or


[10/26/16 - 07:02 AM]
National Geographic Goes "Further" - Company Announces Global Rebrand Extending Across Entire Organization
The rebrand will coincide with the global event series premiere of "Mars," the epic story of mankind's thrilling quest to colonize Mars, from executive producers Brian Grazer and Ron Howard, on Monday, November 14.

[via press release from National Geographic Channel]

NATIONAL GEOGRAPHIC GOES "FURTHER"

COMPANY ANNOUNCES GLOBAL REBRAND EXTENDING ACROSS ENTIRE ORGANIZATION

"FURTHER" BECOMES GLOBAL TAGLINE AND NORTH STAR ASPIRATION FOR NATIONAL GEOGRAPHIC

Rebrand Coincides with Nov. 14 Global Event Series Premiere of MARS - Epic Story of Mankind's Thrilling Quest to Colonize Mars From Executive Producers Brian Grazer and Ron Howard

(WASHINGTON - OCT. 26, 2016) From the top of One World Trade Center, National Geographic announced today an extensive global rebrand across the company's world-class media platforms, experiences and nonprofit organization. This evolution further builds on last year's expanded joint venture with 21st Century Fox and cements National Geographic's position as a leader in premium content with an unparalleled global reach.

The rebrand will touch every aspect of National Geographic (at both the for-profit National Geographic Partners and the nonprofit National Geographic Society), including the visual presentation of the global channels in 171 countries, the iconic magazine, nationalgeographic.com, all of the company's social and digital platforms and the National Geographic headquarters in Washington, D.C.

The new global tagline "Further" embodies the ethos and spirit that have defined the National Geographic brand for over 128 years. Embracing the company's purpose to be the leading premium content destination for science, exploration and adventure, "Further" captures the aspirations of the National Geographic audience and serves as a rallying cry for its employees, explorers, photographers, producers and other constituencies as well as a promise to advertisers, affiliates, educators and other external partners.

"A year ago we combined all of our content platforms into one company, establishing an unparalleled and enviable global reach for our iconic brand, which touches over 730 million consumers every month," said Declan Moore, CEO, National Geographic Partners. "Now, as we reimagine our business for the 21st Century, this rebrand - the largest in our history, and possibly the largest of any integrated media company - reinforces to consumers and the marketplace, with a singular vision, the power of the National Geographic brand as well as the premium, visually spectacular nature of our storytelling across every platform."

"'Further' allows us to cement National Geographic in the minds of consumers, whether the magazine, the channels or the society," added Gary E. Knell, president and CEO, National Geographic Society. "Through our unmatched support of explorers, adventurers, scientists, educators, photographers and other storytellers, we aim to build a worldwide, public community of learners. And I can't think of anything that encompasses our mission better than the idea of 'Further.'"

National Geographic will now share one unifying brand logo across all of its media platforms. As a global tagline, "Further" captures National Geographic's insatiable quest to always go deeper, to seek, to take risks, to push boundaries, to remain restless and to be pioneering in everything we do, just like the National Geographic explorers who came before us. (Our "Further" mantra is at the end of this release.)

As part of this effort, the network will also drop the word "Channel" from all on-air and off-air extensions across 440 million households in 171 countries and 45 languages. The rebrand will coincide with the global event series premiere of MARS, the epic story of mankind's thrilling quest to colonize Mars, from executive producers Brian Grazer and Ron Howard, on Monday, Nov. 14, at 9 p.m. ET/8 p.m. CT in the United States (globally Nov. 13). The initial phase of the network's rebrand design covers all aspects of National Geographic.

"This rebrand marks a significant turning point in the realization of our transformational new vision for National Geographic Channel," said Courteney Monroe, CEO, National Geographic Global Television Networks. "As a new brand positioning statement, 'Further' aligns perfectly with our new premium programming strategy, which is built on quality, distinctiveness and the relentless pursuit of creative excellence. The new visual design is sophisticated, contemporary and cinematic and lives up to the promise of the National Geographic brand."

