VH1'S "MARTHA & SNOOP'S POTLUCK DINNER PARTY" RENEWED FOR SEASON TWO
SERIES DEBUTED AS CABLE'S TOP NEW UNSCRIPTED FRANCHISE*
PREMIERE SCORED 3 MILLION TOTAL VIEWERS AND GREW ITS 18-49 RATING TO A 1.5 IN L3
(New York, New York) November 21, 2016 - VH1, in partnership with Sequential Brands Group, MERRY JANE and 495 Productions, today announced the renewal of "Martha & Snoop's Potluck Dinner Party" for a second season.
The highly acclaimed series debuted as cable's top new unscripted franchise of 2016 winning its time period with all key demos** and scoring 3 million total viewers*** and a 1.5 18-49 rating in L3. Episode two continued to dominate with a 1.06 Live+SD P18-49 rating making it the #1 non-sports Cable program in its time period among W18-49, P18-34 and W18-34. Episode three, a Thanksgiving special entitled "Ruffling Feathers," premieres tonight, Monday, November 21 at 10PM ET/PT on VH1. Special sneak peek: here.
"Martha & Snoop's Potluck Dinner Party" features Martha Stewart and Snoop Dogg as they host weekly dinner parties with famous celebrity friends. In each episode, Martha and Snoop put a personal spin on dishes for a themed meal. Among the guests who appear are: Seth Rogen, Wiz Khalifa, Rick Ross, Jamie Chung, 2 Chainz, Naya Rivera, Ashley Graham, Jason Derulo, 50 Cent, Fat Joe, Kathy Griffin, Kelis, Ashlee Simpson & Evan Ross, Keke Palmer and Robin Thicke. Joining the fun are Chris Bosh, Chef Morimoto & Chef Hiroki and DJ Khaled. "Martha & Snoop's Potluck Dinner Party" also features musical guests D.R.A.M., Dreezy, October London, the Long Beach City College Marching Band, Remy Ma & Fat Joe and Anderson Paak.
"Martha and Snoop are the modern day 'Odd Couple' and the reigning King and Queen of pop culture. Wait until you see what happens in season two." said Chris McCarthy, President MTV, VH1 and Logo.
"I hoped that people would find our new show a pleasant change from the cut-throat competition shows that food television has evolved into. Time for a change - food should be fun and enjoyable, involving friends and family. I am pleased that Snoop and I will be able to bring our various styles of cooking to a broader audience." stated Martha Stewart.
"That's right, me and my homegirl Martha will be back for another season and we can't wait," said Snoop Dogg. "Thanks to all the fans who tuned into Season 1. If ya'll thought this season was fun, wait 'til you see what we have cookin' up next for ya."
Executive produced by Stewart & Kim Miller Olko for Sequential Brands Group (NASDAQ: SQBG), Snoop Dogg & Ted Chung for MERRY JANE (MERRYJANE.com) and SallyAnn Salsano for 495 Productions, "Martha & Snoop's Potluck Dinner Party" is executive produced by Nina L. Diaz, Trevor Rose, Paul Ricci, Fernando Mills and Paula Aranda for VH1.
Martha Stewart is an Emmy Award-winning television show host, entrepreneur, bestselling author of over 85 books, and a trusted lifestyle expert and teacher. Martha Stewart reaches approximately 100 million consumers each month across all her media and merchandising platforms and her branded products, which have a growing retail presence in thousands of locations, can be found in over 70 million households.
Selling more than 35 million albums worldwide, Snoop has reigned for more than two decades as an unparalleled musical force and has raised the bar as an entertainer and globally recognized innovator. As a trendsetter of pop culture, Snoop's ventures include: (a) multiple music/film/TV deals, (b) his WestFestTV YouTube channel, where his wildly popular "GGN News" series appears weekly and (c), most recently, being at the forefront of the global cannabis revolution with businesses such as the premiere media platform MERRY JANE.com, 'Leafs By Snoop' product line, and Casa Verde Capital. Snoop Dogg recently released his 14th studio album, COOLAID, featuring the hit single "Kush Ups" with Wiz Khalifa.
ABOUT 495 PRODUCTIONS
SallyAnn Salsano is the founder and creative force behind the 495 Productions team. Since its launch in 2006, 495's creative team has specialized in developing programs that entertain viewers while keeping them glued to their screens. 495 became known throughout the world thanks to its record breaking, "Jersey Shore" which premiered on MTV in December of 2009 and instantly became a global pop-culture phenomenon. Some of 495's additional hit shows include: the syndicated daytime talk show "The Real," CMT's highest rated show ever "Party Down South," "Blue Collar Millionaires" (CNBC), "Tattoo Nightmares" (Spike), "Mother/Daughter Experiment: Celebrity Edition," (Lifetime), "Snooki & JWOWW" (MTV), "Disaster Date" (MTV), "Tattoos After Dark" (Oxygen), "Repo Games" (Spike) , "Wedding Wars" (VH1), several seasons of HGTV's #1 rated show "Design Star," Oxygen's #1 rated show "Dance Your Ass Off," "A Shot At Love" (MTV), "Tool Academy" (VH1), and many others. In March 2014 it was announced that Fremantle Media acquired a majority stake in 495 Productions.
ABOUT SEQUENTIAL BRANDS GROUP, INC.
Sequential Brands Group, Inc. (NASDAQ:SQBG) owns, promotes, markets, and licenses a portfolio of consumer brands in the lifestyle, fashion, active, and home categories, which includes the Martha Stewart media and merchandising properties. Sequential seeks to ensure that its brands continue to thrive and grow by employing strong brand management, design and marketing teams. Sequential has licensed and intends to license its brands in a variety of consumer categories to retailers, wholesalers and distributors in the United States and around the world. For more information, please visit Sequential's website at: www.sequentialbrandsgroup.com. To inquire about licensing opportunities, please email: firstname.lastname@example.org.
ABOUT MERRY JANE
MERRY JANE is the fastest growing media platform at the crossroads of pop culture, business, politics, health, and the new generation of sophisticated cannabis culture for all. Through engaging editorial, original video and live events, MERRY JANE highlights the culture of this global lifestyle with groundbreaking news, a cross-platform media network, and interactive tools to explore this new frontier. Most recently, MERRY JANE has expanded into the world of television, producing both scripted and non-scripted shows including MTV's "Mary + Jane" and VH1's "Martha & Snoop's Potluck Dinner Party."
VH1 is the dominant pop culture brand for adults 18-34, creating their pop culture today while celebrating the pop culture of their past. VH1 is available in 93 million households in the U.S. VH1 also has an array of digital channels and services including the VH1 App, VH1.com and @VH1, the hub for all things music and pop culture. Fans may also access current and retro VH1 programming via the VH1 App, the network's three-in-one video, new form content and co-viewing app, available for free on iOS and Android platforms. VH1 is a unit of Viacom Inc. (NASDAQ: VIA, VIAB), one of the world's leading creators of programming and content across all media platforms.
*Source: Nielsen; Original Ad Supported Cable Series Premieres Only, Excluding Spin-Offs of Existing Franchises, Ranked on P18-49 Live+SD Impressions, 12/28/15-11/07/16
**Source: Nielsen; #1 non-sports network P18-49 LSD impressions in Time Period 11/07/16. Ranked on Program QH, P18-49, P18-34, W18-34, and W18-49 Live+SD Impressions
***Source: Nielsen; P2+ gross impressions Monday telecasts