[10/11/16 - 10:00 AM]
As Freeform Premieres "Ben & Lauren: Happily Ever After?," Network Releases Results of In-Depth Consumer Insight Study on Young Adults and Dating
The study examined young adults and their attitudes and behaviors toward dating, what modern relationships look like, how young adults define "hooking up" and what it means to "catch feelings."

[via press release from Freeform]



As Freeform premieres the new reality series "Ben & Lauren: Happily Ever After?" with Ben Higgins and his fiancée Lauren Bushnell from season 20 of ABC's "The Bachelor," the network also releases results from its latest consumer insight study on young adults and dating. The study examined young adults and their attitudes and behaviors toward dating, what modern relationships look like, how young adults define "hooking up" and what it means to "catch feelings."

"Consumer insights are key to understanding both audience behavior and client needs. Our goal is to help our clients reach their consumers and we are excited to release our second BIG (Becomer Insight Group) insights study. We look forward to continuing our research and staying close to young adults," said Laura Nathanson, executive vice president, National Sales, Freeform.

"Freeform has set out to become a leading source of information about its young adult audience and since not everyone can meet the 'love of their life' on a television show it made sense that we uncover the real 'feels' behind dating, sex, love and marriage today," said Jane Gould, senior vice president, Consumer Insights, DCWW and Freeform. "We left no dating app unswiped as part of our mission to maintain a 360 understanding of our audience."

We partnered with Kantar Futures to conduct ethnographic interviews with couples and singles in the U.S. and fielded a survey among 2,000 14 - 34-year-olds. Key trends emerged:

It's a "choose your own adventure culture." Beyond the "hookup culture" that has become synonymous with this generation, when it comes to sex, love and dating, it's really all about choice. Young adults are experimenting with a wide variety of sexual experiences. Thanks to online dating, they have access to a seemingly endless selection of potential partners who can fulfill any number of relationship goals from a one-time hookup to finding a future partner.

Tall, dark, handsome and 15 feet away. The online dating game is impacting social interaction, with 36% of young adults saying it's now more acceptable to go on Tinder in a bar than approach someone you find attractive and actually talk to them.

Single life is liberating. The average age of first-time marriages continues to climb. Young adult women, in particular, are embracing their single status and are more likely than men to say they love being single (60%).

Putting "me" before "we." They prioritize individualism, putting their personal goals and ambitions ahead of entering committed relationships. 71% of single young adults agree they want to be established in their own careers before getting married. When they do settle down, they want to make sure it's with the right person. 79% say they'd rather wait as long as it takes to find "the one" than be in a relationship now with someone who isn't.

It's Real.com. While the image-driven superficiality of online dating still exists, young adults are increasingly strategic in how they approach potential matches online in a trend driven largely by women. In total, 68% of young adults agree that they use online dating as a tool to find meaningful connections. Women, in particular, say they are focused on finding authentic, lasting relationships online.

Hulu and commitment. Many young adults seek long-term relationships, but differentiate between being committed and getting married, and don't believe one must lead to the other. When asked to look 5-10 years in the future, 84% of young adults in a relationship say they want commitment while only 27% say they want to be on the track for marriage.

Freeform's previous consumer insight study in this series revealed key insights about how young adults see the world today and what influence looks like to them. The study uncovered key dimensions in how influence is manifesting itself among young adults, including influence as fluid, hyper-individual and visual.

You all know and love Ben Higgins and his fiancée Lauren Bushnell from season 20 of "The Bachelor" - but what happens after the final rose is handed out and normal life ensues? This new reality series will follow the happy couple as they prepare to walk down the aisle and begin their brand-new life together while navigating the real world after the splendor of "The Bachelor"'s exotic dates and fantasy suites has ended. During the show, some fan favorites from "The Bachelor" and "The Bachelorette" will stop by to visit and share their own advice on life after the show. The show will premiere on TUESDAY, OCTOBER 11 at 8:00 p.m. EDT.

The series is produced by Next Entertainment in association with Warner Horizon Television. Mike Fleiss, Martin Hilton and Jason Ehrlich will serve as the executive producers. Jack Mori is co-executive producer.

About Freeform

Part of the Disney|ABC Television Group, Freeform connects to audiences and goes beyond entertainment with bold original programming and immersive social engagement. The network delivers a unique mix of quality original and acquired series, plus fan favorite movies and the holiday events "13 Nights of Halloween" and "25 Days of Christmas." The Freeform app is a service that allows viewers with participating TV subscription services access to 24/7 live viewing of the network, as well as continued on-demand access via a wide array of devices.

