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[04/03/17 - 07:04 AM]
MTV Partners with musical.ly for Inaugural Musers Casting Call for Special "My Super Sweet 16" Episode
This partnership marks the first time MTV has used a mobile app to audition and cast talent for a series on the network.

[via press release from MTV]

MTV PARTNERS WITH MUSICAL.LY FOR INAUGURAL MUSERS CASTING CALL FOR SPECIAL "MY SUPER SWEET 16" EPISODE

MTV Becomes First Media Brand on musical.ly to Reach One Million Fans

New York, NY (April 3, 2017) - MTV and entertainment social network musical.ly today launched a first-of-its-kind partnership to cast a special episode for the forthcoming return of the iconic series "My Super Sweet 16." This partnership marks the first time MTV has used a mobile app to audition and cast talent for a series on the network. Musers can submit an entry video beginning today using the hashtag #MySuperSweetAudition for a chance to move on to a second round with producers and potentially be featured in an upcoming episode.

"MTV's musical.ly initiatives for the past year have helped build one of the most successful direct fan engagement programs on the platform," said Chris McCarthy, President of MTV, VH1 and Logo. "The casting for 'My Super Sweet 16' is just the beginning of engaging the muser audience more deeply into current and future MTV programming."

"It's exciting to see MTV and musical.ly partnering together to discover emerging talent in real time," said Alex Hofmann, President of musical.ly, North America. "Together we're innovating the casting process and giving creators and consumers a chance to get a behind-the-scenes look at how talent is discovered. At musical.ly we want to empower our community to help shape the next generation of entertainers. This partnership with MTV allows our community to become co-creators and active participants in the development of a show."

MTV was an early adopter on the musical.ly platform and is now the first media brand to surpass one million fans. Past integrations include the 2016 "MTV Video Music Awards" "Song of the Summer" award, sponsored by Verizon, that asked Musers to choose from 10 nominated songs to make musical.ly videos and submit them to be counted as a vote. Both likes on videos and videos created served as eligible votes, notching over 900,000 videos and 20 million likes created in a week.

The MTV and musical.ly partnership will continue to evolve as the two companies work together on a premium content project slated to launch next quarter.

MTV is a global youth culture brand inspired by music. MTV is a unit of Viacom Inc. (NASDAQ: VIAB, VIA)

About musical.ly

Founded in 2014, by creator Alex Zhu and longtime friend, Luyu Yang, musical.ly is an entertainment social network for creating, sharing and discovering short videos. Every day, millions of people use musical.ly as an outlet to express themselves through singing, dancing, comedy, and lip-syncing. The app celebrates creativity with videos that are shared across the musical.ly community. With over 200 million users, musical.ly has hit #1 in the iOS app store for free apps in 20 countries - including the United States. In June of 2016, musical.ly released its breakout livestreaming platform live.ly, which provides the musical.ly community with a broader canvas on which they can express themselves. Immediately following its official launch, live.ly began trending and hit the number one spot in 8 countries in the iOS app store. musical.ly is available for download through the Apple App Store, Google play, or the Amazon Appstore.





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· MY SUPER SWEET 16 (MTV)





[05/24/17 - 11:54 AM]
Science Channel's "Space's Deepest Secrets" Deciphers Strange Signals from Alien Worlds to Determine If We Are Really Alone in the Universe
The special episode tells the story of a genuine scientific mystery, the recent discovery, confirmation, and on-going attempts to understand the origin of Fast Radio Bursts (FRBs), enigmatic pulses from deep space that have so-far defied explanation.

[05/24/17 - 11:28 AM]
Crackle Set for Epic Rager with New Original Movie, "Party Boat," Starring Jay Mohr, Brett Davern, Beau Mirchoff, Sung Kang & Katie Leclerc
"Party Boat" focuses on 25-year-old Max, who is throwing his wildest party yet - a 25th birthday party for his best friend Kiley.

[05/24/17 - 11:02 AM]
ABC's "Jimmy Kimmel Live: Game Night" Returns for the 2017 NBA Finals
Kevin Hart, Robert Downey Jr., Tom Holland, Will Ferrell, Owen Wilson, Jamie Foxx and Billy Crystal are among those on tap.

[05/24/17 - 11:01 AM]
Freeform Unites Fankind with Monday Night Programming Block
This summer, Freeform, Disney's young adult television and streaming network, unites fankind with a Monday night programming block of back-to-back episodes of fan-favorite shows, "Shadowhunters" and "Stitchers."

[05/24/17 - 11:01 AM]
Season 24 Winner Joins the Cast of "Dancing with the Stars: Live! - Hot Summer Nights!" Touring America This Summer
Fans of the show have the opportunity to see the best ballroom dancers in the business perform live in their hometowns.

[05/24/17 - 10:32 AM]
Discovery Channel Announces Summer Slate of Original Programming
Discovery Channel's summer schedule is jam-packed with a wide variety of both fan favorites and all-new programming.

[05/24/17 - 10:11 AM]
"Hood Adjacent with James Davis" Debuts on Wednesday, June 28 at 9:00 P.M. ET/PT on Comedy Central
Born and raised in South Central Los Angeles, one block away from where "shit goes down," James Davis shares his perspective on the world he grew up in and the world he grew up next to.

[05/24/17 - 09:58 AM]
A&E to Premiere "Biggie: The Life of Notorious B.I.G." (June 28) and "Who Killed Tupac?" (June 29) Under the Recently Relaunched "Biography" Banner
The first two hours of "Biggie: The Life of Notorious B.I.G." will kick-off on Wednesday, June 28 with the final hour airing Thursday, June 29.

[05/24/17 - 09:46 AM]
Video: "Game of Thrones" Season 7 - Official Trailer (HBO)
The new season rolls out Sunday, July 16 on the pay channel.

[05/24/17 - 09:01 AM]
"2017 CMT Music Awards" to Feature Superstar Pairings
In a performance sure to span multiple decades, Lady Antebellum will jam out with Earth, Wind & Fire, while country royalty, Keith Urban and Carrie Underwood will perform live together for the first time on any CMT stage.

[05/24/17 - 08:40 AM]
Tuesday's Broadcast Ratings: "The Voice" Goes Out on Top for NBC
The Peacock wins the night among adults 18-49 while the "Dancing with the Stars"-powered ABC is the most-watched broadcaster.

[05/24/17 - 08:06 AM]
Sunday Night Live: Leslie Jones to Host 2017 "BET Awards"
The 2017 "BET Awards" will air live on Sunday, June 25 at 8 pm ET from the Microsoft Theater in Los Angeles, CA on BET.

[05/24/17 - 07:57 AM]
American Heroes Channel Pays Tribute to Our Armed Forces with Third Annual "Salute to Sacrifice" Programming Event
In its third year, "Salute to Sacrifice" is a multiplatform campaign dedicated to celebrating the heroes who selflessly defend our freedom, while creating a national dialogue for issues our veterans and troops face each day.

[05/24/17 - 07:53 AM]
NFL Pro Bowl Returns to Orlando - Will Air on ESPN and ABC
The annual matchup of AFC vs. NFC stars will begin at 3 p.m. ET on Sunday, January 28, 2018 at Camping World Stadium.

[05/23/17 - 04:39 PM]
A Storm is Brewing as TNT's Hit Series "The Last Ship" Returns with a Thrilling Two-Hour Premiere on Aug. 20
Through its first three seasons, the show has ranked one of basic cable's Top 10 summer dramas with adults 18-49.