VELOCITY GREENLIGHTS THE ALEX VEGA PROJECT (wt), AN ORIGINAL SERIES FOLLOWING THE BUSINESS OF CELEBRITY CUSTOM CAR DESIGNER ALEX VEGA
(New York) - Velocity announced today the greenlight of THE ALEX VEGA PROJECT (wt), an original series from Muse Entertainment, that brings viewers inside the electrifying world of exceptional custom car designer Alex Vega. As the owner of Miami's wildly popular custom car shop, The Auto Firm, Vega, alongside his wife and family, have created luxury automotive masterpieces for leading athletes, celebrities and international recording artists including Marc Anthony, N.B.A. champion Michael Jordan, undefeated championship boxer Floyd Mayweather, N.Y. Mets pitcher Bartolo Colon, former N.F.L. wide receiver Dwayne Bowe, singer Akon and many, many more. Vega also recently built the hot rides for N.Y. Mets outfielder Yoenis Cespedes who famously drove them to spring training this past March. THE ALEX VEGA PROJECT (wt) is scheduled to premiere on Velocity in 2Q of 2017.
"Alex has established a car lover's paradise down in Miami," said Robert S. Scanlon, Executive Vice President and General Manager of Velocity and Automotive Content. "He's a self-made business owner who is passionate about delivering high-quality, innovative vehicles for his discerning clientele. The detailed work from The Auto Firm team is exciting, impressive and meticulous. Velocity looks forward to bringing our viewers a closer appreciation of their incredible automotive creations."
"As a family business, we work together very closely and can't wait to expand our family by joining Velocity," said Vega. "The entire Auto Firm team and I are so excited to partner with like-minded, passionate car fans and give viewers a deeper look into our world where truly, there is never a dull moment."
From a mobile recording studio to a fire-breathing Lamborghini, there is nothing Alex Vega won't attempt. With his passion brewing at an early age, admiring the "Dukes of Hazzard" 1969 Dodge Charger and the talking car from "Knight Rider", Vega has 23 years of experience, creates more than 40 customizations per month and has built more than 5,000 cars.
ALEX VEGA PROJECT (wt) is executive produced for Velocity by Jason Fine, Jonas Prupas and Aren Prupas of Muse Entertainment Enterprises. For Velocity, Joshua C. Berkley is executive producer and Robert S. Scanlon is executive vice president and general manager of Velocity and Automotive Content.
Velocity, a division of Discovery Communications, Inc. (Nasdaq: DISCA, DISCB, DISCK), is the only upscale men's cable network that focuses on thrilling automotive for its viewers. Velocity programming is diverse, intelligent and engaging, capturing the best of the human experience as told by the top experts in the field. Formerly HD Theater, the fully HD network is available in 68 million homes, and viewers can enjoy their favorite shows anytime, anywhere through Velocity Go - the network's TVE offering featuring live and on demand access to complete seasons. Audiences can also connect with Velocity at Velocity.com, as well as on Facebook at facebook.com/VelocityTV or on Twitter @Velocity.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the leader in global entertainment reaching 3 billion cumulative subscribers in more than 220 countries and territories. Discovery satisfies curiosity, entertains and inspires viewers with high-quality content through global brands, led by Discovery Channel, TLC, Investigation Discovery, Animal Planet, Science and Turbo/Velocity, as well as U.S. joint venture network OWN: Oprah Winfrey Network, and through the Discovery Digital Networks portfolio, including Seeker and SourceFed. Discovery owns Eurosport, the leading pan-regional sports entertainment destination across Europe and Asia-Pacific. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, through Discovery Education. For more information, please visit www.DiscoveryCommunications.com.
About Muse Entertainment Enterprises
Muse Entertainment Factual is a division of Muse Entertainment, a leading film and television production company and international distributor known for its well-crafted and high-quality productions. Since its founding in 1998, Muse has won over 100 awards and garnered over 300 international award nominations. Currently, Muse is producing the mystery dramatic series Bellevue, the documentary series Collision Course and the dramatic miniseries The Kennedys: After Camelot, which is the sequel to the Emmy-award winning mini, The Kennedys. Please visit www.muse.ca