or


[09/21/16 - 06:17 AM]
You're Still Hooked and Netflix Knows Why
Streaming service further details the episodes that kept 70% of viewers watching through a first season's end.

[via press release from Netflix]

You're Still Hooked and Netflix Knows Why

Netflix Unveils When Global Fandom Begins for The Get Down, Narcos, Stranger Things and more

Beverly Hills, Calif., September 21, 2016 -- Netflix releases the latest set of hooked episodes* and it turns out nothing brings the world together like thrilling mysteries, young love, family drama and criminal behavior. Also, dogs...

The world's leading Internet TV network expanded last year's research to look at more than 30 additional series** on a global scale (viewing spanned six continents) to pinpoint the episode that took watchers from casual to committed - that is, the episode that kept 70% of viewers watching through a first season's end. In doing so, Netflix discovered viewing behavior - and fandom - is quite universal. Regardless of whether they live in Argentina or Japan, members are not only getting hooked on similar episodes, but identifying with similar storylines.

Fear of the unknown turned watchers upside down for Stranger Things (Where's Will, where's Barb and what's a Demogorgon?!; episode 2) and had them bewitched with American Horror Story: Murder House (The dead roam freely on All Hallows' Eve; episode 4). The underworld of political corruption, whether it's Pablo Escobar's thirst for power in Colombia or Robert Taro's fight to keep it in France, had members addicted to both Narcos and Marseille by episode 3. Unsurprisingly, the curiosity of criminality had members arrested to The Fall (Paul Spector proves murder is not a spectator sport; episode 2), Prison Break (Michael finds staying alive in prison is harder than breaking out; episode 3) and Making A Murderer (Brendan Dassey is interrogated; episode 4).

However, not all hooked moments were dark or deadly. Love was the key to get viewers falling for Gilmore Girls (Rory's first kiss!; episode 7), Jane the Virgin (Jane rekindles an old flame, episode 7) and Grey's Anatomy (Meredith gets steamy with McDreamy in an elevator; episode 2). Relationships of the familial kind had members relating to The Get Down (Mylene's future hits a high note, but her relationship with her father hits a new low, episode 2), Club de Cuervos (Chava derails plans for the Iglesias soccer dynasty; episode 4) and The Ranch (The only thing bigger than Colt's ego is Beau's stubbornness; episode 3). A mix of the two is what worked for Fuller House when puppy Cosmo rounds out the Tanner clan in episode 4.

"We've always believed there is a universality to great stories. The Internet allows us to share these stories with a global audience and what we see from the data is how similar our members watch and respond," said Cindy Holland, Vice President of Original Content at Netflix. "The hooked findings give us confidence that there is an appetite for original and unique content all over the world, which is why we're excited to deliver variety in stories to our members, whether they're political dramas from France or musical dramas from the Bronx."

According to the research, here are the global episodes where members got hooked:

*Methodology:

The data in this research was pulled from Netflix member accounts who started watching season one of the selected series from January 2015 to August 2016 for Argentina, Australia, Brazil, Belgium, Canada, Colombia, Chile, Denmark, Finland, France, Germany, Ireland, Mexico, Netherlands, New Zealand, Norway, Peru, Sweden, UK and US and January 2016 to August 2016 for Hong Kong, India, Italy, Japan, Malaysia, Philippines, Poland, Portugal, Singapore, South Africa, South Korea, Spain, Taiwan, Turkey and UAE. A hooked episode was defined when 70% of viewers who watched that episode went on to complete season one of the same series. Hooked episodes were first identified by country, then averaged to create the global hooked episode. The hooked episode had no correlation to total viewership numbers or season attrition. While the Netflix research did confirm episodes, it didn't indicate specific plot points.

**Not all shows are available in all countries

About Netflix

Netflix is the world's leading Internet television network with over 83 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films. Members can watch as much as they want, anytime, anywhere, on nearly any Internet-connected screen. Members can play, pause and resume watching, all without commercials or commitments.





  [september 2016]  
S
M
T
W
T
F
S
    


· AMERICAN HORROR STORY (FX)
· CLUB DE CUERVOS (NETFLIX)
· FALL, THE (NETFLIX)
· FULLER HOUSE (NETFLIX)
· GET DOWN, THE (NETFLIX)
· GILMORE GIRLS (NETFLIX)
· GREY'S ANATOMY (ABC)
· JANE THE VIRGIN (CW)
· MAKING A MURDERER (NETFLIX)
· MARSEILLE (NETFLIX)
· NARCOS (NETFLIX)
· PRISON BREAK (FOX)
· RANCH, THE (NETFLIX)
· STRANGER THINGS (NETFLIX)





[03/23/19 - 08:31 AM]
Friday's Broadcast Ratings: NCAA Men's Basketball Tournament Keeps CBS on Top
The Eye wins the night in both total viewers and adults 18-49.