  [october 2016]  


[10/26/16 - 03:23 PM]
Lifetime Partners with "The View" for Primetime Event Program, "The View Live Election Special"
The special will feature "The View's" co-hosts from their set with a live studio audience, election-themed Hot Topics, interactive election activities and up-to-the-minute results from key battleground states.

[10/26/16 - 02:01 PM]
Freeform Says Farewell to "Pretty Little Liars" with an Exclusive One-Hour Tell-All Following the Series Finale
Troian Bellisario, Ashley Benson, Lucy Hale, Shay Mitchell and Sasha Pieterse, as well as executive producer I. Marlene King, will sit down for an hour long unbarred and uncensored tell-all after show.

[10/26/16 - 01:31 PM]
Video: Showtime(R) Releases Poster and New "Presidential" Teaser for Stephen Colbert's Live Election Night Special
On election night, Colbert will be reacting in real-time to the election results as the state by state returns come in, making it the perfect election night destination for people who want to see all the latest news, without actually having to watch the news.

[10/26/16 - 12:45 PM]
New Comedy "The Mick," Starring Kaitlin Olson, to Premiere Sunday, January 1, After NFL Doubleheader, on FOX
The series will then regularly air Tuesday nights following "New Girl."

[10/26/16 - 11:42 AM]
Samantha Bee Interviews Her First Male President, Barack Obama
Said installment of "Full Frontal with Samantha Bee" airs Monday, October 31 at 10:30/9:30c on TBS.

[10/26/16 - 11:00 AM]
Starz Adds Michael Nyqvist, Nazanin Boniadi, Nicholas Pinnock and Sara Serraiocco to Spy Thriller "Counterpart"
The espionage thriller with a metaphysical twist also stars Oscar(R) winner J.K. Simmons, Olivia Williams and Harry Lloyd.

[10/26/16 - 10:32 AM]
Weinstein Television's Epic Scripted Event Series "Waco," Lands on Spike TV
Previously announced in August, the six-part event series is based on the harrowing true story of the 1993 FBI siege of a religious sect in Waco, Texas that resulted in the deadly shoot out and fire.

[10/26/16 - 10:32 AM]
"Broad City" Original Series Soundtrack Available Friday, October 28 via Milan Records in Association with Comedy Central Records
The album artwork and packaging is designed by artist Mike Perry, who is also the creator of the animated show opener for "Broad City," and features an insert with spliff-rolling instructions.

[10/26/16 - 10:23 AM]
The CW Gets Into the Spirit with Its Schedule of Upcoming Holiday Specials
New this holiday season, The CW will broadcast an original holiday special, "Terry Crews Saves Christmas," for five hour-long episodes across four consecutive nights, starting Tuesday, December 20.

[10/26/16 - 10:09 AM]
WGN America's Hit Supernatural Thriller "Salem" Returns Halloween Week Wednesday, November 2 at 9:00 PM ET/PT
In advance of the premiere, the network released a riveting new trailer featuring a gruesome twist on "Cats Cradle."

[10/26/16 - 09:26 AM]
Tuesday's Broadcast Ratings: World Series Opens on Top for FOX
The network's coverage is up more than 17% among adults 18-49 from last year.

[10/26/16 - 09:01 AM]
Disney Begins Production on New "Muppet Babies" Series, Slated to Debut in Early 2018
Geared towards kids 4-7, each episode will feature two 11-minute stories that follow the Muppet Babies on various adventures as they let their imaginations take them to the farthest corners of the universe.

[10/26/16 - 09:00 AM]
Esquire Network Teams Up with Nick Offerman and the Movember Foundation to Throw a "'Stache Bash" to Raise Awareness of Men's Health
Take a look at Nick chatting about moustaches and tune in to the marathon to see the best of the beards and flavor savers.

[10/26/16 - 08:56 AM]
Travel Channel Says Week of December 25 Is the Perfect Time for a "Chill-cation"
Travel Channel's favorite experts and explorers - Josh Gates, Jack Maxwell, Anthony Melchiorri, Don Wildman, Andrew Zimmern and Zak Bagans - will lead ultimate chilly escapes with ice-themed episodes of the network's most popular series.

[10/26/16 - 08:32 AM]
ABC Brings You "Home for the Holidays" with Series and Specials from Thanksgiving Through the New Year
Highlights include new seasons of "The Great Christmas Light Fight" and the re-monikered "The Great American Baking Show."