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[04/03/17 - 07:04 AM]
MTV Partners with musical.ly for Inaugural Musers Casting Call for Special "My Super Sweet 16" Episode
This partnership marks the first time MTV has used a mobile app to audition and cast talent for a series on the network.

[via press release from MTV]

MTV PARTNERS WITH MUSICAL.LY FOR INAUGURAL MUSERS CASTING CALL FOR SPECIAL "MY SUPER SWEET 16" EPISODE

MTV Becomes First Media Brand on musical.ly to Reach One Million Fans

New York, NY (April 3, 2017) - MTV and entertainment social network musical.ly today launched a first-of-its-kind partnership to cast a special episode for the forthcoming return of the iconic series "My Super Sweet 16." This partnership marks the first time MTV has used a mobile app to audition and cast talent for a series on the network. Musers can submit an entry video beginning today using the hashtag #MySuperSweetAudition for a chance to move on to a second round with producers and potentially be featured in an upcoming episode.

"MTV's musical.ly initiatives for the past year have helped build one of the most successful direct fan engagement programs on the platform," said Chris McCarthy, President of MTV, VH1 and Logo. "The casting for 'My Super Sweet 16' is just the beginning of engaging the muser audience more deeply into current and future MTV programming."

"It's exciting to see MTV and musical.ly partnering together to discover emerging talent in real time," said Alex Hofmann, President of musical.ly, North America. "Together we're innovating the casting process and giving creators and consumers a chance to get a behind-the-scenes look at how talent is discovered. At musical.ly we want to empower our community to help shape the next generation of entertainers. This partnership with MTV allows our community to become co-creators and active participants in the development of a show."

MTV was an early adopter on the musical.ly platform and is now the first media brand to surpass one million fans. Past integrations include the 2016 "MTV Video Music Awards" "Song of the Summer" award, sponsored by Verizon, that asked Musers to choose from 10 nominated songs to make musical.ly videos and submit them to be counted as a vote. Both likes on videos and videos created served as eligible votes, notching over 900,000 videos and 20 million likes created in a week.

The MTV and musical.ly partnership will continue to evolve as the two companies work together on a premium content project slated to launch next quarter.

MTV is a global youth culture brand inspired by music. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA)

About musical.ly

Founded in 2014, by creator Alex Zhu and longtime friend, Luyu Yang, musical.ly is an entertainment social network for creating, sharing and discovering short videos. Every day, millions of people use musical.ly as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app celebrates creativity with videos that are shared across the musical.ly community. With over 200 million users, musical.ly has hit #1 in the iOS app store for free apps in 20 countries - including the United States. In June of 2016, musical.ly released its breakout livestreaming platform live.ly, which provides the musical.ly community with a broader canvas on which they can express themselves. Immediately following its official launch, live.ly began trending and hit the number one spot in 8 countries in the iOS app store. musical.ly is available for download through the Apple App Store, Google play, or the Amazon Appstore.





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· MY SUPER SWEET 16 (MTV)





[04/24/17 - 06:05 PM]
TLC Breaks Record Ratings on Sunday Night with Veteran Series and Premiere of Live Television Event
TLC spins the numbers for Sunday, April 23.

[04/24/17 - 06:01 PM]
NBC Drops "Powerless" from Thursdays; "Superstore" to Fill Entire Hour
Look for repeats at 8:00/7:00c followed by original installments at 8:30/7:30c.

[04/24/17 - 04:21 PM]
Tarek and Christina El Moussa Will Return for New Season of Hit HGTV Series "Flip or Flop" in December
Five of the 20 episodes are currently in post-production, with filming of the remaining episodes continuing through the fall.

[04/24/17 - 04:15 PM]
Freeform's "Famous In Love" Amasses Over 10 Million Total Views During Its Premiere Week as "Pretty Little Liars" Returns at No. 1 Across Target Demos
Freeform further spins the numbers for Tuesday, April 18.

[04/24/17 - 12:35 PM]
"Fargo" Returns Strong with Third Installment Premiere - Premiere Telecast Delivers 3 Million Total Viewers
FX further spins the numbers for Wednesday, April 19.

[04/24/17 - 12:05 PM]
"Mommy Dead and Dearest," A True-Crime Murder Story Exploring One of Psychology's Most Controversial Conditions, Munchausen by Proxy Syndrome, Debuts May 15, Exclusively on HBO
Erin Lee Carr ("Thought Crimes: The Case of the Cannibal Cop") returns to HBO to explore another true-crime story in the age of social media.

[04/24/17 - 12:00 PM]
The Daily Show with Trevor Noah Presents "Alabama Week"
"Alabama Week" will feature nightly segments shot on location in cities and towns across the state including Selma, Tuscaloosa, Huntsville, Mobile and Montgomery.

[04/24/17 - 11:15 AM]
HBO Celebrates Asian Pacific Heritage Month with Premiere of "HBO Asian Pacific American Visionaries"
Exploring a range of controversial issues, the award-winning shorts examine crime, addiction and family turmoil within the APA community.

[04/24/17 - 09:38 AM]
ESPN's & ABC's NBA Playoffs Ratings Up Double-Digits in Second Weekend
ESPN spins the numbers for its NBA postseason coverage to date.

[04/24/17 - 09:17 AM]
Disney-ABC Television Announces More Than 160 ABC Stations Signed to Launch Over-the-Top Services Through Its Groundbreaking Clearinghouse Initiative
The vast majority of stations are now opted into one or more new internet-delivered programming services from DirecTV Now, Sony PlayStation Vue, YouTube TV and/or CenturyLink.

[04/24/17 - 09:13 AM]
"Vice News Tonight" Presents a Special Edition on the Trump Presidency This Friday, April 28
This week's edition of the Emmy(R)-winning weekly news magazine "Vice" will debut later that same evening, at 11:00/10:00c.

[04/24/17 - 09:06 AM]
"Mike Tyson Mysteries" Season Three Premieres on Adult Swim Sunday, May 14th at 11:30pm E/P
Highlights include: a retelling of the team's Very First Mystery!

[04/24/17 - 09:05 AM]
Hallmark Channel Renews "When Calls the Heart" for Season Five
The series boasts a passionate fan base known as the #Hearties, who have become a social media phenomenon, making "When Calls the Heart" one of the network's most social series.

[04/24/17 - 08:36 AM]
EPIX to Premiere Original Documentary "Straight/Curve"
Also upcoming on EPIX is the previously-announced comedy special, "Nick Offerman and Megan Mullally - Summer of 69: No Apostrophe," which will debut on Friday, May 19.

[04/24/17 - 08:28 AM]
Sunday's Broadcast Ratings: NBC, "Little Big Shots" Top Demo Charts
The Peacock wins the night among adults 18-49 while CBS is the most-watched network.