THE WEEKND TO PERFORM SMASH SINGLE "STARBOY" AT 2016 MTV EMAS
Previously announced performers include host Bebe Rexha, Global Icon honorees Green Day, Bruno Mars, OneRepublic, Martin Garrix, Afrojack, Shawn Mendes, DNCE, Lukas Graham and Zara Larsson
New York / Rotterdam (November 3, 2016) - Multiplatinum alternative R&B stunner The Weeknd will bring the heat to Rotterdam this Sunday at the 2016 MTV EMAs. For the first time live internationally, the Best Male nominee will perform the title track and first single from his mega-anticipated fourth full-length album Starboy, whose visual companion is also a contender for Best Video up against Kanye West, Beyoncé, Coldplay and Tame Impala. The star is also up for Best Canadian Act, representing his home country.
The 2016 MTV EMAs will broadcast around the globe from the Ahoy Rotterdam in Rotterdam, Netherlands on Sunday, November 6 and air at 8:00 p.m. ET/PT in the U.S.
The Weeknd joins a star-stacked international EMA lineup hosted and featuring a performance by Bebe rEXHA, with additional performances by Bruno Mars, Green Day, OneRepublic, Martin Garrix, Afrojack, Shawn Mendes, DNCE, Lukas Graham, and Zara Larsson. Previously announced presenters include G-Eazy, Jaden Smith, Jourdan Dunn, Winnie Harlow, Deepika Padukone, Nina Dobrev, Charli XCX, Tinie Tempah and Idris Elba.
Fans, critics, and the industry at large have recognized The Weeknd's inimitable talent. He took home two GRAMMY Awards(R) ["Best Urban Contemporary Album" for Beauty Behind The Madness and "Best R&B Performance" for "Earned It (Fifty Shades of Grey)"] out of seven nominations. He won eight Billboard Music Awards including "Top 100 Artist," "Top R&B Artist," "Top R&B Album" for Beauty Behind The Madness, "Top R&B Song" for "The Hills," "Top Song Sales," "Top Radio Songs," "Top Streaming Songs," and "Top Streaming Song (Audio)" for "The Hills." "Earned It (Fifty Shades of Grey)" even garnered The Weeknd his first ever Academy Award(R) nomination in the category of "Best Original Song."
The official international sponsor of the 2016 MTV EMAs is évos headphones. Official sponsors of the U.S. broadcast include 5(R) Gum and PANTENE(R).
2016 MTV EMAs voting is open until November 5 at 6:59PM EST so visit mtvema.com to cast your vote!
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About the 2016 MTV EMAS
The 2016 MTV EMAs, in partnership with évos headphones will broadcast across the globe on Sunday, November 6 from the Ahoy Rotterdam, in Rotterdam, Netherlands, with support from Rotterdam Festivals, Rotterdam Partners and the city of Rotterdam. Official sponsors of the U.S. broadcast include 5(R) Gum and PANTENE(R). One of the biggest global music events of the year that celebrates the hottest artists from around the world, the MTV EMAs bring music fans a unique, multi-platform experience across MTV's global network of more than 60 channels and over 300 digital media properties and platforms. Follow @MTVEMA on Facebook, Twitter, Instagram, and Vine, and join the conversation with #MTVEMA. Fans are invited to participate in the 2016 MTV EMA campaign using MTV Bump. Bruce Gillmer and Richard Godfrey are Executive Producers for the 2016 MTV EMAs. Debbie Phillips and Chloe Mason are Producers.