]
Video: "Marvel's Iron Fist" - "I Am Danny" Featurette
All 13 episodes of "Marvel's Iron Fist" will premiere exclusively on Netflix on March 17.

[02/21/17 - 02:30 PM]
Demi Moore to Join "Empire" in a Recurring Role
Moore will play a take-charge nurse with a mysterious past, who will become ever more treacherously entangled with the Lyon family.

[02/21/17 - 02:02 PM]
VH1's Hit Series "Love & Hip Hop: Atlanta" Set to Return for Season 6 on Monday, March 6 at 8 PM ET/PT
The series returns for its sixth season with several new additions and returning series vets.

[02/21/17 - 01:16 PM]
Keith Cox Named President, Development and Production of Paramount Network and TV Land
Cox will oversee the strategic development and production of all series for both TV Land and the newly-announced Paramount Network which will feature distinctive, high-quality scripted and non-scripted original programming.

[02/21/17 - 12:50 PM]
NBC Renews Iconic Drama "Days of Our Lives" for 52nd Season
"We feel so privileged to be able to continue the remarkable legacy of 'Days of our Lives,'" said Jennifer Salke.

[02/21/17 - 12:33 PM]
Showtime(R) Announces Premiere Date for "Dark Net" Season Two
The series chronicles the ways in which the Internet has pervaded our communities, relationships and minds, and exposes the dangers of an unregulated, unsupervised digital frontier.

[02/21/17 - 11:56 AM]
Live Broadcast of Science Channel's "MythBusters: The Search" Finale on Saturday, February 25 at 9PM ET to Reveal New MythBusters
The finale, featuring host and Nerdist science editor Kyle Hill, will originate from Jersey City's Liberty Science Center.

[02/21/17 - 11:22 AM]
Iwan Rheon Set for Key Role in "Marvel's Inhumans" Series for ABC
In the series, Maximus is a clever and charming Inhuman that is fiercely devoted to the people of Attilan, especially his brother, the King - although he harbors an intense desire to wear the crown himself.

[02/21/17 - 11:00 AM]
HBO Confirms Documentary "Rock and a Hard Place" Will Debut March 27
The film looks at incarcerated young people who are granted a second chance: the opportunity to trade an extensive prison sentence for a fresh start by completing the famed Miami-Dade County Corrections & Rehabilitation Boot Camp.

[02/21/17 - 10:46 AM]
Hulu Teams with J.J. Abrams, Stephen King and Warner Bros. Television for New Hulu Original Series "Castle Rock," Set in the Stephen King Universe
A teaser trailer for "Castle Rock" has been viewed more than one million times since it was released on Friday.

[02/21/17 - 10:17 AM]
Video: Nickelodeon's "The Fairly Odd Phantom" Animated Short Features Butch Hartman's Characters All Together for First Time
The original animated short features an ensemble cast of characters from the Nickelodeon animated series created by Butch Hartman: "The Fairly OddParents," "Danny Phantom," "T.U.F.F Puppy" and the brand-new "Bunsen is a Beast."

[02/21/17 - 10:15 AM]
"The Mick" Renewed for a Second Season on FOX
"From the earliest stages of development, all of us at FOX had enormous faith in 'The Mick,' and it hasn't disappointed," said David Madden.

[02/21/17 - 10:13 AM]
"Jerrod Carmichael: 8," Featuring the Comedy Star in His Second HBO Special, Debuts March 11
Taped in December before a live audience at historic Masonic Hall in New York City, the show features his subversive, thought-provoking take on cultural norms.

[02/21/17 - 10:12 AM]
"Cries from Syria," An Unforgettable Account of the Five-Year Syrian Civil War from the Inside, Debuts March 13 on HBO
This harrowing film tells the story of a people who, despite great suffering, have never lost hope for a better tomorrow.

[02/21/17 - 09:57 AM]
WGN America Presents "Breaking Free," A Documentary Special On The Underground Railroad Ahead of the Season Two Premiere of Its Critically Acclaimed Scripted Series "Underground" Premiering March 8
Viewers will get a chance to see the making of "Underground" season two and hear from cast, crew and civil rights leaders on why this story deserves to be told today.