On the channel, the campaign includes a new distinctive on-air look, brand IDs, brand animations and talent IDs, featuring talent including Jason Silva (Brain Games, Origins), Neil deGrasse Tyson (StarTalk) and Richard Bacon (Explorer) as well as explorers and photographers. The network has also unveiled a new brand anthem and slate spot timed to the rebrand (links below).

The magazine has redesigned its cover, with a renewed focus on the iconic imagery National Geographic is known for, beginning with the November Mars issue. The website and all digital and social channels will also relaunch Nov. 14, reflecting the new design. And the National Geographic headquarters in Washington, D.C., will be outfitted with imagery from the new campaign outside the museum and inside the offices.

In all, the rebrand will extend across every business unit of National Geographic, including the kids business, travel business, live events, consumer products and more.

In the beginning of 2017, the rebrand will evolve to include a "Further" section in National Geographic magazine, a "Further" web series and more consumer-facing activations to be announced.

Furthering the knowledge and understanding of our world is, and always has been, the core purpose of National Geographic. The brand continues to delve deeper into every topic, every theme to provide knowledge, depth and perspectives unavailable anywhere else. National Geographic strives to produce content that has the power to inspire, enlighten and provoke - entertainment with purpose.

Gretel NY developed the rebrand with National Geographic Senior Vice President of Brand Strategy and Marketing Emanuele Madeddu and Vice President of Brand Mariano Barreiro, under the direction of CEO Courteney Monroe. For Gretel, Greg Hahn is founder/CEO, Ryan Moore is creative director, Caleb Halter is art director, Amber Kusmenko is senior animator and Shane Dolly is producer.

# # #

National Geographic Partners LLC

National Geographic Partners LLC, a joint venture between the National Geographic Society and 21st Century Fox, combines National Geographic television channels with National Geographic's media and consumer-oriented assets, including National Geographic magazines; National Geographic Studios; related digital and social media platforms; books; maps; children's media; and ancillary activities that include travel, global experiences and events, archival sales, catalog, licensing and e-commerce businesses. A portion of the proceeds from National Geographic Partners LLC will be used to fund science, exploration, conservation and education through significant ongoing contributions to the work of the National Geographic Society. For more information, visit www.nationalgeographic.com and find us on Facebook, Twitter, Instagram, Google+, YouTube, LinkedIn and Pinterest.

National Geographic Society

The National Geographic Society is a leading nonprofit that invests in bold people with transformative ideas in the fields of exploration, scientific research, storytelling and education. We support educators to ensure that the next generation is armed with geographic knowledge and global understanding. We aspire to create a community of change, advancing key insights about our planet and probing some of the most pressing scientific questions of our time. Our goal is measurable impact: furthering exploration and educating people around the world to inspire solutions for the greater good. For more information, visit www.nationalgeographic.org.





  [october 2016]  
S
M
T
W
T
F
S
      


· MARS (NGC)





[11/17/17 - 09:02 AM]
Video: "Dave Chappelle: Equanimity" - New Stand-Up Special Teaser - Netflix
Dave Chappelle's brand new stand-up special premieres December 31 on Netflix.

[11/17/17 - 08:38 AM]
Video: "Easy" Season 2 Returns to Netflix December 1 - Watch the New Trailer
Aubrey Plaza, Dave Franco, Aya Cash, Judy Greer, Kate Berlant, Joe Lo Truglio, Zazie Beetz, Elizabeth Reaser, Kate Micucci, Michael Chernus, Jane Adams, Jacqueline Toboni, Evan Jonigkeit, Marz Timms, and Kiersey Clemons star in the upcoming season.

[11/17/17 - 08:15 AM]
Comedy Central Announces Talent Lineup for All-New Slate of "Comedy Central Stand-Up Presents..." Half-Hour Specials
The new season will tape on December 8 and 9 at the Civic Theatre in New Orleans and include performances by Emmy Blotnick, Tim Dillon, Devin Field, Megan Gailey, Chris Garcia, Langston Kerman, Mike Lawrence, Ryan O'Flanagan, and Sarah Tiana.