[03/22/19 - 01:40 PM]
The CW's "Supernatural" to End After 15 Seasons
Co-stars Jared Padalecki, Jensen Ackles and Misha Collins revealed the news via social media this afternoon.

[03/22/19 - 12:50 PM]
Anna Cathcart, Janel Parrish and John Corbett Return to "To All the Boys I've Loved Before"
They'll reunite with Lana Condor and Noah Centineo in the much anticipated sequel.

[03/22/19 - 10:04 AM]
Video: Netflix Debuts Trailer & Key Art for Brie Larson's Directorial Debut: "Unicorn Store"
Samuel L. Jackson, Joan Cusack and Bradley Whitford also star in the film, due on Friday, April 5.

[03/22/19 - 09:57 AM]
Chris Jacobs Joins All-Star Team of Explorers Led by Josh Gates' in Discovery's Live Broadcast from Egypt
"Expedition Unknown: Egypt Live" airs Sunday, April 7, live on both coasts at 9:00/8:00c.

[03/22/19 - 09:20 AM]
Ina Garten Returns with Brand-New Menu of Spring Dishes in "Barefoot Contessa: Cook Like a Pro" on Sunday, April 21st at 11:30AM ET/PT
Hosted by Ina from East Hampton, New York, the series helps viewers cook with confidence no matter their level of expertise.

[03/22/19 - 09:00 AM]
Kristin Cavallari to Host "Paradise Hotel," Premiering with a Two-Hour Event Thursday, May 9, on FOX
Following the Thursday night premiere, the series will air on Mondays (starting May 13 at 9:00-10:00 PM ET/PT), Wednesdays (starting May 15 at 9:00-10:00 PM ET/PT) and, with live elements, on Thursdays (8:00-10:00 PM ET/PT).

[03/22/19 - 08:44 AM]
ABC Picks Up Television's No. 1 New Comedy, "The Conners," for a Second Season
"We are proud to be continuing the story of the iconic Conners family," said Karey Burke. "This team is fearless in their willingness to tackle contemporary issues with humor and heart, and I have no doubt they will continue to outdo themselves."

[03/22/19 - 08:35 AM]
Video: Sundance Now's "Riviera" Returns June 20 - Official Season 2 Trailer
Behind every great fortune is a great crime, and the second season sees Georgina (Julia Stiles) focused on trying to get away with murder as she fights to retain power within the Clios household and her position at the top of the elusive art world.

[03/22/19 - 08:16 AM]
Thursday's Broadcast Ratings: NCAA Men's Basketball Tournament Opens on Top for CBS
The Eye takes home top honors among adults 18-49 last night.

[03/22/19 - 08:07 AM]
Netflix Original Series "The Politician" Launches September 27
Ryan Murphy's latest original series stars Ben Platt, Gwyneth Paltrow, Jessica Lange, Zoey Deutch, Lucy Boynton, Bob Balaban, David Corenswet, Julia Schlaepfer, Laura Dreyfuss, Theo Germaine, Rahne Jones, and Benjamin Barrett.

[03/22/19 - 08:06 AM]
Video: Showtime(R) Releases First Look at Its New Sports Gambling Docu-Series "Action"
The series premieres this Sunday, March 24 at 8:00/7:00c on the pay channel.

[03/22/19 - 07:04 AM]
Jeremy Wade Returns to Animal Planet in All-New Series "Jeremy Wade's Dark Waters" Which Launches as a Global Series Premiere
Jeremy returns to Animal Planet in a captivating new series that brings him back to the water's edge to investigate reports of the unimaginable and unexplained.

[03/22/19 - 06:20 AM]
From the Director of "Quicksand" Comes "Home for Christmas," A New Norwegian Original Series from Netflix
In the six-episode series, Johanne finds herself at 30 years old to be the only one among friends and family without a partner.

[03/22/19 - 06:00 AM]
Starz Satisfies Fans' "Now Apocalypse" Binge Cravings with the Full Season Release of the Critically Acclaimed Comedy March 22 at 12 AM ET
Starz also made the series premiere episode available to watch for free in its entirety online on Starz.com, Starz YouTube channel, Reddit and Pride Media platforms (Pride.com, OUT.com and Advocate.com).