[11/17/17 - 08:13 AM]
Thursday's Broadcast Ratings: "Thursday Night Football" Rises in NBC Victory
The Peacock takes home top honors in total viewers and adults 18-49.

[11/17/17 - 08:00 AM]
Our Fourth Season Has a Third Wheel... "Grace and Frankie" Are Back January 19th!
Jane Fonda and Lily Tomlin are joined by Lisa Kudrow in the new season.

[11/17/17 - 06:58 AM]
Netflix and Red Chillies Entertainment Announce A New Original Series Based on "Bard of Blood"
Penned by the young Indian author, Bilal Siddiqi the book will be brought to life as an eight-episode high-octane political espionage thriller series for more than 109 million members around the world.

[11/16/17 - 02:42 PM]
VH1 Celebrates the Season with "Remy & Papoose: A Merry Mackie Holiday"
The one-hour special invites viewers to kick off the holiday season with Remy Ma and Papoose from VH1's "Love & Hip Hop: New York" as they prepare the ultimate holiday party for their friends and family in North Carolina.

[11/16/17 - 02:35 PM]
NBC Sets Midseason Premiere Dates for New Dramas "Good Girls" and "Rise"
They'll follow the spring premiere of "The Voice" and the season finale of "This Is Us," respectively.

[11/16/17 - 01:27 PM]
Bravo Media's "The Real Housewives of Beverly Hills" Returns Tuesday, December 19 at 9PM ET/PT
Erika Girardi, Dorit Kemsley, Kyle Richards, Lisa Rinna, and Lisa Vanderpump are joined by new housewife Teddi Mellencamp Arroyave and friend Camille Grammer.

[11/16/17 - 12:19 PM]
"32 Pills: My Sister's Suicide," A Searing Look at One Woman's Struggle to Cope with Her Sister's Suicide and Find Healing Through Art, Debuts Dec. 7 on HBO
Hope Litoff's directorial debut tells the powerful story of one sister struggling to know and accept the other in a way she was never able to in life, even as she learns to live with the pain of loss.

[11/16/17 - 12:01 PM]
Steve Harvey to Ring in 2018 on "FOX's New Year's Eve with Steve Harvey: Live From Times Square" Sunday, December 31, on FOX
In his first-ever New Year Eve's special with FOX, Harvey will bring his signature humor and hosting talents to this highly anticipated celebration taking place in the heart of New York City's Times Square, featuring views of the Times Square Ball as it drops to ring in 2018.

[11/16/17 - 11:31 AM]
Video: Showtime(R) Releases Full Trailer and Official Poster for "The Chi" Premiering January 7 at 10 PM ET/PT
Produced entirely in its namesake city, "The Chi" is a timely coming-of-age story centering on a group of residents who become linked by coincidence but bonded by the need for connection and redemption.

[11/16/17 - 11:05 AM]
"Black Lightning" Makes Its Series Premiere Tuesday, January 16 on The CW
The series premiere date for "Life Sentence," and the season premiere dates of "The 100," "The Originals" and "iZombie" will be announced later.

[11/16/17 - 11:03 AM]
Lifetime Announces Airdates for Feature Movies - "Cocaine Godmother," "Faith Under Fire" and "The Simone Biles Story"
Beginning Saturday, January 20, with the premiere of "Cocaine Godmother: The Griselda Blanco Story," Academy Award winner Catherine Zeta-Jones stars in the true story of the most infamous woman in the drug world who fiercely and ruthlessly ran the cocaine trade in America.

[11/16/17 - 10:22 AM]
Netflix Announces New Series "Messiah," From Creator Michael Petroni and Executive Producers Mark Burnett and Roma Downey
Netflix will bring the epic suspenseful drama exploring the lines among religion, faith and politics to its members around the globe in 2019.